MEDI-CAPS UNIVERSITY

INDORE

INTERNSHIP REPORT
ON

“Learning Management Software On Narmada Tech

Solutions”

Submitted as Partial Fulfillment for

Bachelor of Business Administration to
Medi-Caps University, Indore

Submitted To - Prof. Surekha Nagrath

Submitted By - Jayshree Roy Chowdhury
CM18CM301023
B.com (Hons)
 INDEX
SNO PARTICULAR PAGENO.
PREFACE
CERTIFICATE BY THE SUPERVISOR
DECLARATION OF THE STUDENT
ACKNOWLEDGEMENT
INTRODUCTION
OBECTIVE OF PURSUING COURSE
LEARNING OUTCOMES
PREFACE
This report is prepaid to fulfill the requirement of the B.COM(Hons) program of
Medicaps University on “Learning Management Software”. I have chosen
“Narmada Tech Solution” web designing, development & digital marketing
company. The company create dynamic and responsive web solutions and highly
customized solutions with excellent technology implementation for development
of futuristic websites interactive experience.
DECLARATION
I hereby declare that the Industrial Training report entitled (Narmada Tech
Solutions) is an authentic records of my own work as requirement of Industrial
Training during the period from 10-August-2020 to 24-Sept-2020 in the digital
marketing department at Narmada Tech Solutions Pvt Ltd.307 3rd Floor Satguru
Parinay Near Pakiza A.B Road Indore (M.P) India.

DATE: 10 August 2020

Jayshree Roy Chowdhury

CM18CM301023

Certificate By Supervisor
Date: 24-09-2020

TO WHOM IT MAY CONCERN

This is to Certify that Ms. Jayshree Roy Chowdhury completed the Digital
Marketing internship program from 10-August-2020 to 24-Sept-2020 at
NarmadaTech Solution Pvt. Ltd. Company.

She has worked on a project titled ‘Learning Management Software’. The

project aimed to launch a theme-based promotion through social media sites. As
part of the project, she designed various banners, mailers by understanding the
design briefs and promo specification.

During internship she demonstrated good design skills with a self-motivated

attitude to learn new things. Her performance exceeded expectations and was
able to complete the project successfully on time.

We wish her good luck and look forward for brilliant success in her career.

Yashwani Nagar Jimmy Sharma

(HR Associate) (Director)

307, Satguru Parinay, Opp C21 mall, Agra Bombay Rd, Scheme No 54, Indore,
Madhya Pradesh
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible
without the kind support and help of many individuals and organizations. I would
like to extend my sincere thanks to all them.

I am highly indebted to Medicaps University for their guidance and constant

supervision as well as for providing necessary information regarding the project &
also for their support in completing the project.

I would like to express my gratitude towards my parents & members of Medicaps

University for their kind co-operation and encouragement which help me in
completion of this project.

I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project

and people who have willingly helped me out with their abilities.
INTRODUCTION
Create a dynamic and responsive web solutions and highly customized solutions with excellent
technology implementation for development of futuristic websites and nteractive experience.

Empowering Digital Transformation, from idea to

implementation
We provide digital experience services to startups and
small businesses to looking for a partner of their digital
media, design & development, lead generation and
communications requirements. We work with you, not for
you. Although we have a great resources
See all services

Web Development

Custom Web Design & Development with Strategic Insights to generate greater brand
engagement, Higher Conversions and Measurable results

Mobile Application

Strategic Approach to creating apps with Intuitive User-Experiences for Better Customer
Experience & Maximum Impact.

Digital Marketing

Detailed Wireframes, defined user-personas and spec docs to map out High-Performance
Interfaces with intuitive layouts & effective conversion funnels.

eCommerce Web

Creating Superior online shopping experiences, with a user-friendly CMS, to Boost Customer
Engagement and generate Greater Conversions, revenue and brand loyalty.
PROJECTS

Latest works
• All
• Custom Print
• Digital Design
• Ecommerce
My Food Garden

Organic Garden coach

Anovation Labs

Imagine Innovate Inspire

ISWMP

Non-Profit Organization

SimpliV

Redefine cosmetic
product

FMT Security

Construction Industrial
Corporate Retail Guards

Fitness Clinic

Scientific Approach to
Health & Fitness

Industries We Serve
From selling a product or subscription, to taking
payments for a service, our team can develop custom
eCommerce websites for your business.

Automobile

Directory

eCommerce

Education

Entertainment
Financial

Food

HealthCare

NGO

Real Estate

Social

Travel

Flexibility to Innovation
Our strategists, designers, architects, developers and
quality analysts excel in every technology powering
native, hybrid, cross-platform and custom software
development.

