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Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

The document discusses rewriting two goals from a company called Office Green to make them SMART goals. SMART goal one is to increase brand awareness by 15K website traffic and print catalogs within 12 months. This makes the goal specific, measurable, attainable, relevant and time-bound. SMART goal two is to raise the customer retention rate by 10% within 12 months by improving customer service standards and operations training for plant pals. This also makes the goal specific, measurable, attainable, relevant and time-bound. Both rewritten goals provide enough detail to understand what needs to be done and include metrics and timeframes to evaluate success.

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Sunayan Sarkar
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500 views2 pages

Rewrite The Two Goals Below To Make Them SMART. Then Explain What Makes Them Specific, Measurable, Attainable, Relevant, and Time-Bound

The document discusses rewriting two goals from a company called Office Green to make them SMART goals. SMART goal one is to increase brand awareness by 15K website traffic and print catalogs within 12 months. This makes the goal specific, measurable, attainable, relevant and time-bound. SMART goal two is to raise the customer retention rate by 10% within 12 months by improving customer service standards and operations training for plant pals. This also makes the goal specific, measurable, attainable, relevant and time-bound. Both rewritten goals provide enough detail to understand what needs to be done and include metrics and timeframes to evaluate success.

Uploaded by

Sunayan Sarkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Plant Pals | SMART Goals

January 5

Rewrite the two goals below to make them SMART. Then explain what makes
them Specific, Measurable, Attainable, Relevant, and Time-bound.

Goal One: “Office Green wants to increase brand awareness.”

SMART Goal One: “Office Green wants to increase brand awareness by


implementing a new marketing and sales strategy by making their website with new
plant pal landing page and increasing its traffic by 15K and also by making print
catalogs. The brand awareness have to be increased within 12 months ”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: the team knows what they have to do, they must increase brand awareness by
implementing a new marketing and sales strategy

What makes this goal measurable? Does it include metrics to gauge success?
Response: they will attain the objective when they will carry out an increase of 15k of traffic
on their website, also when they create a new plant pal landing page along print catalogs

What makes this goal attainable? Is it realistic given available time and
resources?
Response: the team has time and resources to achieve the goals

What makes this goal relevant? Does it support project or business objectives?
Response: increasing brand awareness take a part of the main objective with is increasing
revenue

What makes this goal time-bound? Does it include a timeline or deadline?


Response: the goal includes an 12 months timeframe

Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants to raise their customers retention rate by
10% by implementing more extensive service (plant pals), improving existing
customer service standards by creating an operations and training plan for plant
pals. The objective must be achieved within 12 months.”

What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: the team knows what they have to do, they must raise customer retention rate by
implementing extensive service and improving existing customer service standards

What makes this goal measurable? Does it include metrics to gauge success?
Response: they will attain the objective when they will achieve a raise of 10% of retention
rate

What makes this goal attainable? Is it realistic given available time and
resources?
Response: the team has time and resources to achieve the goals

What makes this goal relevant? Does it support project or business objectives?
Response: raising customer retention rate takes a part of the main objective which is
increasing revenue

What makes this goal time-bound? Does it include a timeline or deadline?


Response: the goal includes an 12 months frametime

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