CURRENT VISION

“To be the best and the biggest Nestle distributor in the Philippines”
Review of the Current Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment No
2. Clear and Compelling Yes To be the best and the biggest
3. Vivid that can be pictured No
4. Aspirational, Realistically,
No
and achievable

REVISED VISION
“In 2025, Nestle will be the prominent provider of food and beverages all over the
Philippines by winning with purpose.”
Review of the Revised Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment Yes winning with purpose
2. Clear and Compelling Yes In 2025
3. Vivid that can be pictured Yes prominent provider of food and beverages
4. Aspirational, Realistically,
Yes all over the Philippines
and achievable

CURRENT MISSION
“To be a world class distributor and marketing organization that provides superior
quality of products and best valued services to our customers better than
competition.”
Review of the Current Mission Statement
CRITERIA EVALUATION
1. Customer provides superior quality of products and
Yes
best valued services to our customers
2. Product and Services No
3. Market No
4. Technology No
5. Concern for survival,
No
growth, and profitability
6. Philosophy Yes better than competition
7. Self-concept No
8. Concern for Public Image world class distributor and marketing
Yes
organization
9. Concern for Employees No
10. Concern for Environment No

REVISED MISSION
“To be a world class distributor and marketing organization, Nestle will continue
to provide superior quality of food and beverages products and best valued services
in the food industry all over the world.
The company pledge to provide customers the leading nutritious and health-giving
product to ensure the loyalty and satisfaction through product and process
innovation. Nestle have confidence in their employees that they will help them
achieve its goal better than competition.”
Review of the Revised Mission Statement
CRITERIA EVALUATION
1. Customer provide customers the leading nutritious
Yes
and health-giving product
2. Product and Services superior quality of food and beverages
Yes
products and best valued services
3. Market Yes food industry
4. Technology Yes product and process innovation
5. Concern for survival, food industry all over the world
Yes
growth, and profitability
6. Philosophy Yes better than competition
7. Self-concept Yes confidence
8. Concern for Public Image world class distributor and marketing
Yes
organization
9. Concern for Employees Yes have confidence in their employees
10. Concern for Environment leading nutritious and health-giving
Yes
product
CURRENT VISION
“To be the dominant name in real estate and property development as it heeds the
society’s call for decent shelters, relevant projects, ideal communities, and
improved quality of living. In gearing ahead, we continuously evolve and extend
our commitment to the whole citizenry of the Philippines.”
Review of the Current Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment Yes improved quality of living
2. Clear and Compelling No
3. Vivid that can be pictured dominant name in real estate and property
Yes
development
4. Aspirational, Realistically, continuously evolve and extend our
Yes
and achievable commitment

REVISED VISION
“To be the most reputable name in real estate and property development by
continuously evolving and extending our commitment to the Filipino people in
providing and improving the quality of living for a lifetime.”
Review of the Revised Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment providing and improving the quality of
Yes
living
2. Clear and Compelling Yes lifetime
3. Vivid that can be pictured most reputable name in real estate and
Yes
property development
4. Aspirational, Realistically, continuously evolving and extending our
Yes
and achievable commitment

CURRENT MISSION
“We aim to build homes and develop communities that respond to the necessities
of every Filipino in all walks of life. As a company which advances with time, we
innovate lifestyles that will cater to the needs of modern family. In the delivery
appropriate and relevant innovations, we forge strong partnerships with every
family that we serve and with every community we build.”
Review of the Current Mission Statement
CRITERIA EVALUATION
1. Customer Yes every Filipino
2. Product and Services Yes build homes and develop communities
3. Market Yes real estate
4. Technology Yes relevant innovations
5. Concern for survival, company which advances with time
Yes
growth, and profitability
6. Philosophy No
7. Self-concept No
8. Concern for Public Image No
9. Concern for Employees No
10. Concern for Environment No

REVISED MISSION
“To be the most outstanding in a world of real estate and property development
with innovation, we focus to build homes and develop communities to create a
better life for Filipino people and for the organization’s employees in
environmentally sustainable way.
By continuing our purpose, we know that we can serve every modern Filipino
family.”
Review of the Revised Mission Statement
CRITERIA EVALUATION
1. Customer Yes Filipino people
2. Product and Services Yes build homes and develop communities
3. Market Yes every modern Filipino family
4. Technology Yes innovation
5. Concern for survival, create a better life
Yes
growth, and profitability
6. Philosophy Yes continuing our purpose
7. Self-concept Yes purpose
8. Concern for Public Image most outstanding in a world of real estate
Yes
and property development
9. Concern for Employees Yes for the organization’s employees
10. Concern for Environment Yes environmentally sustainable way

