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The Influenced of School Advertisement in Choosing School For Senior High School Program

The document discusses how school advertisements influence students in choosing a senior high school program. Specifically, it examines how (1) fliers and television commercials influence students' school choices and (2) corporate sponsorship, school facilities, structure, and faculty/staff encourage students. It aims to understand the role of school advertisements and determine what factors sway students. The study seeks to provide guidance to students in selecting a school that fits their needs and to aid future researchers examining this topic.

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Jaysan Sacbibit
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401 views

The Influenced of School Advertisement in Choosing School For Senior High School Program

The document discusses how school advertisements influence students in choosing a senior high school program. Specifically, it examines how (1) fliers and television commercials influence students' school choices and (2) corporate sponsorship, school facilities, structure, and faculty/staff encourage students. It aims to understand the role of school advertisements and determine what factors sway students. The study seeks to provide guidance to students in selecting a school that fits their needs and to aid future researchers examining this topic.

Uploaded by

Jaysan Sacbibit
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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“THE INFLUENCED OF SCHOOL ADVERTISEMENT IN CHOOSING SCHOOL

FOR SENIOR HIGH SCHOOL PROGRAM”

CALAMAAN, SHARLESTON ERNEST B.

ESTRADA, IRISH GRACE A.

SACBIBIT, JAYSAN B.

EUSTAQUIO, GLYDEL MARIE M.


CHAPTER I

The Problem and it’s Background

Background of the study

Advertisement is very Influential in today’s Generation. It can influence our

mind especially our decisions. Some school today are advertising their

schools to encourage some Senior High School student who doesn’t know if

where they will continue their studies after they completed the Junior High

School. School advertisement are offering some strand that will be fit to the

student. It is very helpful to the incoming Senior High School students

because it will help to choose a wider range of specialization that they are

referring to specialized. It would not be easy to choose strand that’s why

some school are making advertisement to encourage some students, and

they think that maybe it is the best solution to help.

Every year today there are more graduating Junior High School student

facing the problem in deciding their school they will choose and the future

career they will choose, that’s why schools are Implementing career Guidance

so that student will understand the Senior High School program, and why it is

Implemented. Senior High School program is implemented for the students

that cannot afford to enrolled in College will have an opportunity to find a job,

because if they will finish the Senior High School program with the Technical

Vocational Strand they can get NCII that can be use in applying a job.

Leopold (2012) said shes not worried that corporate sponsorship will
detract from critical thing king is part of the curriculum starting in seventh

grade.Schools that have opened their doors to corporate sponsors say those

Tre holds have been meet.In California several school districts in recent years

have adopted policies to allow corporate sponsor ships carefully,banning

these whose products conflict with school policy.

Student who did not know if the schools corporate sponsors would be

subject to students advertising assignments, and think our students are very

media savvy;our students are very critical thinkers.there were had an issue

with them speaking their minds.(Leopold 2012)

Miller (2012) sponsorship can be part of the educational process director

of career technical education and community outreach for the district.”We go

through a training with the students on critically thing king about what the

various Industries would mean to their programs.We go through that

exercises with student; who is important with your industry if that particular

company went away.

Corporate sponsorship is very helpful to the students who wants to finish

their studies in a private school especially those students who came from

public schools.

Johnston (2012) Advertising permeates society, and the challenge for the

small business owner is to break through the clutter of messages to reach

potential customers.you can reach your audience if you understand how

advertising influences viewers and readers. When you choose your

advertising, make sure it follows some solids principles of advertising

communication.this requires that you focus on two things at once: The


message you want to send and the way it will be received. Put your self in

your customers when you create advertising messages.

Advertising a school is more effective because it can encourage many

students that are willing to transfer,and to those students who will continue

their senior high school studies.

Statement of the problem

This study aims to understand the influenced of school advertisement in

choosing school for senior high school program.

Specifically the study seek to answer the following questions:

1. How advertisement influences the student in choosing a school in terms of:

1.1 fliers;and

1.2 televisions commercial?

2. How school advertisement encourage student in choosing school in terms

of:

2.1 Corporate Sponsorship;

2.2 School facilities;

2.3 School structure;and

2.4 Faculties and staffs?


Significance of the study

It is very necessary to understand the influenced of school advertisement

in choosing school for senior high school program for two reasons,first to

determine the influence of advertisement to the incoming senior high school

student in choosing a school.Second to know what are the factors that

encourage the students when looking for school.

For the students, this study will give an idea on where they will continue

their studies and to know if school can provide the facilities and equipment

that are needed for their studies. It will become practical to understand if the

messages that given in the advertisement are correct and they will become

wise in choosing a school that will fit for them.

For the future researchers, these study will serve as their guide in

conducting their future research if it is related to this topic.


Definition of terms

The following terms are defined conceptually for better understanding of

the readers.

Advertisement. Webster (2017) defines advertisement as something

such as a short film or a written notice that is shown or presented to the public

to help sell a product or to make an announcement.

Influenced. Cambridge (2015) defines influence as the power to have an

effect on people or things.

Fliers. Webster (2016) defines fliers as a small handbill advertising an

event or product it is a printed sheet containing information or advertising that

is given to many people.

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