EARTH HOUR 2018 HIGHLIGHTS REPORT

EARTH HOUR 2019

HIGHLIGHTS REPORT
#CONNECT2EARTH
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EXECUTIVE SUMMARY CONTENTS

2 INTRODUCTION
2
Mobilizing hundreds of millions
EXECUTIVE SUMMARY

3
of people is key to supporting
CONTENTS
chard S nehouse

4
a climate and nature action
to

EARTH HOUR 2019 KICKSTARTED AN

UNSTOPPABLE MOVEMENT FOR NATURE
/ Ri

agenda for a better future for

WF
W
©

people and planet. 6 EARTH HOUR: THEN AND NOW

Marco Lambertini
Director General, 8 HISTORY OF THE MOVEMENT
WWF International
9 EARTH HOUR 2019: WHY NATURE MATTERS

Earth Hour 2019 was a truly And they pledged their support
remarkable and inspiring success.
Individuals, businesses and cities
for the planet, urging world
leaders to push the issue up 10 ACHIEVEMENTS OF EARTH HOUR 2019
in 188 countries and territories
came together to speak up for
the global agenda and secure
an international commitment AND #CONNECT2EARTH
nature and inspire urgent action to stop and reverse the loss of
for the environment. As Earth nature – a New Deal for Nature 12 KEY HIGHLIGHTS
Hour rolled around the globe, and People similar to what was
thousands of landmarks switched achieved with the Paris climate 14 10 STORIES FROM AROUND THE WORLD
off their lights in solidarity with the agreement.
planet. 20 ARTWORK FROM AROUND THE WORLD
By acting together now, we have
In past years, Earth Hour has a unique opportunity to set a 22 DIGITAL HIGHLIGHTS
focused on the challenge of new direction for our society.
climate change and helped We’ve started an unstoppable 24 MEDIA HIGHLIGHTS
mobilize a global movement that movement for nature and
successfully paved the way for together we can and will halt 25 ADVERTISING HIGHLIGHTS
the groundbreaking Paris climate nature loss, preserve the
agreement. Starting in 2018, Earth amazing diversity of life on Earth, 26 VISUAL STORYTELLING
Hour has also highlighted the and avert a catastrophe for our
relentless, accelerating and truly civilization. 28 PARTNERSHIPS
terrifying loss of nature – and the
need for urgent action to prevent Every one of us can make a 30 YOUTH SUPPORTING EARTH HOUR WORLDWIDE
serious harm to both people and difference in protecting nature.
nature. We are all part of the solution.

Millions of people around the Thank you again for your 34 BEYOND EARTH HOUR
world responded. From Ecuador incredible support for Earth Hour
to Morocco to Indonesia, people this year! 36 #CONNECT2EARTH THROUGH THE YEAR
spoke about issues that mattered
to them – about the need for Onwards.
sustainable lifestyles, plastic-free
oceans, water conservation, an Marco 38 BEHIND-THE-SCENES OF EARTH HOUR
end to deforestation, and so much
more. 40 OPERATIONS OF THE WORLD’S LARGEST GRASSROOTS MOVEMENT

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EARTH HOUR 2019

© Nguyễn Ngân / WWF-Vietnam

KICKSTARTED AN UNSTOPPABLE
MOVEMENT FOR NATURE
Nature is vitally important to Earth Hour 2019 was an
everyone’s daily lives; it underpins incredible opportunity to kickstart
our economic prosperity and an unstoppable movement for
development, and our very nature - and it delivered, with
survival. Nature gives us the air millions of people around the
we breathe, the water we drink world speaking up about the loss
and the food we eat, as well as of nature. This was an important
medicines and other products achievement but we now need
and materials. The benefits of governments, businesses,
nature are estimated to be worth financial institutions, civil society
US$125 trillion per year – around and individuals everywhere to
two-thirds higher than the global commit to reversing the loss of
GDP. And nature is also linked nature. We need a New Deal for
to our well-being, making us feel Nature and People.
better emotionally and physically.

Unfortunately, nature is declining

like never before and, coupled
with the ever-present threat of
climate change, this means we
need to act urgently to turn things
around.