Testimonials

What they said

We’re humbled to be working with such a great variety of clients that range from early stage
startups to Fortune 500 companies.

Our Diverging Solutions

We deliver highest level of customer service by
deploying innovative and collaborative project
management systems to build the most
professional, robust and highly scalable web &
mobile solutions with highest quality standards.

Small & Medium Business

Web & Mobile App Development for better launch of your business into the global market made
possible with right approach and exposure of technology.

Enterprise

Robust and pragmatic customized web solutions that best meets your enterprise needs, each layer
engineered with experience and expertise.
Funded Start Ups

Streamlined operations that prep the launch of Startup to an Enterprise. We project start-ups onto
the global face introducing them as a brand.

Agencies

Our customer-centric approach makes it possible to give agencies the right kind of exposure that
boosts their growth and marketing potential.

Our Development
Process
We deliver highest level of customer service by deploying
innovative and collaborative project management systems to
build the most professional, robust and highly scalable web &
mobile solutions with highest quality standards.

Discovery

We dig deep to uncover what your story, style, and objectives are. Every brand has a unique
position in the Industry and our mission is to highlight this in your new website.

Planning

We jot down how we are going to proceed further, define the project plan including detailed
technical specifications, devise the design and branding guidelines of the project.

Design

Our UI/UX team of designers create intuitive user interfaces that increase conversions, reduce
cost of maintenance and leave a lasting impression.

Development

At this step, we cater to the requirement for frontend, backend, web services, and API
development integration along with preparing a strategy for Agile Scrum methodology.

Testing

Our quality assurance testing phase involves Unit testing, Manual testing, Regression testing,
Security testing, Automation testing, Load & Stress testing, and Code review.
Maintenance

We make sure that everything runs, every day, exactly as it should. We do regular security
audits, take bi-weekly back-ups, and monitor the server load and traffic to optimize it.

OBJECTIVE OF PURSUING DIGITAL MARKETING

As more businesses enter the Digital Marketing field, they will

further escalate the demand for skilled and talented Digital
Marketing professionals who can add value to their business. The
best part about Digital Marketing is that there aren’t any rigid
prerequisites for entering the field. However, you must possess
knowledge of specific Digital Marketing concepts and also have the
requisite digital marketing skills to steer a company’s Digital
Marketing efforts in the right direction.
The best way to gain both is to enroll in a Digital Marketing
Certification course. Digital Marketing Certification programs are
explicitly designed with Digital Marketing concepts in mind.
Naturally, they offer the best ground to break the ice in the field.
Also, you get hands-on training from instructors while working on
real-world industry projects and assignments.
To help you get a clearer picture of the Digital Marketing career,
here are the top seven benefits of Digital Marketing
Certifications!

1. Explore a Wide Range of Career Options

Perhaps the best aspect of Digital Marketing is that it isn’t restricted
to one single field. Businesses in any and every sector of the
industry can leverage the perks of Digital Marketing for expanding
their business. Hence, with a Digital Marketing Certification at
hand, you can find job opportunities in almost every sector.
From large corporations like Twitter, Facebook, and Amazon, to
small startups and companies – you can find plenty of employment
prospects in this line.
Moreover, Digital Marketing job profiles are highly diversified, so
you can choose a profile that best suits your inclinations and skill
set.
2. Increase Market Value
According to a 2018 report – 2018 Marketing Hiring Trends –
there’s a growing demand for Digital Marketing skills. The report
maintained that in 2018, 69% of companies decided to hire more
marketers in 2018, with the highest demand being in digital
advertising (45%), content creation and curation (42%), and content
strategy (39%). However, the report also states that despite the high
demand for Digital Marketing professionals, there’s a massive gap
between demand and supply in this field – while the demand for
Digital Marketing talent stood at 59%, the supply was at 19%.
In such a situation, anyone who has a Digital Marketing
Certification will certainly be highly valued by companies who are
looking to hire. This makes commanding high salaries much easier!

