Manufacturing facilities Capex Capacity Location Product Ownership

A. Own
Sikandrabad Plant 8.40 MSM Sikandrabad, UP GVT 100%
25.20 MSM Gailpur, Rajasthan Ceramic Wall & Floor Tile.
Gailpur Plant
9.10 MSM GVT 100%
Malootana Plant 6.50 MSM Malootana, Rajasthan PVT 100%
Srikalahasti Plant 5.00 MSM Srikalahasti, Andhra Pradesh GVT 100%

B. Subsidiaries
JAXX-I 7.60 MSM Morbi, Gujarat PVT 87.37%
Cosa 5.7 MSM Morbi, Gujarat PVT/GVT 51%
Vennar 2.90 MSM Vijaywada, Andhra Pradesh Ceramic Wall & Floor Tiles 51%

C. Planned Capacity Upgrade to be Operational by end of March 2022

JAXX- II 80 Cr. 4.40 MSM Morbi, Gujarat PVT 87.37%
Srikalahasti, Andhra Pradesh 110 Cr. 3.80 MSM Srikalahasti, Andhra Pradesh Value added Tiles 100%
Gailpur Plant 60 Cr. 4.20 MSM Gailpur, Rajasthan Floor Tiles 100%
Kajaria Bathware 5 cr. 6 lac pcs Gailpur, Rajasthan Faucets 85%
kerrvoit Global Pvt. Ltd 80 cr. 7 lac pcs Gujarat Sanitaryware 100%
Kajaria Ultima 210 cr. 5.0 MSM Gujarat Slab 100%
D. Sanitaryware
Kajaria Sanitaryware 7.50 lac Pcs p.a. Morbi, Gujarat Sanitaryware 70%
Kajaria Bathware 1 Mn. Pcs p.a. Gailpur, Rajasthan Faucet 85%

Product Existing Capacity P.A Premium Tiles Sale (%) of Total sale FY21
Tiles: - GVT ≈ 50%
CT 28.1 MSM - PVT ≈ 36%
PVT 19.8 MSM - CT ≈ 19%
GVT 22.5 MSM
Sanitaryware 7.5 lac Pcs
Faucets 1 Mn. Pcs

Per Unit Measures FY 20 Fy21

Tiles: Own Jv Outsource Own Jv Outsource
Volume generated 43.29 18.32 16.46 41.10 15.62 18.72
Revenue generated(in Cr, ) 1527.29 591.42 486.14 1416.16 555.25 561.34
Revnue per Sqm 352.8 322.8 295.3 344.6 355.5 299.9
Cost of production Per Sqm. 196.70 199.23 272.79 211.35 172.8 279.5

GP Per Sqm 156.11 123.60 22.56 133.21 182.65 20.35

Employee Benefit expenses 62.67 46.71 60.34 49.06

Other SG&A Expenses 51.68 21.54 39.46 16.38

EBITDA per Sqm 41.77 55.34 22.56 33.41 117.21 20.35

Revenue break-down
A. Residential Vs. Commercial
- Residential 70%
- Commercial 30%
B. Channel of sales
- Retail 72%
- Project sales (including Gov.) 28%
 Plant Units Capacity Location Products Ownership (%)
A. Own Plants
- Kadi MSM 19.63 Gujarat Mix 100%
- Kassar MSM 6.65 Haryana Mix 100%
B. Associates
- Sudha Somany Ceramics Pvt Lt MSM 3.48 Velampadu, Andhra PrCeramic Floor,Wall & Roof 60%
- Amora Tiles Pvt. Ltd. MSM 4.58 Sartanpar, Gujarat 300*600 & 300*750 Wall Tile 51%
- Somany fine Vitrified Pvt. Ltd. MSM 4.29 Wankaner, Gujarat Vitrified Tiles 51%
- Amora ceramics Pvt. Ltd. MSM 3.3 Sartanpar, Gujarat Ceramic Tiles Mix of Wall & Floor 51%
- Vintage Tiles Pvt. Ltd. MSM 4.8 Morbi, Gujarat Double Charge 600*600 50%
- Acer granito Pvt. Ltd. MSM 3.3 Morbi, Gujarat Double Charge & Soluble Salt 26%
- Vicon Ceramics Pvt. Ltd. MSM 2.64 Bela Rangpar, Gujarat Parking Tiles & GVT 26%

C. Bathware
- Somany Sanitary Ware Pvt. Ltd. Mn. Pcs 1.15 Morbi, Gujarat Sanitaryware 51%
- Somany Bath Fittings Pvt. Ltd. Mn. Pcs 0.65 Ludhiana, punjab Faucets 51%

