Answers
1.
- Market size is a categorical ordinal data. It is a qualitative or non-numeric data. The values are
still labels but they have order (small, medium, large).
- Age of store is a numerical discrete data because it involves data counting or continuous
measurement and age can’t be in decimal. Age must be a whole number therefore it is a
discrete.
- Promotion is a categorical nominal data because it doesn’t involves data counting or
continuous measurement. The numbers (1,2,3) is categorised nominal because the values are
simply labels and do not imply any order.
- Sales is a numerical continuous data because it involves data counting or continuous
measurement. The values can also be in decimals therefore it is a continuous data.
2.
2a
Small Market Size Sales(000’s) Count of Small Market Size Sales
35-40 1,67%
40-45 1,67%
45-50 10,00%
50-55 23,33%
55-60 25,00%
60-65 25,00%
65-70 11,67%
70-75 1,67%
Grand Total 100,00%
2b
Medium Market Size Sales (000's) Count of Medium Market Size Sales
15-21 0,63%
21-27 3,13%
27-33 8,75%
33-39 15,63%
39-45 23,44%
45-51 25,62%
51-57 16,88%
57-63 4,69%
63-69 1,25%
Grand Total 100,00%
Answers
2C
Large Market Size Sales(000's) Count of Large Market Size Sales
38-44 2,98%
44-50 12,50%
50-56 15,48%
56-62 8,33%
62-68 8,33%
68-74 1,19%
74-80 10,12%
80-86 19,05%
86-92 13,69%
92-98 7,14%
98-104 1,19%
Grand Total 100,00%
3.
Graph 3a
Count of smallmarket size sales (%)
100,00%
75,00%
zPercentage
50,00%
25,00%
0,00%
35-40 40-45 45-50 50-55 55-60 60-65 65-70 70-75 Grand Total
Small market size sales (000's)
Graph 3b
Count of medium market size sales (%)
100,00%
75,00%
Percentage
50,00%
25,00%
0,00%
15-21 21-27 27-33 33-39 39-45 45-51 51-57 57-63 63-69 Grand Total
Medium market size sales (000's)
Answers
Graph 3c
0,2
0,15
Percentage
0,1
0,05
0
38-44 44-50 50-56 56-62 62-68 68-74 74-80 80-86 86-92 92-98 98-104 98-104
Large market size sales (000's)
4.
Summary Statistics for weekly amount of sales ($ '000) by market size
Excel Function Used for
Small Medium Large
Statistics medium market size
sales sales sales
(including cell references)
Mean 57,41 43,99 70,12 =AVERAGE(C2:C321)
Median 57,56 44,59 75,02 =MEDIAN(C2:C321)
Standard Deviation 6,63 9,05 17,05 =STDEV.S(C2:C321)
Minimum 36,17 17,34 39,36 =MIN(C2:C321)
Maximum 70,60 65,11 99,65 =MAX(C2:C321)
Range 34,43 47,77 60,29 =MAX-MIN or =I9-I8
Count 60,00 320,00 168,00 =COUNT(C2:C321)
First Quartile 53,21 37,91 53,55 =[Link](C2:C321,1)
Third Quartile 62,16 50,44 84,92 =[Link](C2:C321,3)
Interquartile Range (IQR) 8,95 12,53 31,37 =Q3-Q1 or =I13-I12
Coefficient of Variation (CV) 11,55% 20,58% 24,32% =SD/MEAN or =I7/I5
5.
The mean(43,99) of the market size sales was lesser than the median(44,59), this show that the
distribution of data is skewed to the [Link] histogram of the medium market size sales has only
one peak therefore it is categorised as a unimodal.
Answers
6.
a. Mode: The maximum amount of sales of the small market size group was $62,16(000’s).
Median: In the small market size group, 50% of the sales is less than $57,56 and more than
$57,56(000’s).
Mean: The average of small market size sales is $57,41(000’s
b. My results from question 4 did not support this researcher’s claim. Based on the
mean and median, it shows that the medium market size sales has the lowest
sales promotion. The mean for small market sales is $57,41 and for large market sales is
$70,12; while in the medium market sales it was $43,99. This shows that the medium market
sales has the lowest mean. The median for small market sales is $57,56 and for large market
sales $75,02; while in the medium market sales it was $44,59. This shows that the medium
market sales.
c. Median will be the best option in reporting the average value because median is not affected
by outliers and bar. The medium market sales has an outliers, while median is not affected by
Outliers.
7.
a. (i) Standard deviation: $9,05; Range $47,77: IQR $12,53; Variance $81,90; Coefficient of
Variation 20,58
(ii) Interquartile range will be the best option chosen in a variability measurement because
interquartile range is not affected by the outliers. The small, medium and large market size
have an outliers.
8.
Table 8a
Count of Sales Age of the Store
Sales 1-10 11-20 21-30 Grand Total
$10,000-40,000 14,60% 3,28% 0,36% 18,25%
$40,000-$70,000 44,71% 14,23% 6,75% 65,69%
$70,000-$100,000 11,50% 3,65% 0,91% 16,06%
Grand Total 70,80% 21,17% 8,03% 100,00%
Table 8b
Count of Sales Age of the Store
Sales 1-10 11-20 21-30 Grand Total
$10,000-40,000 20,62% 15,52% 4,55% 18,25%
$40,000-$70,000 63,14% 67,24% 84,09% 65,69%
$70,000-$100,000 16,24% 17,24% 11,36% 16,06%
Grand Total 100,00% 100,00% 100,00% 100,00%
Answers
Table 8c
Count of Sales Age of the Store
Sales 1-10 11-20 21-30 Grand Total
$10,000-40,000 80,00% 18,00% 2,00% 100,00%
$40,000-$70,000 68,06% 21,67% 10,28% 100,00%
$70,000-$100,000 71,59% 22,73% 5,68% 100,00%
Grand Total 70,80% 21,17% 8,03% 100,00%
9.
a(i) The smallest probability of stores with the value of 8,03% of the grand total is between age
21-30.
(ii) The lowest sales lies in between $10-$40(000’s) with the probability of 3,28%.
b(i) The probability that it has the least promotional sales is 4,55%
(ii) The age group lies between 1-10 years, since the store is new. The probability of getting a
randomly selected store having middle promotional sales given it is new is 63,14%.
c(i)The highest sales lies between $70-$80(000’s) with the age group from 1-10 years with the
probability of 71,59%.
(ii). The probability for the middle aged store is 22,73%.
10.
Count of Market Size Promotion Type
Market Size 1 2 3 Grand Total
Small 33,33% 26,68% 40,00% 100,00%
Medium 30,00% 33,75% 36,25% 100,00%
Large 33,33 38,10% 28,57% 100,00%
Grand Total 31,39% 34,31% 34,31% 100,00%
11.
The column chart shows the percentage of market size from small, medium and large according
to the promotion type. The highest promotion for type 1 are the large and small market size with
the value of 33,33%; the lowest is medium market size with the value of 30,00%. The highest
promotion for type 2 is the large market size with the value of 38,10%; the lowest is small market
size with the value of 26,68%. The highest promotion for type 3 is the small market size with the
value of 40%; the lowest is large market size with the value of 28,57%.
Answers
• The chart illustrates the percentage of Market sizes of sales by the Promotional types.
• The chart depicts that the percentages of promotion type 2 decreased as the size of the market
decreases with 38.10%for large and 26.67% for smallest market size
• In contrary, as the Market size decreased, type 3 promotion is noticed to steadily increase with the
lowest value of being 28.57% for large market size.
• The promotional type 1 is similar for large & small market sizes with medium market size with
slightly lower value of 30.00%
