Making Presentation & Follow-Up

SLIDE 1

Good Morning!

Presentation is a very important basic skill in doing Network

Marketing.

The presentation could be for product or business opportunity,

depending on the need of the prospect.

SLIDE 2

In this module, we are going to share with you on how to do an

effective presentation.

SLIDE 3

Particularly so, we are going to discuss on how to do effective

presentation in person.

SLIDE 4

When you are presenting to an individual in person, avoid

focusing on yourself as the medium or subject.

You can refer to sources from third parties other than yourself.

Avoid the attitude of focusing on yourself by saying, “Let me

explain”. Don’t project yourself as an expert.

SLIDE 5

If you project yourself as an expert, most probably you will face

the following situations:

Getting stumped being an expert,

You may not be able to handle question which requires expert
advice or opinion.

If you are presenting to a warm market where most of the

prospects know you well about your past, it will be difficult for
them to accept you as an expert in the area you were not used to
be good at.

And,

Presenting with high expertise or technical area will make your

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 Making Presentation & Follow-Up

presentation difficult to be duplicated.

SLIDE 6

It will be more acceptable and effective for you to act as a

consultant, rather than being an expert.

As a consultant, you can get your prospects connected with your

tools, events, or other leaders to help them.

Your presentation should be easy and simple so that, duplication

can be done by your prospects. This is what matters most.

SLIDE 7

The core points for effective and duplicable presentation are as

follows:

Use tools instead of own wisdom,

Use live events instead of your own presentation,
Use other distributors to provide facts instead of doing it yourself,
Don’t make your prospects feel that you are an expert,
Use the third party resource to provide information.
And,
Bring passion, enthusiasm, excitement and belief in your words.

SLIDE 8

When presenting to a group of prospects, prepare yourself to

focus on the below mentioned general guidelines:

Talk about the need of Mankind in general,

What is the risk involved in the present scenario of the prospects,
What will be the risk involved in the conventional business done
by the owner,
Analyse the present scenario about active and passive income,
The importance of working out another contingency plan to create
passive income,
And,
How can passive income be created.

SLIDE 9

When presenting an opportunity to a group of prospects, the

following points should be elaborated:

Introduction to Network Marketing as a way to start without risk,

Comparing distribution channel through Network Marketing or
conventional way,
What are the advantages of Network Marketing compared to
conventional business,
And,
How to select a good company in Network Marketing basing on
stability, products, and compensation plan.

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SLIDE 10

Present the business opportunity offered by DXN basing on the

following strengths:

Stability of the company,

Superiority of products,
Generosity of the Marketing Plan/Compensation Plan,
And,
Global network

SLIDE 11

For effective presentation, you need to have your own story to tell.
Focus on the strengths of the company as an opportunity for the
prospects do the business.

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To tell a good story about yourself, there are 4 elements to

prepare as follows:
First, Your background,
Second, The things you did not like about your background,
Third, How DXN came to the rescue,
And,
Fourth, Your results and how you feel about your future in DXN.

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Now, the steps to master in making your business opportunity

presentation are as follows:

First, Listen to audio/video recordings of good presenters,

And second, Write your presentations before presenting.

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In the process of becoming a presenter, you need to learn about:

Your own story,

The standard business opportunity presentation on company,
product and marketing plan,
And, Different training programs for presentation.

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SLIDE 15
The important tips to remember for effective presentation are as
follows:
Number 1, You are the messenger not the message. Get yourself
out of the way and use a third party tool
Number 2, Make a story which will arouse your prospect’s
curiosity
Number 3, When it comes to presenting in a group of people,
preparation is the key. When you are prepared, it’s fun!

SLIDE 16
After having made your presentation, it is even more important to
do follow-up.
Without follow-up, no matter how effective the presentation is,
nothing will happen.

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Follow-up simply means, to do what you have said you would do,
as simple as that.

If you don’t do what you have said, your prospect will never trust
you.

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If you have said you will call up your prospect at a certain time,
make sure to call without fail and don’t delay.

If you have scheduled a calendar of activities, make sure to stick

to the schedule.

It sounds simple, but needs discipline.

SLIDE 19

Having a presentation is an exposure. After doing the

presentation, it is required to set for the next appointment or
presentation or activity.

If nothing is set for the next exposure, then, there will be no

continuation or follow up. Everything done so far will just be a
waste.

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SLIDE 20

To set for the next exposure, the prospects, need to be impressed

and be curious about what will be the next.

There should be something for the prospects to look for in the

coming exposure.

There should always be excitement and enthusiasm in each

presentation for the next to follow.

SLIDE 21

For the next exposure to be as planned or scheduled, it is required

to follow up with a call.

