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Bdes+Mdes Dual Degree Course Content New 2021

The document outlines the course contents for the BDes and dual degree BDes + MDes programs at IDC, IIT Bombay. Over the 8 semesters of the BDes program, students will take 31 departmental courses totaling 172 credits, 5 institute courses/electives totaling 24 credits, and complete 7 projects totaling 90 credits, adding up to a total of 286 credits for the BDes program. The dual degree program adds 2 additional years, with semesters 9 and 10 focusing on design research methods courses, electives, and a design research project culminating in 42 additional credits and a total of 374 credits for the dual BDes + MDes program.
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0% found this document useful (0 votes)
279 views42 pages

Bdes+Mdes Dual Degree Course Content New 2021

The document outlines the course contents for the BDes and dual degree BDes + MDes programs at IDC, IIT Bombay. Over the 8 semesters of the BDes program, students will take 31 departmental courses totaling 172 credits, 5 institute courses/electives totaling 24 credits, and complete 7 projects totaling 90 credits, adding up to a total of 286 credits for the BDes program. The dual degree program adds 2 additional years, with semesters 9 and 10 focusing on design research methods courses, electives, and a design research project culminating in 42 additional credits and a total of 374 credits for the dual BDes + MDes program.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Proposed Course Contents for

BDes and Dual Degree – BDes + MDes program


November 2021, IDC IIT Bombay

1st Semester - Autumn


Course Course Name L T ST Total Credits
Number
DE 101 Art and Design Fundamentals 2D 0 0 6 6.0
DE 103 Image representation and Transformations I 0 0 4 4.0
DE 105 Captured Audio and Image Design 1.5 0 3 6.0
– photography and videography
DE 131 Design and Human Evolution 2 0 0 4.0
DE 133 Applied Science for Designers 1 0 2 4.0
DE 121 Design Studio I – Problem Identification 1.5 0 3 6.0
DE 123 Introduction to Writing 0 0 2 2.0
DE 125 Drawing Tools, Lines and Forms 0 0 2 2.0
DE 127 / Basic Forms in Pottery (Elective) or 0 0 2 2.0
DE 129 Introduction to Weaving (Elective)
NOCS01 NCC/NSS/NSO (Mandatory) - -
Total Credits for Semester I 34.0

2nd Semester - Spring


Course Course Name L T ST Total Credits
Number
DE 102 Art and Design Fundamentals 3D 0 0 6 6.0
DE 104 Image representation and Transformations II 0 0 4 4.0
DE 106 Typography fundamentals and Exploratory 1.5 0 3 6.0
Printing
DE 132 World of Images and Objects 2 0 0 4.0
DE 134 Knowledge Organization and Communication 1 0 2 4.0
DE 122 Design Studio II – Problem Analysis 1.5 0 3 6.0
DE 108 Exploration in Drawing, Tonalities and 0 0 2 2.0
Textures
DE 107 / A Study of power of words or 0 0 2 2.0
DE 110 Form Exploration in Pottery (Dept. Elective)
NOCS01 NCC/NSS/NSO (Mandatory) - -
Total Credits for Semester II 34.0

3rd Semester - Autumn


Course Course Name L T ST Total Credits
Number
DE 201 2D Visual Studies I – Word and Image 0 0 6 6.0
DE 203 3D Form Studies I - – Aesthetics, Identity and 0 0 6 6.0
Expressions
DE 205 Creative Thinking Process and Methods 1 0 2 4.0
HS 200 + Environmental Studies + 3 0 0 3.0
ES 200 Environmental Studies - Science and 3 0 0 3.0
Engineering
DE 221 Design Studio III - Creative Explorations 1.5 0 3 6.0
DE 231 Design, Society, Culture and Environment 2 0 0 4.0
DE 207 / Understanding Space and Perspective 0 0 2 2.0
DE 209 (Elective) or Sculptural Ceramics (Elective)
DEP102 Self-Initiated Summer Project - Audit
Total Credits for Semester III 34.0

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 1
4th Semester - Spring
Course Course Name L T ST Total Credits
Number
DE 202 / 2D Visual Studies II or 0 0 6 6.0
DE 204 3D Form Studies II
DE 206 Communication Theories, Visual Perception 1.5 0 3 6.0
and Semiotics
DE 208 Design, Storytelling and Narratives 1 0 2 4.0
DE 232 Design, Media and Technology 2 0 0 4.0
Institute UG Electives I/ Humanities UG 3 0 0 6.0
Electives I
DE 222 Design Studio IV - Prototyping 1.5 0 3 6.0
DE 210 / Understanding Human Anatomy (Elective) or 0 0 2 2.0
DE 212 Ceramic Glazes and Color Development
Total Credits for Semester IV 34.0

5th Semester - Autumn


Course Course Name L T ST Total Credits
Number
Elective I and II: 0 0 6 6.0
DE 303 Information Graphics and Visualization / 0 0 6 6.0
DE 305 Moving image Design /
DE 307 Product Design-I
DE 309 Design for Interactive Media /
DE 311 Mobility and Vehicle Design
DE 302 Animation Design
DE 315 Applied Ergonomics 1.5 0 3 6.0
DE 331 Design, Technology and Innovation 2 0 0 4.0
Institute UG Electives II / Humanities 3 0 0 6.0
UG Electives II
DEP 301 Collaborative Design Project 6.0
DEP 204 Summer Project (May or June) 6.0
Total Credits for Semester V 40.0

6th Semester - Spring


Course Course Name L T ST Total Credits
Number
Elective I and II: 0 0 6 6.0
DE 313 3D modeling and prototyping 0 0 6 6.0
DE 304 Communication Design /
DE 306 Film-Video Design /
DE 308 Product Design II /
DE 310 Interaction Design /
DE 312 Transportation Design /
DE 314 Game Design /
DE 316 Product Ergonomics
Elective III: 1.5 0 3 6.0
DE 322 Materials and Processes /
DE 324 Digital Media Technologies
DE 332 Design Management, Planning and Professional 2 0 0 4.0
Practice
Institute UG Electives III / Humanities UG 3 0 0 6.0
Electives III
DEP 302 System Design Project 6.0
Total Credits for Semester VI 34.0

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 2
7th Semester - Autumn
Course Number Course Name L T ST Total Credits
DE 431 Global Design Thoughts and Discourse 2 0 0 4.0
DEP 405 BDes Design Project-1 24.0
DEP 403* Design Research Seminar I 6.0
DEP 304 Summer Project (May or June) 6.0
(focus on Industry Experience)
Total Credits for Semester VII 40.0

8th Semester - Spring


Course Number Course Name L T ST Total Credits
DEP 406 BDes Design Project-2 36.0
DEP 403* Design Research Seminar I 6.0
Total Credits for Semester VIII 36.0
Total Credits for BDes program 286.0

*DEP403 will run in 7th and 8th Sem vide Note dt.12th April, 2019 approved by
Senate

Break up of BDes Credits


Total Credits
Departmental Courses (31 courses) 172.0
Institute Courses / Electives (5 courses) 24.0
Projects (7 projects) 90.0
Total Credits for BDes program 286.0

9th Semester (for Dual Degree BDes + MDes program)


Course Course Name L T ST Total Credits
Number
DE 803 Quantitative Design Research Methods 2 0 0 4.0

DE 804 Qualitative Design Research Methods 3 0 0 6.0

Elective I from IDC MDes courses in 3rd 6.0


semester
Elective II from IDC MDes courses in 3rd 6.0
semester
DEP 501 Design Research Project –part 1 18.0
Total Credits for Semester IX 40.0

10th Semester (for Dual Degree BDes + MDes program)


Course Course Name L T ST Total Credits
Number
DEP 502 Design Research Seminar II 6.0

DEP 504 Design Research Project – part II 36.0


Total Credits for Semester VIII 42.0
Total Credits for Dual Degree MDes program 374

Break up of MDes Credits


Total Credits
Departmental Courses (35 courses) 194.0
Institute Courses / Electives (5 courses) 24.0
Projects (11 projects) 156.0
Total Credits for Dual Degree MDes program 374.0

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 3
1st Semester
Course Course Name L T ST Total Credits
Number
DE 101 Art and Design Fundamentals 2D 0 0 6 6.0
DE 103 Image representation and Transformations I 0 0 4 4.0
DE 105 Captured Audio and Image Design 1.5 0 3 6.0
– photography and videography
DE 131 Design and Human Evolution 2 0 0 4.0
DE 133 Applied Science for Designers 1 0 2 4.0
DE 121 Design Studio I – Problem Identification 1.5 0 3 6.0
DE 123 Introduction to Writing 0 0 2 2.0
DE 125 Drawing Tools, Lines and Forms 0 0 2 2.0
DE 127 / Basic Forms in Pottery (Elective) or 0 0 2 2.0
DE 129 Introduction to Weaving (Elective)
NOCS01 NCC/NSS/NSO (Mandatory) - -
Total Credits for Semester I 34.0

DE 101 Art and Design Fundamentals 2D 0 0 6 6


Aim: The students explore, discover and understand the fundamentals
involved in 2 dimensional design – its elements, features and principles
Content: . Exposure to various elements and principles of art and design in 2D
. Expressions and explorations using Points, Lines, Planes and Volumes
. Its relation in context to nature and environment
. Study and understanding of Frame of Reference or Point of Views
. Principles of colour theory and explorations
. Understanding of the visual relationships – balance, proportion, order,
symmetry, rhythm, etc.
. Study of visual principles of composition: grids, layouts, asymmetry,
balance and asymmetry.
Design Tasks: The students understand the fundamentals and learn the principles of
2D design by doing assignments involving creative explorations and
experiments with Form, Texture, Colour, and Space in relation to the
context and environment.
References: - Gail Greet Hannah, Elements of Design, Princeton Architectural Press,
2002
- Lauer, David; Design Basics, Wadsworth Publishing, 1999
- W. Wong; Principles of Two-Dimensional Design, John Wiley and Sons,
1972
- J. Bowers; Introduction to Two-Dimensional Design: Understanding
Form and function, John Wiley & Sons, 1999
- L. Hotzschue; Understanding Colour, VNR, 1995
- Itten, Johannes; The Art of Color: The Subjective Experience and
Objective Rationale of Color, Wiley Publications, 1997
- Proctor, R.M.; The principles of pattern, Dover Publications, 1990
- Elam, Kimberly; Geometry of Design: Studies in Proportion and
Composition, Princeton Architectural Press, 2001
Faculty - Ravi Poovaiah
- R Sandesh
- Raja Mohanty
- P. Kumaresan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 4
DE 103 Image representation and transformations I 0 0 4 4
Aim: Learning the fundamental skills and knowledge of image representation
in order to be able to represent objects, nature and living beings.
Content: . Object Representation
. Representing nature
. Figure Drawing
. One point, Two point, and Three-point Perspective
. Studies in light and shadow on 3-dimensional Form Representations
. Grid based drawing, Analytical Representation
. Exposure and demonstration of Illustration and Image making
software
Design Tasks: The students will practice under expert guidance the intricacies of
image representation through exercises and explorations.
References: - Edwards, Betty; New Drawing on the Right Side of the Brain,
Publisher: Tarcher; 2002
- Dalley Terence ed.; The complete guide to illustration & design,
Phaidon, Oxford, 1980
- T. C. Wang; Pencil Sketching, John Wiley & Sons,1997
- Pogany, Willy; The Art of Drawing, Publisher: Madison Books, 1996
- R. Kasprin; Design Media – Techniques for water color, pen and ink,
pastel and colored markers, John Wiley & Sons,1999
Faculty - Nina Sabnani,
- Kadiru Ramachandran