CURRENT VISION
PRIMACARE PHARMACY AND MARKETING will continue to serve all our
valued customers who are satisfied with our service, “where good health begins”.
Review of the Current Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment No
2. Clear and Compelling No
3. Vivid that can be pictured No
4. Aspirational, Realistically,
No
and achievable

REVISED VISION
“In 2025, Primacare Pharmacy and Marketing will be the best and leading
pharmaceutical company to provide compassionately and innovative health care in
every community.”
Review of the Revised Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment Yes compassionately
2. Clear and Compelling Yes In 2025
3. Vivid that can be pictured Yes best and leading pharmaceutical company
4. Aspirational, Realistically, Provide compassionately and innovative
Yes
and achievable health care in every community

CURRENT MISSION
“Our mission is to provide an enduring commitment to be a responsible partner in
community health care focused to build trust, easy and immediate access to health
and wellness solutions, consumer goods and services in communities in which we
operate.”
Review of the Current Mission Statement
CRITERIA EVALUATION
1. Customer Yes community
2. Product and Services health and wellness solution, consumer
Yes
goods and service
3. Market No
4. Technology No
5. Concern for survival,
No
growth, and profitability
6. Philosophy No
7. Self-concept Yes trust
8. Concern for Public Image No
9. Concern for Employees No
10. Concern for Environment No

REVISED MISSION
“Our mission is to be the most trusted and to inspire hope by providing best quality
of health care to all patient in every community all over the world through
integrated clinical practice, innovative medicines, education, and research with
cost-effective, convenient and accessible manner. We ensure that all our
employees are fully trained and knowledgeable by providing proper training and
conferences.”
Review of the Revised Mission Statement
CRITERIA EVALUATION
1. Customer Yes all patient
2. Product and Services integrated clinical practice, innovative
Yes
medicines, education, and research
3. Market Yes every community all over the world
4. Technology integrated clinical practice, innovative
Yes
medicines
5. Concern for survival, all over the world
Yes
growth, and profitability
6. Philosophy Yes best quality of health care
7. Self-concept Yes most trusted and to inspire hope
8. Concern for Public Image most trusted and to inspire hope by
Yes
providing best quality of health care
9. Concern for Employees all our employees are fully trained and
Yes knowledgeable by providing proper
training and conferences
10. Concern for Environment Yes cost-effective, convenient and accessible
 manner

CURRENT VISION
“Vitarich will continue being the pioneer, agribusiness partner, and innovator in
the feeds industry and will be the backbone of every Filipino farmer's success by
providing the best solutions through its products and services.”
Review of the Current Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment Yes backbone of every Filipino farmer
2. Clear and Compelling will continue being the pioneer,
Yes
agribusiness partner, and innovator
3. Vivid that can be pictured Yes pioneer
4. Aspirational, Realistically,
No
and achievable

REVISED VISION
“Vitarich will continue being the pioneer, agribusiness partner, and innovator in
the feeds industry, will be the backbone of every Filipino farmer's success and will
unlock the potential of nature to improve the quality of life.
Review of the Revised Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment backbone of every Filipino farmer's
Yes
success
2. Clear and Compelling will continue being the pioneer,
Yes
agribusiness partner, and innovator
3. Vivid that can be pictured Yes pioneer
4. Aspirational, Realistically, will unlock the potential of nature to
Yes
and achievable improve the quality of life

CURRENT MISSION
1. To continuously adopt new business development programs and
technological advancement that will enhance quality of products and
services
 2. To empower employees and customers by imparting knowledge and
innovations in the agribusiness
3. To provide comprehensive solutions through products and services in raising
the standard of the Philippine agribusiness industry
4. To build partnership with our suppliers and customers to achieve long term
profitability and sustainability and increase shareholder's value
Review of the Current Mission Statement
CRITERIA EVALUATION
1. Customer empower employees and customers by
Yes imparting knowledge and innovations in
the agribusiness
2. Product and Services No
3. Market Yes Philippine agribusiness industry
4. Technology continuously adopt new business
development programs and technological
Yes
advancement that will enhance quality of
products and services
5. Concern for survival, To build partnership with our suppliers
growth, and profitability and customers to achieve long term
Yes
profitability and sustainability and
increase shareholder's value
6. Philosophy No
7. Self-concept No
8. Concern for Public Image provide comprehensive solutions through
feeds products and agricultural services in
Yes
raising the standard of the Philippine
agribusiness industry
9. Concern for Employees empower employees and customers by
Yes imparting knowledge and innovations in
the agribusiness
10. Concern for Environment No

