1 . NIKE COMPANY .

in order to go to the next level. The SWOT also tells about the brand’s threat
that the business predicts and the various available opportunities

Let us1 discuss on the SWOT analysis of Nike.

Strengths in the SWOT Analysis of Nike

 Brand Awareness – Nike, having a unique name in the world is a

brand that is easily recognizable. It is a popular brand and its
name is easy to remember and pronounce as well. When it comes
to footwear, people think of this brand. The Nike logo is easily
understood, and everyone easily recognizes it without any second
thought. Nike has captured about 31% of the global athletic
footwear market.
 Huge Customer Base – Nike has a vast customer base worldwide
who devotedly follow Nike’s trends. Customers even participate in
various Nike events and provide customer feedback as well. As
Nike has an enormous customer base, the brand’s market share
has grown to about $115.19 billion during the year 2018. This is
the main strength of the brand to gain more popularity.
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 Designed for Sustainability – The CEO of Nike, Mark Parker has

informed that they would accept the various environmental issues
that happen in the community. The CEO also makes sure that the
brand would work towards contributing to finding a solution
against these environmental issues.
 Iconic Relationships – The main strength of the brand is its long-
term collaboration with Michael Jordan. This has proven to
benefit the sales of the brand. This long-term collaboration has
resulted in the shoes ‘Air Jordan 1 Shoes’. In fact, Nike has joined
up with the popular basketball player for the design of this shoe.
 Many Side Brands – Nike has managed the ability to maintain
and increase its side brands. With this, Nike has seen
extraordinary success over the last decades. Increasing its side
brands helped to get more sales, thereby reflecting it in revenue.
 Low Cost in Manufacturing – Nike manufactures most of its
footwear in foreign countries. During the year 2018, out of the
total Nike’s footwear 26% was produced in China, 47% was
produced in Vietnam, and 21% was produced in Indonesia. The
other operations were seen in India, Brazil, Argentina, Mexico, and
Italy.
 In-house Team – Nike has an in-house team of specialists that
plans its shoes and various other accessories for athletes. It
conducts exhaustive research for each product and due to which
the brand has grown to a great level. The in-house team is highly
skilled with product making thereby coming out with new designs
for the product and that is comfortable wear as well.
 Excellent Marketing Capabilities – Nike has good marketing
campaigns and it vastly depends on digital marketing. It spends
billions of dollars per year for digital marketing. To get more
customers for the brand, Nike .

2. H AND M COMPANY (SWOT ANAYSLSIS)

SWOT Analysis of H&M: Strengths & Weaknesses
2021
Writt en by SWOT Analysis Team in Swot Analysis
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Name Hennes & Mauritz AB (H&M)

Industry Apparel Manufacturer

Founded 1947

Headquarter Stockholm, Sweden

CEO Helena Helmersson

Revenue SEK 232.8 billion (2019)

Profit SEK 13.422 billion (5.8% net margin)

Competitors Zara, GAP

Company Overview

Hennes & Mauritz (H&M) designs and sells clothing for women, men, and children. The
company targets the Hips & Modish, offering cheap but chic clothing across seven clothing
and homeware brands. H&M focuses on retail more than manufacturing: the company
operates more than 5,000 stores in more than 70 countries, and online shops in 50 countries,
but does not own a single factory. Instead, it sources its good from 800 suppliers primarily
from Asia. H&M operation is divided by geographic orders: Asia & Oceania, Europe,
African, North and South America, and a Group Function segment. Half of H&M sales are
from Europe and Africa region. The company “strategic focus areas” are: create the best
customer offering, ensure a fast, efficient and flexible product flow, secure a stable and
scalable infrastructure, tech foundation, and add growth by expanding through stores, online
and digital marketplace. Let’s go over a thorough SWOT Analysis of the brand as a whole.

SWOT Analysis of H&M: Strengths & Weaknesses

2021
Writt en by SWOT Analysis Team in Swot Analysis

Name Hennes & Mauritz AB (H&M)

Industry Apparel Manufacturer

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Founded 1947

Headquarter Stockholm, Sweden

CEO Helena Helmersson

Revenue SEK 232.8 billion (2019)

Profit SEK 13.422 billion (5.8% net margin)

Competitors Zara, GAP

Company Overview

Hennes & Mauritz (H&M) designs and sells clothing for women, men, and children. The
company targets the Hips & Modish, offering cheap but chic clothing across seven clothing
and homeware brands. H&M focuses on retail more than manufacturing: the company
operates more than 5,000 stores in more than 70 countries, and online shops in 50 countries,
but does not own a single factory. Instead, it sources its good from 800 suppliers primarily
from Asia. H&M operation is divided by geographic orders: Asia & Oceania, Europe,
African, North and South America, and a Group Function segment. Half of H&M sales are
from Europe and Africa region. The company “strategic focus areas” are: create the best
customer offering, ensure a fast, efficient and flexible product flow, secure a stable and
scalable infrastructure, tech foundation, and add growth by expanding through stores, online
and digital marketplace. Let’s go over a thorough SWOT Analysis of the brand as a whole.

Table of Contents
 H&M Strengths 2021:
 H&M Weaknesses 2021:
 H&M Opportunities 2021:
 H&M Threats 2021:
 H&M SWOT Analysis Conclusion 2021:
H&M Strengths 2021:

 International expansion is the foundation for growth.

The company has been operating outside of Sweden since 1964 with its first foreign store in
Norway. At the moment, H&M has more than 5,000 stores in more than 70 countries and
online shops in 50 countries. Indeed, international expansion is a hallmark in H&M’s business
plan. Going forward, H&M would like to stick to the plan of increasing the number of stores
by 10% or 15% per year. 
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Geographically diversified store base reducing the dependence on

any geographic segment.

The company’s largest market by store count in the U.S, yet it only
accounts for 10% of all H&M stores worldwide. Germany, its most
important market, accounts for 15% of global sales.  

3. GAP COMPANY (SWOT ANLAYSIS)

SWOT Analysis vs GAP Analysis

SWOT analysis and GAP analysis can be used in various

contexts, and they might give different meanings in those
contexts.

Below is a breakdown of SWOT analysis vs GAP analysis in the

context of a company.

 SWOT analysis evaluates a company against its peers,

while a GAP analysis is an internal evaluation
conducted to identify performance deficiencies.

 SWOT analysis is done for long term planning, while

GAP analysis is often done to reach short term goals.