DE 105 Captured Audio and Image Design – Photography and Videography 1.5 0 3 6
Aim: Exposure and exploration of the fundamentals of Audio, photography
and video
Content: . Exposure to elements of Audio, photography and video
. Light and Composition
. Framing and Point of view
. Photo-essays and Storytelling through stills and video
. Fundamentals of Sound
. Exposure to video editing software
Design Tasks: Exercises in photography (both outdoors and indoors) and making of a
short video along with audio recording
References: - Graves, Carson; The Elements of B & W Photography, Focal Press, 2001
- Ang, Tom; Digital Photography, Mitchell Beazley, 1999
- Scott Kelby, The Digital Photography Book, Peachpit Press, 2006
- Sontag Susan, On Photography, Picador; 2001
- Hedgecoe John: The photographer's handbook, Ebuny Press, London,
1977
- Straczynski J. Michael; The Complete Book of Scriptwriting, Writer's
Digest Books; 2002
- Zettl Herbert; Video Basics, Wadsworth Publishing; 2006
- Kelby Scott ; The Digital Photography Book, Publisher: Peachpit Press;
2006
- Barrett Colin; Digital Video for Beginners: A Step-by-Step Guide to
Making Great Home Movies; Publisher: Lark Books; 2005
- Watkinson John; The Art of Digital Video; Publisher: Focal Press; 4th
edition, 2008
- Grimm Michele & Grimm Tom; The Basic Book of Photography, Fifth
Edition, Publisher: Plume, 2003
- Chandler Gael; Cut by Cut: Editing Your Film or Video;
Publisher: Michael Wiese Productions, 2004
Faculty . Sudesh Balan
. C P Narayan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 5
DE 131 Design and Human Evolution 2 0 0 4
Aim: To introduce the notion of Design as it evolved through the ages, from
pre-historic times to a discipline in its own right. To understand the
chronological development of design in the context of human evolution.
Content: . The evolution of Design as a discipline and its relationship to the
environment.
. The discoveries and inventions that have changed the world.
. Design and its relationship to art, craft and technology.
. Design and designers that have made a difference.
Design Tasks: A seminar paper presentation/submission on an idea or thought that
has made a difference to the human evolution.
References: - David Raizman; History of Modern Design, Prentice Hall, 2004
- Cross, N; Design Thinking: Understanding How Designers Think and
Work, Berg, Oxford, 2011.
- Journal of Design History, Oxford Journals
Faculty - Nina Sabnani

DE 133 Applied Science for Designers 1 0 2 4


Aim: To understand some of the principles of applied science as inspirations
for design.
Content: . Fundamentals of Symmetry and Patterns in Nature
. Evolution of Form in Nature
. Triangles, Hexagons and rigid structures
. Work by Buckminster fuller and concept of sustainable structures
. Understanding Fibonacci series and the Golden ratio
. Geometry of shapes
Design Tasks: Exercises in symmetry, golden ratio, proportion, geometry of objects

References: - Livio, Mario; The Golden Ratio: The Story of PHI, the World's Most
Astonishing Number, Publisher: Broadway, 2003
- William Neill, Pat Murphy; By Nature's Design -an Exploratorium
Book, Chronicle Books, 1993
- Darcy Wentworth Thompson, John Tyler Bonner (Editor); On Growth
and Form, Dover Publications, 1992
- Rudolf Steiner, David Booth; The Fourth Dimension: Sacred Geometry,
Alchemy, and Mathematics, Steiner Books, 2001
- R Buckminster Fuller; Guinea Pig B: The 56 Year Experiment, Critical
Path Publishing, 2004
Faculty - Kadiru Ramachandran
- Purba Joshi
- Ravi Poovaiah

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 6
DE 121 Design Studio I – Problem Identification 1.5 0 3 6
Aim: To understand the process of design and be able to find solutions to
simple problems. The focus is on being able to identify problems and
finding needs.
Content: . Introduction to Design and its eco-system
. Design Relevance: Exposure and analysis
. Introduction to the process of design
. Inquiry and Observations
. Documenting activities and environments
. Talking and conversing with users
. Problem Identification or need finding
. Documentation, report making and presentations
Design Tasks: Redesign of a simple problem (ex. design of a board game) that involves
both communication and product design issues.
The students put into practice what they have learnt during this
semester in this project.
References: - D. Norman; The Design of Everyday things, London, The MIT Press,
1998
- A Forty; Objects of Desire, Thems & Hudson 1995
- J. de Noblet ed., Industrial Design- Reflections of a century, Thames &
Hudson, 1993
- Julier, G.; 20th Century Design, Thames & Hudson, 1993
- Potter, Norman; What is a Designer: Things, Places, Messages,
Princeton Architectural Press, 2002
Faculty - R. Sandesh
- Nishant Sharma
- Purba Joshi
- P. Kumaresan

DE 123 Introduction to Writing 0 0 2 2


Aim: To Develop articulation skills and verbal expressions
Content: Introduction to writing and language
understanding Point of View
Understanding Situations
Exercises in Observation
Imagination and Intention in writing
Exercises in modes, styles, craft and vocabulary
Understanding Coherence in Writing
Framing subjective responses within objective frameworks
Design Tasks: As per the class topic
References: Zinsser Williams, On Writing Well: The Classic Guide to writing non-
fiction, Harper, 2016
King Stephen, On Writing: A Memoir of the Craft, Scribner, 2010
Faculty Raja Mohanty
Sampurna Chatterjee (Adjunct Faculty)

DE 125 Drawing Tools, Lines and Forms 0 0 2 2


Aim: To develop Visual observation and sensitivity
Content: Introduction to Drawing tools and media
Understanding line and forms
Still Life and Outdoors
Drawing from nature
Design Tasks:
References: Brommer Gerald, Drawing ideas, materials & techniques, Davis, 1978
Collier Graham, Form, Space and Vision, Prentice Hall, 1979
Subramanian K.G., The Magic of Making, Seagull, 2007
Faculty  Raja Mohanty
Arun Mascarenhas
Amitesh Shrivastava (Adjunct Faculty)

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 7
DE 127 Basic Forms in Pottery (Dept. Elective) 0 0 2 2
Aim:  
Content: Understanding Clay Bodies (terracotta, stoneware, porcelain)
Hand-shaped forms
Centering
Making a Cylinder
Making a kulhar and a tea-cup
History of Ceramics
Design Tasks:
References: Rhodes Daniel, Pottery Form, Pitman, London, 1997
Singh Gurucharan, Pottery in India, Vikas Publishing, 1979
Kenny John, The Complete Book of Pottery Making, Pitman, UK, 1975
Beurdelely Michel and Cecile, Chinese ceramics, Thames and Hudson,
London, 1974
Faculty Raja Mohanty

DE 129 Introduction to Weaving (Dept. Elective) 0 0 2 2


Aim:  
Content: Introduction to spinning and weaving
Types of Yarns and Knots
Using the Peg-warp Beaming,
Drafting and Denting a Table Loom
Introduction to plain weaving
History of handlooms
Design Tasks:
References: Chandler Deborah, Learning to Weave, Interweave, 2009
Dixon Anne, The Handweaver’s Pattern Directory, Interweave, 2007
Hoogt Vander Madelyn, The Complete Book of Drafting for
Handweavers, Shuttle Craft, 1992
Jain Jyotindra, National handicrafts and Handloom Museum, Mapin,
1989
Faculty Raja Mohanty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 8
2nd Semester
Course Course Name L T ST Total Credits
Number
DE 102 Art and Design Fundamentals 3D 0 0 6 6.0
DE 104 Image representation and Transformations II 0 0 4 4.0
DE 106 Typography fundamentals and Exploratory 1.5 0 3 6.0
Printing
DE 132 World of Images and Objects 2 0 0 4.0
DE 134 Knowledge Organization and Communication 1 0 2 4.0
DE 122 Design Studio II – Problem Analysis 1.5 0 3 6.0
DE 108 Exploration in Drawing, Tonalities and 0 0 2 2.0
Textures
DE 107 / A Study of power of words or 0 0 2 2.0
DE 110 Form Exploration in Pottery (Dept. Elective)
NOCS01 NCC/NSS/NSO (Mandatory) - -
Total Credits for Semester II 34.0

DE 102 Art and Design Fundamentals – 3D 0 0 6 6


Aim: The students explore, discover and understand the fundamentals
involved in 3-dimensional design – its elements, features and principles
Content: . Exposure to various elements of 3D and principles of art and design in
3D
. Expressions and explorations of spaces and Volumes
. Experimentations with Form, Texture, Colour and space
. Its relation in context to nature and environment
. Radii Manipulation, Form Transition, Morphology
. Exposure to form and movement
. Exposure and demonstration of 3D modeling software
Design Tasks: The understanding of various elements of 3D and principles of design in
3D is done through material explorations like wood, metal and clay
References: - Kepes, Gyorgy; Language of Vision, Dover Publications, 1995
- Elam, Kimberly; Geometry of Design: Studies in Proportion and
Composition, Princeton Architectural Press, 2001
- Bachelard, Gaston; Jolas, Maria (Translator); The Poetics of Space,
Publisher: Beacon Press; Reprint edition, 1994
- Hannah, Gail Greet; Elements of Design, Princeton Architectural Press,
2002
Faculty - R. Sandesh
- Nishant Sharma
- Purba Joshi
- P. Kumaresan
- Raja Mohanty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 9
DE 104 Image Representation and transformations II 0 0 4 4
Aim: Learning the essential skills and knowledge of image representation in
order to visualize ideas, concepts and final representations and being
able to transform these for different interpretations and applications.
Content: . Representing the observed
. Representing concepts - Sketching for ideation
. Mimetic Imagery and Abstraction
. Memory and Imagination
. History of Art and Aesthetics
. Expression and Imagery
. Time and space in Image
. Migration of forms and Image manipulation
. Metamorphosis through form, colour and structure
. Advanced exposure and demonstration to Illustration and Image
making software
Design Tasks: Exercises in imagination and representation, Expressions and
Explorations, Concept drawings
References: - McKim, Robert; Experiences in Visual Thinking, Publisher:
Brooks/Cole Publishing Company, 1980
- Missal, Stephen; Exploring Drawing for Animation (Design Exploration
Series), Thomson Delmar Learning, 2003
- D. K. Francis Ching; Design Drawing, John Wiley & Sons,1998
- Porter, Tom; Design Drawing techniques for architects, graphic
designers and artists, Oxford; Architectural Press,1991
- Dalley Terence ed.; The complete guide to illustration & design,
Phaidon, Oxford, 1980
- T. C. Wang; Pencil Sketching, John Wiley & Sons,1997
- Caplin, Steve; Banks, Adam; The Complete Guide to Digital Illustration,
Publisher: Watson-Guptill Publications, 2003
- Arnheim, Rudolph; Visual Thinking: University of California Press
2004
Faculty . Nina Sabnani
. Kadiru Ramachandran
. Purba Joshi

