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III Semester M.H.A Degree Examination - Hospital Administration Marketing Management in Healthcare Q.P. CODE: 8723

The document discusses marketing management in healthcare and contains questions for an exam. It includes one long essay question about the role of public relations in healthcare marketing, seven short essay questions on topics like marketing research, product positioning, measuring market demand, branding, and regulatory laws for medical tourism. It also includes five short answer questions defining terms like marketing, micro marketing, target marketing, niche marketing, product life cycle, and market skimming.

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25 views1 page

III Semester M.H.A Degree Examination - Hospital Administration Marketing Management in Healthcare Q.P. CODE: 8723

The document discusses marketing management in healthcare and contains questions for an exam. It includes one long essay question about the role of public relations in healthcare marketing, seven short essay questions on topics like marketing research, product positioning, measuring market demand, branding, and regulatory laws for medical tourism. It also includes five short answer questions defining terms like marketing, micro marketing, target marketing, niche marketing, product life cycle, and market skimming.

Uploaded by

yrkprasad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Rajiv Gandhiwww.FirstRanker.

com
University of Health Sciences
www.FirstRanker.com
III Semester M.H.A Degree Examination – May-2019
[Time: 3 Hours] [Max. Marks: 100]
HOSPITAL ADMINISTRATION
Marketing Management in Healthcare
Q.P. CODE: 8723
Your answers should be specific to the questions asked.
Draw neat, labeled diagrams wherever necessary.

LONG ESSAY 1 X 20 = 20 Marks


1. “Public Relations play a vital role on Marketing in Healthcare”. Comment on it.

SHORT ESSAY (Answer any Seven) 7 X 10 = 70 Marks


2. Explain the characteristics of a good marketing research.
3. Discuss briefly the significance of product positioning.
4. How can we measure the current Market Demand?
5. “Is branding socially desirable”. Comment on it.
6. Briefly discuss about the Regulatory laws and Ethical issues for Medical Tourism.
7. Role of Customer Relationship Management and its benefits
8. What is social marketing? Briefly explain the steps in social marketing in service industry.
9. Discuss the objectives of pricing in a healthcare marketing program.

SHORT ANSWERS (Answer any Five) 05 X 02 = 10 Marks


10. Define marketing.
11. What is micro marketing?
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12. What is target marketing?


13. What is Niche marketing?
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14. What is product life cycle?


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15. Define Market Skimming.


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