REVISED MISSION
1. To continuously adopt new business development programs and technological
advancement that will enhance quality of products and services in respect to the
environment and ecosystems and preserving the environment
2. To empower employees and customers by imparting knowledge and innovations
in the agribusiness
3. To provide comprehensive solutions through feeds products and agricultural
services in raising the standard of the Philippine agribusiness industry
4. To build partnership, trust, and corporate governance with our suppliers and
customers to achieve long term profitability and sustainability and increase
shareholder's value
Review of the Revised Mission Statement
CRITERIA EVALUATION
1. Customer empower employees and customers by
Yes imparting knowledge and innovations in
the agribusiness
2. Product and Services Yes feeds products and agricultural services
3. Market Yes Philippine agribusiness industry
4. Technology continuously adopt new business
development programs and technological
Yes
advancement that will enhance quality of
products and services
5. Concern for survival, To build partnership, trust and corporate
growth, and profitability governance with our suppliers and
Yes customers to achieve long term
profitability and sustainability and
increase shareholder's value
6. Philosophy Yes preserving the environment
7. Self-concept To build partnership, trust, and corporate
Yes
governance
8. Concern for Public Image provide comprehensive solutions through
feeds products and agricultural services in
Yes
raising the standard of the Philippine
agribusiness industry
9. Concern for Employees empower employees and customers by
Yes imparting knowledge and innovations in
the agribusiness
10. Concern for Environment in respect to the environment and
Yes
ecosystems
CURRENT VISION
“To become the leading provider of innovative Ophthalmology solutions in Asia.”
Review of the Current Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment No
2. Clear and Compelling No
3. Vivid that can be pictured leading provider of innovative
Yes
Ophthalmology solutions in Asia
4. Aspirational, Realistically,
No
and achievable

REVISED VISION
“In 2025, we aim to be the best leading provider of innovative Ophthalmology
solutions in Asia by working in continuous improvement and giving the highest
quality of products and services.
Review of the Revised Vision Statement
CRITERIA EVALUATION
1. Inspiring Commitment Yes working in continuous improvement
2. Clear and Compelling Yes In 2025
3. Vivid that can be pictured best leading provider of innovative
Yes
Ophthalmology solutions in Asia
4. Aspirational, Realistically, giving the highest quality of products and
Yes
and achievable services

CURRENT MISSION
“To establish a long-term partnership with customers through the distribution of
high-quality, innovative, and proven products in specialist areas.”
Review of the Current Mission Statement
CRITERIA EVALUATION
1. Customer No
2. Product and Services distribution of high-quality, innovative,
Yes
and proven products
3. Market No
4. Technology Yes innovative
5. Concern for survival,
No
growth, and profitability
6. Philosophy No
7. Self-concept Yes establish a long-term partnership
8. Concern for Public Image No
9. Concern for Employees No
10. Concern for Environment No

REVISED MISSION
“We are committed in continuous improvement to provide high quality of
Ophthalmology solutions in the community that enhance people’s lives through
product and process innovation. We strive to strengthen the welfare of our
employees, community, and our environment to be a growing and profitable
company.
We aim to be the best and leading Ophthalmology solutions provider all over the
Asia and loved by all the customer we serve.
Review of the Revised Mission Statement
CRITERIA EVALUATION
1. Customer provide high quality of Ophthalmology
Yes
solutions in the community
2. Product and Services Yes Ophthalmology solutions
3. Market Yes all over the Asia
4. Technology Yes product and process innovation
5. Concern for survival, to be a growing and profitable company
Yes
growth, and profitability
6. Philosophy Yes enhance people’s lives
7. Self-concept Yes loved by all the customer we serve
8. Concern for Public Image best and leading Ophthalmology solutions
Yes
provider
9. Concern for Employees We strive to strengthen the welfare of our
Yes
employees
10. Concern for Environment Yes We strive to strengthen the welfare of our
employees, community, and our
environment