Scribd
Upload
66 views

Application - SWOT Analysis - Tomas

Cupz Of J Cafe has several strengths including its unique Kpop-themed concept, close proximity to schools, malls, and restaurants, and owner operation resulting in lower costs and more control. However, it also faces some weaknesses such as limited access to marketplace data, lack of a business app, broad range of competitors, and cost disadvantages. Opportunities exist in developing customer relationships, holding special events, building loyalty programs, and improving the customer experience. Threats include increasing costs, more aggressive competition, and consumers becoming more price sensitive.

Uploaded by

RakSarang JAE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
66 views

Application - SWOT Analysis - Tomas

Cupz Of J Cafe has several strengths including its unique Kpop-themed concept, close proximity to schools, malls, and restaurants, and owner operation resulting in lower costs and more control. However, it also faces some weaknesses such as limited access to marketplace data, lack of a business app, broad range of competitors, and cost disadvantages. Opportunities exist in developing customer relationships, holding special events, building loyalty programs, and improving the customer experience. Threats include increasing costs, more aggressive competition, and consumers becoming more price sensitive.

Uploaded by

RakSarang JAE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

-SWOT ANALYSIS-

Cupz Of J Cafe (Coffee Shop)

STRENGTH
Unique concept (Modern/Kpop themed Cafe)

Close to Schools, Malls and Restaurants

Owner operated (lower operating costs and more control over the business)

Interest and knowledgeable in Kpop Industry

Highly motivated staff

Close to the customer

High quality products

Attractive store design/layout

Strong share-of-customer

WEAKNESSES
Limited access to marketplace data

No business app

Broad competitive set

Cost disadvantage

Many substitute competitive products

Strong existing competitors

OPPORTUNITIES
Develop a customer relationship culture

Develop an innovation culture

Attract new customers through special events and offers

Build stronger customer relationships

Develop and implement a loyalty program


Grow customer loyalty/retention

Improve the overall customer experience

Create/build “consumer love” for our brand

Pursue co-branding opportunities

Develop relationships with online “influencers”

Move to a franchisee model

THREATS
Ability to meet cash flow requirements

Consumers becoming more price sensitive

Increase in supplier costs

Competitors provide more "value add"

Competitors targeting our key customers/segments

More aggressive competitor behavior

I chose Cupz of J Cafe because it's a known local business and also it has been operating since
2018, based on my experience with them because I always go there for drinks, events and also
for school stuff like making tasks/assignments. The place is very unique and very clean, they
have a very good and friendly staff which I am already friends with. They also have this event
which makes their shop unique which is a cupsleeve event from Kpop/Thai BL Idols, it is an
event which can be Birthday, celebrating their Anniversary as a Kpop Group, etc. One thing
that I really like about the place is that it can gather many people to be friends with because
once there is an event many people will come and enjoy the place while drinking the best
quality beverage, food, etc. Another thing also is that I find their shop unique but it is not also
widely introduced to many people around Davao City, but they also have a way that customers
can get their products and that is the Food Delivery services which are Foodpanda, Maxim,
Grabfood, etc.

You might also like