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Quantitative Analysis of Survey Results

This document summarizes survey results about barriers to purchasing a new smartphone. It finds: 1) Most respondents were ages 25-34, though sampling was biased towards higher ages. 2) Android smartphones were the most popular at 75.9%, followed by Apple at 21.59%. 3) Taking photos rated highly in importance, and regression analysis found a weak but statistically significant link between photo importance and willingness to pay for a phone.

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Swaroop Reddy
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49 views3 pages

Quantitative Analysis of Survey Results

This document summarizes survey results about barriers to purchasing a new smartphone. It finds: 1) Most respondents were ages 25-34, though sampling was biased towards higher ages. 2) Android smartphones were the most popular at 75.9%, followed by Apple at 21.59%. 3) Taking photos rated highly in importance, and regression analysis found a weak but statistically significant link between photo importance and willingness to pay for a phone.

Uploaded by

Swaroop Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Quantitative Analysis of Survey Results

Aimed of survey
This report aims to provide you with some insights of the online survey results on the barriers of
purchasing a new smartphone. For this we have analyzed the answers of 1317 respondents
belonging to your previously defined target group. In this preliminary study we have concentrated
on the following:
What are the drivers and the influencing factors when someone decides to update his or her
smartphone?
Which are the most important features and how often are these really used?
How much is the target market willing to pay for the ideal smartphone?

Bias/Sampling Errors:
Some sampling errors have occurred in this research as it was only open to those who completed
the survey though Coursera and not a population as a whole. Also, there were some non-sampling
biases as well as some of the questions were long and double barreled. This may have an impact
on participant’s response. It should be noted only 7% of survey respondents were above the age of
55 years old which the majority of respondents (78%) being between the ages of 18 and 54.
Furthermore, 29% of respondents were from the US or Canada and 79% of respondents were
Android users.

Descriptive Analysis
Most respondents are between the ages of 25-34 accounting for 26.6% of participants. This is
our central tendency. Though the next three groups (18-24, 35-44 and 45-54) showed very little
dispersion between them all hovering around 19% each with a dispersion rate of 4.02.
There is some sampling bias in these responds as the central age is higher than the one
intended to target of 18-24.

Our central tendency in this case is male participants accounting for 58.92% of respondents.
With females hovering around 41%. There is a larger dispersion between gender with a
dispersion rate of 117.5. This may result in some bias as the gender scale is not even.

Nominal Data:
Do you have a smartphone?
Overwhelmingly participants have a smartphone with the central tendency being 91.27%. The
degree of dispersion between smartphone users to mobile phone users is significant with a
dispersion rate of 539.9.
What best describes your current smartphone?
Android top the list of smartphone users for this category with 75.9% making this our central
tendency. We see a much larger dispersion (462.4) to our next competitor Apple (21.59%)

Ordinal Data:
What is your highest level of education?
The central tendency are participants with a Master’s degree at 32.35% followed closely by those
with a Bachelor’s degree at 33.11%. The dispersion between those two is very limited though we
see a big jump from these two groups to the next category some college at a dispersion rate of
183.84.

Which of the following matches best of your current career?


The central tendency for this question is “experienced specialist or professional” at 22%. Followed
closely by a near tie from “student” and “entry level/a few years of experience” who are less than
a percentage apart. Dispersion in this category is mostly limited at 78.

Interval Data:
Please rate by giving stars to all the smartphone activities below. 5 stars are activities that are most
important to you.
Below are the central tendencies or each category:
Phone calls: Five Stars (14.42%)
Texting or Messaging: Five Stars (15.9%)
E-mail or Calendar: Five Stars (16%)
Getting Information (News, weather): Four Stars (11.58%)
Social Media: One Star (11.94%)
Playing Games: One Star (18%)
Taking or sharing pictures and videos: Four Stars (11.76%)
Mapping and navigation: One Star (12.19%)
Consuming Media: Two Stars (12.44%)
Tracking Health: One Star (17.69%)
Other apps: Four Stars (1.37%)

Null and Alternative Hypothesis


Ho: There is no statistically significant link between age and making phone and/or video calls on
your smartphone.
Age and utilising your smartphone for phone and/or video calls have a statistically significant
association.

For this data, the chi-square value and degrees of freedom are 50.54 and 32, respectively. This
data has a p-value of 0.02, At the 95 percent confidence level, this value is less than 0.05 and
supports the alternative hypothesis. Given generational disparities in phone usage and comfort
with technology, this association makes reasonable. It's worth noting that persons aged 55 and up
were underrepresented in this study, while all other age groups were sufficiently represented.

Regression Analysis
H0: There is no link between the number of stars (i.e., importance) associated with taking and
sharing photos and videos on a smartphone and the price willing to pay.
Ha: There's a link between the number of stars (i.e., the importance) of taking and sharing photos
and videos on a smartphone and the price people are prepared to spend.
Independent variable: The number of stars assigned to capturing and sharing photos and movies
on a smartphone (i.e., how important it is).
The price they would pay for a phone is a dependent variable.

R2 (adjusted): 0.043. Only 4% of the volatility in the independent variable is explained by the
dependent variable's variance.
The T-value for the x variable (number of stars for taking and sharing pictures and videos) is 7.79
and the T-value for the intercept is 20.67. The alternative hypothesis is supported based on the t-
values, though the relationship is weak based on the adjusted R2 value.
The x variable (number of stars for capturing and uploading images and videos) has a T-value of
7.79, whereas the intercept has a T-value of 20.67. The alternative hypothesis is supported by the
t-values, however the corrected R2 value indicates that the association is weak.

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