Research Title Authors

Generating Characteristics of
VOCs in a Commercial Ok-Hyun park, Kyoung-Seok Lee,
Laundry Shop and the Effects Kyoung-woo min, Gwang-woon Cho
on the Health of Workers

ANALYSING THE BOTTLENECKS

IN LAUNDRY SERVICE EE SINSU
OPERATION USING CAUSE AND
EFFECT DIAGRAM (CASE STUDY
ON FRESH & CLEAN COIN
LAUNDRY IN MANADO)
 Customer's Hana
Assessment of afifah,Nornaile
Online Laundry binti,Noelaine
Service salleh Hudin

Design and Construction of a

Communal Laundry Station in Lauren Alex Jessy Cusack Augustina
Monwabisi Park, Cape Town Mills Alejandro Sosa
 MARKETING OF LAUNDRY AND DRY Osiaiga Felix Isibor, Victor
CLEANING SERVICES IN BENIN CITY OMOTE Adjaino

Consumer Motivation and

Environmental Impact of Dami Moon , Eri Amasawa
Laundry Machine-Sharing: and Masahiko Hirao
Analysis of Surveys in Tokyo
and Bangkok
"Comparative Study about Kristine tigson
Business Characteristics among
selected Laundry Shop inCamella
Homes, Springville, Molino III,
Bacoor City"

Analysis on A's Laundry Shop: A Profit Ruby Grace Ricalde,Rutchiel

Maximization Approach Laureta,Dianne Morales
AN ASSESSMENT OF THE
DONALDO CHRISTIAN
SERVICE QUALITY OF LAVADA
PAUL,LLANTO BELINDA,
QUEEN LAUNDRY SHOP IN CEBU
VILLACERAN MARIBETH
CITY
Abstract

The objective of this study was to evaluate the generating

characteristics of VOCs and the exposure effect to chemicals
among laundry workers and to identify the current status of
occupational safety and health through health check-ups.
Methods: During the six-month period from April to
September 2015, this study quantitatively measured seven
VOCs in ten laundries and carried out health examinations on
35 workers.

Fresh & clean coin laundry experienced the complaint from customer
because delay in completion the customer laundry as the promised time.
The slowdown of the operation processes usually happens because there
are bottlenecks. Figuratively, bottleneck refers to any obstruction that
slows down a flow or process. The aims of this research is to identify and
analyze the causes of the bottlenecks in laundry service operation of Fresh
& clean coin laundry. This research is descriptive research and uses
qualitative method. Based on the result, this research is found 15 possible
causes of the laundry service operation slowdown by using cause and
effect diagram and than by using pareto analysis it is found that there is 2
significant causes that cause the bottlenecks in laundry service operation
which is Fewer Steam Ironswith 24% causes contribution and Fewer Coin
Laundry Machine is 21%. So these two causes are responsible for 45% of
total causes of laundry service operation slowdown. Fresh & clean coin
laundry needs to add more steam irons and coin laundry machine because
the causes of delay to completion the customer laundry as the promised
time is because there is bottlenecks in ironing and washing workstation
that limiting the output.
Laundry Machine is 21%. So these two causes are responsible for 45% of
total causes of laundry service operation slowdown. Fresh & clean coin
laundry needs to add more steam irons and coin laundry machine because
the causes of delay to completion the customer laundry as the promised
time is because there is bottlenecks in ironing and washing workstation
that limiting the output.
This preliminary study emphasizes on Micro Small Medium
Enterprise (MSME) in laundry service area which focus on the
customer's assessment of online laundry service. MSME is the
most business sector that survive in the midst of economic
crisis in Indonesia. There were many studies in MSME
conducted in area of customer, service, service quality, or
correlation between them. Researches among customer
assessment on service quality gain quite much interest for
decades. However, it was quite few of researches that study in
the particular service area such as laundry service especially
online laundry service. So that researcher proposed this
preliminary study. Researcher wants to gain the deeper
information and understanding of customer's mind about the
customer's assessment of online laundry service, by using one-
on-one interview as the qualitative method research approach.
The preliminary study result shows that the customers who is
using the online laundry service show the very positive
feedback towards it, as long as the online laundry service
provider maintain their quality, and customer will be loyal to
them and trust them and willing to spread the good news
about the online laundry service they are using to their society.
Located in Khayelitsha, an informal settlement outside of Cape Town, South Africa,
the Indlovu Centre seeks to promote community development through ecologically
mindful practices. Our group worked with the community to design and build a
communal laundry facility to help alleviate the labour-intensive task of washing. In
keeping with the ideas of permaculture and sustainability central to the planned
development of an Eco-Village in all of Monwabisi Park, rainwater harvesting and an
irrigation system were integrated for a final design capable of operating with no
input of municipal water and no emitted waste.
Adopting the survey research design, this study examined the
marketing of Laundry and Dry cleaning services in Benin City, Edo
State, Nigeria. The population of interest was all laundry firms and
their customers in Benin City. The sample however comprised of
200 customers and the managers of 20 laundry and dry cleaning
firms in Benin City. Data obtained was analyzed using descriptive
statistics and content analysis. Result obtained showed that
customers were fairly satisfied on all dimensions of service quality
measured. Respondents perceived Laundry firms to have
performed least on the reliability dimension. It was also observed
that mangers of Laundry and Dry cleaning firms had a shallow
understanding of marketing strategies. This study therefore
recommend that managers of firms in this sector, get professional
marketing training so as to be better equipped to tackle the
various challenges in their business environment, especially as it
relates to strategizing to tackle issues associated with reliability.

