Executive Summary

During the past four decades Pizza Hut has built a reputation for excellence that
has earned the respect of consumers and industry experts alike. Building a
leading pizza company has required relentless innovation, commitment to
quality and dedication to customer service and value. The qualities of
entrepreneurship, growth and leadership have characterized Pizza Hut’s
business through more than four decades of success. Through the strength of its
heritage, its culture and its people and franchisees, Pizza Hut looks forward to
more success in future.
There are different objectives of every organization. In order to achieve these
objectives different targets are set. Targets pass down the hierarchy depending
on the nature of the business. Therefore, in order to achieve the objectives,
management decides on different strategies. These strategies are divided into
many sub-parts and are useful for the running of the business. The employees
and the management know what they have to achieve through the targets which
have been set to them and the strategies they have adopted help them know the
way they will achieve the objectives. Similarly, Pizza Hut has different targets
set to them and they have adopted different strategies to successfully achieve
the targets set. These targets are set by the RSC i.e. the restaurant support centre
in Karachi. These targets are passed on to the RGM (restaurant general
manager) and he passes them to the workforce. These targets fall within the
organizational structure in which there are many people who have different
targets to achieve. In order to successfully achieve the targets they need to co-
operate and work in a friendly environment.
PIZZA HUT

About Pizza, Some will tell you Italy. That's wrong. What you know as pizza
came into vogue around the time of Napoleon and the French revolution.
Italians, known to be lovers of fine food and wines perfected and imported this
terrific dish to America. From here it quickly endeared itself to mass production
and re-export to the rest of the world. Bon appetite!

In 1958, Frank and Dan Carney had an idea for a great local pizza restaurant in
Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the
sign… the building looked like a hut… so 'Pizza Hut' was born!

Fifteen years later, we opened the first UK restaurant and since then we've
become the biggest Pizza Company on the planet, Let see listen Pizza Hut Story
from them!

 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.
 1972 1000 restaurants are open throughout the USA.
 1973 Pizza Hut went international with restaurants in Japan, Canada &
England.
The first UK Pizza Hut opened in Islington, London.
 1977 PepsiCo bought Pizza Hut.
 1980 Pan Pizza was introduced.
 1982 The UK joint venture started between PepsiCo and Whitbread.
 1984 Over 50 restaurants so far in the UK.
 1986 By now, there were 100 restaurants in the UK and 5000 worldwide.
 1987 An average of one restaurant opened each week in the UK.
 1988 The UK's First Delivery Unit was opened in Kingsbury, London.
 1992 There were 9,000 restaurants in 84 countries.
 1993 There were 300 restaurants and delivery stores in the UK.
 1994 10,000 Pizza Huts were open for business.
 1997 PepsiCo decided to focus on their drinks business. As a result,
Tricon Global Restaurants was born, creating the largest restaurant brand
in the World. Tricon became the partner company with Whitbread.
 1999 Pizza Hut had over 400 restaurants, employing 14000 people.
 2002 Tricon Global became YUM! Brands Inc.
 2006 Whitbread sold their share of the joint venture to Yum! Brands Inc.
Pizza Hut UK Ltd was now 100% owned by Yum!
 2008 We bought Godfather's Pizza in Ireland with 28 stores.
Mission Statement
We take pride in making a perfect pizza and providing courteous and helpful
service on time all the time. Every customer says, "I'll be back!"

We are the employer of choice offering team members opportunities For

Growth, Advancement, And Rewarding Careers in a Fun, Safe Working
Environment.

• P.E.A.R.L.S
 PASSION for excellence in Doing everything
 EXECUTE with positive energy and urgency.
 ACCOUNTABLE for growth in customer satisfaction and
profitability.
 RECOGNIZE the achievement of others and have fun doing it.
 LISTEN and more importantly, respond to the voice of the
customer.
COMPETETIVE STRATEGY OF PIZZA HUT

