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Advertising

The document defines advertising and lists its 10 key features, including that it aims to reach a large audience through non-personal communication and persuasion to maximize profits. It also discusses the objectives of advertising like promoting new products and helping personal selling efforts. The document explains that advertising is important for both customers by informing them of options, and sellers by helping increase sales, launch new products, and build brand loyalty over time.

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Oussama Sadqi
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28 views

Advertising

The document defines advertising and lists its 10 key features, including that it aims to reach a large audience through non-personal communication and persuasion to maximize profits. It also discusses the objectives of advertising like promoting new products and helping personal selling efforts. The document explains that advertising is important for both customers by informing them of options, and sellers by helping increase sales, launch new products, and build brand loyalty over time.

Uploaded by

Oussama Sadqi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SADQI OUSSAMA

G4/SB 20007537

Advertising is defined by the American Marketing Association as "any paid type


of non-personal presentation of ideas, commodities, and services by an
identified sponsor
It’s also According to Webstar, provide public notice or to proclaim publicity
“Advertising is a method of mass selling that has developed in tandem with and
is required by mass production.
Advertising has 10 FEATURES
First Communication Advertising is a form of mass communication that reaches
a large number of people. Because it is targeted to a large group of people, it is
a non-personal communication.
2) Information Advertising tells customers about the advantages they will
receive if they purchase a specific product. However, the information provided
must be accurate and full.
3) Persuasion: The marketer hopes to foster a positive mentality that will lead
to positive acts. Any advertising campaign aims to turn prospects into paying
consumers. As a result, it is primarily a persuasive method and an indirect
salesmanship.
4) Profit Maximization: True advertising seeks to maximize earnings by driving
sales rather than raising costs. It will not result in a rise in the product's price in
this manner. As a result, rather of a higher-cost strategy, it takes a higher-sales
approach.
5) Non-Personal Presentation: Personal selling is the hallmark of salesmanship,
whereas advertising is impersonal. Advertising is intended for everyone, not
just one person. In advertising, there is no personal appeal.
6)Identified Sponsor : A sponsor is a person or a company who pays for the
advertisement. The use of a well-known company's name may boost sales or
product sales. Because of its association with a well-known corporation, the
product has a strong market.
7. Consumer Choice : Advertising makes it easier for customers to make
decisions. It allows customers to shop for things based on their budget and
preferences. Consumers are happy and satisfied when they make the right
decision.
8. Art, Science and Profession : Advertising is an art form since it represents a
creative sector. Because it has a body of organized knowledge, advertising is a
science. Advertising is now considered as a profession, with professional
associations and members adhering to a code of behavior.
9. Element of Marking Mix Advertising is a crucial component of the promotion
mix. Advertising has shown to be quite effective in the sale of products and
services. Advertising costs crores of rupees for large corporations.
SADQI OUSSAMA
G4/SB 20007537

10. Element of Creativity : A successful advertising campaign needs a great deal


of imagination and ingenuity. Such innovation creates way for a successful
campaign when the advertiser's message fits the expectations of customers.

Advertising has a lot of objectives among this objective there is


1) To promote a new product by generating curiosity among potential clients.
2)To help with the personal selling program. Advertising might be used to get
customers to open their doors to salespeople.
3) To reach out to folks who aren't easily reached by salespeople.
4)To break into a new market or establish a new consumer base.

In today's competitive world, advertising is extremely vital. Advertising has


become a requirement for everyone in today's world, whether they are the
manufacturer, the dealer, or the buyer. Advertising has a crucial role.
Advertising is important for the customers : Customers are those who
purchase a product after being informed about the options accessible in the
market. If a product is not marketed, no customers will know what items are
offered and will not purchase it, even if it is beneficial to them. Another benefit
of advertising is that it assists individuals in finding the greatest items for
themselves, their children, and their families. When individuals learn about the
variety of things available, they may compare them and make purchases so
that they obtain exactly what they want after spending their hard-earned
money.
Advertising is important for the seller and companies producing the products:
Advertising aids in the growth of sales.
Advertising aids manufacturers or businesses in identifying their competitors
and devising strategies to match the level of competition.
If a corporation wishes to promote or debut a new product into the market,
advertising will pave the way. Advertising aids in raising customer awareness of
a new product, allowing them to come in and test it.
After reaching a mature age, advertising aids in the creation of goodwill for the
firm and the acquisition of client loyalty.
With the assistance of advertising, demand for the product continues to grow,
and demand and supply create a never-ending cycle.

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