C. Expansion
Sudha Somany Ceramics MSM 3.6 Velampadu, Andhra Pr GVT ( Brown field Expansion) 60%
Kassar Plant Sqm/day 9000 Haryana Large slabs (7000-16000 Sqm/day) 100%
Dhanot MSM 3.48 Gujarat GVT ( green Field Expansion) 100%

Regional Revenue breakup: Fy20 Fy21 Production Vs. Sales Fy20

Zone Revenue Revenue A. Production
North 43% 44% - Own 19.52
South 27% 27% - JV 22.84
East 17% 16% B. Sales
West 8% 7% - Own 18.86
Exports 5% 6% - JV 20.38
C. Unsold Inventory (as % of Production)
Product Capacity Manufacturing Facilities - Own 3.4%
(including JV) - JV 10.8%
CT 28 MSM 4
PVT 15 MSM 4 Employee Productivity Fy20
GVT 10 MSM 2 Employee Count 2948
1. Employee expenses (in Lac) 7.64
Revenue by Product Fy20 Fy21 2. Revenue Per Employee ( in Lac) 55.94
( as % of total revenue) Employee Productivity (2/1) 7x
A. Tiles 88.6% 88.8%
- CT 35.6% 34.6%
- PVT 32.2% 31.5%
- GVT 20.7% 22.7%
B. SanitaryWare 7% 6.2%
C. Bath fittings 3.8% 3.9%
Product Production Capacity: Manufacturing Facilities
Product Capacity (MSM) A. Own
Ceramic Wall 5.28 - Dalpur
GVT 4.95 - Dalpur
PVT 2.97 - Dalpur
Ceramic floor 4.46 - Idar
Double Charge 3.96 - Dholka
Parking 1.98 B. Subsidiary
Outsource 5.94 - Amazoone
- Crystal ceramics
Revenue by Geography Fy20 Fy21 - Powergrace
East 11% 11% - AGL
West 28% 30%
North 30% 30%
South 31% 29%

Revenue by Geography Fy20 Fy21

Domestic 985 1079.3
Export 240 213 ≈45 % is Quartz >> Looking to Increase Export fi
('export as % of Total revenue) 20% 16% As of now US Market for Quartz is 11000 Cr,

Revenue break-down by Product (%)

Product: Fy20 FY21
CT 36% 32%
PVT 13% 14%
Double Charge 20% 22%
GVT 31% 32%

Sales Breakdown by Segment

Type of Client: Fy20 Fy21
Institutional 46% 43%
Retail 39% 42% * A strong Retail revenue Could be linked to 3
Government 15% 15% # Operating on FOFO & COCO Model
 Orient Bell Units Fy20 %
Own JV+ Trade Total Own JV+ Trade
Revenue :
Volume Sold MSM 13.11 7.58 20.69
Revenue per Sqm. Rs. 230.36 248.02 236.83
Revenue generated Rs. Cr. 302 188 490

Expenses:
Cost of materials: 71.30 71.30
Purchase of stock in trade 163.56 163.56
Changes in Inventories 1.44 1.44
Gas & Fuel 68.48 68.48
Packaging materials 13.95 13.95
COGS 155.18 163.56 318.73

Gross Profit 146.82 24.44 171.27 49% 13%

Other Expenses:
Employee Benefit Expenses:
Salaries, Wages & Bonus 66.77 - 66.77
Compensated Absences - - -
Contribution to Provident and Other fund 2.16 - 2.16
Expense on employee stock option schemes 1.52 - 1.52
Gratuity Expense 0.83 - 0.83
Staff Welfare Expenses 2.27 - 2.27
Total Employee Benefit Expenses 73.55 73.55

Other Expenses (excluding Packaging materials and gas & Fuel)

Stores & Spares consumed 5.98 3.72 9.70
Electricity 18.18 18.18
Rent 0.53 0.53
Hire Charges 3.93 3.93
Rates & Taxes 0.26 0.16 0.42
Insurance 0.19 0.12 0.31
Repair & Maintenance
Plant & Machinery 1.81 1.81
Buildings 0.60 0.60
Other 1.73 1.73
Designing & Processing 0.18 0.18
Freight & Forwarding Charges 3.55 2.21 5.76
Advertisement and Sales Promotion 10.06 6.26 16.33
Legal & Professional Expenses 1.41 1.41
Travelling & Conveyance 4.81 2.99 7.80
Communication Costs 0.38 0.24 0.62
Printing & Stationery 0.45 0.45
Bank charges 0.02 0.02
Payment to the Auditors 0.28 0.28
Exchange Fluctuation (Net) 0.01 0.01
Bad debts written off - -
Allowances for doubtful advances - -
Provision for Slow Moving of Inventories- Finish 0.02 0.02
Allowances for doubtful debts - -
Loss on sale of property, plant and equipment 0.11 0.11
Corporate Social Responsibility 0.45 0.45
Miscellaneous Expenses 2.02 1.26 3.28
Total 56.98 16.96 73.94
Total Other Expenses 130.53 16.96 147.49