DE 106 Typography Fundamentals and Exploratory Printing 1.5 0 3 6


Aim: To understand and become sensitive to the use of type, type-families
and their variations. To do explorative printing on different surfaces.
Content: . Introduction to type and its history.
. Type as a form and means of communication.
. Type in our environment.
. Introduction to Indian Type
. Learning to see and recognize typefaces, type families and know about
type designers.
. Construction of type with hand.
. Structure and anatomy of the type; x-height, ascenders, descenders,
counter, cap-height, baseline, etc.
. Typographic variables: kerning, tracking, leading, Spacing etc.
. Classification of type.
. Semantics of type. Legibility and readability issues in type. Vernacular
letter-forms.
. Introduction to traditional printing techniques like Block printing,
Screen printing, Hot stamping, etc.
Design Tasks: Exercises in calligraphy, Compositions with type, Expressive
typography, 3-dimensional typography. Explorative printing on
different surfaces.
References: - Carter Ron, Day Ben Meg Phillip, Typographic Design: Form and
Communication, John Wiley & Sons, 1999
- Allen Hurlburt, The Grid, John Wiley & Sons,1998
- Jute, Andre; Grids: the structure of graphic design. Crans-Pres-Celigny :
Rotovision, 1996
- Carter Ron, Day Ben Meg Phillip, Typographic Design: Form and
Communication, John Wiley & Sons, 1999
Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 10
Faculty - G. V. Sreekumar
- Girish Dalvi

DE 132 World of Images and Objects 2 0 0 4


Aim: To understand the relevance and significance of images and objects in
terms of their cultural and social context. To appreciate the relationship
between aesthetics, purpose and design embedded in images and
objects.
Content: . Images, Objects and meaning-making
. Introduction to aesthetics, form and function
. Cultural codes embedded in images and objects
. Everyday objects, perception and cognition
Design Tasks: A seminar paper presentation/submission on images and /or objects
that have impacted society.
References: - Neill, William (Photographer); Murphy, Pat; By Nature’s Design -an
Exploratorium Book, Publisher: Chronicle Books, 1993
- Antonelli, Paola; Objects of Design, Publisher: Museum of Modern Art,
2003
- Clive Cazeaux; The Continental Aesthetics Reader, Routledge, 2011
- Ann Marie Barry; Visual Intelligence: Perception, Image, and
Manipulation in Visual Communication, State University of New York
Press, 1999
Faculty - Nina Sabnani

DE 134 Knowledge Organization and Communication 1 0 2 4


Aim: To understand the dynamics of large knowledge systems and be able to
structure, organize, make sense and be able to visualize and
communicate its problems and issues.
Content: . Knowledge Gathering, Organization and Visualization
. Visual Mapping of large systems
. Data Mining and making sense of dynamic information
. Building concept maps, affinities and networks
. Diffusion and communication of Knowledge
Design Tasks: The students work on analyzing large knowledge systems (for example
literacy or global warming in the world), identify issues to be solved,
visualize and communicate the issues.
References: - Peter Burke, A Social History of Knowledge II: From the Encyclopedia
to Wikipedia, Polity, 2012
- Nancy Williamson, Clare Beghtol; Knowledge Organization and
Classification in International Information Retrieval, Routledge, 2004
- Elaine Svenonius ; The Intellectual Foundation of Information
Organization, The MIT Press, 2000
- Thomas H. Davenport, Laurance Prusak; Information Ecology:
Mastering the Information and Knowledge Environment, Oxford
University Press, USA, 1997
- Colin Ware, Information Visualization, Third Edition: Perception for
Design (Interactive Technologies), Morgan Kaufmann, 2012
- Brian M. Moon, Robert R. Hoffman, Joseph D. Novak, Alberto J. Cañas;
Applied Concept Mapping: Capturing, Analyzing, and Organizing
Knowledge, CRC Press, 2011
Faculty - Ravi Poovaiah
- Mandar Rane
- R Venkatesh
- Girish Dalvi

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 11
DE 122 Design Studio II – Problem Analysis 1.5 0 3 6
Aim: The course will focus on understanding the problem-solving process by
analyzing the problem through different methods to arrive at alternate
design concepts.
Content: . Analysis of an existing problem in a given context
. Mind Maps, Affinity Mappings, Temporal-Spatial Mappings
. Physical (Sensory) – Social - Cognitive Mappings
. Semiotic Analysis (Syntax-Semantic-Pragmatic)
. Observations, Insights and Opportunities
. Soft Prototyping the idea/concept
. Documentation, report making and presentations
Design Tasks: Redesign of an existing idea/concept (from a public Space) that has
product, communication, and environmental issues and concerns.
The students put into practice what they have learnt during this
semester in this project.
References: - Roozenburg and Eekels, Product Design: Fundamentals and Methods,
Publisher: John Wiley & Sons Inc; New Ed edition, 1995
- Ulrich, Karl T., Eppinger, Steven D.; Product Design and Development,
McGraw-Hill 1995, 2000, 2004
- J. de Noblet ed., Industrial Design- Reflections of a century, Thames &
Hudson, 1993
Faculty - R. Sandesh
- Nishant Sharma
- Purba Joshi
- P. Kumaresan

DE 108 Exploration in Drawing, Tonalities and Textures 0 0 2 2


Aim:  
Content: Exploration of drawing and Rendering
Creating textures
Understanding quality of strokes
Design Tasks:
References: Rawson Philip, The Art of Drawing, McDonald, London 1983
Suiboky, Chinese Ink Drawing, Kyuryude, Tokyo, 2000
Martin Judy, Drawing with colour, Studio Vista, UK, 1989
Faculty Raja Mohanty
Arun Mascarenhas
Amitesh Shrivastava (Adjunct Faculty)

DE 107 The Study of Power of Words 0 0 2 2


Aim:  
Content: To look at retelling as a powerful means of examining, interpreting and
understanding the present by exploring the resources of the past. In this
module we will look at some of the reasons why we retell stories: To
make old texts new. To interrogate inherited
mythologies/perceptions/worldviews. To enjoy the gaps in the old
stories and fill them in new ways. To make room for a multiplicity of
narratives. To give voice to marginal/invisible/unjustly-treated
characters. To raid the shared collective cultures, we can all access.
To celebrate that great gift: freedom of interpretation to understand who
we are and where we come from.
We will look at some of the areas that are rich with possibility for
creative retellings: mythologies, fairy tales, folktales. Each student will be
encouraged to pick a favorite story and retell it over the duration of the
course. This may well provide a base for further creative projects,
collaborative, or individual.
Design Tasks:
References: Amit Chaudhuri’s ‘An Infatuation’
CS Lakshmi (Ambai) on Sita from the anthology In Search of Sita
AK Ramanujan’s ‘The Three Hundred Ramayanas’

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 12
Vikram Seth’s Beastly Tales from Here and There
Madeleine Miller’s CirceoJeanette Winterson’s Weight
Angela Carter’s The Bloody Chamber
Roald Dahl’s Revolting Rhymes
Bruno Munari’s Little Yellow Riding Hood
Faculty Raja Mohanty
Sampurna Chatterjee (Adjunct Faculty)

DE 110  Form Exploration in Pottery 0   0   2   2


Aim:
Content: Centering, making cylinders
Making identical bowls
Form exploration
History of Ceramics
Contemporary Ceramics
Design Tasks:
References: Blackman Audrey, Rolled Potter Figures, Pitman, London, 1978
Tregear Mary, Song Ceramics, Thames and Hudson, UK, 1982
Preaud Tamara, Ceramics of the 20th Century, Rizzoli, 1982
Clark Garth, A Century of Ceramics in the US, E.P>Dutton, 1979
Goode John, Irish Ceramics, Nicholoson, Ireland, 2005
Rhodes Daniel, Pottery Form, Pitman, London, 1997
Singh Gurucharan, Pottery in India, Vikas Publishing, 1979
Faculty Raja Mohanty
Sampurna Chatterjee

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 13
3rd Semester
Course Course Name L T ST Total Credits
Number
DE 201 2D Visual Studies I – Word and Image 0 0 6 6.0
DE 203 3D Form Studies I - – Aesthetics, Identity and 0 0 6 6.0
Expressions
DE 205 Creative Thinking Process and Methods 1 0 2 4.0
HS 200 + Environmental Studies + 3 0 0 3.0
ES 200 Environmental Studies - Science and 3 0 0 3.0
Engineering
DE 221 Design Studio III - Creative Explorations 1.5 0 3 6.0
DE 231 Design, Society, Culture and Environment 2 0 0 4.0
DE 207 / Understanding Space and Perspective 0 0 2 2.0
DE 209 (Elective) or Sculptural Ceramics (Elective)
DEP102 Self-Initiated Summer Project - Audit
Total Credits for Semester III 34.0

DE 201 2D Visual Studies I – word and Image 0 0 6 6


Aim: To understand, experiment and explore the relationship between word
and image
Content: . To understand and experiment with word image hierarchies
. What is an image?
. Image and Perception
. Word and meaning, Word as image, Image in word, word in image
. Word Image interaction
. Word Image juxtaposition (delete. sounds the same as above?)
. Word/letter form transforming into image
. Fusing word and image (cartoons)
Design Tasks: Design of visual narratives, posters, book covers, symbols, title graphics,
etc. exploring and experimenting the relationship between word and
image
References: - Varnum, Robin; The Language of Comics: Word and Image: University
Press of Mississippi, 2002: ISBN-10: 1578064147 ISBN-13: 978-
1578064144
- Constantine, Mildred; Word and Image: Posters from the Collection of
the Museum of Modern Art, 1968: MOMA ASIN: B000OK87I8
- Meggs, Philip B.; Type and Image: The Language of Graphic Design:
Wiley, 1992: ISBN-10: 0471284920 ISBN-13: 978-0471284925
Faculty - Nina Sabnani
- G. V. Sreekumar
- Mandar Rane

