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Media and Information

Literacy
Quarter 2 – Module 1:
The Power of Media and
Information
Media and Information Literacy – Grade 11
Quarter 2 – Module 1: The Power of Media and Information
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.

Published by the Department of Education

Development Team of the Module

Writer: Melanio R. Florino, Jr.
Editors:
Reviewers: Divilyn M. Rodriguez
Illustrator:
Template Developer: Neil Edward D. Diaz
Management Team: Reynaldo M. Guillena
Jinky B. Firman
Marilyn V. Deduyo
Alma C. Cifra, EdD
May Ann M. Jumuad
Aris B. Juanillo

Printed in the Philippines by Davao City Division Learning Resources Management

Development System (LRMDS)
Department of Education – Davao City Division, Region XI
Office Address: Elpidio Quirino Ave., Poblacion District, Davao City, 8000 Davao del Sur

Telefax: (082) 224-3274, (082) 222-1672

E-mail Address: [email protected]

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Media and
Information
Literacy
Quarter 2 – Module 1:
The Power of Media and
Information

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Introductory Message
For the facilitator:
Welcome to Media and Information Literacy Alternative Delivery
Mode (ADM) Module on The Power of Media and Information.

The activities in this module are arranged sequentially to help the

learners understand the topic and develop the desired skill or learning
competency.

As a facilitator, you are expected to orient the learners on how to use

this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning.

Remind the learner that if there are things he/she doesn’t

understand, he/she must not hesitate to call for your help and assistance.

For the learner:

Welcome to Media and Information Literacy Alternative Delivery
Mode (ADM) Module on The Power of Media and Information.

The activities in this module are arranged sequentially to help you

understand the topic and develop the desired skill or learning competency.

As a learner, you must learn to become responsible of your own

learning. Take time to read, understand, and perform the different activities
in the module. If there are things you don’t understand, do not hesitate to
call your facilitator / teacher for assistance.

The following are some reminders in using this module:

1. Use the module with care. Use a separate sheet of paper in

answering the exercises.

2. Do not forget to answer Let us Try before moving on to the other

activities in the module.

3. Read the instructions carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking

your answers.

5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are

through with it.

We hope that you will find meaningful learning as you go through the
different activities in this module.

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 Let Us Learn

This module was designed and written for you, our learners. It will
help you become aware of the power of media and information in changing a
society.

At the end of this module, you will be able to:

 cite an example of an issue showing the power of media and
information to affect change; and

 explain media and information can affect change.

Let Us Try

Determine whether the statements below are true or false. On the blank
before the number, write T if the statement is true; write F, if it is false.

_____1. Social media goes back to some of the earliest Internet technologies and
even predates the Internet.

_____2. There has been a huge rise in creativity among the public since the
advent of social media.

_____3. Microsoft and Apple are two examples of how open-source companies can
become global leaders in their industries.

_____4. E-mail is still the most popular online communication technology.

_____5. There is growing evidence that heavy multitaskers—people who have

multiple screens open at once and who are heavy users of social media—
show less ability to concentrate and remember things than light
multitaskers.

_____6. Media literacy is a goal, not a process.

_____7. It is difficult for many people to tell legitimate information from biased
information online.

_____8. Advertisers can influence media content through product placement in

shows in which their products are talked about or shown being used by
the characters.

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_____9. Websites from traditional publications or mainstream media companies
are always more trustworthy than blogs.

_____10. Media grammar means understanding how media are created and
produced and how aspects of different media types affect how stories and
content are presented.

_____11. Despite conventional wisdom, people are reading more today than they
ever have.

_____12. With the rise of the Internet and other new media, the publishing
industry is no longer a major worldwide industry.

_____13. Radio is the most familiar and far-reaching media of mass

communication in the world.

_____14. Airwaves belong to the public and are a public good, and those who use
them have a responsibility to serve in the public interest.

_____15. The public's right to know information is enshrined in the Bill of Rights.

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Lesson
The Power of Media and
1 Information

Man lives in an environment where he learns from what surrounds him.

Man is surrounded with different types of media that input experiences that make
him a learned person, make it an advantage or disadvantage to him.

The following activities will help you, as a learner, to know about the power
of media and information.

Let Us Study
Activity 1: Speak Up
Below are issues that Filipinos stand up and want to be heard.

1. What do the four pictures imply?

_________________________________________________________________________
_____________________________________________________________.

2. Do you think these four pictures are issues that need to be addressed?
_________________________________________________________________________
_____________________________________________________________.

3. If you were to express your stand on an issue what do you think is the
best way?
_________________________________________________________________________
_____________________________________________________________.

_________________________________________________________________________
_____________________________________________________________.

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Use the rubric below as your guide.

Source:
https://www.thoughtco.com/thmb/KNi5AFOfezufeNLNbnpeSMp46c0=/768x0/filters:no_upscale():m
ax_bytes(150000):strip_icc()/informal-essay-rubric-56a5633a5f9b58b7d0dc9e92.JPG

Activity 2: Geared Up!

Direction: Read the text below and do the activities that follow.

The power of media and information and the responsibility of the users

“Media is considered as one of the most powerful tools in providing

information to people or in society. Media is part of our daily lives. It informs,
influences, and entertains us. Not only they inform us, they have also the
capability in shaping our lives.

