Chapter 6: Hospitality and related services

“People will forget what you said, forget what you did, but people will never
forget how you make them feel”
- Maya Angelou

SERVICES IDEA TEAM MARKETING GOAL

 Milestones 04
Infrastructure in

Other mode of 03 tourism

transportation

Understand the 02
relationship Transportation
between structure
Tourism and
Transportation
01
Individual Work

”Hotel”. Describe the word based on your

opinion
“
a busy lobby filled with international dignitaries (VIP),
celebrities, community leaders, attendees of conventions
and large receptions, businesspeople, and family

”
vacationers. The excitement you feel in a hotel lobby is
something you will have forever in your career.

(Bardi, 2017)
Individual Task

Luxurious, fancy, colorful,.. or other

adjective words that come firstly
from your mind when you view the
pictures
Mai House Saigon
Hue Ancient Garden Houses
Le Family’s Mansion
Legacy Yen Tu - MGallery
Legacy Yen Tu - MGallery
Legacy Yen Tu - MGallery
Pink Pearl – JW Marriott Phu Quoc
Emerald Bay Resort & Spa
Hotel’s collections
Trends
Independently owned or operated
1
properties

2 Chain and franchise affiliations

Referral groups & voluntary membership

3
associations
Use of central reservation systems,
4
emphasis on service, and the use of yield
management techniques
 Franchise
Franchisees have the advantage that they receive
a known ‘‘name,’’ as well as the knowledge,
advice, and assistance of a proven operator

Franchising also spreads the costs of promotion,

advertising, and reservation systems over all
outlets, making the unit cost much lower
Management Contract

Investors, such as insurance companies,

frequently purchase hotel properties and turn
them over to chains or independents to
manage—a process that has advantages to
both parties

The owner has the financial resources and the

manager has the reputation and experience to
manage the property profitably.
 Sales indicators
Occupancy percentage is the number of rooms sold divided by the number of
rooms available.
 Average daily Rate (ADR)
Average daily rate (ADR) is the total room revenue divided by the number of rooms
sold.
 Yield
Yield percentage, the effectiveness of a hotel at selling its rooms at the
highest rate available to the most profitable guest, reveals a facility’s
success in selling its room inventory on a daily basis.
 RevPAR
RevPAR is determined by dividing room revenue received for a specific
day by the number of rooms available in the hotel for that day. The
 HOTEL GRAND SAIGON FPT.iHotel Page: 1/1
Address: 08 DONG KHOI STREET, DISTRICT 1, HO CHI MINH CITY, VIET NAM
RPT.PMS.FOR002 v1.0.0

12/01/2020 FO05
History and Forecast
12/01/2020 20:17 TRUONGNT

From date: 01/01/2020 To date: 13/01/2020 - Room Class: All - Room Type: All - Currency: All
Include: Deduct,None Deduct,House Use in Occ. % and ADR - Exclude: OOO from Occupancy % - Rate: Room Revenue,Net

Date Total Total Total Arr. Comp. House Dep. Day Use No Show OOO Adl. Occ. Room Average Deduct Non-Ded. Deduct Non-Ded. Group
To Sell Occ. Avai. Rms. Rms. Use Rms. Rms. Rms. Rms. & Chl. % Revenue Rate Indiv. Indiv. Group Pickup | Avai.

