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Objective of Zomato

Zomato's objectives include increasing revenue, expanding globally, and growing its customer base and traffic. Its key activities are managing network effects by providing restaurant search and reviews, utilizing advertising through its large user database, enhancing customer experience, and expanding its services such as food delivery and consultancy for restaurants. Its mission is to ensure nobody has a bad meal by helping people discover restaurants, building dining experiences, and enabling restaurants to create experiences.

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Vinayak Tripathi
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9K views

Objective of Zomato

Zomato's objectives include increasing revenue, expanding globally, and growing its customer base and traffic. Its key activities are managing network effects by providing restaurant search and reviews, utilizing advertising through its large user database, enhancing customer experience, and expanding its services such as food delivery and consultancy for restaurants. Its mission is to ensure nobody has a bad meal by helping people discover restaurants, building dining experiences, and enabling restaurants to create experiences.

Uploaded by

Vinayak Tripathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Objective of Zomato: 

Zomato works with keen interest on various strategies to


achieve their goal. It includes
 Financial Objective: To increase their fund and revenue
 Marketing Objective: To tap their customers from across the glob
 Growth Objective: To grow continuously and increase their customers and
page traffic
 Globalization Objective: To expand themselves across the whole globe as a
leading service provider
Marketing Objective
 Featured and user friendly website
 Global mobile app
 Focusing on digital marketing channels for potential customers
 Acquire the competitors: To be the largest resource in food supply market,
Zomato bought urbanspoon for $52 million to enter US, Canada and Australia
 Simpler review and rating system
 Zomato uses different platforms to engage their customers with them.

he business model is incomplete without analysing the key activities of a company.


Although Zomato’s primary purpose was to make restaurant hunting exceptionally easy
and convenient, it also has various key activities which are listed as follows.

 Manage Network effects: As aforementioned, Zomato provides local restaurant


search service to the users, currently operating in 24 countries. It provides details
and reviews of restaurants. The information includes data about the food items,
contact info, and address of the restaurants.
 Manage and Utilize Advertising: Zomato has an enormous user database
which it uses for advertisement. The company makes the most of its solid
presence and brand popularity by posting advertisements for various restaurants,
generating a considerable amount of revenue.
 Drive Customer Experience Initiatives: Zomato initiates a lot of activities to
improve its customer’s experience and keep updating its features as per the
trends.
 Enhancing Brand Image: Zomato maintains its brand image by providing a
sense of community for foodies and facilitating people the exact information
about “What to Eat and Where to Eat.”
 Expand and Diversify their service offer:

o Online food delivery and subscription: Zomato was not a delivery
service at the beginning, but eventually it launched it’s delivery and
subscription feature as well. However, the section does not generate
much revenue for the company as it faces fierce competition from Swiggy.
o Consultancy to Restaurant Owners: Zomato has a massive database of
users, revealing many significant facts about their behaviors, likes, and
dislikes. Zomato offers data consultancy services to many eateries and
new restaurants in town.  
o Zomato Whitelabel: Zomato also provides service for restaurants to
develop their own app through a platform known as plug and play

 to expand across the globe as a leading service provider


 To increase their fund and revenue
 To own the communication channel between the consumer and the
businesses
Mission
Their Mission is to ensure nobody has a bad meal

They do this by-:


1)Helping people discover great places around them
2)Building amazing experiences around dining
3) Enabling restaurants to create amazing experiences

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