Pirate Funnel Canvas

Pirate Metrics Our measuring point Exact number Bottleneck

These are the 6 steps of the Pirate Funnel, which together form the entire Fill in what numbers you would use to measure Fill in below how many Fill in your conversion rate
customer journey of your customer. For some business models, you can choose this step and from which tools you can get those people you have in this between two steps to discover
to reverse or add steps. numbers. Pirate Metric per month. what your biggest bottleneck is.

A Awareness
How many people do you reach with your marketing?

A Acquisition
How many people visit your website?

A Activation
How many people take the first important step?

R Revenue
How many people start paying? And how much do they pay?

R Retention
How many people came back for a repeat purchase?

R Referral
How many people refer friends to your business?

Printsize: A3 Purpose: This canvas is intended to Pro Tip from Ward:

Explanation: www.bit.ly/aaarrr-explainer discover where to focus your Try filling in the Pirate Funnel Canvas for a specific channel or Grow with Ward
© Ward van Gasteren - All Rights Reserved attention with growth hacking. device. Different context gives a different result. Growth Hacking Coach
 Pirate Funnel Canvas Exa m p l e AAARRR!!

Pirate Metrics Our measuring point Exact number Bottleneck

These are the 6 steps of the Pirate Funnel, which together form the entire Fill in what numbers you would use to measure Fill in below how many Fill in your conversion rate
customer journey of your customer. For some business models, you can choose this step and from which tools you can get those people you have in this between two steps to discover
to reverse or add steps. numbers. Pirate Metric per month. what your biggest bottleneck is.

- Number of views from Google Ads

A Awareness
How many people do you reach with your marketing?
-
-
-
Impressions in Google Search Console
Reach from our Instagram & Facebook posts
etc.
±50.000
20%
A
In Google Analytics we see (under Acquisition> All
Acquisition Traffic> Channels) the number of unique visitors to ±10.000
How many people visit your website? the website in the past month.

30%
The first important step is that people ...

A Activation
How many people take the first important step?
- Experience a "Wow" moment through our video
- Sign up for a Free Trial
- Download a whitepaper, brochure or client case
±3.000
60%
In Google Analytics we see how many conversions

R Revenue
How many people start paying? And how much do they pay?
there have been, or by looking in our CRM system
at the number of purchases and their average
order value.
±2.000
10%
R So this is your
Thanks to a dashboard in our CRM system, we
Retention can see how many of our customers from this ±200
How many people came back for a repeat purchase? month have made purchases before. bottleneck
25%
R
We see all customers who rated us last month with
Referral an 8 or higher as an ambassador, who are likely to ±50
How many people refer friends to your business? refer people.

Printsize: A3 Purpose: This canvas is intended to Pro Tip from Ward:

Explanation: www.bit.ly/aaarrr-explainer discover where to focus your Try filling in the Pirate Funnel Canvas for a specific channel or Grow with Ward
© Ward van Gasteren - All Rights Reserved attention with growth hacking. device. Different context gives a different result. Growth Hacking Coach