Research Proposal Supply Chain Management Life Cycle Considerations of Supply Chain Strategies Suresh Yerra (9985337741)
Research Proposal Supply Chain Management Life Cycle Considerations of Supply Chain Strategies Suresh Yerra (9985337741)
Supply chain management is constantly evolving and there are always new trends and issues that
are of interest.
Supply chain management operates at three levels; strategic, tactical and operational. At the
strategic level, company management makes high level strategic supply chain decisions that are
relevant to whole organization. The decisions that are made with regards to the supply chain
should reflect the overall corporate strategy that the organization is following.
The strategic supply chain processes that management has to decide upon will cover the breadth
of the supply chain. These include product development, customers, manufacturing, vendors and
logistics.
The goal of this research is to propose a framework for the dynamics of supply chain from a life
cycles point of view. It is inevitable for supply chains to be affected by the life cycles of the
product. There are three important interrelated life cycles that have effects on the dynamics of
supply chains and are associated with product. These are
1. The Innovation.
2. The Market.
3. The location.
The first life cycle related to the innovation illustrates how the product and production process
progress. It gives us a hint to consider the feasibility of the location dependent on the degree of
innovativeness of the product.
The second one related to the market clarifies the marketing objectives in each stage. It suggests
the reasonable location strategy.
The last one related to the location purposes the relation between the product and the reasonable
location of the manufacturing facilities.
Objectives:
1. To maximize the overall value generated. The value of a supply chain generated is the
difference between what the final product is worth to the customer and the effort the
supply chain expends in satisfying customer’s request.
2. To achieve maximum supply chain profitability. Supply chain profitability is the total
profit to be shared across all supply chain stages.
3. To reduce the supply chain costs to the minimum possible level.
4. To ensure smooth flow of material, information and financial between and among all
stages in supply chain to maximize total profitability.