This forced competitors to look for new methods of increasing their

customer bases. Many pizza chains decided to diversify and offer new non-
pizza items such as Buffalo wings, and Italian cheese bread. The current trend
in pizza chains today is the same. They all try to come up with some newer,
bigger, better, pizza for a low price. Offering special promotions and new pizza
variations are popular today as well. For example, chicken is now a common
topping found on pizzas.
In the past, Pizza Hut has always had the first mover advantage. Their
marketing strategy in the past has always been to be first. One of their main
strategies that they still follow today is the diversification of the products they
offer. Pizza Hut is always adding something new to their menu, trying to reach
new markets. For example, in 1992 the famous buffet was launched in Pizza
Hut restaurants worldwide. They were trying to offer many different food items
for customers who didn't necessarily want pizza.
Another strategy they used in the past and are still using is the
diversification of their pizzas. Pizza Hut is always trying to come up with some
innovative way to make a pizza into something slightly different - different
enough that customers will think it’s a whole new product. For example, let's
look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza
Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5
minutes when dining at Pizza Hut restaurants. In 1993, they introduced the
"Bigfoot," which was two square feet of pizza cut into 21 slices. In 1995, they
introduced "Stuffed Crust Pizza," where the crust would be filled with cheese.
In 1997, they marketed "The Edge," which had cheese and toppings all the way
to the edge of the pizza. Currently, they are marketing "The Big New Yorker,"
trying to bring the famous New York style pizza to the whole country.
Lastly, Pizza Hut has always valued customer service and satisfaction. In
1995, Pizza Hut began two customer satisfaction programs: a UAN (in USA 1-
800) number customer hotline and a customer call-back program. These were
implemented to make sure their customers were happy, and always wanted to
return. In our plan, we will first give a situation analysis of current and relevant
environmental conditions that affect our plan. Next, we will give a brief analysis
of the current fast food industry, and any trends or changes that might occur in
the future.
PEST ANALYSIS

i. POLITICAL ISSUES:
Political issues include regulatory frame work operating in judicial system
which may affect the business in different ways. There are not many political
factors in Peshawar affecting Pizza Hut as is lack of competition. Factors such
as laws on business employment, pollution and taxation apply on the
organization which it has to follow regarding the rules.
ii. ECNOMIC FACTORS:
If the county’s economy is better so the GDP of the country will be good, this is
a green signal for the business as the per capita income of the people will be
increased and they will spend more money. In our survey we came to know that
most of the people in the beginning of the months spend more and they visit
pizza hut very often. When the inflation rate increases the cost of raw material
also increases and this leads towards high prices of the products and vice versa.
iii. SOCIAL FACTORS:
Pizza hut is a multinational and it is basically originated from America so the
organization is overwhelmed by western culture. There are social forms of
society which consist of Upper class, middle class, middle upper class, lower
class and lower class. Every country has cultural norms, values, beliefs and
religion which can affect the organization.
iv. TECHNOLOGICAL FACTORS:
Now a day’s technology is improving so as baking and heating ovens will be of
new and efficient technology and will provide efficient service. Due to new
technology there are new ways of marketing like internet; telemarketing and the
organization can advertise their products with much more faster pace. Computer
based customer data that is MIS (managing information system) helps in
collecting customer data, daily transactions, future forecasting and decision
making. New vehicles will make their service more efficient.
SWOT ANALYSIS
Every organization has its strengths, weakness, opportunity and threats. So, the
SWOT analysis for pizza hut is as under:
Strengths:
Pizza Hut is the market leader in providing different products of pizzas as there
are no competitors in this sector. There good image makes the organization
more strong. Pizza Hut is providing good taste, quality products with qualified
staff, good atmosphere and hygienic environment. They are specialized in
pizzas. Motivation level of staff is very high which make the organization more
prosperous. They are ISO (International Standard Organization) certified. They
have enough resources for operating different activities of the organization.
They are providing free home delivery service. They have created monopoly in
this sector. Another big Strength and even a Competitive Advantage is the
fact that they have a full service restaurant as well as delivery services. Most of
Pizza Hut's competitors do not have restaurants. Because of the restaurant, Pizza
Hut can market too many different segments that other pizza chains cannot. For
example, Pizza Hut can market to families much easier than Domino's or Little
Caesar's.
Weaknesses:
However, the fact that Pizza Hut does have a restaurant to run is also a
weakness. Pizza Hut has higher overhead costs, due to the restaurant that other
competitors don't have to deal with. Another result of higher overhead costs is
higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost
producer. They rely on their quality pizza and good service to account for their
higher prices. They are providing less range of products comparatively with
high prices. They are more focused on Western taste instead of Eastern.
Opportunities:
New markets can be explored and new opportunities they can gain. Pizza Hut
can come up with the new products considering the Eastern taste of the people
as like McDonalds. Diversification of new products can increase their market
share. They can reduce their prices because of more resources.
Threats:
Pizza Hut's number one threats are from their competitors. Currently,
i. Their closest competitor is Domino's Pizza who is working to open their
Branch at Karachi. Domino's main competitive advantage over Pizza Hut
is their Lower price.
ii. Little Caesar's who is establishing their self in India and might move to
 Pakistan is another one of Pizza Hut's competitors, right behind Domino's
in market share. Little Caesar's is famous for offering large quantities of
pizza for less money.
iii. New entrance like Dominos pizza in Pakistan market can affect their
market share.
iv. Other local restaurants can affect their market share by providing pizzas
with lower price.
CORE COMPETENCIES
 TRACING FOOTSTEPS