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© WWF-Colombia
EARTH HOUR:
THEN AND NOW

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 © Petra Boic Petrac / WWF Croatia
EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT

HISTORY OF THE MOVEMENT EARTH HOUR 2019: WHY NATURE MATTERS

© Joan Itanisa / WWF-Tanzania

2007
The world’s first Earth Hour in Sydney,
Australia, saw more than 2.2 million
people turn off their lights for one hour
on 31 March to show a climate-sceptic
government they cared about climate
change.

2009
Earth Hour broke all records for
mass participation and was on

2010
its way to becoming the world’s
largest grassroots movement for the
Earth Hour brought a petition from one environment.
million people for climate action to the
UN’s COP15 climate conference in
Copenhagen, symbolizing the growing
demand by people to be heard on
environmental issues.

2012
As part of Earth Hour’s I WILL IF YOU
WILL campaign, a petition in Russia

2013 generated over 122,000 signatures

and led to the protection of Russia’s
seas – the first crowdsourced law to
A 2,700 hectare Earth Hour forest
be inspired by Earth Hour.
was created in Uganda. Earth Hour
was also the driving force behind the
creation of Argentina’s largest marine
protected area – the 3.4 million hectare
2014
Following a successful Earth Hour
Banco Namuncurá (Burdwood Bank) campaign, the Galápagos Islands
– that tripled Argentinian waters under – a UNESCO World Heritage site –
protection. Both demonstrated the became the first province in Ecuador
power of the people to drive tangible to ban plastic bags and other
change. disposable packaging.

2018 Earth Hour 2019 highlighted the importance of their health, well-being and prosperity, they will try
In French Polynesia, Earth Hour Also in 2018, Earth Hour kickstarted nature to every one of us. harder to protect it.
garnered public pressure that led a three-year #Connect2Earth
to 5 million square kilometres of its movement to raise awareness about Nature provides all the essentials we need to live Earth Hour teams from around the world led
Exclusive Economic Zone in the South the interconnectivity of climate – from the air we breathe to the water we drink. initiatives, activities and events to help raise
Pacific being classified as a Managed change with biodiversity and It provides the foundations for our economic awareness of the value of nature – a vital first step
Marine Area – helping preserve vital people. A new and exciting journey prosperity. Quite simply, we need nature to survive in starting a global movement for nature.
marine ecosystems for present and to reverse the loss of nature started and thrive, but its growing loss puts this all under
future generations. here. threat.

We believe that if people better understand that

nature is not just ‘nice to have’ but is crucial for

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© Gerardo Magallón / WWF-Mexico

ACHIEVEMENTS OF
EARTH HOUR 2019 AND
#CONNECT2EARTH

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 KEY HIGHLIGHTS

26
“This Earth Hour comes with a great sense of urgency. We can
see the worsening impacts of climate change, biodiversity loss,
ocean pollution, soil degradation and water scarcity.”
COUNTRIES
SAW #EARTHHOUR, #CONNECT2EARTH
- UN Secretary-General António Guterres AND RELATED HASHTAGS TREND

2+
“Earth Hour is every hour of every day.” BILLION
- Greta Thunberg, 16-year-old climate activist IMPRESSIONS (JAN - MAR 2019)
FOR #EARTHHOUR AND #CONNECT2EARTH

“Our planet is the most precious thing we have. It is home to

188
each and every one of us, it is the source of life, beauty and
health. We are totally dependent on planet Earth, but its well- COUNTRIES &
being now depends on us.”
- Cosmonauts on the International Space Station TERRITORIES

CELEBRITIES AND INFLUENCERS WORLDWIDE

MARK RUFFALO, AMITABH BACHCHAN,
CLAUDIA BAHAMÓN, HEBE TIEN AND YOKO ONO

THOUSANDS OF LANDMARKS AROUND THE WORLD SWITCHED OFF

• SYDNEY OPERA HOUSE • EIFFEL TOWER
• TOKYO SKY TREE • RASHTRAPATI BHAVAN
• BRANDENBURG GATE • PYRAMIDS OF EGYPT
• EMPIRE STATE BUILDING • CHRIST THE REDEEMER STATUE

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10 STORIES FROM AROUND THE WORLD

© Sither Tenzin / WWF-Bhutan BHUTAN
This Earth Hour, WWF-Bhutan
invited local schools and
communities to take on its
#BendTheCurve challenge
to encourage creativity and
innovation in going green and
living sustainably. In hopes of
creating awareness of nature loss
and climate change among young
people, WWF-Bhutan celebrated
Earth Hour 2019 in the school
that ran the most creative and
impactful activities, and presented
them with a seed fund to establish
a climate science centre and
weather station. Students were
also involved in tree planting.