 SWOT analysis is often a comprehensive study

evaluating many aspects and many competitors. On the
other hand, a GAP analysis can be very simple and
targeted towards fine tuning one process.
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Visualization and Collaboration in Planning

When coming up with SWOT and GAP diagrams, collaboration

and visualization play important roles. For example, in case of
SWOT analysis, you need input from many people; so the
process should be transparent to everybody.

This is where Creately’s real-time collaboration feature plays a

critical role. You can share the SWOT or GAP diagram with a set
of peers and edit it simultaneously. Because of real-time
collaboration, you can see the changes each other make
instantly, making it very easy to correct them.4

   4. KERING COMPANY ( SWOT ANALYSIS) Strengths -

Kering: Luxury in the Digital World?

Strengths are the Kering Luxury capabilities and resources that it can leverage to
build a sustainable competitive advantage in the marketplace. Strengths come from
positive aspects of five key resources & capabilities - past experiences and successes,
human resources, activities & processes, physical resources such as land, building,
and financial resources .

- Intellectual Property Rights – Kering Luxury has garnered a wide array of patents
and copyrights through innovation and buying those rights from the creators. This
can help Kering Luxury in thwarting the challenges of competitors in various
industries Strategy.

- Successful Go To Market Track Record – Kering Luxury has a highly successful track
record of both launching new products in the domestic market but also catering to
the various market based on the insights from local consumers. According to Marta
Jarosinski, June Cotte , Kering Luxury has tested various concepts in different markets
and come up with successful Sales & Marketing solutions.
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- Robust Domestic Market that Kering Luxury Operates in - The domestic market in
which Kering Luxury is operating is both a source of strength and roadblock to the
growth and innovation of the company. Based on details provided in the Kering:
Luxury in the Digital World? case study – Kering Luxury can easily grow in its
domestic market without much innovation but will require further investment into
research and development to enter international market. The temptation so far for
the managers at Kering Luxury is to focus on the domestic market only.

- Strong relationship with existing suppliers – As an incumbent in the industry, Kering

Luxury has strong relationship with its suppliers and other members of the supply
chain. According to Marta Jarosinski, June Cotte , the organization can increase
products and services by leveraging the skills of its suppliers and supply chain
partners.

- First Mover Advantage – Kering Luxury has first mover advantage in number of
segments. It has experimented in various areas Strategy. The Sales & Marketing
solutions & strategies has helped Kering Luxury in coming up with unique solution to
tap the un-catered markets.

- Superior product and services quality can help Kering Luxury to further increase its
market share as the current customer are extremely loyal to it. According to Marta
Jarosinski, June Cotte in Kering: Luxury in the Digital World? study – there are
enough evidences that with such a high quality of products and services, Kering
Luxury can compete with other global players in international market.

- Strong Balance Sheet and Financial Statement of Kering Luxury can help it to invest
in new and diverse projects that can further diversify the revenue stream and
increase Return on Sales (RoS) & other metrics.

Weakness- Kering: Luxury in the Digital World?

Weaknesses are the areas, capabilities or skills in which Kering Luxury lacks. It limits
the ability of the firm to build a sustainable competitive advantage. Weaknesses
come from lack or absence of five key resources & capabilities - financial resources,
activities & processes, physical resources such as land, building, human resources,
and past experiences and successes .
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- Implementation of Technology in Processes – Even though Kering Luxury has

integrated technology in the backend processes it has still not able to harness the
power of technology in the front end processes.

- Lack of critical talent – I believe that Kering Luxury is suffering from lack of critical
talent especially in the field of technology & digital transformation. Kering Luxury is
struggling to restructure processes in light of developments in the field of Artificial
Intelligence (AI) and machine learning.

- Low Return on Investment – Even though Kering Luxury is having a stable balance
sheet, one metrics that needs reflection is “Return on Invested Capital”. According to
Marta Jarosinski, June Cotte in areas Strategy that Kering Luxury operates in the most
reliable measure of profitability is Return on Invested Capital rather than one favored
by financial analysts such as – Return on Equity & Return on Assets.

- Organization Culture – It seems that organization culture of Kering Luxury is still

dominated by turf wars within various divisions, leading to managers keeping
information close to their chests. According to Marta Jarosinski, June Cotte of Kering:
Luxury in the Digital World? case study, this can lead to serious road blocks in future
growth as information in silos can result can lead to missed opportunities in market
place.

- Inventory Management – Based on the details provided in the Kering: Luxury in the
Digital World? case study, we can conclude that Kering Luxury is not efficiently
managing the inventory and cash cycle. According to Marta Jarosinski, June Cotte ,
there is huge scope of improvement in inventory management.

- Kering Luxury business model can be easily replicated even with the number of
patents and copyrights the company possess. The intellectual property rights are
very difficult to implement in the industry that Kering Luxury operates in. According
to Marta Jarosinski, June Cotte , Intellectual Property Rights are effective in thwarting
same size competition but it is difficult to stop start ups disrupting markets at various
other levels.

5. ADIDAS COMPANY ( SWOT ANAYLSIS)

Strengths in the SWOT analysis of Adidas

1. Legacy & heritage: With decades of heritage & legacy, Adidas
has travelled a long way to establish itself as a youthful brand.
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The brand was started in 1949 and has travelled a long way
since then.
2. Diversified portfolio: Company has multiple product
portfolio’s with varied range of footwear & accessories
under brand name Adidas (premium segment) & Reebok (mid
range).
3. Strong financial position: With its 2400 store globally
accounting $4.3billions, the company is in strong financial
position.
4. Distribution network: By selling it from online stores to
company owned stores to supermarket stores, Adidas has an
effective distribution system for their products available
through different channels.
5. Branding by creating touch points with the
community: Celebrity endorsements & sponsoring major sports
organizations such as FIFA, UEFA, NBA & Olympics has
increased the awareness of Adidas in the market & hence it has
increased the highly targeted customer base as well.
6. Collaborations & memberships: Strong relationship within the
sustainability area with organizations such
as International Labour organization, International Finance
Corporation has given the company an edge over competitors
so that they can have a sustainable business.