DE 203 3D Form Studies I – Aesthetics, Identity and Expressions 0 0 6 6


Aim: To understand, experiment and explore the form relationship in 3D
Content: . Form Studies and Aesthetics
. Identity and Form – creating a family of forms
. Abstraction, Expression and Meaning in Product Form
. Material Explorations using different materials
. Advanced exposure and demonstration of 3D modeling software
Design Tasks: Exploration of 3D forms using different materials
References: - H. G. Greet and R. R. Kostellow, Elements of Design and the Structure of
Visual Relationships, Architectural Press, NY, 2002
- Livio, Mario; The Golden Ratio: The Story of PHI, the World's Most
Astonishing Number, Publisher: Broadway, 2003
- Kimberly Elam, Geometry of Design: Studies in Proportion and
Composition, Princeton Architectural Press, 2001
Faculty - Nishant Sharma
- Purbha Joshi
- B. K. Chakravarthy
Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 14
DE 205 Creative Thinking Process and Methods 1 0 2 4
Aim: Creative Design process is the sequence of different steps involved in
the act of designing and creative design methods are the different
techniques that can be used for the generating creative solutions. The
course will give an overall understanding of this.
Content: . Creative problem-solving process and methods
. Introduction to Brain storming, Syntactics, etc.
. Creative thinking experience in multiple modes of intelligence (visual,
verbal, mathematical, musical, spatial (Theatrical)
. Creativity and personality growth. Reflective thinking and self-
discovery
. Mappings, Affinities and Concept Maps
. Understanding Users, Environments and Artifacts
. Primary and secondary Research Methods (HCI techniques)
. Clustering of ideas for concept development
. Participatory and collaborative design process
Design Tasks: The students will identify a problem to solve and take it through the
different stages of the creative design process making use of different
creativity methods.
References: - De Bono Edward, Lateral Thinking, Penguin (UK), 1972
- Sculley, John; Byrne, John A.; Odyssey: Pepsi to Apple... a Journey of
Adventure, Ideas and the Future; Harper Collins; Reprint edition (1988)
- Kelly Tom: The Art of Innovation, Doubleday, NY, 2001
- Cagan, Jonathan; Vogel, Craig M.; Creating Breakthrough Products:
Innovation from Product Planning
to Program Approval, Publisher: Financial Times Prentice Hall; 2002
- Jones, J.C: Design methods: Seeds of human futures, Wiley inter
science, London, 1992
- Ulrich, Karl T., Eppinger, Steven D.; Product Design and Development,
McGraw-Hill, 2011
- Karl Aspelund; The Design Process, Fairchild Publications, 2011
Faculty - Nishant Sharma
- Purbha Joshi
- B. K. Chakravarthy

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 15
DE 221 Design Studio III – Creative Explorations 1.5 0 3 6
Aim: The course will focus on creativity, ideation and generating several
alternate solutions
Content: . Creativity and Ideation methods – Brain Storming, Synectic’s and
Lateral thinking
. Design Explorations for Alternate Concepts
. Exposure to Design Synthesis
. Design Conceptualization and Visualization
. Idea sketching for alternate creative solutions
. Personas, Scenarios and Story Boarding
. Rapid Visualization and Quick Mock-ups
Design Tasks: Design of a system requiring creative explorations (for example it could
be creative explorations of Bamboo or corrugated sheets as a material
to come out with several products).
References: - Kelly Tom: The Art of Innovation, doubleday, NY, 2001
- Prahalad C.K: The Fortune at The Bottom of The Pyramid, Wharton
School Publishing, 2005
- Baxter, Mike; Product Design - Practical Methods for the Systematic
Development of New Products, Publisher: Chapman & Hall, 1995
- De Bono Edward, Lateral Thinking, Penguin (UK), 1972
- Sculley, John; Byrne, John A.; Odyssey: Pepsi to Apple... a Journey of
Adventure, Ideas and the Future; Harpercollins; Reprint edition (1988)
- Cagan, Jonathan; Vogel, Craig M.; Creating Breakthrough Products:
Innovation from Product Planning to Program Approval, Publisher:
Financial Times Prentice Hall; 2002
- Myerson, Jeremy; IDEO: Masters of Innovation, Publisher: te Neues
Publishing Company 2001
Faculty - R. Sandesh
- Nishant Sharma
- Purba Joshi
- P. Kumaresan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 16
DE 231 Design, Society, Culture and Environment 2 0 0 4
Aim: Design practice does not happen in isolation. The environment, society
and culture provide the context within which a designer lives and
works. A student of Design needs to understand this at an experiential
level. In India the experience could vary from region to region even and
design needs to be centered around social concern. The objective of the
course would be to provide a sample experience by placing the student
in an unfamiliar environment where s/he may learn to draw
connections between the environment, cultural practices and problem
solving by Design. They may also learn how communities solve
problems in their own way.
Content: . Culture and Society
. Design and Social Concern
. Urban/Rural context/needs/problems
. Social Structure and Identity
. The Community, the Family and the Individual
. What is ‘Indian’ and how it has been defined over time
. Gandhian thoughts, Khadi, Rabindranath Tagore’s thoughts-
Shilpa Sadan, Aurobindo and Mothers thoughts in Auroville
. Calendrical events: festivals, rituals, rites of passage
. Design in everyday objects
. Cultural artifacts, ritualistic artifacts, myths and legends
. Observation and immersion
. Interacting with strangers, self-reflexivity
. Drawing as method of interaction, rapport-building, observation and
documentation
. Note-keeping, synthesizing observations
Design Tasks: A seminar paper presentation/submission on cultural and contextual
mapping of concerns and issues in a rural environment.
References:
- Papanek, Victor; Design for the Real World: Human Ecology and Social
Change: Academy Chicago Publishers; 1985, 2 Revised edition ISBN-10:
0897331532 ISBN-13: 978-0897331531
- Whitely, Nigel; Design for Society Publisher: Reaktion Books, 1997,
ISBN-10: 0948462655 ISBN-13: 978-0948462658
- Jain, Jyotindra; India's Popular Culture: Iconic Spaces and Fluid
Images: Marg Publications, 2008, ISBN-10: 8185026815 ISBN-13: 978-
8185026817
- Basham, A.L; The Wonder That Was India: A Survey of the History and
Culture of the Indian Sub-Continent Before the Coming of the Muslims:
Taplinger Pub Co., 1968, ISBN-10: 0800884507 ISBN-13: 978-
0800884505
- Sparke, P; Introduction to Design and Culture in the 20th Century,
Routledge, 1986
- Srinivas, M N; The Remembered Village: University of California
Press, 1980
- Kosambi, D D; The Culture and Civilization of Ancient India in
Historical Outline, UBS Pubishers, 2007
- O’reilly, Karen; Ethnographic Methods: Routledge 2008
Faculty - Nina Sabnani
- P. Kumaresan

DE 207 Understanding Space and Perspective 0 0 2 2


Aim:
Content: Understanding Space
Understanding Perspective
Design Tasks:

References: Coomaraswamy Ananda, Indian Drawing, BPH, 1974


Edwards Betty, Drawing on the Right Side of the Brain, Fontana, 1979
Faculty Raja Mohanty
Arun Mascarenhas
Amitesh Shrivastava (Adjunct Faculty)
Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 17
DE 209 Sculptural Ceramics (Department Elective) 0 0 2 2
Aim:
Content: Refinement in Wheel Thrown Forms
Slab and coil technique
Sculptural Ceramics
Basics of Glazing
Design Tasks:

References: Rhodes Daniel, Pottery Form, Pitman, London, 1997


Daly Greg, Developing Glazes, Bloomsbury, 2014
Soetsu Yanagi, Unknown Craftsman, Kodansha, USA, 1984
Harvey David, Imaginative Pottery, Pitman, London, 1976
Frazier Thelms, The Art and Craft of Ceramic Sculpture, Applied Science
Publishers, UK, 1973
Faculty Raja Mohanty
Arun Mascarenhas

DEP102 Self‐Initiated Summer Project Audit


Aim: The scope of this summer project is to identify and locate, document
and analyse a design resource chosen by the student. The
documentation needs to be done methodically with appropriate
analysis so as to bring the essence of the chosen resource. The resource
could be examples of artifacts, arts, crafts, architecture, design, etc.
Design Tasks: The student is required to make both a presentation of the resource as
well as do a write-up about the resource in form of a report.
Duration: For a month either during the month of May or June
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 18
4th Semester
Course Course Name L T ST Total Credits
Number
DE 202 / 2D Visual Studies II or 0 0 6 6.0
DE 204 3D Form Studies II
DE 206 Communication Theories, Visual Perception 1.5 0 3 6.0
and Semiotics
DE 208 Design, Storytelling and Narratives 1 0 2 4.0
DE 232 Design, Media and Technology 2 0 0 4.0
Institute UG Electives I/ Humanities UG 3 0 0 6.0
Electives I
DE 222 Design Studio IV - Prototyping 1.5 0 3 6.0
DE 210 / Understanding Human Anatomy (Elective) or 0 0 2 2.0
DE 212 Ceramic Glazes and Color Development
Total Credits for Semester IV 34.0

DE 202 2D Visual Studies II – Typography, Image and Composition 0 0 6 6


Aim: To understand, experiment and explore the use of type and images in
compositions and layouts
Content: . Typography and layouts - symmetrical and asymmetrical layouts
. Visual principles of text and image composition: grids and planned
division of space
. Design of dynamic layouts
. Typography for print and digital media
. Exposure to layouts in newspapers, magazines, web spaces,
wayfinding, etc.
Design Tasks: Explorations and application of Typography, Image and layouts in the
design of signage systems, identity systems, social communications, etc.
References: - Jute, Andre; Grids: the structure of graphic design. Crans-Pres-Celigny
: Rotovision, 1996
- Schmid Helmut, Typography Today, 2nd Edition, Seibundo Shinkosha,
2003.
- Weingart Wolfgang, Typography, Lars Muller Publishers, 2000.
- Swann, Cal. Language and Typography. London: Lund Humphries,
1991.
- Rand, Paul; Design, Form, and Chaos, Yale University Press, 1993
- Fletcher, Alan; The Art of Looking Sideways, Phaidon Press, 2001
- Frutiger, Adrian; Signs and Symbols: Their Design and Meaning,
Watson-Guptill Publications, 1998
Faculty - Nishant Sharma
- Purbha Joshi
- B. K. Chakravarthy

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 19
DE 204 3D Form Studies II – Nature and Movement 0 0 6 6
Aim: To understand, experiment and explore advanced form relationship and
details in 3D
Content: . Form and metaphors - inspirations from nature
. Nature and Form - Biomimicry as inspirations
. Form in Transition – movement in time and space
. Exposure and demonstration of detailing with 3D modeling software
Design Tasks: Exploration of 3D forms with inspirations from nature and
experimentation with dynamic forms
References: - Maggie Macnab; Design by Nature: Using Universal Forms and
Principles in Design, New Riders, 2011
- Rudolf Finsterwalder; Form Follows Nature: A History of Nature
as Model for Design in Engineering, Architecture and Art, Springer
Vienna Architecture, 2011
- Alan Powers; Nature in Design: The Shapes, Colors and Forms that
Have Inspired Visual Invention, Conran, 2002
- Ellen Lupton, Jennifer Tobias, Alicia Imperiale, Grace Jeffers, Randi
Mates; Skin: Surface, Substance, and Design, Princeton Architectural
Press, 2002
Faculty - Nishant Sharma
- Purbha Joshi
- B. K. Chakravarthy
- P. Kumaresan

