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Business Blueprint

The document provides a guide for starting a food photography business. It outlines four main steps: 1) Setting up the business legally and financially, 2) Developing a marketing strategy, 3) Learning how to book jobs, and 4) Executing photo shoots. It details various sub-tasks under each step, such as registering the business, getting insurance, setting up a website, finding clients, creating contracts, and delivering final images.

Uploaded by

Lisa Foster
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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57 views7 pages

Business Blueprint

The document provides a guide for starting a food photography business. It outlines four main steps: 1) Setting up the business legally and financially, 2) Developing a marketing strategy, 3) Learning how to book jobs, and 4) Executing photo shoots. It details various sub-tasks under each step, such as registering the business, getting insurance, setting up a website, finding clients, creating contracts, and delivering final images.

Uploaded by

Lisa Foster
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Welcome to the Business Blueprint

So you're ready to start a food Don't worry if this seems like a long,
photography business, but are long list in the beginning, you don't
feeling a bit overwhelmed with all of need to do all of this in one day.
the things there are to think about?
Well you're in the right place. I've split the Blueprint into phases
to help you approach it one step at a
In this guide, I've summarised all time.
the things you need to get in order
to set up and run a successful food Let's dive right into it, goal getter!
photography business. Obviously
there is a lot of variation on this
depending on your location and
your niche, but these fundamentals
Lauren
should be things you get in order as Food Photographer & Educator
you start booking clients. foodphotographyacademy.co

LET'S CONNECT!

FOODPHOTOGRAPHYACADEMY THATSSAGE FPACADEMYHQ THATSSAGE


STEP 1: Setting up your Business

Register your business with your local authority. Consider the different
options you have (eg. Sole Trader, LLC, etc)

Get the necessary insurances for your business. Eg. Equipment,


liability, business, health/accident. It's important to check if any
specific insurances are legally required in your country.
make some notes below

Get an Accounting and money management software. Whether that's a


Google spreadsheet or a cloud software, having a way to organise your
finances is essential.

Calculate your cost of doing business. This involves writing down every
single cost you have related to your business, so you can more easily
figure out the necessary pricing you need to charge to make a profit.

Get an image delivery and storage system in place so you have a way to
deliver images to your clients, and safe storage (with backups!)

FOODPHOTOGRAPHYACADEMY.CO
STEP 2: Marketing

Set up an online portfolio website. An essential part of your strategy.


Our course "The Portfolio Project" available inside Food Photography
Academy will guide you step by step through this process.

Decide which social media channels you will focus on and be consistent.
It's better to focus on 2-3 channels consistently, than 4-5 sporadically.

Start finding clients! Some good ways to do this are:

-via your portfolio site (make sure you have a contact form!)
- Sign up to freelance platforms
- Email potential clients
- Reach out to brands via social media

Work on building long term relationships with your clients. Recurring


work can be some of the most valuable work in your business.

FOODPHOTOGRAPHYACADEMY.CO
STEP 3: Booking a job

Have a clear client onboarding process that includes:

- A thorough client survey and discovery call process


- A clear way to agree deliverables
- Thorough information gathering
- Being prepared to answer as many questions as possible

Formulate your pricing based on your cost of doing business


calculation, and don't be afraid to adjust this based on the size of the
client.

Make a list of all the other costs associated with the shoot such as:

- Food Stylist
- Food Expenses
- Travel
- Studio Hire
- Prop expenses
- Equipment hire etc...

Send Estimate to the client

Once estimate is agreed, send the contract to the client to secure the
job. Don't skip this step. My favourite resource for contracts is The
Contract Shop (affiliate link). I use them for all my client contracts.

FOODPHOTOGRAPHYACADEMY.CO
STEP 4: Getting the Job Done!

Pre-Production. Make sure all the pre-shoot details are agreed,


including:
- Deliverables
- Mood Board
- Any Specific Props/Backgrounds needed
- Necessary People
- A Schedule for shoot day if you're working with a team

Shoot day! Have your client communication agreed and organised (eg
in person, via Zoom / email)

Post Production: Organise all files, edit and process them as per the
specification of the job. Make sure to store all final raw files somewhere
secure.

Deliver final images to client in agreed formats.

Send final invoice

Update your Portfolio

FOODPHOTOGRAPHYACADEMY.CO
READY FOR THE

Next Step?
This is just the beginning...
If you're ready to take your food photography career to the next level,
then join us in Food Photography Academy

A CREATIVE MEMBERSHIP ACADEMY FOR ASPIRING


FOOD PHOTOGRAPHERS

Get access to all of our premium food photography courses, a tech vault up to date
with the latest cameras, lenses and software, a live monthly masterclass and an
exclusive Academy community.

LEARN MORE ABOUT


FOOD PHOTOGRAPHY ACADEMY

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