Weakness in the SWOT analysis of Adidas

1. Premium price range: High price range due to
innovative technology & Production methods have made the
brand affordable to limited customers only, especially in
developing countries.
2. Outsourced manufacturing: Adidas has 93% of production
outsourced to 3rd party manufacturers (largely to Asia) to avail of
low labour cost & easy availability of resources. They are
running a risk of over dependency on outsourcing especially in
Asian markets. Also, the overall quality of products perceived by
the consumers of developed economies is a major concern as
far as brand is concerned.
3. Limited product line: Adidas along with the recently
acquired Reebok brands, has got only 2 brands under their
group although they have got deep assortments within these
brands. Thus, there is more scope for product line expansion.
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BURBERRY COMPANY(SWOT ANALYSIS)

1. Strengths of Burberry
Strengths are the areas where a company is strong enough to run its business
and also to compete with its rivals. A few major strengths of Burberry are
mentioned below. 
 Focused Branding: Burberry is promoted only through fashion websites and also
within the magazines like GQ, Elle, Glamour, Vogue, and a lot more. It relies on
celebrity endorsements who helped the brand to gain its reputation after its
downfall during 1970-2000. Celebrities such as Kate Moss, Agyness Deyn, Robert
Pattinson, and Rosie Huntington-Whitey kept the brand fresh and appealing.
 Reinvented From A Manufacturer To A Lifestyle Brand: The company’s
management made prudent selections in investing in both renovating and growing
its brand. The corporation started offering trendy fashion clothes along with its
regular products. Over the years, the company’s design has become reputable,
serving as an icon of fashion, class, tradition, and luxury.
 Gained Royal Warrant Twice: Burberry has received a Royal warrant twice; one
from Queen Elizabeth II and another from Prince Charles, which suggests that the
corporation can publicize that they’re the supplier of products to the royal family.
These historic achievements have added great value to the brand.
 Presence on Social Media: The firm clearly understands that interactive and
engaging social media is vital to appear relevant to its target audience. The success
of the brand’s social media marketing strategy is evident in the number of fans it has
accumulated, the company currently have 14, 241, 285 likes on Facebook, 1,403, 981
followers on Twitter, and has 47, 061 subscribers on Youtube with 17, 769, 628 video
views.
Brand image can be increased at an effective level with these strengths of
Burberry. Now that we’ve covered the strengths of Burberry. Let’s get to know
about its weakness. 
 
2. Weaknesses of Burberry
Weaknesses are the negative aspects of a company which is the sole purpose of
ruining the brand. This factor makes the brand lose its competition. The
organization needs to improve its weaknesses to maintain its business. 
Let’s find what are the weaknesses of Burberry in the below section. 
 High Price Range: Though pricing suggests quality and desirability, the high price
range has made it reachable within the pocket of a few customers only. The younger
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generation who yearns for fashionable and luxurious lifestyles can’t afford high-
priced products.
 Inadequate Product Line: The organization’s product line consists of apparel,
beauty products, and accessories which in itself is limited in the luxury and fashion
segment, whereas several companies have broadened their product line to Home
décor, furniture, personal grooming, and other segments.
 Asian Markets: A huge proportion of the group’s sales come from Asian consumers
globally. Consequently, any change to consumer tastes or economic, regulatory, or
social and political environment in Asia could adversely impact Asian consumer’s life.
A substantial proportion of group profits rely upon its licensed business in Japan and
other key licensed products.
This concludes the part of weaknesses. So now let us learn how Burberry grasps
its opportunities to tackle its weaknesses. 

7. INDITEX COMPANY (SWOT ANALYSIS)

TRENGTHS:
Integrated business model:-

An integrated business model is one major strength of Inditex. It has maintained a

very high degree of integration in all the phases of its production and sales process.
At every stage from design to supply, product and manufacturing quality control,
logistics and retail, the company has managed a heavy level of integration which is
the reason behind its efficiency and productivity. The brand uses a common
Information management tool to manage information throughout its supply chain.
Integrating its supply chain, logistics and sales channels has helped it better manage
inventory. Its integrated value chain makes it easier for the brand to monitor it and
make continuous improvements. Moreover, without this level of integration, it would
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have been impossible to construct such a large, efficient and effective global
network.

Large Range of products:-

Inditex has brought  large range of products that serve various customer segments
including men, women and teenagers. Apart from stylish designs, it has brought
products that reflect the contemporary trends in music, technology and fun. Inditex
cares for the taste of the modern generation and therefore has brought product
ranges that reflect their attitudes and favourite styles. The first brand by Inditex was
Zara and after Zara’s success, it brought more brands that include Pull&Bear,
Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.  Each of these
brands is distinct from the other and is based on a distinct theme and serves a
distinct market segment. Apart from fashion products, the company has also brought
a brand of home furnishing products and of fashion accessories to the market.

Strong supply chain and retail network:-

One of the major strengths of Inditex is its well integrated and strong supply chain
and retail network. Innovative supply chain management is most critical to
controlling costs and Inditex has managed its supply chain  efficiently so as to
ensure continuous supply of raw materials as well as keep costs under control.
There are more than 1800 suppliers currently feeding the Inditex factories. It has
also invested in technology to manage purchasing and for monitoring its supply
chain continuously. Apart from that it conducts regular audits to ensure
transparency in its supply chain. The brand has also continued to grow its retail
network globally. There are 12 supplier clusters of Inditex accounting for around 95%
of its total production. They are located in Spain, Portugal, Morocco, Turkey, India,
Pakistan, Bangladesh, Vietnam, Cambodia, China, Brazil and Argentina. In 2017, it
extended its commerce platform to key markets in Asia that include India, Malaysia,
Indonesia, Singapore, Thailand & Vietnam. Moreover, it is using an optimised mix of
online and retail stores to reach its customers throughout the world. As of 2017, it
had 7475 retail stores and its commerce platforms operational in 47 online markets.
Supply chain and retail network optimisation has continued to help the brand expand
faster and grow its customer base and revenue.

Focus on innovation:-

The brand has focussed on  continuous innovation so as to make improvements

continuously as well as create highest customer satisfaction. Apart from central
management of Information throughout its value chain the brand has also invested
in innovative technology in other areas to grow its efficiency. Inditex is an innovative
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brand and from design to supply, logistics, manufacturing and retail, it has innovated
in all these areas to bring out the best results. Down the supply chain it uses
technology to register its suppliers, optimise the entire supply chain and logistics
and to manage information. It also uses technology to train the suppliers and to
ensure that they maintain transparency and treat their workforce equitably. In 2017
the Inditex group continued to roll out same day and next day delivery throughout
several of its brands as well as integrating store inventory with online warehouses. It
is deploying RFID (Radio Frequency Identification) which is he central pillar upon
which many of the other innovations too which the brand is putting into operations
are based upon. Its goal is to implement RFID technology into all of its brands by the
year 2020.