DE 206 Communication Theories, Visual Perception and Semiotics 1.5 0 3 6


Aim: The aim of the course is to understand the process of communication
and the theories that make a difference to the development of a visual
language.
Content: . Defining communication
. Processing information – Coding & Decoding
. Sender, Channel and Receiver
. Semiotics - signs and their meanings in Indian cultures
. Study of relationships between Signifier, Signified and context,
Denotation and Connotation
. Communicating through gestures, voice, type and visuals
. Designing visual messages to send meanings
. Defining perception
. Principles of 2-dimensional perception
. Introduction to Gestalt laws of perception
. Understanding Figure and ground and its relevance in design
Design Tasks:
References: - Ronald H. Forgus; Perception; The basic process in cognitive
development, USA, McGraw-Hill 1996
- Arthaya, Seminar on Visual semantics, IDC, IIT Bombay 1992
Faculty - Mandar Rane

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 20
DE 208 Design, Storytelling and Narratives 1 0 2 4
Aim: To introduce storytelling and narrative as a problem-solving process
Content: . Story, narrative and meaning making
. Premise and problem statement
. Characters and personas
. Plot and Scenarios
. Relationship between problem, need and conflict
. Conflict, Action and Resolution
Design Tasks: An assignment to explore story as a way of defining a design problem
and its resolution
References: - Mike Korolenko, Bruce Wolcott; Storytelling and Design: Media
Literacy for the Digital Age, Pearson Learning Solutions, 2005
- Marie-Laure Ryan (editor); Narrative across Media: The Languages of
Storytelling, University of Nebraska Press, 2004
- Kristin M. Langellier and Eric E. Peterson; Storytelling In Daily Life:
Performing Narrative, Temple University Press, 2004
Faculty -Nina Sabnani

DE 232 Design, Media, Technology 2 0 0 4


Aim: To understand the connection between design, media and technology.
Content: . Communication and tools of Communication
. Media and changing technologies
. Potential of technology and its impact on society
. Media artefacts and convergences
. New Applications and ways of working
Design Tasks: An assignment to explore and experiment with the relationship
between Design, Media and Technology.
References: - Jacqueline M. Layng,Terre LayngRosner, Terre Rosner; Media Design:
The Practice of Communication Technologies, Prentice Hall, 2003
Faculty - Nina Sabnani

DE 222 Design Studio IV - Prototyping 1.5 0 3 6


Aim: To understand explore different prototyping techniques
Content: . Soft prototyping and 3D quick models
. Paper and quick mock –up models
. Bookmaking prototyping methods
. Keyframes and Animatics
. Walkthroughs, Wireframes and Simulated Prototypes
. Interactive prototyping methods
. Introduction to Rapid Prototyping techniques
Design Tasks: The design solution conceived in the course DE 210 is taken up for
prototyping
References: - Mills, Criss B., Designing with Models: A Studio Guide to Making and
Using Architectural Design Models, John Wiley and Sons, New Jersey
2005
- Shimizu, Y., Models & Prototypes, Graphic-sha Pub. Co., Tokyo, Japan,
1991
- Sutherland, Martha, Model Making: A Basic Guide, WW Norton and
Company, New York USA 1999
Faculty - Nishant Sharma
- Mandar Rane
- Pramod Khambette
- P. Kumaresan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 21
DE 210 Understanding Human Anatomy 0 0 2 2
Aim:
Content: Human Portrait and Anatomy
Capturing Movement of human figure
Design Tasks:

References: Perard Victor, Anatomy and Drawing, Grace Prakashan, 2000


Barber Barrington, Fundamentals of Drawing, Arcturus, 2003
Faculty Raja Mohanty
Arun Mascarenhas
Amitesh Shrivastava (Adjunct Faculty)

DE 212 Ceramic Glazes and Color Development 0 0 2 2


Aim:

Content: Sculptural Exploration


Glaze and Colour Development
Ceramic Kilns
Design Tasks:
Reference: Troy Jack, Salt Glazed Ceramics, Watson-Guptill, New York, 1977
Bitters Stan, Environmental Ceramics, Van-Nostrand-Reinhold, 1976
Faculty Raja Mohanty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 22
5th Semester
Course Course Name L T ST Total Credits
Number
Elective I and II: 0 0 6 6.0
DE 303 Information Graphics and Visualization / 0 0 6 6.0
DE 305 Moving image Design /
DE 307 Product Design-I
DE 309 Design for Interactive Media /
DE 311 Mobility and Vehicle Design
DE 313 3D modeling and prototyping /
DE 315 Applied Ergonomics 1.5 0 3 6.0
DE 331 Design, Technology and Innovation 2 0 0 4.0
Institute UG Electives II / Humanities 3 0 0 6.0
UG Electives II
DEP 301 Collaborative Design Project 6.0
DEP 204 Summer Project in 2nd Year – with focus on 6.0
Social Concerns
Total Credits for Semester V 34.0

DE 303 Information Graphics and Visualisation 0 0 6 6


Aim: To understand and information design principles for creating visual
graphics and visualizations
Content: . Syntactic and semantic aspects of information design.
. Understanding information graphics from simple to complex
representations.
. Study of visual display of quantitative and qualitative information.
. Information structuring and principles of Visualisation, Visualisation
of events, Activity in terms of time and space representations.
. Understanding of charts, maps and diagrams
. Explorations in visualizing dynamic information
. Design of dynamic information
Design Tasks: Exercises to explore, experiment and create visual maps, diagrams, and
graphics based on current issues and themes.
The students take up a design challenge and solve it during the course
with discussions and inputs from the faculty mentors.
References: - Jaques Bertin; Graphic information processing, Walter Degruyter.
- Herdeg, Walter; Graphic diagrams, The graphic press, Tufte,
Switzerland.
- Tufte, Edward R; Visual display of quantitative information. Graphic
Press, USA. 1993.
- Tufte, Edward R; Envisioning Information. Graphis Press
- Tufte, Edward R; Visual Explanations-images and quantities, evidence
and narrative.
Faculty - Mandar Rane
- G. V. Sreekumar

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 23
DE 305 Moving Image Design 0 0 6 6
Aim: This course is intended to introduce study and analysis of moving
images/cinema. Through film screenings and discussions, students are
exposed to the persuasive power of film and its ability to communicate
to the viewer
Content: . History of cinema, its development as art and as an industry
. Film theory and analysis
. Documentary, narrative and experimental films
. Cinema as propoganda
. World Cinema, Indian Cinema (main stream and parellel)
. Digital Cinema, new filmmakers and the influence of internet.
Design Tasks: The students choose a topic of interest, script, storyboard, plan, video
shoot and edit the video.
The students take up an moving image design challenge and solve it
during the course with discussions and inputs from the faculty mentors.
References: - Rodriguez, Robert, Rebel without a Crew: Or How a 23-Year-Old
Filmmaker With $7,000 Became a Hollywood Player, Publisher: Penguin
Group; First Plume Printing, September 1996.
- Murch, Walter, In the Blink of an Eye Revised 2nd Edition, Publisher:
Silman-James Pr; 1st edition (April 1995)
- Dix, Andrew, Beginning film studies, Publisher: Manchester University
Press, 15-Jul-2008
- Ray, Satyajit, Our Films Their Films, Publisher: Orient Longman Pvt.
Ltd., Third Edition, 1993
Faculty - Sudesh Balan
- Sumant Rao

DE 307 Product Design I 0 0 6 6


Aim: To understand the essentials of product design process and be able to
make use of different methods for designing products
Content: . Understanding users, defining their needs and defining the problem to
solve
. Methods for creating creative concepts - exploration of alternative
solutions
. Mapping the functional requirements to possibilities of form
. Considerations of user requirement, ergonomics, function, materials
and processes
Design Tasks: The students take up a product design challenge and solve it during the
course with discussions and inputs from the faculty mentors.
References: - Asimov Morris: Introduction to Design, Prentice hall, Englewood Cliffs,
NJ 1962
- Jones, J.C; Design methods: Seeds of human futures, Wiley
interscience, London 1992
- Kevin Otto and Kristen Wood, Product design: Techniques in Reverse
Engineering and New Product development, Prentice Hall, USA, 2001
- Ulrich, Karl T, Eppinger, Steven D Product design and development,
McGraw-Hill 2004

Faculty - R. Sandesh
- Kadiru Ramachandran
- B. K. Chakravarthy
- P. Kumaresan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 24
DE 309 Design for Interactive Media 0 0 6 6
Aim: To understand the principles of interactive medias and be able to design
for these medias
Content: . Morphology of Interactive medias
. Storytelling and narratives in Interactive medias
. Experience design and interactive medias
. Information Structuring, time and space for Interactive Medias
. Design of multi-modal interfaces for text, graphics, animation, video,
audio, games, etc.
. Designing interactive medias for public use - installations, Museums
and community facilities
Design Tasks: Assignment to explore and experiment with different interactive
medias.
The students take up an interactive design challenge and solve it during
the course with discussions and inputs from the faculty mentors.
References: - Manovich, Lev ; The Language of New Media. Cambridge, MIT Press,
2001
- Lambert, Joe; Digital Storytelling: Capturing Lives, Creating
Community, Life on the Water Inc, 2008
- Wardrip-Fruin, Noah (Editor); Montfort, Nick (Editor): The New
Media Reader, MIT Press, 2003 ISBN 0262232278
- Alexander, Bryan; The New Digital Storytelling: Creating Narratives
with New Media, Praeger, 2011
- Klanten, Robert; Interactive Installations and Experiences, Die
Gestalten Verlag, 2011
Faculty - Ravi Poovaiah
- Anirudha Joshi
- Pramod Khambette

DE 311 Mobility and Vehicle Design I 0 0 6 6


Aim: To understand the essentials of mobility and vehicle design process and
be able to make use of different methods for designing related products
Content:  A brief history of automobiles; from Coach building to Mass
Production
 Vehicle Types, Configurations. Vehicle Construction and
Architecture, Trends and Developments
 Vehicle Design process, Concept to Realization
 Vehicle Ergonomics and Packaging
 Styling/ Vehicle Form, Vehicle Aerodynamics and Form, Brand
Styles and Values, Styling Trends
Concept Sketching and Presentation Skills, CAD Skills, Modelling skills
Design Tasks: The students take up a mobility and vehicle design challenge and solve
it during the course with discussions and inputs from the faculty
mentors.
References: - Haajanen, L. W. & Nydén, B., Illustrated Dictionary Of Automobile
Body Styles, Mcfarland & Co., Jefferson, N.C., 2002
- Lamm, M. & Holls, D. A Century Of Automotive Style: 100 Years Of
American Car Design, Lamm-Morada Pub. Co., Stockton, Calif., 1996
- Lewin Tony, Broff, Ryan, How To Design Cars Like A Pro, Mbi
Publishing Company, MN, USA, 2003
- Norbye, J. P., Car Design: Structure & Architecture, Tab Books, Blue
Ridge Summit, PA, 1984
- Sparke, P., A Century Of Car Design, Mitchell Beasley, London, 2002
Faculty - Kadiru Ramachandran
- Nishant Sharma

