Coghlan Action REsearch
Coghlan Action REsearch
David Coghlan
University of Dublin, Ireland
Action Research
further beyond previous levels in groups where total participation was used as a
means of introducing the change.
First person research/practice in mechanistic-oriented action research focuses
on the role of the action researcher in having the skills to work with client systems
(Neilsen, 1994). Second and third person research/practice focus on actualizing
how to be helpful to client systems in such a way that change is made and through
which knowledge is generated (Schein, 1995, 1999a).
In many respects, traditional action research, as it has been practised in
organization development (OD) is illustrative of the mechanistic-oriented approach
(Schein, 1987, 1995; Cunningham, 1993; French and Bell, 1999; Gummesson,
2000; Coughlan and Coghlan, 2002). In a similar vein, the approach known as
‘participatory action research’ is also mechanistic (Whyte, 1991; Selener, 1997;
Greenwood and Levin, 1998). These broad traditions of practice within action
research focus on changing organizations as social systems.
Other forms of the action research literature contain examples of ‘organistic-
oriented’ action research. By organistic, I mean action research projects in which
the inquiry process is a value in itself (Schon, 1983; Marshall, 1999, 2001; Reason
and Bradbury, 2001). As Reason (1996: 18) expresses it:
Human inquiry is simply good in its own right as an expression and actualisation of
human capability and development of our capacity to inquire—into our purposes and
values, into our individual and collective behaviour, into our life on the planet—and is
to be celebrated and encouraged in its own right.
concerned with studying some aspect of the organization, but with changing it
(Coghlan, 2001; Coghlan and Brannick, 2001).
Insider research is characterized by the researcher being immersed experien-
tially in the situation (Evered and Louis, 1981; Flyvbjerg, 2001). It involves
researchers undertaking research in and on their own organization while a
complete permanent member. Such researchers have an opportunity to acquire
‘understanding in use’ rather than ‘reconstituted understanding’. As insiders,
while the action researchers are familiar with their organizational setting they have
to create the space and character for their research role to emerge. They need to
learn how to look at the familiar from a fresh perspective and become open to
discovering what they do not see and how their perspective is grounded in their
functional role or occupational sub-culture. They need to develop relationships
with people who they did not associate with previously, change the nature of pre-
existing relationships with them, and become involved with the setting more
broadly than they have hitherto in their functional role (Adler and Adler, 1987).
While many of the issues that face an external action researcher also pertain to
the insider action researcher, there are three particular areas to which the insider
action researcher needs to attend (Coghlan, 2001; Coghlan and Brannick, 2001):
these are pre-understanding, role duality and organizational politics. These issues
are well established in the consulting literature but tend to be less available in the
research literature.
Pre-understanding
‘Preunderstanding refers to such things as people’s knowledge, insights and
experience before they engage in a research programme’ (Gummesson, 2000: 57).
The knowledge, insights and experience of the insider action researchers apply
not only to the theoretical understanding of organizational dynamics, but also to
the lived experience of their own organization. Nielsen and Repstad (1993)
outline some examples of such experience and pre-understanding. Insider action
researchers have knowledge of their organization’s everyday life. They know, at
least implicitly, the everyday jargon; they know the legitimate and taboo phenom-
ena of what can be talked about and what cannot; they know what occupies
colleagues’ minds; they know how the informal organization works and who to
turn to for information and gossip; they know the critical events and what they
mean within the organization, and they are able to see beyond objectives that are
merely window dressing. When they are inquiring they can use the internal jargon
and draw on their own experience in asking questions and interviewing, and be
able to follow up on replies and so obtain richer data. They are able to participate
in discussions or merely observe what is going on without others necessarily being
aware of their presence. They can participate freely, without drawing attention to
themselves and creating suspicion.
There are also some disadvantages to being close to the data. When insider
action researchers are interviewing, they may assume too much and so not probe
as deeply as they would if they were outsiders or ignorant of the situation—they
may think they know the answer and not expose their current thinking to
alternative reframing. Also they may find it difficult to obtain relevant data,
because as a member they have to cross departmental, functional or hierarchical
Coghlan: Practitioner Research for Organizational Knowledge 457
When insiders augment their normal organizational membership role with the
research enterprise, it can be difficult and awkward, and can become confusing for
them. As a result, in trying to sustain a full organizational membership role and
the research perspective simultaneously, they are likely to encounter role conflict
and find themselves caught between loyalty tugs, behavioural claims and identifica-
tion dilemmas (Ramirez and Bartunek, 1989; Holian, 1999).