A sharing economy is an alternative system that enables pro-environmental

behavior by improving efficiency through product-sharing. However, some
motivations and requirements for doing laundry can increase the
environmental burden, which suggests that the laundry machine (LM)
sharing is not necessarily sustainable. This study clarifies consumer
motivations for laundry usage and assesses the feasibility of environmentally
sustainable laundry behavior through LM-sharing. Consumer surveys were
conducted in Tokyo and Bangkok with different LM-ownership proportions.
Single-person households were targeted, reflecting Tokyo’s demographic
situation. A scenario analysis was conducted to evaluate the effect of routine
laundry behavior changes on greenhouse gas (GHG) emissions. Three main
results emerged. First, Tokyo respondents used a coin-operated laundry
machine (CL) for convenience, which private washers cannot provide, while
Bangkok respondents used it for basic laundry needs. Consequentially, the
Tokyo respondents, who used CLs, were responsible for more than three
times the GHG emissions of Bangkok respondents. Second, the group using
both private LM and CL was the least GHG-efficient group, regardless of
region. Third, laundry behavior can reduce GHG emissions if consumer
requirements are decreased. The results show that there is environmental
significance in adopting LM-sharing for sustainable consumption and
production systems that reflect regional characteristics.
 This is conducted to determine the comparative study on the services
provided among selected laundry shop in camella homes, Springville,
Molino III, City of Bacoor Cavite. Specifically, this is study will be designed
to describe the business characteristics of selected laundry shop; to
identify the most preferred services by the customers and to know
problem encountered by the selected laundry shops.