HR management:-

HR management is also a key focus area at Inditex. 

Weaknesses :-
Low focus on Marketing and promotions :-

Despite being a large and successful brand, Inditex has not focused a lot on
marketing and promotions. It has reduced its operational costs by investing less in
marketing. However, the competitive pressure has kept growing intense. The
competing brands are investing a lot in marketing and promotions. In future the
competitive pressure could increase even further which might force Inditex to spend
on marketing and promotions.

Learn more

Low physical presence in key emerging markets :-

In key Asian markets, including India, Malaysia, Thailand and Singapore, the brand
has just opened its e-commerce platform. As of January, 2018, the brand had 23
stores in India whereas 593 in China, Thailand 22 and Malaysia 20. India is a large
market where its number of stores must have been higher. There are several more
markets outside the Europe and Americas where its physical presence is low.
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Opportunities:-
AI for customer experience :-

Customer service is an important focus for Inditex. Apart from training its employees
in customer service, the brand is also investing in technology to grow its level of
customer service and improve its customer experience. Apart from RFID, it is
investing in several more technologies so that its customers can have the best in
store and online shopping experience. The brand can improve its customer
experience further by investing in technologies like AI and Virtual Reality.

Invest in marketing :-

Investing in marketing is also an attractive opportunity for the brand which can help
Inditex grow its customer base as well as market share. Till now it has not been
investing in marketing for several reasons. This has helped the brand control costs
but the competitive pressure is increasing and therefore it might become essential
for Inditex to invest in marketing and advertising.

Backward integration :-

Backward Integration can also help the brand reduce its costs and increase its
revenue and profits. Acquiring some of its manufacturing and supply chain will help
Inditex reduce costs and ensure continuous supply of raw materials. This will prove
highly profitable for the brand and make its position in the market stronger.

8. LVMH COMPANY (SWOT ANALYSIS)

WOT ANALYSIS

The swot analysis

Strength:

• Name recognition which makes them the largest product marketplace

• Long term experience
• Leading position in their industry

• Premium quality reputation

• Distribution
• Public Relation
Strengths
1. LVMH¡¯s prestige brand focus is a key foundation of the group¡¯s strategy. It has the leadership in
luxury product market
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2. Its presence in wines and spirits constitutes an advantage for the group. Thanks to its strong position in
champagne and cognac,

Weaknesses

• Their Diversification

• Conflict of interest within company (fashion vs. wine and spirits)

• Forward and backward integration
• Finance problems: net sales decreased by nearly 6% in 2003
• Declining shares
Weaknesses

1. The luxury goods are very sensitive to the fluctuation of economy; any economic wave could influence
its sales. LVMH’s business largely depends on the economic sitation of the buyer, if economy was
depressed, its sales growth slow down sharply like it did in 2002, ( after 11th septmber ) or the financial
kises in 2009nsince demand for luxury goods declines markedly when recession or depression happens.
2. Broad acquisition makes no sense and could bring burden, such as it acquired Pury & Luxembourg,
which is criticized since there was no room for art auction market.

Opportunities

• Merger and acquisition (The small companies are seeking shield to exist in fierce competition.) usage of
snob effect makes rising the demand of luxury products
• New consumer trends
• increase in wealth
• New buying potential in Emerging markets
• Improvement of way of selling their large product line ( new distribution channels)

Threats

• Change of trends and consumer taste

• Economic recession (problems in coping with the recent economic downturn)

• Competitor in smaller markets

• Cometition
9. L BRANDS
Strengths of L Brands – Internal Strategic Factors

As one of the leading firms in its industry, L Brands has numerous strengths that help it
to thrive in the market place. These strengths not only help it to protect the market
share in existing markets but also help in penetrating new markets. Based on Fern Fort
University extensive research – some of the strengths of L Brands are –
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 Strong dealer community – It has built a culture among distributor & dealers
where the dealers not only promote company’s products but also invest in
training the sales team to explain to the customer how he/she can extract the
maximum benefits out of the products.
 Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company o overcome any supply chain bottlenecks.
 Successful track record of developing new products – product innovation.
 Automation of activities brought consistency of quality to L Brands products and
has enabled the company to scale up and scale down based on the demand
conditions in the market.
 High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of
customer satisfaction among present customers and good brand equity among
the potential customers.
 Highly skilled workforce through successful training and learning programs. L
Brands is investing huge resources in training and development of its employees
resulting in a workforce that is not only highly skilled but also motivated to
achieve more.
 Highly successful at Go To Market strategies for its products.
 Superb Performance in New Markets – L Brands has built expertise at entering
new markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk
in the markets it operates in.

Weakness of L Brands – Internal Strategic Factors

Weakness are the areas where L Brands can improve upon. Strategy is about making
choices and weakness are the areas where an organization can improve using SWOT
analysis and build on its competitive advantage and strategic positioning.

 There are gaps in the product range sold by the company. This lack of choice can
give a new competitor a foothold in the market.
 Not very good at product demand forecasting leading to higher rate of missed
opportunities compare to its competitors. One of the reason why the days
inventory is high compare to its competitor
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Opportunities for L Brands – External Strategic Factors

 The market development will lead to dilution of competitor’s advantage and
enable L Brands to increase its competitiveness compare to the other
competitors.
 Lower inflation rate – The low inflation rate bring more stability in the market,
enable credit at lower interest rate to the customers of L Brands.
 New trends in the consumer behavior can open up new market for the L Brands .
It provides a great opportunity for the organization to build new revenue
streams and diversify into new product categories too.
 Decreasing cost of transportation because of lower shipping prices can also
bring down the cost of L Brands’s products thus providing an opportunity to the
company - either to boost its profitability or pass on the benefits to the
customers to gain market share.
 New environmental policies – The new opportunities will create a level playing
field for all the players in the industry. It represent a great opportunity for L
Brands to drive home its advantage in new technology and gain market share in
the new product category.
 New customers from online channel – Over the past few years the company has
invested vast sum of money into the online platform. This investment has
opened new sales channel for L Brands. In the next few years the company can
leverage this opportunity by knowing its customer better and serving their needs
using big data analytics.
 Government green drive also opens an opportunity for procurement of L Brands
products by the state as well as federal government contractors.
 The new taxation policy can significantly impact the way of doing business and
can open new opportunity for established players s

