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Facebook-Can Ethics Scale in The Digital Age

Facebook collects significant personal data from its billions of users. It previously allowed third-party applications broad access to user data without sufficient privacy protections, which enabled the Cambridge Analytica scandal. In response, Facebook implemented new data privacy policies and restrictions, but critics argue it did not go far enough and needs stronger regulation. Options discussed for improving privacy include independent oversight boards and increased government regulation, but meaningful reforms have yet to be seen. After making changes in 2018 around users, shareholders, governance, and regulation, Facebook saw increased user growth and engagement across its platforms.

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Hima Jose
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419 views1 page

Facebook-Can Ethics Scale in The Digital Age

Facebook collects significant personal data from its billions of users. It previously allowed third-party applications broad access to user data without sufficient privacy protections, which enabled the Cambridge Analytica scandal. In response, Facebook implemented new data privacy policies and restrictions, but critics argue it did not go far enough and needs stronger regulation. Options discussed for improving privacy include independent oversight boards and increased government regulation, but meaningful reforms have yet to be seen. After making changes in 2018 around users, shareholders, governance, and regulation, Facebook saw increased user growth and engagement across its platforms.

Uploaded by

Hima Jose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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This case talks about Facebook and how it handles users’ data.

Initially started as a dating


social networking website back in 2004 for Harvard students, it currently had billions of users
across the globe. Facebook along with its other companies, WhatsApp and Instagram and
Google has a duopoly in the internet services sector. Facebook has access to a lot of private
information from its users and Facebook till 2012 had open APIs where applications could
access the data and provide targeted ads or share targeted information to them. This was used
by Cambridge Analytica when it tired to influence the 2016 US elections. Later when this
was found out by the media, Facebook came up with multiple plans to protect users’ data and
prevent such leaks and manipulation in the future. Even then there was not much change and
there was no much provision in the law to prosecute them as well as most of the services
provided by them were free. Many companies, privacy advocate came against Facebook data
privacy issues but did not see much effect. Even some of Facebook’s own employees came
out against Facebooks data privacy. Facebook later confirmed that they had made it clear
how the information would be shared but still users did not feel comfortable in the statement
as their privacy policy was lengthy difficult to comprehend and involved a lot of legal terms
and it was not exactly clear as to who did Facebook share these data with. Three where
discussions around how proper privacy could be implemented, and many options like
independent review boards, more regulations etc were discussed. Finally, now as the new
generation of billions of users are embracing Facebook again one needs to wait and see how
CEO Mark Zuckerberg and COO Sandberg manage the opportunities and challenges before
them.
The Case B talks about the significant changes that Facebook implanted after summer 2018,
in the following fields - Users, Shareholders, Governance, Regulatory/legislative changes,
initiatives, Societal perspectives. After this changes the user growth is seeing a tremendous
increase and its monthly and daily average user grew 8%. The total engagements across all
applications increased as well. Facebook along with WhatsApp and Instagram now
constitutes to around 2.7 B users globally and is growing at a rapid pace.

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