Laundry
. is one of the biggest contributors of service in the Philippines,
comprising 6%of the sector. This type of business has been sprouting out
in Davao City, even in the far flungarea of Mintal. A quantitative and
qualitative analysis was done on one of the laundry shopslocated in the
heart of Mintal,which is A’s Laundry Shop. This study aims to find out the
maximum profit, to identify the best combination of the amount of labor
and capital to producemaximum profit, to determine the maximum
number of kilograms to be washed per month thatwould maximize the
profit and to provide recommendation to the owners. Data was
gatheredthrough an interview and were organized through Microsoft Excel
and were run through Gretland Lingo. Results showed that A’s Laundry
Shop can attain their maximum profit of Php38,694.31 in present time by
inputting Php13,978.71 of capital and Php5,626.773 of labor permonth.
This combination of inputs can generate an output of 2914.989454 kilos of
laundry.A’s Laundry
Shop should also hire an average of 1.35 or 1 to 2 laborers per day in order
toattain the maximum profit. These number of laborers were already
being practiced by the firm. Thus, there’s no need to hire additional
workers. Moreover, A’s Laundry Shop must reachand/or limit their amount
of input in Php13, 978.71 every month to attain the maximum profit.The
researchers conducted SWOT analysis to recommend the best strategies.
A’s LaundryShop should expand the business, invest in technological
resources, conduct advertisementsand be open and ready to entertain
vast external orders from households.
 gatheredthrough an interview and were organized through Microsoft Excel
and were run through Gretland Lingo. Results showed that A’s Laundry
Shop can attain their maximum profit of Php38,694.31 in present time by
inputting Php13,978.71 of capital and Php5,626.773 of labor permonth.
This combination of inputs can generate an output of 2914.989454 kilos of
laundry.A’s Laundry
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external ordersquality. Service quality has been conceptualized as the difference
from households.
between perceived service performance and expected service level. The design focuses on
the service quality dimensions from the Parasuraman’s SERVQUAL model that evaluates the
customer’s xpectation and perceptions thus create the gap between the variables. The
individual level and the dimensions of service quality from the SERVQUAL scale develop and
test hypotheses relating dimensions of laundry service with overall service expectations and
dimensions of those expectations.
The research problems and objectives are answer through a descriptive and quantitative
research design which the researchers asked customers to answer truthfully the survey
questionnaires and with utmost respect. The researchers also conducted a one on one
interview with the customers to have a moreaccurate response. The main tool use is from
Parasuraman’s SERQUAL model questioners consist the five dimensions that are to be
evaluated by the customers.
Parasuraman’s SERQUAL model questioners consist the five dimensions that are to be
evaluated by the customers.
Research Method

The authors also need to find out the common routines and trends among the
target group, which can be drawn from charts and graphs, the popular and useful
techniques in quantitative research method. Additionally, self-service laundry has
already been in Vietnam so being able to understand deeply the situation about
laundry service in Vietnam at this moment is such imperative to evaluate the
feasibility of new business model – laundry lounge. In this case, qualitative
research method provides useful technique such as interviews to reach the
objective. Consequently, quantitative and qualitative research methods are
combined efficiently in this thesis.

This research uses qualitative research methodology to discover the

customers response and behavior toward the bottlenecks in laundry service
operation. According to Punch (1998) qualitative research is empirical
research where the data are not in the form of numbers. This research in
field of operation management will analyze the bottlenecks in service
laundry operation with Fresh & Clean coin laundry as a case study.
This study follow the philosophy of interpretivism, because
researcher focus on specific topic and wants to know the differences in people’s
mind. Researcher will also involve in the =study, and will use small number of
participants.
This study used qualitative method approach because the researcher wants to
study the reality of laundry service from customer perception and observation;
researcher wants to understand and gain deeper information about online
laundry service in term of understanding the service quality and customers
perceptions. This method allows researcher to understand, gain deeper
information, and knows inside customer’s mind by interviewing them, nor send
out and instrument for individual to complete because researcher herself is the
key instrument