Advertisements shown on television or even in the internet can affect the

viewers. Some contains violence, nudity or anything that is inappropriate to the
viewers who are children or under age. They might think the information on
that certain advertisement is correct without proper guidance from the parents.
In the internet, there is no censorship when it comes to information resulting to
some users to take this as an advantage to spread false information all over the
web. That is the reason that there are some users who were victimized by
scammers, bullies and etc. Medias has biases also. They have the power to
manipulate thus making viewers to believe on the information they insinuate.
But all of those negativities written above can be abide. Parents must be vigilant
on what their children are watching. They must ensure that it is age
appropriate. Users in the internet must check the authenticity of the
information. They must check the origin of it to avoid fallacy. Never post
something too personal like bank numbers, address or any that might put you

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 in jeopardy. Always consider one’s privacy. In detecting biases in media, look for
the sources if it involves political perspectives. Check if the headline and actual
article matches. Sometimes it contains double standards. Look whose point of
view is the article is written and find alternate point of views. Biased
information tries to change your mind so as an individual we must not believe
immediately.

Our main source of to get information is the media. Without media, we will
never be updated on the day-today events that are happening in our
surrounding. Media is used to raise awareness but sometimes they use it for
biases. In using the media, we must follow some rules and etiquettes.
Information is powerful but we must not abuse it. We must turn ourselves as
responsible users. Media has two sides, the positive and the negative. It can
help us but it has the capability to destroy us. But it all depends on us. If we let
them continue to do those negative things, we are only letting them play our
lives. But if we become vigilant, we can truly avoid or stop those things.
Responsibility is a big word. But it is one the things that are inevitable. Every
individual plays a role in the society and a responsibility to take. There is one
saying that serves as a reminder, “With great power comes great responsibility.”

Source: http://erniebalbuena2.blogspot.com/2017/08/essay-power-of-media-and-
information.htmlposted by Ernie Balbuena on August 30, 2017.

Let Us Practice
Directions: In the T-Chart below, list the two powerful sides of media and
information based on the article that you have just read.

Power of Media and Information

Power that is good Power that is not good

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 Let Us Practice More
Activity 3: Light Up
Directions: Illustrate the power of media and information to an individual
and the society by filling up the graphic organizer below. You can base your
answers from the article above or you can give practical ones. One sentence for
each box will do. The rubric below will be used in evaluating your answer.

Process questions:
1. Does media and information significant in the decisions that you
make in life?

2. Can you share a very brief account where your decision was changed
because of what you heard or learned from media?

3. How will you use media and information to your advantage?

4. How can society make use of media and information responsibly?

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 Let Us Assess
Directions: Essay Writing. Use the rubric below as your guide. Use a
separate sheet of paper.
1. In an essay with no less than 500 words, cite an example of an issue
showing the power of media and information in affecting change.

_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
__________________________________________________________________

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Below is an essay rubric to be used in evaluating your write up.

Criteria 4 3 2 1
Focus & There is one There is one There is one The topic and
Details clear, well clear, well topic. Main main ideas are
focused topic. focused topic. ideas are not clear.
Main ideas are Main ideas are somewhat
clear and are clear but are not clear.
well supported well supported by
by detailed and detailed
accurate information.
information.
Organization The introduction The introduction The There is no
is inviting, states states the main introduction clear
the main topic, topic and states the introduction,
and provides an provides an main topic. A structure, or
overview of the overview of the conclusion is conclusion.
paper. paper. A included.
Information is conclusion is
relevant and included.
presented in a
logical order. The
conclusion is
strong.
Voice The author’s The author’s The author’s The author’s
purpose of purpose of purpose of purpose of
writing is very writing is writing is writing is
clear, and there somewhat clear, somewhat unclear
is strong and there is some clear, and
evidence of evidence of there is
attention to attention to evidence of
audience. The audience. The attention to
author’s author’s audience. The
extensive knowledge author’s
knowledge and/or knowledge
and/or experience with and/or
experience with the topic is/are experience
the topic is/are evident. with the topic
evident is/are limited.
Word Choice The author uses The author uses The author The writer uses
vivid words and vivid words and uses words a limited
phrases. The phrases. The that vocabulary.
choice and choice and communicate Jargon or
placement of placement of clearly, but the clichés may be
words seems words is writing lacks present and
accurate, inaccurate at variety. detract from
natural, and not times and/or the meaning.
forced. seems overdone.

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Sentence All sentences are Most sentences Most Sentences
Structure, well constructed are well sentences are sound
Grammar, and have varied constructed and well awkward, are
Mechanics, structure and have varied constructed, distractingly
& Spelling length. The structure and but they have repetitive, or
author makes no length. The a similar are difficult to
errors in author makes a structure understand.
grammar, few errors in and/or length. The author
mechanics, grammar, The author makes
and/or spelling. mechanics, makes several numerous
and/or spelling, errors in errors in
but they do not grammar, grammar,
interfere with mechanics, mechanics,
understanding. and/or and/or spelling
spelling that that interfere
interfere with with
understanding. understanding.
Reviewer’s
Comments

Source:www.readwritethink.org/files/resources/printouts/Essay%20Rubric.pdf

Let Us Enhance
Make a poster showing the power of media and information in affecting
change. You may do this in a short bondpaper.

Relevance to the theme --------------- 5%

Creativity (i.e. language used) ------- 5%

Originality------------------------------- 3%

Impact and presentation------------ 2%

Total---15 %

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Answer key to Activities

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 References

Picture was taken from

https://www.pinterest.ph/pin/609604499532219720/ July 5, 2020

Picture was taken from

https://www.pinterest.ph/pin/146085581641458792/on July 8, 2020

Picture is taken from https://www.pinterest.ph/pin/266064290474641995/

on July 11, 2020
Essay: The Power of Media and Information and the Responsibility of the
Users http://erniebalbuena2.blogspot.com/2017/08/essay-power-of-media-and-
information.html, posted on August 30, 2017 Alkuino, Dimple Jean

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For inquiries or feedback, please write or call:

Department of Education – Davao City Division

Elpidio Quirino Ave., Poblacion District, Davao City, 8000 Davao del Sur

Telefax: (082) 224-3274, (082) 222-1672

E-mail Address: [email protected]

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