Pizza hut is a kin to the Indian heart and taste buds. Pizza Hut has been able to capture the
heart and soul of Indians. This they have achieved through rapid Indianisation of pizzas.
Chicken tikkas, tandoori range and spicy korma were welcome by pizza lovers. In addition to
this, pizza hut takes pride in having the only 100% vegetarian pizza hut in the world at
Ahmadabad, Surat and Mumbai chowpati. It also has a special Jain friendly menu without
root based ingredients and even serves salad dressings without eggs!

 THROUGH THE LOOKING GLASS

Thinking out of the box was never new at pizza hut. With the “PALAT” campaign, they even
nudged Indians to eat pizza backwards. The vehicle for this change was the stuffed crust
pizza which has become A HUGE HIT .the pizzas outer crust has a stuffing of mozzarella
cheese and one can run into people eating these pizzas backwards in many outlets. Talk about
bringing changes!!

Pizza hut is really going global tuscani pastas that is truly Italian is now at every pizza hut
outlet. With changing tastes of Indians and greater acceptance of international cuisines, pizza
hut has introduced 30 new items on its menu for the festival season. This includes beverages,
pastas and desserts.

Pizza Hut express outlets were launched at malls, airports, department stores and gas stations
which offers a reduced version of the menu for Globe Trotters and busy bees.

Moreover, Pizza Hut is not just a hangout place for youngsters. It organises birthday bashes,
kitty parties, and corporate lunches.

 DREAMING BIG

Pizza Hut aims to be the number 1 restaurant chain in India and expects a turnover of one
billion dollar by 2015. The YUM restaurants plan to invest 150 million dollars in the next 5
years to expand the number of outlets to 1000 from the existing 215.
SEGMENTATION, TARGETING AND POSITIONING.

SEGMENTATION

A) Geographic:

 Region- pizza hut outlets in different countries is a way of segmenting there markets
according to region and finding out potential markets.
 City- they also segment cities as Class one, Class two, Metros and small towns.

B) Demographic:

 Age- under 10 years, 10 to 18 years, 18 to 25 years, 25 to 40 years and 40+ years.

 Family income- middle class , upper middle class and high class.
 Dual income earners- yes/no.

C) Psychographic:

 Socio-economic class- urban(A1, A2, B1,B2,C,D)

D) Behavioral:

 Occasion- birthdays, corporate lunches, marriages, parties, receptions.

 Loyalty Status- high, medium, low.
 User status- first time, regular, non user.
TARGETTING

 In geographic segments, they targeted countries where there were no pizza hut outlets.
Initially opened in class one city and then now have moved to metros.
 In Demographic segments, there main target is the young adults ranging from 18
years to 40 years. And also dual income earners family. They aim basically at the
upper middle class and the high class income family.
 In Psychographic segmentation, they targeted A1, A2 and B1 socio – economic class.
 In Behavioral Segmentation, they targeted for occasions such as birthday bashes,
corporate lunches. It was also found that they were targeting the first time users
because they felt that their quality and taste would automatically make them a loyal
customer.
POSTIONING
 Points of difference:

The major points of difference between pizza hut and Dominoes is that PIZZA HUT
concentrates on “in- restaurant dining”. The ambience and decor of Pizza Hut outlets are
good and they are spacious. When customers think of party and decide to have pizza, Pizza
Hut only comes to their minds. Pizza Hut also arranges kitty parties, birthday parties and
business meetings in their outlets. Pizza Hut has customised birthday party invites with
different themes for the customers to choose and use it as invitations.