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 25
DE 313 3D Modeling and Prototyping 0 0 6 6
Aim: To understand explore different prototyping techniques
Content: . Modeling and Prototyping Techniques with the materials including
timber, plaster, plastics, and metals.
. Vacuum Forming and Mould Making
. Introduction to the industrial clay and the techniques used in making
clay models
. Clay Modelling is an important step in the 3D design process, and in
many professional studios designers are required to make preliminary
proposals in clay
. Introduction to 3D CAD using state of art CAID software for product
design and development. The focus is on creating advanced 3D models
both for model-making, production and advanced visualization
Introduction to contemporary methods for prototyping like Rapid
Prototyping, CNC milling. Flow of CAD data from sketch to prototypes
and production.
Design Tasks: The design solution conceived in the course DE 206 is taken up for
prototyping
References: - Lefteri, Chris, Making it : Manufacturing Techniques for Product
Design, Laurence King., London, 2007
- Mills, Criss B., Designing with Models: A Studio Guide to Making and
Using Architectural Design Models, John Wiley and Sons, New Jersey
2005
- Shimizu, Y., Models & Prototypes, Graphic-sha Pub. Co., Tokyo, Japan,
1991
- Sutherland, Martha, Model Making: A Basic Guide, WW Norton and
Company, New York USA 1999
Faculty - Kadiru Ramachandran
- Nishant Sharma
- Phani Tetali

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 26
DE 315 Applied Ergonomics 1.5 0 3 6
Aim: The aim of this course is to understand the capabilities and limitations
of human body in terms of both performing work as well as for comfort.
The course will be useful to many disciplines of design taking into
considerations of visual, product and transportation ergonomics.
Content: . Definition of Ergonomics and it's application and overview
. The concept of Man Machine Environment System Design
. Overview of Human body and it’s sub systems
. Understanding musculoskeletal system and its function in terms of
manual activities
. Understanding nervous system, human sensory organs and their
limitations.
. Basic Bio mechanics and it's application in design
. Anthropometry and its application Understanding nervous system,
human sensory organs and their limitations.
. Issues of cognition, perception and performance
. Study of work posture and it's impact on human performance
. Physical environment and their impact on human performance
Design Tasks: The course will involve experimentations to understand the principles
of ergonomics. These principles are to be applied in simple design of
objects, environments and interfaces.
References: - Bridger, RS: Introduction to Ergonomics, 2nd Edition, Taylor &Francis,
2003.
- J. Dul, and B. Weerdmeester, Ergonomics for beginners, a quick
reference guide, Taylor & Francis, 1993.
- C. D. Wicknes, S. E. Gordon, and Y. Liu, An Introduction to Human
Factors Engineering, Longman, New York, 1997
- E.Grandjean : Fitting the task to the man, Taylor & Francis Ltd.1980.
- P. W. Jordan and W. S. Green (edit): Human Factors in Product Design-
current practice and future trends, Taylor Francis, London, 1999.
- J. Ansel, Visual ergonomics in the workplace, Taylor & Francis,
London, 1998
- G. Salvendy, (edit), Handbook of Human Factors and ergonomics, John
Wiley & Sons, Inc., 1997
- W. Karwowski and W. S. Marras, The Occupational Ergonomics
handbook, CRC Press, New York, 1999.
- M. S. Sanders and E. J. McCormick, Human Factors in Engineering and
Design, McGraw-Hill, Inc., 1993.
- K. Kroemer, H. B. Kroemer and K. E. Kroemer, Ergonomics- How to
Design for Easy and Efficiency, Prentice Hall Englewood Cliffs, NJ 07632,
1994.
Faculty - G. G. Ray
- N. Sadhu

DE 331 Design, Technology and Innovation 2 0 0 4


Aim: To understand the relation between design and innovation
Content: . History of Innovation – great innovations that have shaped mankind
. Relation between Design and Innovation
. Factors for Innovation – from problem framing to reframing
. Culture of innovation – understanding needs, cross-connections, limits
and challenges
. Problem-solving strategies that lead to innovation
. Collaborative methods to enable innovation
Design Tasks: A seminar paper presentation/submission on a concern that is of
importance to the above topic.
References: - Tim Brown, Change by Design: How Design Thinking Transforms
Organizations and Inspires Innovation, HarperBusiness, 2009
- Steven Johnson; Where Good Ideas Come From: The Natural History of
Innovation, Riverhead, 2010
Faculty - B. K. Chakravarthy

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 27
DEP301 Collaborative Design Project 6 credits
Aim: Collaborative design project would allow for students to work as a
group simulating a professional set-up trying to solve system level
design issues, assuming different roles and responsibilities.
It involves the students having different skills and strengths working as
a team solving a relatively complex design problem.
This course is open to interested B tech students to encourage
collaboration among cross- dicsiples.
Content: . Inter-disciplinary team effort - The learning is on working
collaboratively in groups to solve design problems.
. Group enquiry, ideation and brainstorming
. Creating project spaces and environments to facilitate innovation
. User participatory design process - Iterative designing with user
feedback
. The project will encourage collaboration with students from other
specializations, disciplines or institutes or with professionals from the
industry.
Design Tasks: The students will take up a common problem and solve it as a group
with collaborative efforts.
References: - Stephen A.R. Scrivener, Collaborative Design: Proceedings of
CoDesigning 2000, Springer, 2000
- Jesper Simonsen, Routledge International Handbook of Participatory
Design, Routledge, 2012
- David Holston, The Strategic Designer: Tools & Techniques for
Managing the Design Process, How Books, 2011
Faculty - B. K. Chakravarthy
- Ravi Poovaiah

DEP204 Summer Project in 2nd Year – with focus on Social Concerns 6.0 credits
Aim: The student takes up a summer project in order to explore an area of
social concern. The student could choose a subject based on problems
on any of these issues - global problems like water, food, warming;
health related issues of HIV, Malaria, TB; Urban-Rural Problems,
Migration, Craft and tradition, to those concerning the marginalized and
people with special needs. The student should work on this problem as
a design project in a design firm or with an NGO or in a research
Institution.
Design Tasks: The student needs to make both a presentation of the work done as well
as documentation of the design process in form of a report.
The evaluation of the Summer Project is done internally with a panel of
two faculty members.
Duration: For the duration of month during the May or June
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 28
6th Semester
Course Course Name L T ST Total Credits
Number
Elective I and II: 0 0 6 6.0
DE 302 Animation Design 0 0 6 6.0
DE 304 Communication Design /
DE 306 Film-Video Design /
DE 308 Product Design II /
DE 310 Interaction Design /
DE 312 Transportation Design /
DE 314 Game Design /
DE 316 Product Ergonomics
Elective III: 1.5 0 3 6.0
DE 322 Materials and Processes /
DE 324 Digital Media Technologies
DE 332 Design Management, Planning and Professional 2 0 0 4.0
Practice
Institute UG Electives III / Humanities UG 3 0 0 6.0
Electives III
DEP 302 System Design Project 6.0
DEP Summer Project (May or June) 6.0
304 (focus on Industry Experience)
Total Credits for Semester VI 40.0

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 29
DE 302 Animation Design 0 0 6 6
Aim: The course on Animation design involves the following: Study of
Animation Techniques & styles, Animation Process – Pre-Production,
Production and Post Production, Understanding Visual Form,
Animation Methods, Animation Production Planning, Estimation and
Distribution
Content: . Study of Animation Techniques & styles developed and used over the
years in animation.
. Entire animation process from script to screen in process for an
animation film (short or feature)
. Overview of the Animation Process - Preproduction, Production, Post
Production
. Exploring the look and feel for animation through concept art
. Planning character design, layout design, illustration style,
composition, staging, backgrounds
. An exposure to various animation techniques
. Workshops using both 2D and 3D techniques on Computer, Film,
Video etc.
. Production of professional stop-motion animation puppet and usable
set props.
. Animation Production Planning, Estimation and Distribution
Design Tasks: The course will involve doing animation design projects. The students
take up an animation design challenge and solve it during the course
with discussions and inputs from the faculty mentors.
References: - Ed Hooks, Acting for Animators Heinemann, Reed Elsevier, 2000
- Eadweard Muybridg, The Human Figure in Motion, Dover Publication
Inc., NY, 1995
- Richard William, The Animators Survival Kit, Faber and Faber, New
York, London, 2002
- Shamus Culhane, Animation from script to screen, St.Martin’s Griffin
Press, NY, 1990
- Kit Laybourne, The Animation Book, Crown Trade Paperbacks, NY,
1998
- Tony White, The Animator’s Workbook- Step by Step Technique of
Drawn Animation, Watson-Guptill Pulications, 1988
- Mascelli Joseph V, The Five C’s of Cinematography: Motion Pictures
Filming Techniques, Silman-James Press, 1998
- Daniel Arijon, Film Technique, Silman-James Press, 1991
- David Sonnensch, Sound Design: The Expressive Power of Music,
Voice and Sound Effects in Cinema, Michael Wiese Productions, 2001
- David Lewis Yewdall, Practical Art of Motion Picture Sound, Second
Edition, Focal Press, 2003
- Tomlinson Holman, Sound for Film and Television, Second Edition,
Focal Press, 2001
- Stephen Missal, Exploring Drawing for Animation (Design
Exploration Series), Thomson Delmar Learning, 2003
- Chris Patmore; The Complete Animation Course: The Principles,
Practice, and Techniques of Successful Animation, Barron’s Educational
Series, 2003
- Catherine Winder and Zahra Dowlatabadi - Producing Animation –
Focal Press, 2001
Faculty - Phani Tetali
- Nina Sabnani
- Sumant Rao
- Shilpa Ranade

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 30
DE 304 Communication Design 0 0 6 6
Aim: The aim of this course is to give an advanced understanding of
application of visual design to solving communication design problems.
Content: . Understanding design as applied to solving communication problems
within the context of our society
. Structuring information in terms of classifications, hierarchy, order,
sequence, etc.
. Design of magazine, textbook, picture books, Children’s books,
exhibition, website, e-book, etc.
Design Tasks: The students take up a communication design challenge and solve it
during the course with discussions and inputs from the faculty mentors.
References: - Meggs, Phillip B.; Type and Image: the language of graphic Design,
VNR, 1992
- R. Carter, D. B. Meg Phillip, Typographic Design: Form and
Communication, John Wiley & Sons, 2000
- Kimberly Elam , Grid Systems: Principles of Organizing Type (Design
Briefs), Princeton Architectural Press, 2004
- Erik Spiekermann, E.M Ginger; Stop Stealing Sheep & Find Out How
Type Works, Second Edition, Adobe Press; 2 edition, 2002
Faculty - Mandar Rane
- G. V. Sreekumar