The fundamental goal of this project is to assist the Shaster Foundation

with the development of a master plan to upgrade the informal housing in
Monwabisi Park to an EcoVillage built on the principles of sustainability
and resident participation. We will need to identify improvement
opportunities relative to the issue of laundry and its implications for
sanitation and water conservation, and develop practical solutions that
must integrate with our Sponsor‟s development effort, which will continue
beyond our time in Cape Town.
 We therefore, on the basis of judgmental sampling, chose to work with a sample
of 20 registered laundry and dry cleaning firms and 200 respondents.
Judgmental sampling is best suited for studying a small subset of a large
population in which many members of the subset are easily identified but the
enumeration of all of them would be nearly impossible (Yomere & Agbonifoh,
1999). In a bid to ensure spread, sample elements were chosen on the basis of
convenience from the four local government areas that make up Benin City
(Ikpoba Okha, Ovia North East, Oredo and Egor). Due to the nature of this study,
survey involving the use of questionnaire and structured interview were
adopted for this study. The questionnaire was adapted from SERVQUAL
developed by Parasuraman et al (1988). Questionnaires were distributed in
recreational and leisure centers to respondents who
indicated they use laundry and dry cleaning services. Data obtained from
questionnaire was analyzed using descriptive statistics while responses from
interview were categorized using content analysis.

A consumer survey was conducted to estimate GHG emissions quantitatively, and to

understand laundry behaviors using LM-sharing qualitatively, in Tokyo and Bangkok.
A web-based questionnaire was administered to Tokyo residents who were doing
their laundry by themselves from 27 to 30 November in 2017, through the research
company’s request (Table A2). A face-to-face questionnaire was also administered to
Bangkok residents who engaged in laundry activities from 22 to 24 October 2018
(Table A2). Additionally, qualitative data related to consumer laundry behavior and
motivations, and the CLs operation, which cannot be obtained from the
questionnaire, were collected through interviews with questionnaire respondents
and CL business executives. The questionnaires attempted to obtain a sample count
of CL-only users in order to explore their laundry behavior using LM-sharing. The
demographic distributions of the respondents are reported in Table 1. According to
the Tokyo survey, CL-only users who did not personally own washers (CL-only w/o)
were characterized by demographics.
 The study contains quantitative method, it is characterized as a survey aprroach, it
aims to study the "Title
"Comparative Study on the service among selected Laundry Shop in Camella
Homes, Springville, Molino III, Bacoor City". This design involved gathering of
qualitative and quantitative data that shall get necessary information in the
process of the study..

Concepts that were incorporated in the analysis of the data gathered

wereidentified in this section to support the objectives of the research
study.
This study provides a quantitative and qualitative analysis of the A
’s Laundry Shop located at Mintal, Davao City. The researchers saw a
great potential to conduct a profit maximization analysis because of its
competitive advantage in terms of being theleading and long standing
laundry shop with a highly recommended quality finished products.
bu City”, this
The researchers conducted a descriptive and quantitative type of
ment at Lavada
research on Lavada Queen Laundry shop where the respondents are the
vice quality
customers of the laundry shop. Respondents are given questionnaires,
c perspectives
which the researchers will ask them to answer truthfully and with
mer’s
utmost respect. The researchers also conducted a one on one interview
nced Lavada
with the customers to have a more accurate response. The data
service quality
gathered will be analyzed and from the findings of the data, conclusion
management
and recommendations will be formed.
erence
All information gathered from the customers will remain confidential.
ign focuses on
The source of any data that was used and incorporated in the study will
t evaluates the
be acknowledged according as to add credibility and reliability in
ables. The
drawing conclusion and recommendations.
le develop and
pectations and

quantitative
the survey
ne on one
ol use is from
are to be
are to be
Reserach Locale

The objective of this thesis is to determine if Vietnamese students in Ho

Chi Minh City is promising segment for the laundry lounge service.
Therefore, it is important for the authors to get necessary data about
the target group’s behaviours towards washing and drying clothes for
example how many times per week they wash their clothes or how long
it takes for one time washing and drying, etc. Those are obviously in
form of numeric-data.