MALAYSIA
Malaysia faces the threat of clean
water scarcity. This year, WWF-
Malaysia focused on freshwater
conservation with their Clean
Water and Clean Air campaign.
In collaboration with the local
government, the campaign
aims to raise awareness
of safeguarding important
catchment areas such as the Ulu
Muda Forest Complex, an area
that spans over 160,000 hectares,
comprises 7 forest reserves
and hosts an extensive array
of biodiversity and vulnerable
species.

© Rahana Husin / WWF-Malaysia

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10 STORIES FROM AROUND THE WORLD
PERU
WWF-Peru celebrated Earth
Hour with President Martín
Alberto Vizcarra Cornejo who
officiated their Earth Hour event
this year. The President has
lobbied strongly for climate action
and has made Peru the first
South American nation to have
a climate law. This Earth Hour,
he encouraged all Peruvians to
reduce their carbon footprints to
leave a more sustainable Peru for
future generations.

Peru’s Earth Hour event began

© WWF-Indonesia
in the afternoon with an eco-fair
and a race where participants
picked up trash on their route,
INDONESIA followed by a bicycle race that the
Mayor of Lima participated in. The
Minister of Environment, Mayor of
WWF-Indonesia mobilized environment is high on national reefs, mangrove forests are Lima, and the President himself
individuals in more than 30 and local agendas. WWF- extremely productive ecosystems addressed the audience shortly
cities across Indonesia through Indonesia hopes to use Earth that provide numerous benefits before lights out, highlighting the
the power of social media Hour to encourage more than 5 both to the marine environment importance of climate action as
to make selfie videos about million young people to adopt a and people. Indonesia is home to well as the dangers of nature loss.
© Municipalidad Metropolitana de Lima
why environmental issues are greener lifestyle by 2020. a quarter of the world’s mangrove
important to them. These videos population, and conserving
were sent to the country’s city This year, WWF-Indonesia mangroves is crucial in mitigating
and provincial leaders, who were kickstarted efforts to plant 20,000 climate change and further
asked to take part in Earth Hour
celebrations and make sure the
mangrove seedlings in 13 cities
during Earth Hour. Like coral
destruction to biodiversity. FINLAND
The food we eat impacts the
environment, biodiversity and
climate, with meat and dairy
ECUADOR significantly contributing to
greenhouse gas emissions and
climate change. Finland has
Ecuador is one of the most made great strides in encouraging
biodiverse countries on Earth. people to eat green. Last year,
This Earth Hour, WWF-Ecuador WWF-Finland mobilized 1.7
pushed for a law that will ban million Finns (almost a third of the
the use of plastic bags, other country’s population) to take part
single-use plastic and Styrofoam in the world’s biggest candlelit
products in the capital, Quito. vegetarian dinner for Earth Hour.
WWF-Ecuador successfully Building on the initiative, this year,
used Earth Hour as a platform they encouraged young and old
for achieving a similar ban in the © Iida Nieminen / WWF-Finland to reduce their meat consumption
Galápagos Islands just a few by sharing vegetarian recipes
years ago. with schools, restaurants and
© Maria Vallejo / WWF-Ecuador companies.