DE 306 Film-Video Design 0 0 6 6


Aim: This course introduces hands on filmmaking for developing the
necessary skills needed during design process, like documentation and
presentation.
Content: . Pre-production:
Concept development, Script writing, production planning
. Production:
Digital film cameras, Lens, Accessories
Digital Image; technology, Formats
Digital Sound Recording, Formats and techniques
. Post production:
Editing, audio, color correction, display and distribution
Design Tasks: The students take up a film and video design challenge and solve it
during the course with discussions and inputs from the faculty mentors.
References: - Steven Ascher, Edward Pincus, The Filmmaker's Handbook: A
Comprehensive Guide for the Digital Age, Publisher: Penguin Group;
New edition, 2008
- Katz, Steven D., Film Directing Shot by Shot: Visualizing from Concept
to Screen, Publisher: Michael Wiese Productions; 1991
Faculty - Sudesh Balan

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 31
DE 308 Product Design II 0 0 6 6
Aim: Advanced understanding of the product design process
Content: . Product function, structure, form and ergonomic relationship
. Situation/ Context of use, users, market research, and product
research with a focus on materials and processes.
. Analysis of research information and identification of problem areas
leading to a problem statement and articulation of constraints
. Methods/ Techniques for evolution of creative alternative concepts
. Validation of concepts through Exploratory Mock ups from the point of
view of functionality, ergonomics, form etc, by the users and other
stakeholders.
. Finalisation of the concept, preparation of final model, technical
drawings and other supporting documentation
Design Tasks: The students take up a product design challenge and solve it during the
course with discussions and inputs from the faculty mentors.
References: - Brenda Laurel, Design Research: Methods and Perspectives, The MIT
Press, US, 2003
- Jonathan Cagan, Craig M. Vogel, Creating Breakthrough Products:
Innovation from Product Planning to Program Approval, Pearson
Education, 2007
- Kevin Otto and Kristen Wood, Product design: Techniques in Reverse
Engineering and New Product development, Prentice Hall, USA, 2001
- Lefteri, Chris, Making it : Manufacturing Techniques for Product
Design, Laurence King., London, 2007
- Mike Baxter, Product Design: Practical Methods for Systematic
Development of New Products, Taylor & Francis, 1995
- Nigel Cross, Engineering Design Methods: Strategies for Product
Design, Willey, 2000
Faculty - Kadiru Ramachandran
- Nishant Sharma

DE 310 Interaction Design 0 0 6 6


Aim: To Understand the design process for solving interaction design
problems that can involve products, services and environments.
Content: . Use of HCI methods (Contextual Enquiry, Focus Groups, Interviews,
etc.) for understanding the user and his requirement.
. Understanding the factors that define user experience.
. Design of multi-modal interfaces, expressive interfaces, audio
interfaces, tangible interfaces and gestural interfaces.
. Design of interactive systems, products for future use, Collaborative
products to be used in groups, devices for rural applications and devices
for use in public places.
Design Tasks: The course will involve doing interactive design projects. Students need
to build soft prototypes of proposed systems at the end of the course.
The students take up an interaction design challenge and solve it during
the course with discussions and inputs from the faculty mentors.
References: - Norman, Donald A.; Invisible Computer: Why Good Products Can Fail,
the Personal Computer Is so Complex and Information Appliances Are
the Solution; MIT Press (1998)
- Laurel, Brenda; Computer as Theater; Addison-Wesley Pub Co (1993)
- Raskin, Jef; The Humane Interface: New Directions for Designing
Interactive Systems; Pearson Education (2000)
Faculty - Anirudha Joshi
- Ravi Poovaiah
- Pramod Khambette

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 32
DE 312 Transportation Design 0 0 6 6
Aim:
Content: . Vehicle Design Process
. Vehicle Product Planning, Product Brief, User Study,
. Concept Generation,
. Concept Presentation,
. Theme Selection,
. Rendering,
. Tape Drawing,
. 3D and Computer Model Development,
. Design Evaluation.
Design Tasks: The students take up a transportation design challenge and solve it
during the course with discussions and inputs from the faculty mentors.
References: - Armi, C. E. American Car Design Now: Inside The Studios Of Today's
Top Car Designers, Rizzoli : Distributed In The U.S. Trade By St. Martin's
Press, New York, 2003
- Armi, C. E., Hodge, B., Keeley, D. & Museum Of Contemporary Art (Los
Angeles Calif.), Retrofuturism: The Car Design Of J Mays, Universe Pub.,
Museum Of Contemporary Art, New York, Ny, Los Angeles, Calif., USA
2002
- Evenden, Helen, Moving Forward: New Directions In Transport
Design, Helen Evendon, London , 2007
- Lewin Tony, Broff, Ryan, How To Design Cars Like A Pro, Mbi
Publishing Company, Mn, USA, 2003
- Macey, S., Wardle, G., H-Point: The Fundamentals Of Car Design &
Packaging, Design Studio Press, Culver City Ca, USA 2008
- Powell, Dick, Presentation Techniques: A Guide To Drawing And
Presenting Design Ideas, Little, Brown, Boston, 1994
- Shimizu, Y., Models & Prototypes, Graphic-Sha Pub. Co., Tokyo, Japan,
1991
- Taylor, Thom, Hallet, Lisa- How To Draw Cars Like A Pro, Mbi
Publishing Company, MN, Usa 1996
Faculty - Kadiru Ramachandran
- Nishant Sharma

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 33
DE 314 Game Design 0 0 6 6
Aim: This course is about the fundamentals of Game Design with details on
learning the process of designing a game. The course familiarises the
students to Computer game design, the difference in approach, the
technologies involved, to understand the production processes in
Computer game design and how it is practiced in the industry.
Content: . Game Design – an introduction (Game Theory, Detailed Design Docs,
Storytelling, Visual Storytelling, Critical Game Analysis)
. Various Genres of Games
. Various platforms in games and their differences
. Game Art and a comparison with Art asset creation for animation
. Game Art production techniques and technologies involved
. Technology for game development (a study on various game engines)
. A detailed look at a 3D game engine
. Game Design Documents and Technical Design Document
. Level Design
. Sound, UI Design
. Production pipelines in game production
. The gaming industry, Producing and Distribution
. Making a playable level
Design Tasks: The students take up a game design challenge and solve it during the
course with discussions and inputs from the faculty mentors.
References: - Leo Hartas and Dave Morris, The Graphic Art of Computer Games,
Watson-Guptill, 2003
- Chris Crawford, Game Design, New Riders, 2003
- Katie Salen and Eric Zimmerman, Rules of Play: Game Design
Fundamentals, The MIT Press, 2003
- Josh Jenisch, The Art of the Video Game by, Quirk Books, 2008
- Jeannie Novak and Travis Castillo, Game Development Essentials:
Game Level Design, Delmar Cengage Learning, 2008
- Flint Dille and John Zuur Platten, The Ultimate Guide to Video Game
Writing and Design, Lone Eagle, 2008
Faculty - Phani Tetali
- V P Bapat

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 34
DE 316 Product Ergonomics 0 0 6 6
Aim: This course is to specifically undertsnd the role of ergonomics for
product design applications
Content: . Understanding of Product Ergonomics
. Ergonomics as applied to transportation design field
. Physical ergonomic evaluation of any vehicle workstation
Design Tasks: The course will involve experimentations to understand the principles
of ergonomics. These principles are to be applied in simple design of
objects, environments and interfaces.
References: - Peacock, B. and Karwowski, W., 1993. Automotive ergonomics.
London: Taylor & Francis Ltd.
- William H. Cushman, Daniel J. Rosenberg, Human Factors in Product
Design, Elsevier Science Pub Co, 1991
- Alvin R. Tilley (Editor), Stephen B. Wilcox (Introduction), Henry
Dreyfuss assoc; The Measure of Man and Woman: Human Factors in
Design, John Wiley & Sons, 2001
- Galer, I., 1987. Applied Ergonomics Handbook. 2nd ed. London:
Butterworth & Co. Publishers Ltd.
- Christopher P. Nemeth; Human Factors Methods for Design: Making
Systems Human-Centered, CRC Press, 2004

Faculty - G. G. Ray
- N. Sadhu

DE 322 Materials and Processes 1.5 0 3 6


Aim: Understanding of materials and the processes that are involved in
manufacturing of products
Content: . Properties and usage of thermoplastics and thermosetting plastics. .
. Process of selection and applications of plastics for engineering and
consumer products.
. Design limitations and specific advantages of plastic molding
processes.
. Properties, detailing and use of rubber, ceramics and glass.
. Properties of natural materials like wood, bamboo, cane, leather, cloth,
jute and paper and their use at craft and industry.
Design Tasks: In addition to factory visits to see and experience different processes,
the students will be asked to de-construct products, identify materials
and processes and suggest improvements.
References: - Garratt J.: Design and Technology, Cambridge University Press, UK,
20004
- Thompson R.: Manufacturing processes for design professionals,
Thames & Hudson, London 2007
- Ashby, Michael; Johnson, Kara; Materials and Design: The Art and
Science of Material Selection in Product Design, Publisher: Butterworth-
Heinemann; 2002
Faculty - V P Bapat
- Nishant Sharma

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 35
DE 324 Digital Media Technologies 1.5 0 3 6
Aim: Understanding of different media technologies
Content: . An overview of the media industry – print and publishing, TV and
Video, Web and e-books, Movie and Animation.
. Introduction to web specifications.
. Introduction to Paper, specifications and its variations
. Introduction to printing technologies.
. Introduction to Video production and TV industry.
. Introduction to the animation and movie industry.
Design Tasks: In addition to studio and factory visits to see and experience different
medias, the students will be asked to de-construct media products,
identify key factors in its production and suggest improvements.
References: - Harald Johnson; Mastering Digital Printing, Second Edition (Digital
Process and Print), Course Technology PTR, 2004
- David Bann; The All New Print Production Handbook, Watson-Guptill,
2007
- Eve Light Honthaner; The Complete Film Production Handbook, Focal
Press, 2010
- Jim Owens, Gerald Millerson; Video Production Handbook, Focal Press,
2011
- Catherine Winder, Zahra Dowlatabadi, Tracey Miller-Zarneke;
Producing Animation, Focal Press, 2011
Faculty - G. V. Sreekumar
- Sudesh Balan
- Sumant Rao

DE 332 Design management, Planning and Professional Practice 2 0 0 4


Aim: To look at the process of design from a perspective of continuity and
future growth potentials. To understand the requirement of strategy
and planning to achieve this.
To expose the students to the particulars of Professional Practice of
Design, introduction to design management of design and details of
design patents and registrations.
Content: Product Planning for the future
. Product Life Cycle management
. Planning for redesign
. Strategy for product differentiation and identity
. Models of entrepreneurship
. Exposure to successful firms that are based on sound design principles
. How to set up an independent office, method of charging, preparing
project schedules, etc.
. Study of Intellectual property Rights and design registration
procedures
Design Tasks: A seminar paper presentation/submission on a case study of a
successful design firm/orgnisation.
References: - Kathryn Best, The Fundamentals of Design Management, AVA
Publishing, 2010
- Brigitte Borja De Mozota, Design Management: Using Design to Build
Brand Value and Corporate Innovation, Allworth Press, 2004
- Ted Crawford, AIGA Professional Practices in Graphic Design,
Allworth Press, 2008
- Shan Preddy, How to Run a Successful Design Business: The New
Professional Practice, Gower Publishing, Ltd., 2011
- Kenneth B Khan, Product Planning Essentials, M E Sharpe Inc, 2011
- John Stark; Product Lifecycle Management: 21st Century Paradigm
for Product Realisation, Springer, 2011
- Craig M. Vogel, Jonathan Cagan; Creating Breakthrough Products:
Innovation from Product Planning Program Approval, FT Press, 2001
- David L. Rainey; Product Innovation: Leading Change through
Integrated Product Development, Cambridge University Press, 2011
Faculty - B. K. Chakravarthy