The densities of the urban society activity make it difficult to get

time to do homework, such as cleaning the house, cooking, and
especially washing clothes. Because of this, businesses focusing
on home-based work began appear, for example laundry
business. Laundry business is a business that provides services
laundering the customer clothes. Laundry service is one of the
service businesses that are rising at this time. In densely
populated urban areas or in suburbs, this laundry business
always seems to grow and flourish. Laundry business has
become the most popular business of urban society lately. The
reason for practicality is the main reason for the busy people.
 In Indonesia, however, an online laundry service takes a different
form. Normally, customers have to visit a laundry service provider,
weigh their dirty laundry, pay the respective charges and
collect cleaned laundry in the following few days.
Now, laundry service providers came up with a new solution where
customers only have to contact them through laundry apps or any
communication apps so that the laundry service provider can fetch
the dirty laundry and return it whenever and wherever the customer
request after being washed.

Rapid population growth coupled with inefficient political, economic or

social systems have resulted in the creation of informal settlements in
developing countries around the world. As the city of Cape Town, South
Africa moves forward in the post-apartheid era, the large number of
settlements that surround the city still suffer from the effects of the
country’s previous political system. Monwabisi Park, the southernmost
division of Khayelitsha, is a predominantly black township located 30 km
from the center of Cape Town
The population for this study comprised of all laundry and dry cleaning
firms and their customers in Benin City. It
was observed that except for the very large ones, many of these firms
operated informally and so, were not captured
as registered businesses in the City

Tokyo and Bangkok are the capitals of Japan and Thailand, respectively.
Both cities are the largest and most populated in each country owing to
the concentration of economy, culture, political activities, and other vital
state functions. Tokyo is the most populated city in Japan, but many who
live near the region commute daily. Therefore, neighboring regions such
as Kanagawa, Chiba, and Saitama prefectures are generally included in
“the Greater Tokyo area (Tokyo).” Its population is approximately 36
million as of 2015 . Similarly, Bangkok has a population of 8.3 million,
within the basic boundary of 50 districts, as of 2010 [35]. By including
commuter areas, the population of the “Bangkok Metropolitan Region”
is over 14 million, including the five neighboring areas of Nonthaburi,
Samut Prakan, Pathum Thani, Samut Sakhon, and Nakhon Pathom. This
figure is close to double that of Bangkok city’s population and represents
the target region of this study .
 Boss Rainbow laundry shop, Yans laundry shop, D'Garcia, J. SY, Central
Park, Camella, kosh-kosh ayosh, Bz Pep Laundrenette were specifically
selected because it was known as part of the leading independent
business establishment in camella Springville, Molino III, Bacoor City.

Seeing that the laundry service is significant in the Philippine setting, this
type of businesses has been sprouting out in Davao City. Even in the far
flung area of Mintal, a numberof laundry shops can be seen. Mintal is
also seen as a strategic place for this business since ithouses many
schools, including the University of the Philippines Mindanao. Since
most of thestudents cannot go home nor have the time to wash their
own clothes, this proves to be a profitable business. The profitability of
this business is dependent on the cost of inputs used,which include
detergent powder, detergent bar, fabric conditioner, energy and water
bills.
A’s
Laundry Shop is one of the places that students go to have their clothes
washed. As requested by the owners, the researchers kept the name
of the shop confidential. Located at a strategic place in Mintal, it is
accessible to people, may it be students, homeowners, workers, etc.
A’s
Laundry Shop is one of the places that students go to have their clothes
washed. As requested by the owners, the researchers kept the name
of the shop confidential. Located at a strategic place in Mintal, it is
accessible to people, may it be students, homeowners, workers, etc.