10. TJX COMPANY.

Step by Step Guide to TJX SWOT Analysis
Strengths of TJX – Internal Strategic Factors

As one of the leading firms in its industry, TJX has numerous strengths that enable it to
thrive in the market place. These strengths not only help it to protect the market share
in existing markets but also help in penetrating new markets. Based on Fern Fort
University extensive research – some of the strengths of TJX are –
 Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company to overcome any supply chain bottlenecks.
 Superb Performance in New Markets – TJX has built expertise at entering new
markets and making success of them. The expansion has helped the
organization to build new revenue stream and diversify the economic cycle risk
in the markets it operates in.
 Good Returns on Capital Expenditure – TJX is relatively successful at execution of
new projects and generated good returns on capital expenditure by building new
revenue streams.
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 Strong Free Cash Flow – TJX has strong free cash flows that provide resources in
the hand of the company to expand into new projects.
 Highly skilled workforce through successful training and learning programs. TJX
is investing huge resources in training and development of its employees
resulting in a workforce that is not only highly skilled but also motivated to
achieve more.
 Strong Brand Portfolio – Over the years TJX has invested in building a strong
brand portfolio. The SWOT analysis of TJX just underlines this fact. This brand
portfolio can be extremely useful if the organization wants to expand into new
product categories.
 Automation of activities brought consistency of quality to TJX products and has
enabled the company to scale up and scale down based on the demand
conditions in the market.
 High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of
customer satisfaction among present customers and good brand equity among
the potential customers.

Weakness of TJX – Internal Strategic Factors

Weakness are the areas where TJX can improve upon. Strategy is about making choices
and weakness are the areas where a company can improve using SWOT analysis and
build on its competitive advantage and strategic positioning.

 Not highly successful at integrating firms with different work culture. As

mentioned earlier even though TJX is successful at integrating small companies it
has its share of failure to merge firms that have different work culture.
 Days inventory is high compare to the competitors – making the company raise
more capital to invest in the channel. This can impact the long term growth of TJX
 There are gaps in the product range sold by the company. This lack of choice can
give a new competitor a foothold in the market.
 The company has not being able to tackle the challenges present by the new
entrants in the segment and has lost small market share in the niche categories.
TJX has to build internal feedback mechanism directly from sales team on
ground to counter these challenges.
2

 Financial planning is not done properly and efficiently. The current asset ratio
and liquid asset ratios suggest that the company can use the cash more
efficiently than what it is doing at present.
 Not very good at product demand forecasting leading to higher rate of missed
opportunities compare to its competitors. One of the reason why the days
inventory is high compare to its competitors is that TJX is not very good at
demand forecasting thus end up keeping higher inventory both in-house and in
channel.
 Organization structure is only compatible with present business model thus
limiting expansion in adjacent product segments.
Opportunities for TJX – External Strategic Factors
 Lower inflation rate – The low inflation rate bring more stability in the market,
enable credit at lower interest rate to the customers of TJX.
 Opening up of new markets because of government agreement – the adoption
of new technology standard and government free trade agreement has provided
TJX an opportunity to enter a new emerging market.
 New trends in the consumer behavior can open up new market for the TJX . It
provides a great opportunity for the organization to build new revenue streams
and diversify into new product categories too.
 The market development will lead to dilution of competitor’s advantage and
enable TJX to increase its competitiveness compare to the other competitors.
 New environmental policies – The new opportunities will create a level playing
field for all the players in the industry. It represent a great opportunity for TJX to
drive home its advantage in new technology and gain market share in the new
product category.
 New customers from online channel – Over the past few years the company has
invested vast sum of money into the online platform. This investment has
opened new sales channel for TJX. In the next few years the company can
leverage this opportunity by knowing its customer better and serving their needs
using big data analytics.
 Decreasing cost of transportation because of lower shipping prices can also
bring down the cost of TJX’s products thus providing an opportunity to the
company - either to boost its profitability or pass on the benefits to the
customers to gain market share.
 Economic uptick and increase in customer spending, after years of recession and
slow growth rate in the industry, is an opportunity for TJX to capture new
customers and increase its market share.
Threats TJX Facing - External Strategic Factors
 New environment regulations under Paris agreement (2016) could be a threat to
certain existing product categories .
 Shortage of skill
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11. MICHAEL KORS COMPANY

Strengths in the SWOT analysis of Michael Kors
Strengths are defined as what each business does best in its gamut of
operations which can give it an upper hand over its competitors. The
following are the strengths of Michael Kors Holdings:

 Presence in multiple domains of fashion: Michael Kors has

the presence in most categories of casual clothing. Their range
includes clothes, watches, jewellery, handbags, shoes etc for
both men and women. Michael Kors is also popular for their
jackets and semi-casual party wear.
 Strong presence in social media: Michael Kors has a very
strong presence on social media websites
like Facebook and Twitter. The brand has around 18 million
followers from across the world with an annual increase of 18 %
per year. The company is also actively generating interest
around the brand through social media campaigns. These
include generating social media impressions for their ramp
shows or live streaming on social media websites.
 Multi-channel distribution strategy: In addition to brick and
mortar retail the brand is also sold online. The online shopping
experience has been enriched to give the customer a feeling
that they are shopping from a physical store. Right from the time
the customer enters the online shopping interface, to the time he
browses for products till the time he makes an exit, Kors has
been careful about creating what is called as an omnichannel
experience.
 Celebrity clientele: Michael Kors has a long list of celebrity
clients and many of them regularly feature in his fashion shows
as well as red carpet events. Some of his regulars include
Jennifer Lopez, Emma Roberts, Michelle Obama and Natalie
Portman. These clients regularly wear Kor outfits for numerous
award ceremonies and red carpet events.
 Positioning: Kor positions his outfits as the right outfits for a
woman of any age any nationality who is highly fashion
conscious. Their clothes are clearly designed for an urban
clientele and with the trends of the market in mind. Through a
clear positioning and matching style, the company has been
able to win a huge market.
2

Weaknesses in the SWOT analysis of Michael Kors

Weaknesses are used to refer to areas where the business or the
brand needs improvement.   Some of the key weaknesses of Michael Kors
are:

 Poor presence in Asia: In comparison to competitor brands

like Louis Vuitton or Gucci, Michael Kors has the poor presence
in Asia. Countries like India or China offer a huge future
potential for luxury merchandise. The future potential for this
region is around 100 billion in the next decad

 Managing criticism: Michael Kors has faced a lot of criticism for the repeated designs as
well as for the repetition of colours and fabric. The criticism which grew on social media
created in a lot of negative publicity for the brand.