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 36
DEP302 Systems Design Project 6 credits
Aim: The aim of this project is to understand how to design for applications
that require a whole lot of variations and adoptability
Content: . Design of system level solutions so that design can be thought of
modularly as suited for different combinations and applications.
. Understanding, strategizing, conceptualising and designing for
complex systems.
. Designing complex artifacts
. Design solutions that are suitable for transportation, education,
publishing, retailing, etc.
Design Tasks: The students will solve a system level problem and will have to come
out with appropriate solutions by the end of the project.
References: - John Thackara; In the Bubble: Designing in a Complex World, The MIT
Press, 2005 - Bruce Hanington, Bella Martin, Universal Methods of
Design: 100 Ways to Research Complex Problems, Develop Innovative
Ideas, and Design Effective Solutions, Rockport Publishers, 2012
- Donald A. Norman, Living with Complexity, MIT Press, 2010
- Jeffrey Whitten and Lonnie Bentley, Systems Analysis and Design
Methods, McGraw-Hill/Irwin, 2005
- Gerald M. Weinberg , Daniela Weinberg, General Principles of Systems
Design, Dorset House,1988
Faculty - Ravi Poovaiah
- R Venkatesh
- V P Bapat
- K Chakravarthy

DEP304 Summer Project in 3rd Year – with focus on Industry Experience 6 Credits
Aim: The student takes up a summer project suitable to pursue his own area
of interest. This project is to help him get a hands on experience in
working on a live project.
The student should work on this problem as a live design project in a
industry / in a design firm / with an NGO / in an innovation lab / in a
research Institution.
Design Tasks: The student needs to make both a presentation of the work done as well
as documentation of the design process in form of a report.
The evaluation of the Summer Project is done internally with a panel of
two faculty members.
Duration: For the duration of a month during May or June
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 37
7th Semester [Exchange Semester with other
Institutes]

Course Course Name L T ST Total Credits


Number
DE 431 Global Design Thoughts and Discourse 2 0 0 4.0

DEP 401 Re-Design Project 24.0


DEP 403 Design Research Seminar I 6.0
Total Credits for Semester VII 34.0

DE 431 Global Design Thoughts and Discourse 2 0 0 4


Aim: To understand the significance of thoughts on design in the context of
the globalised sustainable world
Content: . Understanding ‘Form follows nature’, ‘Form follows Function’ and
‘Form follows emotion’
. Understanding the concept of ‘Less is more’
. The role of aesthetics in society
. The role of design in a sustainable world
. Design in the context of a globalised world
. Exposure to Indian and Asian thoughts on design
Design Tasks: A seminar paper presentation/submission on an issue or concern of
relevance to the world and the role of design in solving it.
Exchange Students on exchange program who are out of the campus are required
students to attend the sessions virtually and participate in discussions.
References: - William Lidwell, Kritina Holden, Jill Butler; Universal Principles of
Design, Rockport Publishers, 2003
- Stefano Marzano; Creating Value by Design: Thoughts and Facts,
Antique Collectors' Club, 1999
- Victor Papanek; Design for the Real World: Human Ecology and
Social Change, Academy Chicago Publishers, 2005
- Friedman, Thomas L.; The World Is Flat: A Brief History of the
Twenty-first Century, Publisher: Farrar, Straus and Giroux, 2004
Faculty - Ravi Poovaiah
- P. Kumaresan
- R. Sandesh
- Sumant Rao

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 38
DEP 401 Re-Design Project 24 credits
Aim: The student will apply his learning until now in identifying problems to
solve in an existing solution and redesign it by following a design
process and come out with innovative and appropriate solutions
Content: . An independent student project based on student inclination and
interest.
. This project allows students to identify a problem to solve and then
address different issues pertaining to various segments of society under
different contexts and environments.
. The project also encourages students to adopt appropriate design
process and methods to solve the chosen problem.
Design Tasks: The outcome is the final design along with the documentation of the
design process in form of a report along with a seminar presentation.
The work will have to be defended in an open viva.
The evaluation of the Re-Design Project is done internally with a panel
appointed by the DPGC in consultation with the guide. The panel will
consist of the guide and two other faculty members.
Duration: from Mid July -November.
Faculty - All faculty

DEP403 Design Research Seminar I 6 credits


Aim: The aim is to give the students an opportunity to conduct design
research and come out with a a paper on the subject of investigation
Content: . The research seminar involves student researching in an area related
to design and is expected to produce new insights on the topic.
. This will involve in-depth analysis of an area that is of interest to
design.
. The work may involve primary and secondary research, framing
research questions, creative exploration of alternatives, choosing a
suitable methodology for analysis, experimental set-ups and methodical
documentation. The students are encouraged to make use of research
methods for documentation, analysis and experimentation.
. Use of photography, sketching, audio, video for research
documentation purposes. The documented material is analyzed for
inferences and insights.
. Students are expected to explore new fields, materials and media, with
a focus on analysis.
. Students need to choose a topic in consultation with a faculty member
and work under faculty guidance.
Design Tasks: The outcome is expected to be an insightful report or paper on the
chosen subject along with a seminar presentation. The students are
encouraged to publish this as a paper in a design journal or present this
as a paper in a conference.
Duration: from Mid July -November.
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 39
8th Semester
Course Course Name L T ST Total Credits
Number
DEP 402 BDes Design Project 36.0
Total Credits for Semester VIII 36.0
Total Credits for BDes programme 286.0

DEP 402 BDes Design Project 36 credits


Aim: This being the final project for the BDes program, the student is
expected to apply all the knowledge and skills he has learnt in the last 7
semesters to solve a design problem and find an appropriate and
innovative solution.
Content: . The project could be any of the following:
a. Design project of student interest and / or faculty interest and / or
industry project
b. Re-design project that relooks at an existing problem or situation
c. Research project, delving into methodological or pedagogic issues
d. Exploration project, exploring application possibilities in a new
technology or medium or variations
. This project would involve all aspects of the design process starting
from problem identification to complete solution. The student is
expected to make use of the knowledge and skills gained during the
previous years to independently handle a design project.
. The project can be multi-disciplinary in nature inovolving many of
these diciplines – Product Design, Interaction Design, Communication
Design, Animation, etc.
. This project can also be sponsored by an industry or other
organisations.
Design Tasks: The outcome is the final design along with the documentation of the
design process in form of a report along with a seminar presentation.
The work will have to be defended in an open viva.
The evaluation of the Project III is done internally with a panel
appointed by the DPGC in consultation with the guide. The panel will
consist of the guide and two other faculty members.
Duration: from January till April.
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 40
9th Semester (for Dual Degree MDes program)
Course Course Name L T ST Total Credits
Number
DEP 404 Summer Project (May or June) 6.0

ID 803 Quantitative Design Research Methods 2 0 0 4.0

ID 804 Qualitative Design Research Methods 3 0 0 6.0

Elective I from IDC MDes courses in 3rd 6.0


semester
Elective II from IDC MDes courses in 3rd 6.0
semester
DEP 501 Design Research Project –part 1 18.0
Total Credits for Semester IX 46.0

DEP304 Summer Project in 4th Year – with focus on Design Research 6 Credits
Aim: The student takes up a summer project suitable to pursue his own area
of interest. The student should be able to work as an intern in a design
research project undertaken at an Industry / Institution / Research
Lab.
Design Tasks: The student needs to make both a presentation of the work done as
well as documentation of the design research process in form of a
report.
The evaluation of the Summer Project is done internally with a panel of
two faculty members.
Duration: For the duration of a month during May or June
Faculty - All faculty

DEP 501 Design Research Project – part I 18 credits


Aim: To understand how to conduct research in the field of design
Content: . The project could be any of the following:
a. Design project of student interest and / or faculty interest and / or
industry project
b. Research project, delving into methodological or pedagogic issues
c. The project can be multi-disciplinary in nature inovolving many of
these diciplines – Product Design, Interaction Design, Communication
Design, Animation, etc.
. This project can also be sponsored by an industry or other
organisations.
Design Tasks: The outcome is the first part of the project that includes deep survey of
literature, systematic understanding of the problem at hand by
conducting primary research, methodical analysis of the information
collected and framing the research questions.
The output is in form of a report along with a seminar presentation. The
work will have to be defended in an open viva.
The evaluation of the Red-Design Project is done internally with a panel
appointed by the DPGC in consultation with the guide. The panel will
consist of the guide and two other faculty members.
Duration: from July – November.
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 41
10th Semester (for Dual Degree MDes program)
Course Course Name L T ST Total Credits
Number
DEP 502 Design Research Seminar II 6.0

DEP 504 Design Research Project – part II 36.0


Total Credits for Semester VIII 42.0
Total Credits for Dual Degree MDes programme 374

DEP 502 Design Research Seminar II 6 credits


Aim: The aim is to give the students an opportunity to conduct design
research and come out with a a paper on the subject of investigation
Content: . The research seminar involves student researching in an area related
to design and is expected to produce new insights on the topic.
. This will involve in-depth analysis of an area that is of interest to
design.
. The work may involve primary and secondary research, framing
research questions, creative exploration of alternatives, choosing a
suitable methodology for analysis, experimental set-ups and methodical
documentation. The students are encouraged to make use of research
methods for documentation, analysis and experimentation.
. Use of photography, sketching, audio, video for research
documentation purposes. The documented material is analyzed for
inferences and insights.
. Students are expected to explore new fields, materials and media, with
a focus on analysis.
. Students need to choose a topic in consultation with a faculty member
and work under faculty guidance.
Design Tasks: The outcome is expected to be an insightful report or paper on the
chosen subject along with a seminar presentation. The students are
encouraged to publish this as a paper in a design journal or present this
as a paper in a conference.
Duration: from Mid July -November.
Faculty - All faculty

DEP 504 Design Research Project – part II 36 credits


Aim: To understand how to conduct research in the field of design
Content: . This is a continuation of the project from the previous semester.
. The students need to publish this as a paper in a design journal or
present this as a paper in a conference.
Design Tasks: The outcome is the final research outcome along with the
documentation of the design research process in form of a report along
with a seminar presentation. The work will have to be defended in an
open viva.
A panel of examiners appointed by DPGC does the evaluation of the
Project – part II. The panel will consist of external jury member along
with an internal examiner, the guide and the chairman (A Professor or
an Associate Professor from IIT Bombay)
Duration: from December to April/June.
Faculty - All faculty

Course Content for BDes and Dual Degree - BDes + MDes program at IDC, IIT Bombay 42

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