It is a laundry service business that allows customers to drop off and pick
up their laundry on a later date. It is frequented by residences not only
within the area but also residents far away their establishment.
Residences include apartments, condominiums and small businesses,
the location of Lavada Queen laundry shop is in F. Sotto Drive, Cebu City
6000, Philippines (Main Branch) Contact Number: + 63 (32) 233-3438.
Even though this business started 15 years ago, it is still a well know and
popular laundry shop due to the location of the company which is very
strategic mainly because of location oftheir establishment, their quality
of service and the convenience they give to theircustomers. Their
strategic location limits the customer’s preferences and alternatives.
Different types of vehicles are always taking route and passing by their
location making ita perfect location.
Findings

Comparing the monitoring results for the ten laundries, they were classified into
three groups by ventilation system, dry-cleaning and size of shop. The average
concentration of toluene, chlorobenzene, xylene, ethylbenzene, benzene, styrene
and TCE were 23.9, 15.6, 5.5, 2.8, 0.9, 0.3 and 1.3μg/m31.3μg/m3, respectively.
During dry-cleaning, VOC concentrations were 1.3-8.9 times higher than usual. On
the other hand, at night the concentrations of toluene, chlorobenzene, xylene,
ethylbenzene, benzene, styrene and TCE were 64.3, 41.5, 12.2, 6.3, 1.1, 1.2
and 6.6μg/m36.6μg/m3, respectively. The health checkup results for the 35 workers
showed that 13 workers were diagnosed as normal, while 22 workers were
diagnosed as requiring continuous monitoring or re-checkup of liver and
hematogenous functions. Conclusions: Although the results of exposure evaluation
to VOCs did not exceed reference value and items had a low correlation with health
checkup items, it is necessary to improve indoor air quality due to VOC volatilization
from clothes.

The result of Pareto analysis is Fewer Irons (I) is the most critical cause with 24%,
among other causes contribution of Fewer Coin Laundry Machine (F) is 21%. So
these two causes are responsible for 45% of total causes of laundry service
operation slowdown. The data is base on the respondents opinion by asking the
respondents to choose which causes is the main causes of the problem regarding
their experiences. The other tools that the researcher used is observation to got a
data about the amount of capacity in each work stations can handle with reference
to the time required on each work station within 720 minutes or 12 hours of
operational hour in a day and than make the ilustration of the laundry process and
put the data on it to identify the bottleneck in each work station as shown in
Figure 4.Based on the obsevation result it is found the bottleneck happen in 2
work station which is the washing work station because in 720 minutes of
operational hours, Fresh & clean coin laundry had the input of garments is 500
kg/day and the maximal capacity of the washing machines is only 360 kg for 315
minutes. The rest of 405 minutes is for drying process because the next activity of
the washing machines only can start after the dryer activity has finished. The
second bottleneck happen in ironing work station because the maximal capacity of
the ironing work station can handle is only 200 kg/day which is each worker only
can handle 100 kg/day.
work station which is the washing work station because in 720 minutes of
operational hours, Fresh & clean coin laundry had the input of garments is 500
kg/day and the maximal capacity of the washing machines is only 360 kg for 315
minutes. The rest of 405 minutes is for drying process because the next activity of
the washing machines only can start after the dryer activity has finished. The
second bottleneck
This happen
innovation in ironing
of online servicework station
is quite because
a new thelaundry
thing in maximal capacity
area. As of
the ironing workknown
has been station
forcan
so handle is only
long is that 200 kg/day
people whichlaundry
doing their is eachatworker
their only
home100
can handle either by hand or machine. Then, as the people getting need of help
kg/day.
of their demand, business player tried to think of the mutual benefit
solution which help them to do their laundry by offering a laundry service.
As the world getting modern, people are getting more busy doing their
works, chasing their dreams, especially in the big city area, and they have
high mobility, people are getting hard to find the time to send their own
laundry to the laundry shops.So then, business player started to make an
innovation about online laundry service. When people are busy and have
high mobility, they tend to use their leisure time
either for resting or spending time with family, or having fun with their
friends. So getting help from other people to do such as cleaning the
house or laundering their clothes is literally becomes a need.

Many of the implications of the laundry system were not evident until its
completion. This section will discuss some of the issues and opportunities
encountered once the system had been built and introduced as a functioning
addition to the Indlovu Centre.
 Respondents’ level of satisfaction with laundry services was determined by
analyzing overall satisfaction index for the various Servqual dimensions. The
satisfaction index was computed based on mean response of customers who
had used laundry and dry cleaning services.