History
01/01/2020 Wed 248 216 32 75 0 0 104 0 5 3 420 87,10 672.272.621 3.112.373 180 0 36 0 0
02/01/2020 Thu 246 221 25 101 0 0 96 0 5 5 412 89,84 611.433.997 2.766.670 151 0 70 0 0
03/01/2020 Fri 247 240 7 117 2 0 98 7 0 4 429 97,17 683.816.377 2.849.235 149 0 91 0 0
04/01/2020 Sat 246 214 32 87 1 0 113 0 3 5 390 86,99 583.472.239 2.726.506 129 0 85 0 0
05/01/2020 Sun 248 195 53 78 1 0 97 1 3 3 353 78,63 521.022.175 2.671.909 145 0 50 0 0
06/01/2020 Mon 249 213 36 115 0 0 97 1 8 2 368 85,54 638.340.543 2.996.904 195 0 18 0 0
07/01/2020 Tue 249 242 7 126 7 0 97 5 7 2 387 97,19 716.192.582 2.959.473 193 0 49 0 0
08/01/2020 Wed 250 249 1 90 5 0 82 1 2 1 403 99,60 726.888.590 2.919.231 190 0 59 0 0
09/01/2020 Thu 250 247 3 91 2 0 93 1 0 1 383 98,80 849.603.191 3.439.689 182 0 65 0 0
10/01/2020 Fri 250 241 9 89 3 0 96 1 0 1 369 96,40 713.286.301 2.959.694 172 0 69 0 0
11/01/2020 Sat 250 241 9 113 0 0 113 0 1 1 379 96,40 671.920.311 2.788.051 158 0 83 0 0
Subtotal: 2.733 2.519 214 1.082 21 0 1.086 17 34 28 4.293 92,17 7.388.248.927 2.933.009 1.844 0 675 0 0
Forecast
12/01/2020 Sun 249 242 7 92 0 0 90 1 0 2 368 97,19 684.010.425 2.826.489 147 0 95 0 0
13/01/2020 Mon 249 262 -13 109 2 0 95 0 0 2 364 105,22 696.688.841 2.659.118 177 0 80 0 5
Subtotal: 498 504 -6 201 2 0 185 1 0 4 732 101,20 1.380.699.266 2.739.483 324 0 175 0 5
Total: 3.231 3.023 208 1.283 23 0 1.271 18 34 32 5.025 93,56 8.768.948.193 2.900.744 2.168 0 850 0 5

Người lập Người nhận

Nguyễn Thiên Trường

Timeshare resort
Timeshare – or shared-
vacation ownership – means
you purchase a period of
time, usually a week or
more, in
vacation accommodation
based on a resort with of on-
site amenities which could
include a pool, bar,
restaurant and more.
Infographics - Idea Concept
Timeshare puts vacation ownership within
the financial reach of those who would
01 like a second home in a destination they
love, but may not be able to afford to buy
whole ownership

02 Exchange Timeshare: www.rci.com

 Modes of Timeshare
Fixed Purchase one week (or more) at a resort and revisit on the
Week same dates each year.

Floating Buy one week (or more) which your 'home resort' allocates to
Week you. This may not be the same week of the year each time.

Points Points can be traded, borrowed or rented for exchange

vacations.

Fractional Gives you several weeks of time at high end properties in highly
Ownership demanded locations

Buy a share in a property for a fixed period and benefit from a rental
Buy to Let income when you're not staying there yourself. Can be sold.
 Other kind of
Accommodation - Travel

Coach-
surfing
Hostel

Airbnb
 Boatel

Bungalow
 Mobile
Home

Tent for
Camping
Camper
Van
 Lorging

Condotel Hotel

ACCOMODATION

Hostel Resort

Motel
Food Service Industry
Fast Food Companies
Fast-food chains have enjoyed great success in
part because limit their menu which give them:

01 Greater purchasing power

02 Less waste

03 Lower operating costs.

Trends
Restaurant operators continue to step
1
up their efforts to go green

Investing in energy-efficient equipment

2
and fixtures

Using recyclable materials and reducing

3
their water use
 Food Service Industry

01 Restaurant

02 Travel food service

03 Contract institution food service

Restaurant - Fast-food units, coffee shops, specialty restaurants, family
restaurants, cafeterias, and full-service restaurants
Travel food service: food operations in hotels and motels, roadside service to
automobile travelers, and all food service on airplanes, trains, and ships.
Institutional food service: in companies, hospitals, nursing homes, and so on
is not considered part of the tourism industry.
Culinary Tourism

culinary tourism is a relatively

new niche and has come into
its own in the last decade

Wine tourism, whiskey

tourism, and beer tourism are
all part of culinary tourism.

Example: Foody tour, cooking

class, hibiki Explornation
 Thank you
“We stand like dwarfs on the shoulders of giant, so that we can see
more than they”
-Bernard of Chartes

PLANNING IDEA STRATEGY FINANCE MARKETING