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Lesson 2 Purposive

This lesson discusses communication challenges in a global context. It identifies several cultural factors that can impact effective cross-cultural communication, such as cultural, racial, ethnic, gender, social class and age identities. Globalization has increased the need for intercultural communication competence. The document provides strategies for improving intercultural communication skills, such as recognizing different communication styles, eliminating biases, and acquiring multicultural communication skills.

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Alyssa Crizel Calotes
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178 views3 pages

Lesson 2 Purposive

This lesson discusses communication challenges in a global context. It identifies several cultural factors that can impact effective cross-cultural communication, such as cultural, racial, ethnic, gender, social class and age identities. Globalization has increased the need for intercultural communication competence. The document provides strategies for improving intercultural communication skills, such as recognizing different communication styles, eliminating biases, and acquiring multicultural communication skills.

Uploaded by

Alyssa Crizel Calotes
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Lesson 2 COMMUNICATION AND GLOBALIZATION

 Learning Outcomes

By the end of this lesson, the students should be able to:

 identify cultural and global issues that affect communication;


 write a reaction paper on communication challenges in a global atmosphere and
methods for effective and ethical global communication; and
 create a three-minute informative video about local and global communication in
multicultural settings.

Communication has since been increasingly global, blurring national boundaries. The
ability to communicate effectively in a global setting can be a challenge. Hence, to
effectively communicate in a global context, a general understanding of the differences
in conducting communication from one country to another or from one culture to another
helps avoid miscommunication.
Globalization is the communication and assimilation among individuals, ethnicities,
races, institutions, governments of various nations supported by technology and
compelled by international trade. Due to globalization, the more you become exposed to
diversity—the valuing of uniqueness or differences in gender preference, color, age,
religious affiliation, ethnicity, education, social and economic status, and political beliefs.

 Cultural Issues Affecting Communication

In this age of globalization, workplaces are increasingly integrated. This makes


communication and cross-cultural understanding more crucial for everyone, including
executives, business leaders, workplace managers, and employees. To develop skills
as communicators, we must gain practical knowledge of factors that make
communication across cultures succeed or fail. The following are possible factors or
issues that avoid effective communication in the global environment.
1. Cultural Identity- Culture can be defined as the values, attitudes, and ways of
doing things that a person brings with him from a particular place where he was
brought up as a child. These values and attitudes can have an impact on
communication across cultures because each person’s norms and practices will
often be different and may clash with those of co-workers brought up in different
parts of the world.
2. Racial Identity- It refers to how one’s membership to a particular race affects
how one interacts with co-workers of different races.

3. Ethnic Identity- This issue highlights the role ethnicity plays in how two co-
workers from different cultures interact with one another. In the United
States, white European Americans are less likely to take their ethnicity into
account when communication, which only highlights the importance of
addressing different ethnicities in a workplace as a way of educating all co-
workers to the dynamics that may arise between individuals of the same or
different ethnic groups.

So, what is the difference between race and ethnicity? The race is primarily
unitary. You can only have one race, while you can claim multiple ethnic
affiliations. You can identify ethnically as Irish and Polish, but you have to be
essentially either black or white.

4. Gender Roles-This means that communication between members of different


cultures is affected by how different societies view the roles of men and women.

5. Individual Identity- This factor that impacts cross-cultural communication means


that how a person communicates with others from other cultures depends on a
person’s unique traits and self-esteem.

6. Social Class- The social identity factor refers to the level of society that a person
was born into or references when determining who she wants to be and how she
will act accordingly.

7. Age Identity- This factor refers to how members of different age groups interact
with one another. This might be thought of in terms of the “generation gap”.

8. The Roles Identity- This factor refers to the different roles a person plays in his
or her life including their roles as husband or wife, father, mother, or child,
employer or employee, and so forth.

To get the desired outcome or response, the above issues must be properly
addressed. It is the responsibility of the parties involved in the communication
process to eliminate the possible hindrances in their exchange. The goal of
effective global communication is to achieve communication that gets the desired
response leading to harmonious connections. Krizan (2014) suggests these
strategies to become an effective global communicator:
1. Review communication principles.
2. Analyze the message received.
3. Be open to accept other cultures.
4. Learn about other cultures and apply what is learned.
5. Consider language needs.

 Local and Global Communication in Multicultural Settings

Living in a globalized world, you encounter people with diverse cultural backgrounds.
Such interactions occur in social, educational, political, and commercial settings. Hence,
in today’s era of increased global communication, it is imperative to understand
intercultural communication for us to enhance our intercultural awareness and
competence. Intercultural competence is essential for us to live harmoniously despite
our differences in culture.
Intercultural communication refers to interaction with people from diverse cultures
(Jandt, 1998).
Forms of Intercultural Communication (Jandt, 1998)
1. Interracial communication-communicating with people from different races.
2. Interethnic communication- interacting with people of different ethnic origins.
3. International communication- communicating between representatives from
different nations.
4. Intracultural communication-interacting with members of the same racial or
ethnic group or co-culture.

According to Gamble and Gamble (2008), communication style among cultures differs;
it maybe high-context or low-context communications. High-context communications is
a tradition-linked communication system which adheres strongly to being indirect. Low-
context communication is a system that works on straightforward communication.

Improving Intercultural Communication Competence


The following guidelines may help you enhance your ability to communicate effectively
across cultures (Gamble & Gamble, 2008).
1. Recognize the validity and differences of communication styles among
people.
2. Learn to eliminate personal biases and prejudices.
3. Strive to acquire communication skills necessary in a multicultural world.

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