Dominoes aim at fast home delivery of pizza. Whenever customers want to have pizza at
home, they think of calling Domino’s and ordering for it because they are experts in home
delivery of pizzas. “We earn 60% of our revenue from home delivery of pizzas and 40% from
the restaurant sales”, says Mr.Navmani, manager of Dominoes, Bangalore. In case of pizza
hit the major revenue id from restaurant sales.

 Points of parity:

Category points of parity- the main food item that is sold in Pizza Hut and Domino’s is pizza.
As we all know, pizza comes under fast food category of foods, and both the companies must
be good in speed of making and service. Irrespective of the cost, both Pizza Hut and
Domino’s has to deliver or serve pizza in less time as compared to other main course of food
items served in other restaurants.

 Competitive points of parity

Competitive points of parity in the case of Pizza Hut is that, even though Pizza Hut is
costlier than Domino’s, they have their own customers, who do not bother about spending but
look for quality and personalised service. When we visit Pizza Hut, they have restaurant
hostess who will assign us tables and introduce the steward who will be taking care of us.
This is generally a procedure that is followed in Five-Star category hotels and Pizza Hut is
also following it emphasise on the quality service.

In case of Dominos, they are not as costly as Pizza Hut and do not offer great ambience to
customers, but offer good pizzas at nominal price. They concentrate on turnover of covers
and cater to customers who don’t have time to spend on food and just stop over for
refreshment. Moreover, a Domino’s mainly looks into home delivery of pizzas and are
experts in it.
DIFFERNTIATION:

A) Product Differentiation

Worldwide and in India Pizza Hut has come to become synonymous with the “best pizzas
under one roof”. This is because at Pizza Hut the belief is that every pizza has its own magic,
thus making it a destination product- which everyone seeks. It is a belief that has ignited the
passion to create, innovate and serve the finest products the industry has to offer, while
setting standards for others to strive to replicate. Pizza Hut is committed to providing
uncompromising product quality, offering customers the highest value for money and giving
service that is warm, friendly and personal. A critical factor in Pizza Hut success has been its
unique dining experience. Crew members at Pizza Hut strive each day to provide
“CUSTOMER MANIA” -the kind of service that ensures that every visit of the customer is a
memorable one.

B) Service Differentiation:

 Ordering ease

Once one enters the restaurant immediately the assistants initiates the ordering process by
providing the menu. All associates are well trained and can take orders from any customer.

 Delivery

Pizza Hut style of delivering pizza to the customer is quite an experience. The restaurant is
aesthetically designed; all the staff members are uniquely dressed. Managers dressed in
special uniforms. Also the tables, menus, all are placed in a good manner. This one itself is
quite impressive. All orders placed in restaurant is served within 15-20 minutes and the
takeaway orders (ordered on phones) is delivered within 30 minutes. Care also has been taken
by the company to pack the pizzas in special covers so that it remains hot till the customers
have the food. Any pizzas delivered outside 30 minutes are given free. Also discount coupons
are given to the customers in case one doesn’t want a free pizza
 .P’s of Services Marketing 8