EBITDA 16.29 7.48 23.77 5% 4%

Add: Other Income 5.2486

Add: Miscellaneous sales 0.8455
Add: Insurance Receipts 0.8776
Less: Depreciation 20.5858
Less: Finance Cost 8.0926
PBT 2.07
% Fy21 %
Total Own JV+ Trade Total Own JV+ Trade Total

14.02 6.88 20.9

236.09 247.09 239.71
331 170 501

71.85 71.85 * Since JV & Trading figures are given in Consolid

150.63 150.63
18.87 18.865
59.12 59.12
13.17 13.17
163.00 150.63 313.63

35% 168.00 19.37 187.37 51% 11% 37%

73.24 - 73.24
0.64 - 0.64
2.13 - 2.13
0.86 - 0.86
0.71 - 0.71
1.69 - 1.69
15% 79.26 79.26 16%

2% 7.25 3.72 10.97 2%

20.42 20.42
-0.35 -0.35
3.37 3.37
0% 0.99 0.51 1.50 0%
0% 0.33 0.17 0.51 0%

1.58 1.58
0.93 0.93
2.08 2.08
0.19 0.19
1% 4.54 2.33 6.87 1%
3% 8.28 4.25 12.53 3%
1.21 1.21
2% 3.64 1.87 5.50 1%
0% 0.31 0.16 0.47 0%
0.38 0.38
0.01 0.01
0.29 0.29
0.02 0.02
1.78 1.78
0.36 0.36
1.70 1.70
0.18 0.18
1.53 1.53
0.28 0.28
1% 1.88 0.96 2.84 1%
15% 63.18 13.98 77.16 15%
 142.44 13.98 156.42

5% 25.56 5.39 30.95 8% 3% 6%

1.8639
0.4554
1.9845
20.5656
5.6527
0% 9.0338 2%
ures are given in Consolidated manner Assuming JV Structure to be O/S Tie-ups facilities
 Plant Units Capacity Location Products Ownership (%)
A. Own
Sikanderabad MSM 14.1 Sikanderabad, UP Mix 100%
Hoskote MSM 4.8 Hoskote, karnataka Mix 100%
Dora MSM 2.4 Dora, Gujarat Vitrified 100%
B. JV
Morbi MSM 5 Morbi, Gujarat GVT & Double Charge
Morbi MSM 5 Morbi, Gujarat Wall Tile

C. Expansion Planned
Sikanderabad
a) Manufacturing facility -2 MSM 1.1 Ceramic Floor
b) Manufacturing plant -1 MSM 0.7 Ceramic Wall
c) Manufacturing facility-4 MSM 0.7 GVT Floor

New Capex:
a) Dora Plant MSM 2.4 Converting from ceramic to vitrif
b) Hoskote Plant MSM Ceramic

Volume related metrics

Product mix:
- Own 80% - 85%
- Outsource 15% - 20%

Sales Mix:
- Residential 60%
- Commercial 40%
- of which Small client ( >5000 Sq. m) 10%
- of which Large client ( <5000 Sq. m) 30%

Distribution Network Fy 20 as on Q3 Fy22

Orientbell Boutiques 166 276
Channel Partners 2000
High Volume sales 40% 41%

Key Financial metrics Fy 21

New Product categories launched 8
- Contribution to Total Sales 17%
Ashwamedh Project 414 CP Added
- Contribution to Total sales 10%
Germ-free Tiles (as % of Total sales 5%
Sales Mix:
Retail 67%
Project 33%

Geographical Breakdown of Revenue

North 46%
South 24%
West 24%
East 6%
 Capex

' Right now Ceramic plant to be converted to Vitrified from ceramic by the end of june 2022

Rs. 5 Cr.
≈ Rs. 10 Cr
≈ Rs. 11 Cr

ting from ceramic to vitrified

Upgradation of line 1
he end of june 2022
 Master File Units Fy21 %
Own JV Outsource Total Own JV
Revenue from tile:
Volume Ct or any other break-up
GVT
PVT
Others Operating revenueRevenue including Revnue from Other sources likes bathware Sanitaryware etc..
Total revenue

COGS with Breakdown

GP

Other Expenses with Breakdown

EBITDA
Less: Dep
Less: Finan cost
Add: Other Income
PBT

Revenue Breakdown Volume

1. by Product
2. By geography
3. By Channel

Revenue Breakdown Value

1. by Product
2. By geography
3. By Channel
 % Fy10 %
Outsource Total Own JV Outsource Total Own JV Outsource Total

Sanitaryware etc..