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TS BRANDING Research

The document discusses the 6 creative stages of branding design: 1) defining business goals and brand personality, 2) conducting market and user research, 3) designing the logo, 4) developing visual elements like mascots and typography, 5) establishing a corporate brand style guide for materials like business cards, and 6) creating a style guide to maintain branding consistency. It also covers trends in 2021 branding like using quirky art, expressive colors, geometric patterns, and designing immersive unboxing experiences.

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PARITOSH SHARMA
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107 views11 pages

TS BRANDING Research

The document discusses the 6 creative stages of branding design: 1) defining business goals and brand personality, 2) conducting market and user research, 3) designing the logo, 4) developing visual elements like mascots and typography, 5) establishing a corporate brand style guide for materials like business cards, and 6) creating a style guide to maintain branding consistency. It also covers trends in 2021 branding like using quirky art, expressive colors, geometric patterns, and designing immersive unboxing experiences.

Uploaded by

PARITOSH SHARMA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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GRAPHIC DESIGN-

BRANDING

TREND SPOTTING AND RESEARCH


What is Branding?
The design of distinct brand identities for business, marketing, and
advertising.

A brand is a unique design, sign, symbol, words, or a combination


of these, employed in creating an image that identifies a product
and differentiates it from its competitors.
In other words, a brand is a visual representation which people
correlate with a company or a product. An effective brand identity
is the one which customers associate with a high level of credibility
and quality.

Branding design describes how a brand chooses to visually


represent their brand identity to the public. When talking about
branding design, it typically refers to key brand elements such as
the logo, color scheme, typography, and other design components
that makes a brand stand out from competitors, and recognizable
to consumers.
6 Creative Stages of Branding Design

Stage 1. Business goals and brand personality

● Your mission (what’s your “why?”)


● Your values (what beliefs drive your company?)
● Your brand personality (if your brand was a person, what
kind of personality would they have?)
● Your unique positioning (how do you differentiate yourself
from the competition?)
● Your brand voice (if your brand was a person, how would it
communicate?)
Stage 2. Market and user research

The research helps to immerse into the environment of the future


brand and comprehend the peculiarities which may influence its
success.
Having the necessary data experts can create a unique and efficient
logo and build a brand identity that will stand out the competition. A
brand needs to make a good impression on its potential buyers or
users to gain their trust. User research helps to get deeper into
preferences and psychological peculiarities of the target audience.
Stage 3. Logo design

It is the basic mark of brand identity, the most prominent symbol


of brand image and the foundation of effective marketing
strategy enabling its connection with the target audience.
we’ve described essential stages of the creative process in logo
design. They are:
● setting the task
● user research
● marketing research
● creative search
● choice of style direction
● choice of color palette
● testing in different sizes and environments
● creating a style guide setting right and wrong cases of
logo use etc.

One of the aspects the research includes is exploring logos of


the competitive companies. It helps to avoid unnecessary
similarity with other logos in the sector and make an original
brand identity.
Stage 4. Visual elements of brand

Mascots are the custom design characters created to represent the


brand in a quite symbolic way. They can be created as a part of a logo
or exist as an individual brand element. Such characters can establish
the connection with users as nothing else. A mascot serves as a tool
for communication and interaction with users helping to transfer the
message in an unusual manner. People start to see a mascot as a
major representative of a company introducing them a product or a
service. The efficient mascot guarantees recognizability and
memorability to a brand and easily draws users’ attention.

Another visual element responsible for brand identity is typography.


Many logos are created via typography or contain fonts in it but
typography doesn’t end here. Banners, business cards,
correspondence a company applies should involve brand identity signs
as well. You can make fonts also speak for your brand. Designers often
create custom fonts for companies to be unique even in such small
details.
Stage 5. Corporate brand style

Business card. Today it’s a must-have item in business communication so it’s


vital to make sure a business card represents a brand properly.
Correspondence. Business communication always has a formal style. To
show a brand is a reliable partner and service provider, designers need to
work on its correspondence presentation. Letterheads and envelopes need to
contain brand identity elements showing the professional level.
Billboards and banners. They are a core part of branding and marketing so
clients often ask designers to work on a creative idea for outdoor adverts and
web banners.
Vehicle branding. Companies which provide product delivery need an
effective decoration of the vehicle. Brand identity elements on the company
cars or trucks is an efficient way of outdoor promotion.
T-shirt and hats. Clothes with brand marks bring the team spirit into a
company so employers often take care of these attributes. Branded T-shirts
and hats can be a good alternative to a uniform if it’s required or they can be
used as presents.
Stage 6. A style guide

A style guide is a document providing instructions about correct and wrong


ways to use the graphics created for the brand. Traditionally, a style guide
includes the explanation of the idea standing behind a logo as well as the
presentation of a corporate color palette which can be used for different
purposes.

Importance of Brand Design


1. Competitive Advantage
2. Lasting Impression
3. Generates Referrals
5. Emotional Connected : It connects with the consumers on the emotional
level creating an instant space in their minds and hearts with the positive
perspective towards the brand and its offerings.
6. Brand Recognition : A good Brand Design gets registered in minds of the
consumers from the very first visual creating a lasting impact. The brand
gets recognized with the color scheme, fonts, logo design, creative’s, and
other expressions.
Creative Branding trends for 2021

Use of quirky art


Using one-of-a-kind imagery,
particularly if cute, funny or whimsical,
is a great path to memorability and
recognition, two branding
cornerstones.

Brands use hand-drawn illustrations


for this style, although by the definition
of quirky, all art styles are in play.

Anthropomorphized animals are a


popular choice, especially when
dressed up nicely to accentuate the
absurdity.
Embrace expressionist
brand colors

In 2021, meaningful and intense colors


express what a brand stands for.
we’re seeing more and more brands
test out unconventional,
non-naturalistic color schemes with
plenty of variation and intensity. These
impactful shades work both separately
and together and say a lot about a
brand or product through color only.
Extend Brand with
geometric patterns

One of the more surprising 2021 branding trends


is using patterns as an extension of your brand:
large blocks of repeated graphics to create a
hypnotizing wallpaper look.
This trend uses geometric shapes, which have
gone hand-and-hand with repetitive patterns for
much of human history. Geometric patterns hit
that perfect middle ground between stimulating
and distracting, making them a good fit for
branding materials that want to give the logo
center stage.
Create an immersive
experience

Due to the increasing amount of online


purchases, the unboxing experience is
now more crucial than ever. In 2021,
brands and designers think through
the entire process of opening a
package and make it a unique
experience by ensuring that even the
smallest detail is on brand and
captivates the customer as they open
the box and unwrap their products.

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