PRODUCT:
Product refers to the actual program you are planning. The goal of pizza hut is to
develop the best product with the resources available. Pizza Hut sells pizzas in four different
sizes: personal (an individual serving), small, medium and large, though most stores have
done away from with the small size. A variety of toppings are available, plus "specialty"
styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double
Cheeseburger, Supreme, Super Supreme and the newly introduced Pizza Mia. The pan pizza
has a thicker crust than most other commercially available pizzas .so their products have help
them to retain their customers and to increase them .they provide their customers with
complete nutrition plan and healthy food is guaranteed. The nutrition plan also clearly tells
diabetes patients can use what range of food at pizza hut. Over weight patients are also
satisfied and the pizza with less cholesterol can be ordered. This encourages the customers to
visit pizza hut rather than going elsewhere. As pizza hut has to boost its sales in the existing
markets, so they the new food products are introduced in all branches line-by–line because all
branches are operated in co-operation with one another. Different products for different
regions are also developed as there are choice differences. Pizza hut offers a long list of
products and never afraid to offer new products like in Peshawar according to market they
introduce the very first "Chapli Kabab Pizza" which was very healthy product by Pizza hut in
this region. There are a lot many products according to different geographical places. Like in
India they have got there vegetable pizzas, which has a large market there BUT not the Cow
Meat Pizza.
PRICE:
.As there are no such competitors of Pizza Hut which could compete with the quality
of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is
'market skimming'. Pizza Hut has adopted this pricing strategy as they want to hold
maximum share of the market by maximum profit. This is a golden era for Pizza Hut,
as there are no competitors and hence, Pizza Hut is free to charge any price they want.
They are charging higher prices due to the uniqueness of the product. They satisfy the
target market as the food quality is worth the price paid. The pricing strategy is not
just to get the worth of quality but also to gain maximum profits before any
competitor enters because then Pizza Hut will have to change its pricing strategy.
Although the prices would be lowered with the new entrants in the market but not to a
greater extent as the quality food products are not home-produced. They are imported
from different countries keeping in view the best quality.
First, this pricing strategy will help segment the market. Different groups of
customers are willing to pay different prices for the same product. The high/low
pricing strategy will also create excitement. The pricing strategy adopted by Pizza
Hut is 'market skimming'. Pizza Hut has adopted this pricing strategy as they want to
hold maximum share of the market by maximum profit. This product will emphasize
product and service quality.
PLACE/DISTRIBUTION:
It refers to the best place to offer program. That is the place where it is located
and through what channels are we distributing programs and the competitive
advantage lies in distribution. The pizza hut Peshawar is situated out of the market
area near Army Stadium and Shami road. This site has been chosen keeping in view
the following factors. It is in an out of centre location on retail or Leisure Park with
good parking accessibility. Secondly the catchment area is of a specified minimum
size and within a given drive time to the site.
Distribution The type of distribution channel used by Pizza Hut is the direct channel.
The direct channel is successful when there is an extremely large market that is
geographically dispersed. The direct channel is also useful when there are a large
number of buyers, but a small amount purchased by each.
Pizza Hut uses three different methods of selling its products directly to the
market.
i. The first method of distribution used by Pizza Hut is Home. Office delivery.
Customers can call Pizza Hut ahead of time, place an order, and the order is
delivered to the customer's home.
ii. Another method of distribution is for customers to dine-in. Customers can go to
the nearest Pizza Hut, place an order and either leave with the order or eat at
the restaurant. One of Pizza Hut's largest competitive advantages is its
restaurant style facility. Pizza Hut offers a clean place to sit down and enjoy the
variety of pizzas, salads, and sandwiches in a fun, family atmosphere.
iii. The third method of distribution is to order Online. Selective County
Customers can now go on the Internet and place an order for Pizza. This
method is useful because it allows customers to view the entire menu,
download any special coupons, and order without having to disclose any credit
card numbers.
PROMOTION:

The objectives of promotion are to introduce a new product, stimulate demand,

change the short-term behaviour of the customers, and encourage repeat or greater usage by
current customers. Pizza hut uses many promotional strategies. The main promotion is a
coupon to purchase. This promotion is also distributed mainly by mail, but also by fliers on
college campuses around the country in order to reach the target market. They are using
billboards on main stream places to get there customer. They are also distributing door to
door brochures to capture more and more customers. Pizza huts also using marketing
techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts try's to
attract the younger generation as their main market segment. Apart from this Pizza Hut is
using intense marketing strategies they are also giving ads in magazines. Advertising
camping will creates awareness of the products in our target markets.

STRATEGIES ADOPTED BY PIZZA HUT

A business's strategy is the pattern of decisions and actions that are taken by the business to
achieve its goals. A business has a variety of goals and objectives. All businesses need to
organize their business activities in order to achieve their business objectives. Running a
business involves planning the current as well as future activities. Hence, in order to achieve
the business objectives, all business organizations adopt different strategies. Similarly, Pizza
Hut has adopted many strategies which help achieve the targets set by the main office to the
local store opened at Peshawar. Changes are the external as well as internal environment has
led Pizza Hut rethink their past strategies and has therefore designed new strategies after
noticing the changes in the environment. These environmental changes are seen through the
PEST and SWOT analysis. After considering all the factors Pizza Hut has decided upon the
strategies and their current strategies are divided into five main categories and further have
sub-parts. These strategies are: -

 Functional Strategies: -
These are strategies designed to improve the efficiency of a business's operations. They often
focus on an area, such as marketing, human resource etc. All business organizations adopt
strategies at functional level as once the functional objectives are achieved, corporate
objectives become easy. In order to make the functional strategy efficient, Pizza Hut has
made all the functional departments co-operate with each other.