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10 STORIES FROM AROUND THE WORLD

NAMIBIA BRAZIL
WWF-Namibia went large- WWF-Brazil partnered with the
scale with their Earth Hour Scouts for Earth Hour 2019 to
efforts for the first time by mobilize thousands of people to
expanding their Connect2Earth #Connect2Earth by stargazing
− Connect2Wildlife campaign and observing nature in national
to rural and urban areas of the parks across Brazil.
country. In hopes of raising
awareness among people of
the value of nature as well as to
spark conversations about the
threats and dangers of the loss
of nature, WWF-Namibia worked
with schools in three regions to
come up with innovative ways to
conserve the environment and
halt biodiversity loss.
© Steve Felton / WWF-Namibia © WWF-Brazil

MOROCCO
Morocco is a water-scarce FRANCE
country confronted with
dwindling groundwater reserves
and disappearing wetlands. This Earth Hour, WWF-France
This Earth Hour, WWF-Morocco took personal sustainability to
raised awareness of water the next level with their new
conservation by organizing a mobile app WAG (We Act For
week of celebration on water, Good). WAG reminds people
starting on World Water Day. In to make their daily tasks more
partnership with schools and sustainable and to live greener.
the Scouts, WWF-Morocco The country’s iconic Eiffel Tower,
organized a treasure hunt in as well as 200 other monuments
the ancient Medina of Tétouan, across mainland France and in
following an old water pipe overseas territories (Nouméa in
system called Scoundo. New Caledonia and Cayenne in
French Guiana) switched off for
Earth Hour.

© WWF-France

© Yoursra Madani / WWF-Morocco

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ASIA +
& OCEANIA
©
t Earth Hour-Taiwan

©WWF-India © All Rights Reserved to Peachline MMC © WWF-Philippines/ Alo Lantin

© Tenzin Rabgye / WWF-Bhutan

© Mazidi Abd Ghani / WWF-Malaysia
© Nawaz Asad /Earth Hour - Maldives

© Priyankara Perera / WWF-UAE

© Nguyễn Ngân / WWF-Vietnam
© WWF-Hong Kong

© WWF-China

© Leonie Sii WWF-Australia

© Ravai Vafoou / WWF-Fiji

© WWF-Nepal
© WWF-Singapore

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AMERICAS
© Municipalidad Metropolitana de Lima
© Gerardo Magallón / WWF-Mexico
© WWF - Ecuador

© Denisse Mardones / WWF-Chile

© Municipalidad Metropolitana de Lima

© WWF-Brazil

© Albin Lohr-Jones / WWF-US

© WWF - French Guiana

© WWF-Colombia

© Rosario Calderon / WWF-Guatemala

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EUROPE
© Earth Hour- Cyprus © Dafydd Owen / WWF-UK

© Earth Hour - Albania © WWF-Italy

© WWF-Russia

© Daniel Seiffert / WWF

© Anastas Tarpanov WWF-Bulgaria

© Dylan de Gruijl / WWF-Netherlands

© Anastas Tarpanov/ WWF-Bulgaria

© Lauren Simmonds / WWF-UK

© Karolina Kukielska / WWF-Poland

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AFRICA

© WWF-Uganda
© Imen Zneidi / Earth Hour-Tunisia

© Tony Rakotondramanana / WWF-Madagascar

© Earth Hour-Togo

© Earth Hour-Namibia

© Joan Itanisa / WWF-Tanzania

© Rakotondrazafy A.M. Ny Aina / WWF-Madagascar © Vongai Makamure / WWF Zimbabwe

© Imen Zneidi / Earth Hour-Tunisia

© Christian Mpassi / WWF-DRC

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ARTWORK FROM AROUND THE WORLD

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DIGITAL HIGHLIGHTS

Earth Hour 2019 saw fantastic A varied mix of influencers Strategic outreach to attract
online coverage across the and politicians such as Justin new online communities
world. This year’s digital narrative Trudeau, Richard Branson, garnered participation from
focused on encouraging Amitabh Bachchan, Bear Grylls, audiences as varied as young
people to speak up about why Mark Ruffalo, Greta Thunberg, people, millennials, parents,
#NatureMatters to them, switch Miss Earth 2018 Nguyễn Phương travellers, adventure enthusiasts,
off for nature and pledge their Khánh and even the British Royal filmmakers and illustrators. We
support for our planet. Assets Family joined the conversation. explored new tools and platforms
developed with this messaging Other digital influencers such as such as Facebook frames, Tik
were used not only by Earth The Dad Lab, Claudia Bahamón, Tok, Giphy and Telegram stickers
Hour teams worldwide but also Yoko Ono and Park Seo Joon to empower the community to be
adopted by others including also raised their voice for the brand advocates for the world’s
the United Nations and its planet. largest grassroots movement for
associated bodies UNICEF and the environment.
the Convention on Biological #Connect2Earth mentions have
Diversity. Big brands like Ikea, continued to grow tremendously
Samsung, H&M, Mercedes since the campaign’s launch
and McDonalds also chimed during Earth Hour last year
in by encouraging their online – thus pivoting Earth Hour from
communities to switch off for being about climate change to
nature. now focusing on nature loss.