Opportunities in the SWOT analysis of Michael Kors

Opportunities refer to those avenues in the environment that surrounds the business
on which it can capitalise to increase its returns. Some of the opportunities include:

 Looking at emerging markets: Michael Kors has a poor presence in Asia. Countries like

India or China offer a huge future potential for luxury merchandise. The future potential
for this region is around 100 billion in the next decade. The company should look at
emerging markets for growing their business and attaining higher volumes.
 Kids wear: Today especially in urban markets there is a growing demand for kids wear.
Michael Kors has a strong presence in women and men’s designer wear and they can use
the same channel to sell designer kids wear as well.
2

Threats in the SWOT analysis of Michael Kors

Some of the threats include:

 CompetitionThe main competitors of Michael Kors are Gucci, Dolce & Gabbana, Tommy
Hilfiger etc.

FAST RETALING COMPANY

SWOT analysis of Fast Retailing analyses the brand by its strengths,
weaknesses, opportunities & threats. In Fast Retailing SWOT Analysis, the
strengths and weaknesses are the internal factors whereas opportunities
AND THE TREATS ARE THE EXRENAL FACVTORS .

13 . RAYMOND GROUP
Strengths in the SWOT Analysis of Raymond :
Strong Brand Name: Raymond is almost a 100-year-old brand and has
sustained through different phases and fashion trends in India and all over
the world through the trust and credibility of its customers. It has a very
strong Brand image and has been successful in satisfying its customers.

Popular Tagline “Raymond: The complete man”: Raymond has been

able to create a strong and well-renowned tagline “The complete man”.
This tagline has been defining Raymond over the years. This has helped
2

Raymond create a strong image and brand recall of Raymond and has

made its advertisements very popular.

Product Line Extension: Raymond has been successful in extending

its product line into other popular brands to target various age and income
groups. Raymond owns popular brands Park Avenue, ColorPlus & Park.
These brands have been successful in enhancing the customer base for
Raymond and adding new revenue sources.

The Raymond Shop: The Raymond Shop is a chain of stores through

which the company retains all the brands under it. It has been a successful
venture for Raymond in terms of engaging its customers through its brands
and has also contributed heavily in increasing the sales.

Weaknesses in the SWOT Analysis of Raymond :

Low Global Penetration: Raymond has the major presence in India and
some South East Asian nations which is very low as compared to its major
competitors which are a weakness for the company.

Over Dependence on Indian market: Majority of Raymond’s revenue

comes from India and thus it makes the company vulnerable to
any economic, political or social changes that happen in the nation.

Opportunities in the SWOT Analysis of Raymond :

Increasing Disposable Income in India: Disposable income in India has
been increasing over the years and is expected to increase further at a
rapid pace. This will certainly increase demand in the apparel industry.
2

Growing Middle Class: The Indian middle class have experienced a shift

in their spending pattern. The middle-class population of India can create
high demand in the near future.

Global Expansion: Raymond has a product portfolio which can attract

many markets around the world like African countries, Middle East etc.
Raymond should look forward to expanding globally to increase its
customer base and revenues.

Threats in the SWOT Analysis of Raymond :

Intense Competition: Raymond competes with various local and global
players in the market. Intense competition in the market
puts pricing pressure and reduce market share in the industry.

The abundance of counterfeit products: Presence of counterfeit

products, especially in the Indian market, is in abundance. This not only
affects the sales of the brands but also affect the brand image.

14. ARVIND LIMITED

Below are the Strengths in the SWOT Analysis of Arvind Mills:
1. One of the largest manufacturers of Denims in India and the world
2. Strong portfolio of domestic and International brands
3. Economies of scale through complete integration
STREngths 4. Arvind runs India's largest Value Retail Chain - Megamart with ove
5. Latest Manufacturing tools in production of denims and clothing
6. Over 26000 employees form the workforce for Arvind Mills
7. CSR activities like education (Sharda Trust), upgrading slums etc
brand image
2

Here are the weaknesses in the Arvind Mills SWOT Analysis:

Arvind Mills 1. Global penetration is limited as compared to a few other internatio
Weaknesses 2. Presence of Indian and international brands offers more offering to
therefore high brand switching

Following are the Opportunities in Arvind Mills SWOT Analysis:

Arvind Mills 1.Growth in the garment industry
Opportunities 2.Rapid growth in target group as well as higher incomes
3. Global expansion and reach of brands to increase sales

The threats in the SWOT Analysis of Arvind Mills are as mentioned:

Arvind Mills Threats 1.Increasing competition from Indian as well as international brands
2. Cheaper imports from other countries, and pirated/fake products

15 . FAB INDIA LIMITED

Below are the Strengths in the SWOT Analysis of FabIndia:
1. The brand has maintained its Indianness with the authenticity of hand-woven
fabric for over years
2. The brand has provided sustainable employment for the skilled artisans in rural
areas
3. The autonomy given to employees has helped induce accountability among them
4. The fact that the brand strongly believes in word of mouth marketing which has
proved very effective as the brand does not advertise

Here are the

weaknesses in the
FabIndia SWOT
Analysis:
1.  The brand is losing
out on attracting new
customers as it hugely
depends on repeat
purchases
2. Not enough
experienced personnel
to push FABINDIA
towards growth in the
retail sector
3. Limited global
penetration despite
huge potential in NRI
market

ollowing are the

Opportunities in
2

FabIndia SWOT
Analysis:
1.The brand needs to
tap the potential of
organic foods by
creating awareness
about their merits.
2. Display of FABINDIA
products in MBO’s and
collaborating with
various construction
groups would give
greater visibility to the
brand
3. Geographic
expansion in US and
UK with huge Indian
population

The threats in the SWOT Analysis of FabIndia are as mentioned:

1.Unorganized local players can be a serious threat to the brand
FabIndia Threats 2. Development of state owned co-operatives in the same segment c
competition
3.Consumers tilt towards foreign brands in the lifestyle segment