Ramirez and Bartunek (1989) reflected on role conflict explicitly in their study
of an insider action research project in a health care organization. They noted that
the insider action researcher had to deal with the twin role of facilitating meetings
while at the same time acting as a department head whose status was junior
relative to other participants.
direction and activities. Her experiences of being the recipient of such political
behaviours caught her off guard and were hurtful to her.
A critical political issue for all researchers is sensitivity regarding the publication
and dissemination of the research for the third person audience, and insider
action research is no exception. The ethical principles associated with working in
an action research mode mean that the researcher does research with people
rather than on people. Hence in principle the psychological and formal contract
between the researcher and the members of the system is collaborative throughout
the process, and so issues regarding publication are dealt with in the context of
the authentic collaborative relationships (Rowan, 2000).
As insider action research researchers engage in their project, they need to be
prepared to work in the political system, which involves balancing the organiza-
tion’s formal justification of what it wants from the project with their own tacit
personal justification for political activity (Buchanan and Badham, 1999).
Throughout the project they have to maintain their credibility as an effective
driver of change and as an astute political player (Buchanan and Boddy, 1992).
The key to this is assessing the power and interests of relevant stakeholders in
relation to aspects of the project, while at the same time maintaining the integrity
of the relationships (Rowan, 2000).
In her research on ethical decision-making in her own organization, Holian
(1999) reported how she felt unprepared for the backlash that resulted from
surfacing ‘undiscussables’ within the organization related to cover-ups, perceived
abuses of power, nepotism, harassment, allocation of rewards, and unfair discrim-
ination. While these issues were deeper, and more shocking and troubling than
anticipated, she reflected that she was not adequately prepared to look after
herself or others when the backlash came. Consequently, she was not able to
balance the multiple roles of researcher, senior executive and programme facili-
tator and, after one last stand-up fight with some of her fellow senior executives,
she resigned.
action. Accordingly, the starting point for the insider action researcher is a
question about what is happening or being planned, followed by contracting an
action research approach to studying the system in action. The opportunistic
nature of action research means that the researcher’s initial question determines
whether a project is mechanistic or organistic. In Bartunek et al. (2000) the
concrete operational problems led the practitioners into mechanistic-oriented
inquiry into how to resolve them. Krim (1988) elected to use himself as the focus
of his inquiry and so opted to follow an organistic-oriented approach.
Can mechanistic- and organistic-oriented action research be combined? While I
have presented mechanistic and organistic approaches as distinct within action
research, they are complementary and can be utilized together in situations where
the pragmatic change agenda is integrally linked to intended self-study in action by
the organization. This may occur in a large-scale transformational change project,
or in the adoption of a total quality approach where the psychological contract is
to create a community of inquiry. An interesting example of the combination of
mechanistic and organistic inquiry may be seen in the emerging learning history
approach (Kleiner and Roth, 2000; Roth and Kleiner, 2000). Kleiner and Roth
(2000) provided a learning history account of an oil company in which the new
CEO set the company on a deliberate course of learning and transformation. The
change agenda was initiated through an economic model and then moved to
issues of governance, structures, relationships, communication, and basic attitudes
and behaviour. Fundamental identity and ways of thinking, feeling and acting
changed over time. The learning history provides both the observations and
reflections on what happened by the participants, and the ‘analytic’ comments by
the external learning historians. In the learning history, participants at all
hierarchical levels show their perceptions and experiences of what took place.
Conclusions
Insider action researchers are engaged in first person research, using their pre-
understanding of organizational knowledge and organizational studies for their
own personal and professional development. They are engaging in second person
research by working on practical issues of concern to their organization in
collaboration with colleagues and relevant others. They are engaging in third
person research by generating understanding and theory that is extrapolated from
the experience. Mechanistic- and organistic-oriented forms of action research
address all three audiences for research.
In this article I have reflected on insider action research as a relatively neglected
form of research on organizations. Insider research is valuable because it draws on
the experience of practitioners as complete members of their organizations and so
makes a distinctive contribution to the development of knowledge about organiza-
tions. Within insider research, action research has a particular contribution to
make to organizational research, as it generates useful knowledge about how
organizations manage change and key actors perceive and enact their roles with
regard to change.
I have identified two distinct patterns of approach within action research.
Mechanistic-oriented action research encompasses what is seen as traditional
Coghlan: Practitioner Research for Organizational Knowledge 461
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Contact Address
David Coghlan is in the School of Business Studies, University of Dublin, Trinity College,
Dublin 2, Ireland.
[email: [email protected]]