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MEDIA HIGHLIGHTS ADVERTISING HIGHLIGHTS
Earth Hour made headlines
worldwide. Between 1 January
and 31 March, Earth Hour was
covered by TV, radio and online/
print media globally, with more
than 28,000 media mentions.
The Earth Hour movement was
covered by the global wires
AFP, Reuters and AP as well
as leading media outlets such
as the BBC, CNN and The
Washington Post, among many
others.

© WWF-Russia

© Earth Hour-Taiwan © WWF-Spain

“Mass participation in
Earth Hour has shown that We recognize the importance
of raising awareness of and
Earth Hour teams across
the world also adapted the
media – from bus stops, to
roadside banners, to billboards,
people globally demand understanding the state of our
planet as we move towards
#Connect2Earth wifi visual to
highlight issues and initiatives in
we drove awareness of Earth
Hour and #Connect2Earth.
urgent action for nature. engaging millions around the their countries or regions, from
world to take action. protecting forests and reducing In total, we secured more than
Millions of people have plastic use to encouraging USD1.5 million worth of pro-

spoken, many urging We created global marketing

creatives in Arabic, simplified
sustainable living. bono media value worldwide.

world leaders to secure an Chinese, English, French and

Spanish. And Earth Hour teams
With the help of external media
organizations, strategic pro-bono
international commitment translated assets into other media space across local TV,
languages including Bahasa radio, print, digital and outdoor
to stop and reverse the Indonesia, Mongolian and

loss of nature.” Russian.

- Marco Lambertini,
Director General,
WWF International

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VISUAL STORYTELLING
We harnessed the power of visual storytelling to On the night of Earth Hour itself, we also created
spread the message that nature is so much more and released nine videos. These covered Earth
than a holiday or a hobby – that it is all around us Hour events and landmarks turning off their lights
and something we all depend on. around the world, as well as messages from
celebrities, influencers and everyday people in
Earth Hour taps into the power of the voice of support of Earth Hour.
individuals and, this year, we asked people around EARTH HOUR
the world about nature in a series of Around the
World vox pop videos. It was amazing to hear
Check out the Earth Hour 2019 playlist on our
YouTube channel to view all our videos. AROUND THE WORLD
young and old speak of the importance of nature
and the need to protect it.

In the spirit of creativity and collaboration, we also

engaged Userfarm to organize a crowdsourced
video competition around the theme ‘We Are
Nature’. We received an overwhelming number of
innovative videos that uniquely illustrate how nature
is important and all around us in our daily lives.

“It may not seem like we are

connected to this Earth or
connected to nature, but everything
around us makes up our bodies.”

India What If
Peru
“Everything is made based on
nature. If there is no nature, we
would not have clothes.”

“[Without nature], we wouldn’t

be on this planet. At all.”

South Africa

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PARTNERSHIPS

UNION OF
EUROPEAN
FOOTBALL
ASSOCIATIONS
UEFA has been a long-time
supporter of Earth Hour. Beyond
just turning off lights at their
headquarters in Nyon, they help
to amplify the importance of
nature to their millions of fans
and followers on social media
– bringing sports and nature
© Carolyn Djian / WWF-Suriname together.

Every year, the immense support In 2019, our partners included the
we receive from our committed World Organization of the Scout
partners for Earth Hour plays Movement (WOSM), Userfarm,
a huge part in reaching new Villains, Union of European
audiences and continuing to grow Football Associations (UEFA),
the movement. This year was no Zinkia Entertainment, Dropbox
exception. and Teemill.

