BMP4004 Contemporary Issues in Marketing

Assessment Number 1
Assessment Type (and 2000-word report (50%)
weighting)
Assessment Name Report
Assessment Submission 26th March 2021 (No later than 23:59)
Date

Learning Outcomes Assessed:

Demonstrate understanding of the concept of the marketing mix and explain how this
2
is employed when developing a new product/service

Assessment Brief
Using the case study – Enterprise Cars, you will explain the nature and importance
of the marketing mix within the marketing process -
https://www.enterprise.co.uk/en/about.html

You will be required to discuss how the marketing mix and other key marketing
theory can impact the success of marketing activity with particular reference to
customer satisfaction.

You should present your report professionally using Ariel 12 pt font size and
include the following sections:-

- Cover page
- Electronic Contents Page
- Introduction
- Main Body – see the support document
- Conclusion/Recommendations
- Reference List

You should submit your report using Turnitin on moodle by 26.03.2021 (No later
than 23:59).

0
Guidance Notes: Refer to the Support document on Moodle for guidance relating to each point.
Ensure your in-text citations and reference (alphabetical order) follow Harvard Referencing Style
requirements. If you are unsure, access the LEAP Online resources within BMP4004 Moodle
page or access LEAP Online via the University of Bolton website.

Specific Assessment Criteria:

Minimum Secondary Research Source Requirements:

1
 15. General Assessment Criteria for Written Assessments HE4
% Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing
Class I Directly relevant to title. Demonstrates an exceptional Makes exceptional use of Coherently articulated The presentational style & An exceptionally well writtenSources accurately cited in
(Exceptional Expertly addresses the knowledge/understanding of appropriate arguments and/or and logically layout is correct for the answer with standard spelling the text. A wide range of
Quality) assumptions of the title theory and practice for this level theoretical models. structured. type of assignment. and grammar. contemporary and
and/or the requirements of through the identification and Presents an analysis of the material An appropriate Effective inclusion of Style is clear, resourceful andrelevant references cited
85-100%
the brief. analysis of the most important resulting in clear, logical and format is used. figures, tables, plates academic. in the reference list in the
issues. original conclusions. (FTP). correct style.
Class I Directly relevant to title. Demonstrates an excellent Makes creative use of appropriate Coherently articulated The presentational style & An excellently written Sources accurately cited in
(Excellent knowledge/understanding of arguments and/or theoretical and logically layout is correct for the answer with standard spelling the text.
Quality) Addresses the assumptions theory and practice for this level models. structured. type of assignment. and grammar. A range of contemporary
of the title and/or the through the identification and Presents an excellent discussion of An appropriate Effective inclusion of Style is clear, resourceful and and relevant references
70-85%
requirements of the brief. summary of the most important the material resulting in clear, format is used. figures, tables, plates academic. cited in the reference list
issues. logical conclusions. (FTP). in the correct style.
Class II/I Directly relevant to title. Demonstrates a very good Uses sound arguments or Logically constructed The presentational style & A very well written answer Sources are accurately
(Very Good Addresses most of the knowledge/understanding of theoretical models. in the main. layout is correct for the with standard spelling and cited in the text and an
Quality) assumptions of the title theory and practice for this level Presents a clear and valid An appropriate type of assignment. grammar. Style is clear and appropriate reference list
and/or the requirements of through the identification and discussion of the material. format is used. Effective inclusion of FTP. academic. in the correct style is
60-69%
the brief. summary of key issues. Clear, logical conclusions. provided.
Class II/ii Generally, addresses the Demonstrates a good Presents largely coherent For the most part The presentational style & Competently written with Most sources accurately
(Good Quality) title/brief, but sometimes knowledge/understanding of arguments. coherently articulated layout is correct for the minor lapses in spelling and cited in the text and an
50-59% considers irrelevant issues. theory and practice for this level Some issues and theoretical and logically type of assignment. grammar. Style is readable and appropriate reference list
through the identification and models expressed in simplistic structured. Inclusion of FTP but lacks academic in the main. is provided which is largely
summary of some key issues. terms. An acceptable format selectivity. in the correct style.
Conclusions are fairly clear and is used.
logical.
Class III Some degree of irrelevance Demonstrates an adequate Presents basic arguments, but Adequate attempt at The presentational style & Generally, competently written Some relevant sources
(Satisfactory to the title/brief. Superficial knowledge/understanding of focus and consistency lacking in articulation and layout is largely correct for although intermittent lapses in cited.
Quality) consideration of the issues. theory and practice for this level. places. Some issues may lack logical structure. the type of assignment. grammar and spelling pose
An attempt is made to identify key clarity, and/or theoretical models An acceptable format Inappropriate use of FTP obstacles for the reader. Style Some weaknesses in
40-49%
issues. expressed in simplistic terms. is used. or not used where clearly limits communication and is referencing technique.
Conclusions are not always clear or needed to aid non-academic in a number of
logical. understanding. places.
Borderline Significant degree of Demonstrates weaknesses in Limited arguments, which lack Poorly structured. For the type of Deficiencies in spelling and Limited sources and weak
Fail irrelevance to the title/brief. knowledge of theory and practice clarity in places. Lack of articulation. assignment, the grammar makes reading referencing.
35-39% Only the most obvious issues for this level, with poor Conclusions are neither clear nor Format deficient. presentational style &/or difficult.
are addressed at a understanding of key issues. logical. layout is lacking. Simplistic or repetitious style
superficial level and in FTP ignored in text or not impairs clarity.
unchallenging terms. used where clearly Style is non-academic.
needed.
Fail Relevance to the title/brief is Demonstrates a lack of basic Severely limited arguments. Unstructured. For the type of Poorly written with numerous An absence of academic
intermittent or missing. knowledge of either theory or assignment, the deficiencies in grammar, sources and poor
<34% The topic is reduced to its practice for this level, with little Lacks clarity. Lack of articulation. presentational style &/or spelling and expression. referencing technique.
vaguest and least evidence of understanding. Format deficient layout is lacking. Style is non-academic.
challenging terms. Conclusions are sparse. FTP as above.

2
3