16 . SIYRAM SILK MILS

1. . Textile industry of India case &analysis of siyaram silk mill ltd Surendra .c. saroj 1
KANDIVALI EDUCATION SOCIETY’S B.K. SHROFF COLLEGE OF ARTS AND M.H.
SHROFF COLLEGE OF COMMERCE Bhulabhai Desai Road, Kandivali (West), Mumbai
– 400067 CERTIFICATE This is to certify that SURENDRA .C. SAROJ of TY.BMS has
successfully completed a project on TO STUDY “TEXTILE INDUSTRY OF INDIA - CASE
& ANALYSIS OF SIYARAM SILK MILL LTD.” for the semester under the guidance of the
PROF. UMADEVI KOKKU during the Academic year 2011-2012. Project Guide Co-
ordinator Principal Internal Examiner External Examiner College Seal
2. 2. Textile industry of India case &analysis of siyaram silk mill ltd Surendra .c. saroj 2
KANDIVALI EDUCATION SOCIETY’S B.K. SHROFF COLLEGE OF ARTS AND M.H.
SHROFF COLLEGE OF COMMERCE Bhulabhai Desai Road, Kandivali (West), Mumbai
– 400067 DECLARATION I SURENDRA .C. SAROJ from KES Shroff College Of Arts &
Commerce and a student of T.Y. BMS here submit my project on TO STUDY “TEXTILE
INDUSTRY OF INDIA - CASE & ANALYSIS OF SIYARAM SILK MILL LTD.” . I also
declare that the project which has been in the partial fulfillment of the requirement of the
Mumbai University is the result of my efforts.
3. 3. Textile industry of India case &analysis of siyaram silk mill ltd Surendra .c. saroj 3
KANDIVALI EDUCATION SOCIETY’S B.K. SHROFF COLLEGE OF ARTS AND M.H.
SHROFF
4. extile industry of India case &analysis of siyaram silk mill ltd Surendra .c. saroj 70 Table
No: 9.3Arvind Clothing Financial Performance (Rs in Crs) ARVIND CLOTHING 2004
2003 2002 2001 2000 Sales Turnover 64.71 61.24 52.41 49.13 47.45 Operating Profit
-1.91 2.68 0.75 5.38 6.3 Adjusted Net Profit -4.51 -0.18 -1.45 1.69 3.39 Source:
Capitaline Database Arvind Clothing Faced a loss in the year 2004 this led to the
2

company deciding to sell one of its Business Units in 2006. Arvind Clothing expansion
plans and the launch of Denim products for the Indian market can be quoted as reasons
for this loss. Table No 9.4 Arvind Clothing Cash Flow Statement (Rs in Crs) ARVIND
CLOTHING Mar-04 Mar-03 Mar-02 Mar-01 Cash Flow Summary Cash and Equivalents
at Beginning of the year 1 0.94 0.75 1.76 Net Cash from Operating Activities 2.69 2.56
2.41 -1.54 Net Cash Used in Investing Activities -2.24 -1.21 -0.32 -0.79 Net Cash Used in
Financing Activities -0.07 -1.29 -1.92 1.32 Net Inc/(Dec) in Cash and Cash Equivalent
0.38 0.06 0.17 -1.01 Cash and Cash Equivalents at End of the year 1.38 1 0.92 0.75
Source: Capitaline Database The cash flow clearly indicates that the loss in the year
2004 is mainly due to the heavy cash outflow for investing activities. Company‘s accounts
revealed that approximately 2.38 crores worth of fixed assets were purchased as a part
of the expansion plan.
5. 71. Textile industry of India case &analysis of siyaram silk mill ltd Surendra .c. saroj 71
Table No 9.5 Arvind Clothing Key Financial Ratios ARVIND CLOTHING LTD Mar-04
Mar-03 Mar-02 Mar-01 Mar-00 Debt-Equity Ratio 2.62 1.89 1.59 1.35 0.91 Current Ratio
1.54 1.31 1.22 1.47 1.35 Fixed Assets Turnover Ratio 3.78 3.92 3.54 3.45 3.54 Inventory
Turnover Ratio 2.95 2.7 2.54 2.74 3.43 Interest Cover Ratio -1.1 1.01 -0.03 1.71 3.39
Source: Capitaline Database The company has a very high debt ratio. This is dangerous
as the company is also spending a lot on the procurement of fixed assets. The current
ratio is however 1.58 and shows that the company has good liquidity. The fixed assets
turnover has reduced in 2004 this is understandable as the company has purchased a lot
of new assets. The Inventory turnover however is growing at a stable pace. The interest
coverage ratio is in the negative as the company is facing losses. The company has to
depend on reserves for interest payment. Arvind Clothin Key Financial Ratios Source:
Capitaline Database BANG OVERSEAS LTD Bang Overseas is a company which
depends on high specialization. It also recently issued an IPO for raising the required
capital. It only -2 -1 0 1 2 3 4 5 Debt-Equity Ratio Curren

17 . WEIPSUN GROUP
Strengths of Welspun Invest Commercials

Strengths are the firm's capabilities and resources that it can use to design, develop, and
sustain competitive advantage in the marketplace

- Market Leadership Position - Welspun Invest Commercials has a strong market

leadership position in the industry. It has helped the company to rapidly scale new products
successes.

- High margins compare to industry's competitors - Even though Welspun Invest

Commercials is facing downward pressure on profitability, compare to competitors it is still
racking in higher profit margins.

- Success of new product mix - Welspun Invest Commercials provides exhaustive product
mix options to its customers. It helps the company in catering to various customers segments
in the industry.

- Brands catering to different customers segments within segment - Welspun Invest

Commercials extensive product offerings have helped the company to penetrate different
customer segments in segment. It has also helped the organization to diversify revenue
streams.
2

- Wide geographic presence - Welspun Invest Commercials has extensive dealer network
and associates network that not only help in delivering efficient services to the customers but
also help in managing competitive challenges in industry.

- Strong brand recognition - Welspun Invest Commercials products have strong brand
recognition in the industry. This has enabled the company to charge a premium compare to its
competitors in industry.

Weaknesses of Welspun Invest Commercials

What are "Weaknesses" in SWOT Analysis?

Weaknesses of Welspun Invest Commercials can either be absence of strengths or resources
of capabilities that are required but at present the organization doesn't have. Leaders have to
be certain if the weakness is present because of lack of strategic planning or as a result of
strategic choice.