© wwf.teemill.com

POCOYO TEEMILL
As ‘Kids Ambassadors’ for Earth Earth Hour teamed up with
Hour since 2010, Pocoyo and his Teemill, an on-demand online
friends Elly and Pato have helped store selling t-shirts and
raise the profile of the Earth Hour merchandise, giving people
movement by encouraging people across the world the chance to
to support the cause and educating
throw on a cool tee and show
future generations about our planet
and its environment. their support for the biggest
global movement for our
For 2019, Zinkia Entertainment, planet! Products and packaging
the creators of Pocoyo, created produced by Teemill are made
an interactive game educating from natural materials, not
players about how nature provides plastics, and every product is
our food. In addition, there was designed to be sent back to
an activity book and videos about Teemill when it is worn out!
connecting to nature and keeping The team also uses their own
the environment clean and green. brand of blank products made
They also created a video about
from certified organic (GOTS)
how to pledge your support and
add your voice for the planet. As cotton in an ethically accredited,
always their support helped to renewable energy powered
reach a younger audience and factory.
engage and inspire future leaders,
with the videos reaching 5.7 million
views on YouTube alone.

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YOUTH SUPPORTING EARTH HOUR WORLDWIDE

Youth and young leaders around the world are stepping up and speaking up for the environment. From
the 16-year-old climate activist Greta Thunberg, to the Youth Ambassadors at the United Nations (UN)
EARTH HOUR REACHES HIGH POLITICAL LEVEL
Biodiversity Conference, to the Scouts and education communities around the world, young people are
joining forces to support Earth Hour and build an unstoppable movement for nature. The Youth Ambassadors from WWF-Africa and Global Youth
Biodiversity Network (GYBN) demonstrated their commitment to
nature and Earth Hour at the UN Biodiversity Conference (CBD
COP14) in Egypt in November 2018. They urged decision makers
to take action to reverse the loss of nature and make their
EDUCATION commitments for Earth Hour 2019.

Their personal engagement is essential to inspire change of

This year marked a first for our work global policies on biodiversity and nature.
with education and youth communities.
We created a toolkit of assets
specifically tailored for education teams
to engage with schools, youth groups
© Sheko Smile / WWF-Germany © Sheko Smile / WWF-Germany
and youth organizations. The idea was
to bring the importance of nature into
the everyday lives of young people.
© Sither Tenzin / WWF-Bhutan
Assets were created across platforms,
featuring a Wild Wisdom quiz, 30-day
action calendar, printable social media
props and frames, and videos to raise
awareness about nature, including “I
Was Given Nature” by Miel De Botton.
Her song highlights the importance of © Sheko Smile / WWF-Germany
nature to our well-being, health and
Yasmine Fouad, Minister of Cristiana Pașca Palmer, Executive Jochen Flasbarth, State Secretary of the
prosperity − most importantly to our Environment, Egypt, with Youth Secretary of the Convention on Federal Ministry for the Environment, Nature
future generations. Ambassador from China Biological Diversity, with Youth Conservation and Nuclear Safety, Germany,
Ambassador from South Africa with Youth Ambassador from Tanzania

Group picture
of the WWF and
GYBN Youth
Ambassadors at
the UN Biodiversity
Conference in
Egypt

© Sheko Smile / WWF-Germany

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 YOUTH SUPPORTING EARTH HOUR WORLDWIDE
© WWF-Zambia
© WWF-Indonesia