 Total Quality Management (TQM): -

This is the most important for a food chain like Pizza Hut. All the employees’ back-of-the-
house i.e. the kitchen assistants are trained accordingly. They are given extra classes in order
to meet the quality standards set by Pizza Hut around the world. This strategy is important in
order to satisfy the CHAMPS. This strategy is strictly implemented in Pizza Hut in order to
fulfil the quality standards. Different quality management staff is also there at Pizza Hut. The
shift managers have the task to observe whether the quality standards are met or not, whereas
there are a total quality management department at the main office in Karachi. This
department has the task to implement quality standards and know whether they are achieved
or not.

 Business Level Strategy: -

Business level strategies are plans made to gain a competitive advantage over its rivals in a
market. Hence, all the businesses need to adopt business level strategies in order to compete
in a competitive environment. If we take a look at the Pakistani market, there are no large
competitors of Pizza Hut but unlimited small competitors exist in the market. The threat of
competitors is very low as there is no international food chain offering pizza in Pakistan at
present. Therefore, present strategies adopted by Pizza Hut are keeping in consideration the
present competition. Whereas, in future this competition will increase and Pizza Hut will
have to change all its business level strategies in order to compete with its rivals. In very near
future Dominos is opening its first branch in Karachi. This would be a threat for Pizza Hut
and hence, the strategies would be changed.

 Pricing Strategy: -
The level of competition a business faces determines its pricing strategy. Sometimes a
business has the scope to set its price and sometimes a business cannot. When a business has
the scope to set its price there is a number of pricing strategies or policies it might choose. As
there are no such competitors of Pizza Hut which could compete with the quality of pizza
produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is 'market
skimming'. Pizza Hut has adopted this pricing strategy as they want to hold maximum share
of the market by maximum profit. This is a golden era for Pizza Hut, as there are no
competitors and hence, Pizza Hut is free to charge any price they want. They are charging
higher prices due to the uniqueness of the product. They satisfy the target market as the food
quality is worth the price paid. The pricing strategy is not just to get the worth of quality but
also to gain maximum profits before any competitor enters because then Pizza Hut will have
to change its pricing strategy. Although the prices would be lowered with the new entrants in
the market but not to a greater extent as the quality food products are not home-produced.
They are imported from different countries keeping in view the best quality
.
MARKET SHARE:
As there are Dozens of Pizza Suppliers Globally Providing Services in different part of the
World, but Pizza Hut is the One who got the Bigger Market Share Globally.
This is the Survey taken by www.survey.com that Pizza Hut is having 48% of Overall Pizza
Market in the World. After that Dominos is leading with a percentage of 20% while the rest
32% is divided in the Remaining Pizza Providers Globally.

MARKET SHARE

OTHERS 32%
PIZZA HUT
PIZZA HUT 48% DOMINO'S
OTHERS

DOMINO'S 20%

COMPETITORS.
The major competitors who lock horns with pizza hut are

 Pizza Corner
 Domino’s.
 Mc Donald’s
 Barista
 CCD
 Subway.
 Papa John’s.

The Analysis of competitors of Pizza hut

Weakness Strengths
Subway Still Adapting to Indian taste. King of Sandwich Markets.
Expensive. Customised Preparations.
Pizza Corner Low investments in ads. Variety.
Delivery not satisfactory. Quality.
KFC More of chicken, less hope for Variety masters for chicken.
veggies.
Mc Donald’s Less variety. Burger leaders.
Fast service.
More offers.
Papa Johns Expensive. Excellent quality.
Variety.
CCD Concentrate more on beverages, Quality.
less options for snacks. Variety of beverages.
Expensive.
Barista Concentrate more on Variety in beverages.
Beverages. Excellent Ambience.
Less options on snacks. Quality.
Expensive.