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OBJECTIVES
Apple is the most successful and multinational company. The
company produces various types of iPod, laptops,iPhone,computers and various other products.The company has optimistic,realistic and well defined goals.The company continue to bring amazing products which groundbreaks the other products.Apple is very innovtive company and time by time invested more in future technology. Apple’s most important objective is to expand the chain of apple at the international level. The company substantially focuses on increasing apple stores globally. Apple put the best efforts to made available the product of apple in every retail channel for example online, big box retailer etc. Apple tries to bring premium pricing products so that it can have a good hold on market share because apple brings good quality and high-end products, so that customers will have no problem in paying more for the apple products. The company’s goal is to increase profit margins. For the promotion of apple products apple tries to build hype and anticipation of consumers for the next release of its products. Likewise, apple there is no other brand name in the technology world. Apple changes the idea of the participation that we look at phones and tablets. Apple set trends, and enter into new product lines. Apple delivers unreachable standard of quality in the apple’s product. It is the most priority of apple to build relationship with its potential customers to maintain its customers’ base. Apple is moving very fast to become a global brand by following its global oriented objectives. REFRENCES https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives- and-strategies/