© WWF-Paraguay © Alo Lantin / WWF-Philippines

WORLD ORGANIZATION OF
“We should conserve biodiversity to safeguard our water, food,
THE SCOUT MOVEMENT fresh air and livelihoods.”
Building on the success in 2018 also encouraged to engage their
of our first year collaborating friends, families and communities to - Malaysian National Chief Scout Commissioner Major General
with the World Organization of protect, restore and value nature.
the Scout Movement (WOSM), Scouts Chief Ambassador Bear Professor Dato’ Dr Haji Mohd Zin bin Bidin (R)
this year focused on connecting Grylls shared a message of support
Scout groups with their local for the Earth Hour movement
WWF offices to ensure closer − explaining the connection
collaboration. The Scouting between nature and people’s
mission is to contribute to the lives, and asking Scouts to “take HIGHLIGHTS:
education of young people “to action in your community for an
help build a better world”, linking environmental cause that we all care
perfectly to WWF’s educational about deeply”. COTE D’IVOIRE GUATEMALA SINGAPORE
goals. In Côte D’Ivoire, the Scouts took Scouts in Guatemala shared their Over 300 Scouts attended
Beyond Earth Hour, we look part in a mannequin challenge Earth Hour event through two live Singapore’s largest festival for
With over 50 million Scouts forward to continuing to work with video focusing on the actions sessions using their Scouting in nature, WWF-Singapore’s zero
worldwide, this community the Scouts to support key WWF of Scouts in support of the Interamerica Facebook group. waste Earth Hour event. Many
played an important role in raising environmental education activities environment and nature. In volunteered to help educate
awareness about why nature and broader efforts to safeguard the addition, they conducted a clean- event-goers about food waste
matters by adding their voice to future of people and nature. up of their local areas, including and show how and why we need
#Connect2Earth. Scouts were streets and beaches. to use nature sustainably.

© Kalina Boyadzhieva / WWF-Bulgaria

© Rakotondrazafy A. M. Ny Aina / WWF-Madagascar

© René Bayili / Burkina Faso Scouts

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© WWF-Madagascar © Sabina Gasimova / WWF-Azerbaijan © Sabina Gasimova / WWF-Azerbaijan
 BEYOND

© Ahmed Nasheed / Earth Hour-Maldives

EARTH HOUR

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EARTH HOUR 2019 HIGHLIGHTS REPORT
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EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT

#CONNECT2EARTH THROUGH THE YEAR

Earth Hour is just the beginning. platform Connect2Earth.org, we World Tourism Day, where we can
Our actions can become so much aim to facilitate conversations also highlight the importance of
bigger by going ‘beyond the about nature, raise awareness nature.
hour’. of the values of biodiversity
and inform people of the steps Together with our partners and
#Connect2Earth is a global they can take to conserve and ambassadors, we hope in the
campaign designed to keep the use nature sustainably. The coming months to bring the
issues live beyond Earth Hour, to toolkits provide suggested importance of nature into the
spread the message about why copy for social media, images, lives of the billions of people who
nature matters. event ideas and education tools depend on it.
for environmentally themed
By creating assets on key days such as Earth Day and
international days throughout International Day for Biological
the year, and placing these Diversity − but also for other days,
open-source assets on our such as World Chocolate Day and

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 BEHIND-THE-SCENES

© Mazidi Abd Ghani / WWF-Malaysia

OF EARTH HOUR

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EARTH HOUR 2019 HIGHLIGHTS REPORT
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EARTH HOUR 2019 HIGHLIGHTS REPORT EARTH HOUR 2018 HIGHLIGHTS REPORT
© WW
F-Inter
nationa
OPERATIONS OF THE WORLD’S l

LARGEST GRASSROOTS MOVEMENT

Each year the team works around key to ensuring everyone comes
the clock to make the global together to create a strong and
movement bigger and better than united global movement. While
the last − engaging audiences the team and interns play a
across the world to switch off as a pivotal role, others in the Earth
sign of solidarity with Earth Hour’s Hour network, together with our
objectives and as a symbol of the partners and ambassadors, are all
power of collective action. needed to achieve a global reach.

This year the global Earth Hour A huge thank you to everyone
operation was run by a team of who made this Earth Hour such a
13 WWF staff supported by 8 success.
interns. The team is responsible
for sharing the campaign narrative
with the Earth Hour network,
event organizers, partners and
media. This joined-up approach is

nal
-Internatio
© WWF-International © WWF

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WWF IN NUMBERS
+100
WWF is active in nearly
100 countries,

1961
on 6 continents

WWF was
founded in 1961

+30M +5M
WWF has over 30
million followers on WWF has
social media and over 5 million
messaging apps supporters

Working to sustain the natural

world for people and wildlife

together possible TM panda.org

© 1986 Panda symbol WWF – World Wide Fund For Nature (Formerly World Wildlife Fund)
® “WWF” is a WWF Registered Trademark. WWF International, Rue Mauverney 28,
© NASA

1196 Gland, Switzerland Tel. +41 22 364 9111 Fax +41 22 364 0332. For contact details
and further information, please visit our international website at www.panda.org