Theories in Total Quality Management
Theories in Total Quality Management
• Deming’s Theory
Deming’s theory of Total Quality Management rests upon 14 points of management he identified, the system of profound knowledge, and the Shewart
Cycle (Plan- Do-Check-Act). He is known for his ratio - Quality is equal to the result of work efforts over the total costs. If an organisation is to focus on
costs, the problem is that costs rise while quality deteriorates. Deming’s system of profound knowledge consists of the following four points:
1. System appreciation - an understanding of the way the organisation’s processes and systems work
2. Variation knowledge - an understanding of the variation occurring and the causes of the variation
3. Knowledge theory - the understanding of what can be known
4. Psychology knowledge - the understanding of human nature
By being aware of the different types of knowledge associated with an organisation, quality can then be broached as a topic. Quality involves tweaking
processes using knowledge. The 14 points of Deming’s theory of total quality management are as follows:
• Crosby’s Theory
Philip Crosby is another person credited with starting the TQM movement. He made the point, much like Deming, that if you spend money on quality, it is
money that is well spent. Crosby identified four absolutes of quality management and his own list of 14 steps to quality improvement.
Joseph Juran is responsible for what has become known as the ‘Quality Trilogy.’ The quality trilogy is made up of quality planning, quality improvement,
and quality control. If a quality improvement project is to be successful, then all quality improvement actions must be carefully planned out and controlled.
Juran believed there were ten steps to quality improvement. These steps are:
• Ishikawa’s Theory
Dr. Kaoru Ishikawa is known for his namesake diagram, but he also developed a theory of how organisations should handle their quality improvement
projects. Ishikawa takes a look at quality from a human standpoint. He expanded Deming’s four steps in the PDCA model into six:
1. Determine goals and targets.
2. Determine methods of reaching goals.
3. Engage in education and training.
4. Implement work.
5. Check the effects of implementation.
6. Take appropriate action.
• Six Sigma
The concept of Six Sigma is to determine the flaws, what works, including the right personnel for the task, and documenting for the team prior to
beginning the project. Use it as part of the process to understand the client’s ideas and changes before you start delving into the final creation process.
Make sure you and the team have followed each step before the real design process starts.
If the Six Sigma process is something that you feel will work within the office, take the time to learn more about how Six Sigma works and commit to all
the steps in the process. Six Sigma is really all about taking the guessing or error out of any project before you start so that when you do begin, the
project has all the elements it needs to succeed including good project management.
In the early days of Six Sigma, the process was mostly used in the industrial world to determine the flaw or break in manufacturing that left organisations
with costly mistakes. You can apply this to project and resource management as well.
1. Quality
The quality in Six Sigma means knowing the customer and what they want. Consider the quality first. Look at why a prior one failed.
2. Defect
Does the product or process have any defects? To determine that, find and target consumer groups and give it a trial run to change it. If the quality is
okay, but the consumer reaction is bad, that’s a defect.
3. Process
Think of the product or process as something you must deliver to the client and identify what processes you will use to ensure you deliver it on time.
4. Variations
Be open to this part of the Six Sigma process: This is where you will show the client that even if the product or process worked on the test consumer
group, if the client doesn’t like it, you can talk about the variables they want changed or how you can match it to better meet their needs.
5. Operation
The product or process may be good initially, but what are you and the team going to do to change it as the market changes? The future outlook of
the product or process should be determined at the very basic level of creation.
6. Design
If you have followed the Six Sigma process, the design phase of the project will be easily handled correctly the first time, and you’ll produce a quality
product or process now and in the future that will be effective for the client.