Assignment brief

for assessment unit B1 in:

BTEC Level 3 Extended Diploma in Creative Media Practice

Progression
 Progression
Brief Context
In an increasingly digitally focused industry, a personal brand identity, both online
and in physical promotional materials, is essential in being a successful
creative professional. You are planning to take your next step into higher education
or further work experience, and are required to put together materials to promote
yourself to employers, clients and/or universities.

Requirements
Self - promotional progression materials including online personal brand identity

Audience
The primary target audience is for future employers, work experience placements,
clients or higher education providers.

Handout Date
23rd September 2021

Deadline
31st March 2022

Assessor
Michael Stephenson
 Progression
Requirements – detail:
Your online personal brand identity should provide a good
insight into who you are as a creative practitioner. This
should include examples of your creative work and
information about you and your practice including:

• Sources of inspiration
• Concepts of contexts explored
• Competitions of commissions you have undertaken
• Practitioner statement
• Biography/CV/Resumè
• Evidence of networking

As well as developing your online personal brand identity

you will also develop your skills for progression by taking
part in a mock interview.
Guidance overview
You will need to plan and
AC1: Informing ideas
Progression
organise your project
AC5: Communication Use skills for informing ideas,
individually as part of your Show skills in communicating the meaning, interpreting the brief and developing
professional practice and purpose and function of work, including ideas and outcomes as they progress.
problem solving. development, outcomes and presentation,
in order to engage the audience.
The assessment criteria are
not a series of tasks that are
completed independently. Communication Inf orming ideas

You will use a combination

of skills relating to the AC2: Problem solving
AC4: Professional practice Show problem solving throughout by
criteria continuously Show how you apply engaging with the brief and its
throughout the assignment. professionalism to your
Prof essional
practice
Problem
solv ing
requirements including ideas
assignment through technical generation, experimentation, testing
They criteria are equally practice, project management and and reflection on the meaning,
working safely. purpose function of your work.
weighted, meaning they Technical
should be given equal skills
importance in your project.

The guidance slides of this

AC3: Technical skill
assignment brief indicate Show technical skills throughout by exploiting
how you could approach the potential of media, materials, techniques
each of those skills and and processes. In early stages of the project,
this might be when investigating material
what types of evidence you
opportunities. Later it would be in the
could produce. outcomes or their presentation.
Guidance
Progression
Informing ideas
You should inform your ideas at all stages of the assignment.
Considering your own progression options offer a wide range of potential starting
points such as:
• Progression opportunities including:
• higher education
• employment
• further training
• self employment
• Job roles or longer term progression opportunities within your chosen industry
• Useful things you think everyone should know about you

Primary and secondary methods for informing ideas:

• Interpret the brief – requirements, purpose
• Review other practitioners’ online brands and presence
• Explore progression opportunities
• Explore the creative industry
• Explore self employment and funding opportunities
• Use of research to inform development, outcomes and presentation to
improve and refine work and ideas

Evidence could include:

• Initial presentation of findings - informed by research, explaining how it will
meet the brief
• Performance during mock interview
• Blog or digital portfolio of iterative use of research to inform ideas for
development, outcomes and presentation
Guidance
Progression
Problem solving
You should use problem solving at all stages of the assignment by testing,
review and reflecting on progress of:

• Interpreting the brief, requirements, purpose

• Identifying career aspirations and skills required.
• Establishing short-, medium- and long-term progression aims.
• Generating an online personal brand identity
• Applying stages of the creative process in order to develop and refine
• Obtaining and acting on constructive feedback.

Evidence could include:

Blog, digital portfolio and/or sketchbook documenting:

• Online personal brand identity

• Ongoing testing review and reflection
• Iterative development and refinement or work and ideas
Guidance
Progression
Technical skills
You should use the most appropriate and effective technical skills
throughout your project:

• Development of work:
○ capturing/recording, editing and organising material
○ trying different techniques and seeing what is the most
useful
○ exploring the properties of different media and different
platforms and making comparisons
○ taking work through a series of different processes to
compare outcomes.
• Production of online personal brand identity

Evidence could include:

Blog, digital portfolio and/or sketchbook with:

• Initial intentions presentation – with early draft work and practical

research into media and techniques
• Outcome presentation
Guidance
Progression
Professional practice
You should apply professional practice when working on the assignment
by:

• Identifying and using best practice associated with online personal

brand identity
○ consider and test what others do in industry
○ keep things safe and manage risks.
• Applying project management:
○ setting priorities
○ breaking up the assignment into manageable parts
○ exploring ways of working efficiently.
• Setting actions and targets for meeting the brief:
○ organising materials and resources
○ responding in a timely fashion and meeting set
deadlines..
• Addressing interviewers appropriately:
o timeliness
o positive body language
o use of technical language
o appropriate dress code

Evidence could include:

Blog, digital portfolio and/or sketchbook with:

• Presentation of online personal brand identity

• Recording of mock interview
• Outcome(s) that show an understanding of related professional
practices
Guidance
Progression
Communication
You should use communication skills throughout the project by:

• Considering audience and purpose

• Working to ensure the meaning, message and impact are clear
• Using visual language and creative forms of communication

Communication opportunities:
• Presenting work and professional profiles through relevant formats,
• Using multiple channels
• Developing and maintaining networks
• Personal communication and interview skills:

Evidence could include:

Blog or digital portfolio with:

• Initial intentions presentation – personal communication

• Recording of mock interview
• Presentation of online personal brand identity
Progression