- Low investments into Welspun Invest Commercials's customer oriented services - This
can lead to competitors gaining advantage in near future. Welspun Invest Commercials needs
to increase investment into research and development especially in customer services
oriented applications.

- Declining per unit revenue for Welspun Invest Commercials - competitiveness in the
industryname industry is putting downward pressure on the profitability. A starting guide to
manage this situation for companyname is – objectively assessing the present value
propositions of the various products.

- Gross Margins and Operating Margins which could be improved and going forward may
put pressure on the Welspun Invest Commercials financial statement.

- Extra cost of building new supply chain and logistics network - Internet and Artificial
Intelligence has significantly altered the business model in the industry and given the
decreasing significance of the dealer network Welspun Invest Commercials has to build a
new robust supply chain network. That can be extremely expensive.

- Niche markets and local monopolies that company’s like Welspun Invest Commercials
able to exploit are fast disappearing. The customer network that Welspun Invest Commercials
has promoted is proving less and less effective.

- Declining market share of Welspun Invest Commercials with increasing revenues - the
industry is growing faster than the company. In such a scenario Welspun Invest Commercials
has to carefully analyze the various trends within the sector and figure out what it needs to do
to drive future growth.
2

Opportunities for Welspun Invest Commercials

What are "Opportunities" in SWOT Analysis?

Opportunities are potential areas where the firm chan identify potential for - growth, profits,
and market share.

- Lowering of the cost of new product launches through third party retail partners and
dedicated social network. Welspun Invest Commercials can use the emerging trend to start
small before scaling up after initial success of a new product.

- Opportunities in Online Space - Increasing adoption of online services by customers will

also enable Welspun Invest Commercials to provide new offerings to the customers in
industry.

- Increasing government regulations are making it difficult for un-organized players to

operate in the industry. This can provide Welspun Invest Commercials an opportunity to
increase the customer base.

- Customer preferences are fast changing - Driven by rising disposable incomes, easy
access to information, and fast adoption of technological products, customers today are more
willing to experiment / try new products in the market. Welspun Invest Commercials has to
carefully monitor not only wider trends within the industry but also in the wider sector.

- Increasing customer base in lower segments - As customers have to migrate from un-
organized operators in the industry to licensed players. It will provide Welspun Invest
Commercials an opportunity to penetrate entry level market with a no-frill offering.

- Local Collaboration - Tie-up with local players can also provide opportunities of growth
for the Welspun Invest Commercials in international markets. The local players have local
expertise while Welspun Invest Commercials can bring global processes and execution
expertise on table.

PESTEL / STEP / PEST Analysis and Solution of Welspun Invest Commercials

Porter Five Forces Analysis of Welspun Invest Commercials

2

Theats to Welspun Invest Commercials

What are "Threats" in SWOT Analysis?

Threats are factors that can be potential dangers to the firm's business models because of
changes in macro economic factors and changing consumer perceptions. Threats can be
managed but not controlled.

- Trade Relation between US and China can affect Welspun Invest Commercials growth
plans - This can lead to full scale trade war which can hamper the potential of Welspun Invest
Commercials to expand operations in China.

- Changing political environment with US and China trade war, Brexit impacting European
Union, and overall instability in the middle east can impact Welspun Invest Commercials
business both in local market and in international market.

- Changing demographics - As the babyboomers are retiring and new generation finding
hard to replace their purchasing power. This can lead to higher profits in the short run for
Welspun Invest Commercials but reducing margins over the long run as young people are
less brand loyal and more open to experimentation.

- Shortage of skilled human resources - Given the high turnover of employees and
increasing dependence on innovative solution, companyname can face skilled human
resources challenges in the near future.

- Competitive pressures - As the new product launch cycles are reducing in the industry. It
has put additional competitive pressures on players such as Welspun Invest Commercials.
Given the large customer base, Welspun Invest Commercials can't respond quickly to the
needs of the niche markets that disruptors are focusing on.

- Competitors catching up with the product development - Even though at present the
Welspun Invest Commercials is still leader in product innovation in the segment. It is facing
stiff challenges from international and local competitors.

18 . BOMBAY DYEING
he promotional and advertising strategy in the Bombay Dyeing marketing strategy is
as follows:
Bombay Dyeing brand is 130+ years old and has been always lauded as a traditional
brand synonymous with glamor and style. Currently the Bombay Dyeing brand is
focusing on the young consumers for whom they are trying to position themselves as
'Young contemporary and ever-evolving' as it already has an aged loyal customer
base. The brand is promoted through a mix of marketing channels which includes
2

outdoor advertising, TV advertising, with a major focus on print ads in newspaper

and magazines. Bombay Dyeing also sponsors many events including Gladrags
Manhunt and Mega model contest. The promotion is also expected to happen for the
targeted youth and millennials through the experience stores it plans to setup under
the retail business makeover plan which would provide a first-hand experience of the
products to the customers. Hence this concludes the marketing mix of Bombay
Dyeing.

hus, Bombay Dyeing uses a dual retail pricing strategy in its

marketing mix to cater to the low end and high end of the market. It
has products priced for value conscious consumers for whom the
products start from Rs. 799 in bed linen category and Rs. 199 in the
bath linen segment and for fashion led premium consumer
preferences, who want high end fabrics and innovative designs, for
whom the premium category would start from Rs. 7000. With
competition from Chinese imports which had been eating into the
domestic market, the effect of demonetization has been felt positively
on the brand as it had pushed the costs of Chinese imports up, thus
providing a level playing field for the domestic players.
19 . GRASIM INDUSTRIES ( ADTIYA BIRLA GROUP)

Image: biznewske.com

SWOT Analysis is a proven management framework which enables

a brand like Grasim Industries to benchmark its business &
performance as compared to the competitors. Grasim Industries is one
of the leading brands in the real estate and construction sector.
20 . LOUIS PHLLIPE
SWOT Analysis is a proven management framework which enables a brand
like Louis Philippe to benchmark its business & performance as compared
to the competitors. Louis Philippe is one of the leading brands in the
lifestyle and retail sector.
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SUBMITEED BY
D. SAI HARSHA
201FK01011 SECTION: A
SUBJECT: BUSINESS ENVIRONMENT
DEPARTMENT OF MANAGEMENT STUDIES

SUBIMITTED TO :
VARMA SIR
ASSOCIATE PROFESSOR
DEPT.OF MANAGEMENT STUDIES.