During the call, try to ask the prospects about what have been
distributed or presented for them to go through.

There must be some kind of connection between the last

presentation, the call, and for the coming exposure.

The questions you ask should be well connected for a

continuation.

SLIDE 22

If you ask the prospects about whether they have gone through
the materials provided to them during the last presentation, be
sure of your response depending on their reply.

If they say no I didn’t, then, you should not show your displeasure
because this will not help to build a good relationship. Instead, you
should say, it’s okay, please go through when you are free.

If they say yes, I did, don’t ask them what do you think? Because
they will most likely say, I will let you know and then never come
back again.

You should then ask what did you like the best. If they say the
product, then your next exposure will be product related. If they
say financial freedom, then your next exposure will be business
opportunity related.

SLIDE 23

If the prospects want to try the product, then set up a follow up

date to meet up with them, to try the product and get the feedback
to follow up.

If the prospects want to do the business, then set up a follow up

date to present to them about the Marketing Plan.

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SLIDE 24

Basing on the Law of Average, it will take some 4 to 6 exposures

for a prospect to join as a distributor either to consume the product
or to do the DXN business. Whichever way, your goal is to
educate and make them understand what they want.

SLIDE 25

Don’t be in a hurry to provide the education needed by your

prospects.

It can’t be possibly done within one exposure.

Have patience to explain until you are able to clear all the doubts
of your prospects.

Once they decide to join you, you need to build relationship with
them.

When they trust you and share your passion, they will enjoy
working with you.

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Keep your urgency to build a relationship, but be patient to wait for

the result.

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To make your exposures effective, it is important to get yourself

prepared for what the prospects want.

Organize your exposures with your prospects by learning in

advance of what they really want.

Then, prepare sufficient materials to provide good education for

their understanding.

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SLIDE 28

With the current lifestyle, people are busy and constantly

distracted by life.

When you are trying to approach your prospects, do not take too
much of their time, and don’t talk out of topic which is not of their
interest.

So, it is important to make your exposure short and close to what

the prospects want.

SLIDE 29

Make your exposures with your prospects close and frequent

enough, and don’t stretch over too long a period.

You can start by showing a video to your prospect, then follow up

with a call to find out what he feels good about it.
Let them try the product at the same time and invite to a meeting.

All these sequences of exposure shall best be done within a week.

Then show with the prospect, and let them really think about how
this can change their lives for the better.

SLIDE 30

In your presentation trying to engage with your prospects, there

are always objections.

The prospects tend to ask a lot of questions about their doubts.

You need to clear their doubts in order to overcome the objection.

SLIDE 31

Remember that your goal is to provide the education and

understanding to your prospects.

You are required to refrain yourself from being involved with an

arguing with your prospects, or to win the argument with them.

When the prospects, asked you questions, they are providing you
a chance to identify their blind spot. Knowing their blind spot will
give you the opportunity to serve the prospects to overcome their
objection and win their trust.

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SLIDE 32

From experience, we observe the objections always fall into the

following categories:

Number 1, Prospect’s limiting belief in their abilities,

Number 2, They aren’t sure they can be successful,
And number 3, They aren’t sure Network Marketing will help to
achieve their goals in life.

SLIDE 33

There’s an old tactic used in Network Marketing to solve the

above objection.

This tactic is called “Feel, Felt, Found”,

It actually works with the concept of empathy.
When a prospect offers an objection, you respond with, “I Know
how you feel. I felt the same way too. But here is what I found”.

It always works pretty well.

SLIDE 34

We learn to know the most frequently asked question will always

be, “How much are you making?”

To handle this question well, your answer should be appropriate.

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Your answer depends on how long you’ve have been involved in

this business.

If you are a brand new, you can tell them you are just getting
started, so, it is normal that your income is still small.

If you have been around for a while, but have yet to make big
money, you can tell them you are working here part time and are
really excited about your future with this company.

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Another way is to tell your story if your story is able to satisfy your
prospect.

If you don’t have a good story to share, then you can tell the
stories of people you know are making good money.
You can even set up a meeting with those successful distributors
for your prospect to listen to them, so that, they can feel more
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comfortable about the business.

All of these takes practice, but if you get the concepts down, you
will find it easy.

SLIDE 37

In conclusion, remember that our goal is to provide the education

and understanding needed by your prospects.

This is the part of the process that makes your goal a reality.
To be successful in Networking Marketing, you are required to
make effective presentations, and do follow up at all times.

Presentation and follow up is a continuous process.

SLIDE 38

We thank you for spending your precious time with us to learn

about these basic skills of presentation and follow up. We hope
you will put this skill into practice, then, you will realize it is really
interesting and exciting to do presentation and enjoy doing it.

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