3. Receive High-end Salary Packages

Since Digital Marketing is an emerging domain and there’s a severe
shortage of adequate Digital Marketing talent, companies are ready
to offer high compensation to deserving candidates. The average
salary of a fresher in Digital Marketing ranges from Rs. 1.5 – 3.5
LPA, but with experience, it can scale as high as Rs. 15 – 20 LPA
and more.
Usually, professionals having Digital Marketing
Certifications have more advanced skill sets, and hence, they are in
a position to demand higher salaries in exchange for offering their
skills. Read more: Digital Marketer Salary in India.
4. Enjoy Greater Flexibility
Another perk of Digital Marketing jobs is that most of them have
flexible work timings. Since the entire domain revolves around the
Internet and Internet-based marketing concepts, physical location
hardly matters. Digital Marketing professionals can brainstorm and
perform their duties from anywhere, provided they have a good
Internet connection.
This imparts greater flexibility to you as a Digital Marketing
professional. You can be at any location and still be able to do your
job efficiently – something that’s missing in the traditional
marketing approach.

5. Enhance Skills and Creativity

Digital Marketing is an emerging field, which means it is still
evolving. When you enroll in a Digital Marketing Certification
program, you are taught and trained to learn all the relevant industry
concepts and skills. It puts you in the learning mindset, and as you
learn, you become more and more interested in exploring the field.
This offers an excellent opportunity to expand your skillset and gain
new skills.
By the time your Digital Marketing Certification course is over, you
have the requisite knowledge, skills, and practical experience to help
enhance the marketing strategies of a company. And since the
domain is growing, you will find plenty of chances to showcase
your creativity in different fields of Digital Marketing.

6. Digital Marketing Certifications Have Become

the Industry Standard
With the rapid growth of Digital Marketing and the rising demand
for Digital Marketing professionals, companies are recognizing the
value of Digital Marketing Certifications. In fact, many
companies are even partnering up with educational institutions to
design Digital Marketing Certification programs and courses for
aspirants. By doing so, companies are seeking to reduce the gap
between the demand and supply of Digital Marketing talent in the
industry.
Thus, Digital Marketing Certifications have become a gold
standard in the modern industry. So, if you have one, you’re golden
too!

7. They are Cost-Efficient and Time-Savvy

From an individual prospect, Digital Marketing Certifications are

the best way to acquire Digital Marketing skills in a cost-efficient
manner. Since numerous institutes are offering Digital Marketing
Certifications online at competitive prices, you can choose the
option that best suits you. You can learn without spending a ton of
money!
Online courses allow you to learn at your preferred pace and
convenience. You can learn from the comfort of your home, without
having to spend time traveling to colleges/universities to study.
Hence, it is a time-savvy option both for students and professionals
alike.
Learn more: Digital Marketing Tutorial: A Step-by-Step Guide To
Become an Expert
Conclusion
To conclude, a Digital Marketing Certification is proof of your
commitment and dedication to take initiatives to upskill yourself.
While job hunting, this works in your favor — companies are likely
to hire candidates who have advanced industry certifications than
those who don’t (even if they have the same educational
qualifications). Needless to say, a Digital Marketing Certification
makes you a competent candidate in the field of Digital Marketing.
 LEARNING OUTCOMES OF DIGITAL MARKETING

Learning outcomes
On successful completion of the course students will be able to:

1. Analyse the confluence of marketing, operations, and human resources in

real-time delivery.

2. Demonstrate cognitive knowledge of the skills required in conducting online

research and research on online markets, as well as in identifying, assessing
and selecting digital market opportunities.

3. Explain emerging trends in digital marketing and critically assess the use of
digital marketing tools by applying relevant marketing theories and
frameworks.

4. Investigate and evaluate issues in adapting to globalised markets that are

constantly changing and increasingly networked.

5. Interpret the traditional marketing mix within the context of a changing and
extended range of digital strategies and tactics.

6. Comprehend the importance of conversion and working with digital

relationship marketing.

7. Analyse cross-cultural and ethical issues in globalised digital markets.

Content
The following topics will be included in the course:

1. Introducing Internet marketing

2. The Internet micro-environment
3. The Internet macro-environment
4. Internet marketing strategy
5. The Internet and the marketing mix
6. Relationship marketing using the Internet
7. Delivering the online customer experience
8. Campaign planning for digital media
9. Marketing communications using digital media channels Evaluation and
improvement of digital channel performance
10. Business-to-consumer Internet marketing
11. Business-to-business Internet marketing

WEBSITES CREATION

1 Understanding about internet, websites, domain,web, server,web

hosting etc.

2 Planning of a website

3 HTML basic

4 About CMS creating website in

5 Wordpress.

SOCIAL MEDIA
MARKETING

ECOMMERCE FACEBOOK
MARKETING MARKETING

MOBILE WEB LINKEDKIN

MARKETING MARKETGING

GOOGLE TWITTER
ANALYTICS MARKETING

VIDEO
MARKETING