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Sales & Marketing Plan: Goal Target Strategies Tactics / Messages Calendar Measurement

This document outlines a sales and marketing plan template with sections for goals, targets, strategies, tactics, calendar, and measurement. The template provides guidance for setting specific and measurable objectives, identifying target customer segments, developing strategies to attract targets, selecting tactics and messages to reach them, planning activities over time, and tracking results and effectiveness.

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sant777
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138 views2 pages

Sales & Marketing Plan: Goal Target Strategies Tactics / Messages Calendar Measurement

This document outlines a sales and marketing plan template with sections for goals, targets, strategies, tactics, calendar, and measurement. The template provides guidance for setting specific and measurable objectives, identifying target customer segments, developing strategies to attract targets, selecting tactics and messages to reach them, planning activities over time, and tracking results and effectiveness.

Uploaded by

sant777
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SALES & MARKETING PLAN

GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT

Specific, measureable Specific targets, Strategies to Tools or channels you’ll use to reach Specify which How will you track
objectives to reachable attract the specific your targets. What’s unique about activities you will results? How will you
accomplish in an segments of people people or organizations your do daily, weekly, compare the
established time with similar needs or you’re trying to reach story/product/services/bio/histor monthly or effectiveness of each
period. interests, motivations, with a compelling offer y that connects with your target quarterly to achieve tactic? How will you
demographics, that meets their audience? Which messages will be your goals. What calculate the
locations, etc. interests/needs. persuasive? time of day or day time/money/
of week is most # of contacts it takes to
effective for each attract/retain each
activity? customer/client?

GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT

           

           
GOAL TARGET STRATEGIES TACTICS / MESSAGES CALENDAR MEASUREMENT

           

           

           

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