From the survey results, the percentage of PW-only in Tokyo was 28.0%, similar to
Bangkok at 27.9% (Figure A1). Furthermore, the percentage of CL users, including Mix,
CL-only w/, and CL-only w/o in Tokyo, was 72.0% of total respondents, almost identical
to the 72.1% in Bangkok. The motivation for using CL in Tokyo and Bangkok is
summarized in Figure 3. In Tokyo, “saving time and effort” and “not enough space for
drying” were the most mentioned reasons at 19.1%for both. In addition, “not enough
space to install machine” indicating a physical limitation of residence, and “cheapest
way”, describing convenience motives, accounted for 16.7%. Simultaneously, all
Bangkok respondents answered that they used CL because of “not enough space to
install machine”, regardless of the group. These seem to be affected by the laundry
methods of respondents who live in dormitories away from home [18]. It can be
thought that the respondents of Mix and CL-only w/o used CLs temporarily when living
in Bangkok and PWs when back at home.
Quantitative methods was used to this research because it talks about the
number of laundry and the number of population of laundry shop in camella
Springville, Molino III, Bacoor Cavite. Majority of the respondents are the person
who owned the business. It also shown that a high amount if the respondents
ear morethan Php 100,000.00 because most of them are in the laundry business
for the long time

Data that were gathered (See appendix 1) were run through the
software Gretlto determine the exponents to be used in
constructing the Cobb-Douglas productionfunction.
The demographic profile of the respondents according to age, from the data out of one hundred
twenty on respondents forty nine percent of those who answered the survey were aged 21-30
years old whose frequent use the services of Lavada Queen and since most of their customers are
business professionals and students. The gender of the respondents, the percentage of male and
female respondentsand sixty four percent of the respondents were males and fifty seven percent
were females since females are more likely to do their own laundry than men which explains the
difference of male and female respondents in this study. The civil Status of the respondents, most
respondents are single with a percentage sixty while only twenty eight percent are married. The
respondents are mostly single because most of them are young professionals and students who
have no time in doing their laundry. In terms of occupation of the respondents, a total of forty five
percent of the respondents were professionals and seventeen percent students since these are the
type of people who are busy working and can no longer spare time in doing laundry. Income of the
respondents is thirty eight percent are high amount of earns which more than Php20,000 since
most of the respondents are professionals and are the most suitable market for the price range of
the laundry shop. Lastly, the educational attainments of the respondents are mostly college
graduate because most of them are business professionals. In the psychographic profile of the
respondents, most of the respondents have a succeeder type of lifestyle since most of the
respondents are professionals who have a strong goal orientation and have great work ethics and
an explorer type of lifestyle since some of the respondents are young and still have lots of
70 energy to spend and are looking for great adventures. The social class of the customers where
belong in the middle class since most of the respondents are achieving professionals and career
oriented. More than thrice a month is the frequency of visits of the respondents in
Lavada Queen Laundry shop and they spend money around Php300-400 on Lavada Queen since
most of the respondents are earning high salaries and cangive more money in exchange for high
quality service and respondents consumes a lot of clothes since so they spend more. The
respondent’s consideration in choosing a laundry shop is the quality of service.
an explorer type of lifestyle since some of the respondents are young and still have lots of
70 energy to spend and are looking for great adventures. The social class of the customers where
belong in the middle class since most of the respondents are achieving professionals and career
oriented. More than thrice a month is the frequency of visits of the respondents in
Lavada Queen Laundry shop and they spend money around Php300-400 on Lavada Queen since
most of the respondents are earning high salaries and cangive more money in exchange for high
quality service and respondents consumes a lot of clothes since so they spend more. The
respondent’s consideration in choosing a laundry shop is the quality of service.
Citation

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