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Tiktok Ads: Pixel 2.0 Operation Guide

The document provides a 6-step guide to using TikTok Pixel for advertising optimization: 1. Create a pixel and install its code on your website. 2. Download and install the TikTok Pixel Helper tool. 3. Choose an industry category to define a series of user events. 4. Define event names, values, and statistical methods within the Pixel Helper. 5. Create ads and select a pixel/event as the optimization goal. 6. View event data and performance in real-time within the Event Manager.

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Nguyen BeLam
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185 views20 pages

Tiktok Ads: Pixel 2.0 Operation Guide

The document provides a 6-step guide to using TikTok Pixel for advertising optimization: 1. Create a pixel and install its code on your website. 2. Download and install the TikTok Pixel Helper tool. 3. Choose an industry category to define a series of user events. 4. Define event names, values, and statistical methods within the Pixel Helper. 5. Create ads and select a pixel/event as the optimization goal. 6. View event data and performance in real-time within the Event Manager.

Uploaded by

Nguyen BeLam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TikTok Ads

Pixel 2.0 Operation Guide


Feb 2020
Choose an Online Store as an Example

Define a series Connect to an event


Add Pixel onto your website of events at ad group level

</>
product detail … Event A
Ad Group 1
TikTok Pixel Add to cart … Event B Optimization goal
</>
order … Event C
Ad Group 2

pay … Event D Optimization goal


Pixel 2.0 Operation Process

Download and install


Create Pixel Define events
TikTok Pixel Helper

Step 1 Step 2 Step


月 3 Step 4 Step 5 Step 6

Choose an
Install Pixel Create ads
industry category
Step 1 – Create Pixel

Operation Path: Library->Event->Website Pixel


Step 1 – Create Pixel

Click Create Pixel

Name the new pixel

Tips:
• Create one pixel for each website
• Name your pixel as the name of your website or parts of the URL
Step 2 – Install Pixel Code

Choose one of the two methods to install pixel code

Install Manually Install using Google Tag Manager


Step 2 – Install Pixel Code

Install Manually

You can copy and Or you can


paste pixel code to download the code
specific location on text to share with
your webpage. your developers.

Note: Paste the code between <head></head> tags on your webpage.


Step 2 – Install Pixel Code

Install using Google Tag Manager

Select your Google


account, container
and workspace.

………… Account
………… Container
……....... Workspace
Step 2 – Install Pixel Code

Once pixel is installed successfully, Pixel ID will show on your GTM webpage.
Step 3 – Download&Install TikTok Pixel Helper

“Download” button shown on the page of installing pixel code.

Install using GTM


Install manually
TikTok Pixel Helper

Tips：With TikTok Pixel Helper open, you can define events rules in next steps.
Step 4 – Choose an Industry Category

You can choose a category which matches your business scenario to define
a series of events.

to define different user to define different user


actions from browsing actions from browsing
merchandise to form details to
completing payment. submitting a form.

to define different user


to define different
actions from browsing
user actions from
details page to clicking
browsing details to
download button.
starting consultation.

to customize a series of events


along users' operating process.
Step 4 – Choose an Industry Category

Event definition templates across multiple industries vertical and business


scenarios are available.

E-commerce Form Submission Consultation Apk Download Custom


Details page Details page Details page browsing
User registration Page browsing
browsing(form) browsing(consultation) (Apk download)
Product details Button click
Button click (form) Button click (consultation) Button click
page browsing (Apk download)

Add to cart Form submission Consultation Click download button Online Consultation

All the events


Place an order
left-side
Complete
payment
Step 5 – Define Events

Set events name, value and statistical method.

Name Set the


Can help to your value of The value for your
distinguish from event event business
different website and
product category.

There is a series of For Statistical Method,


default events after you can choose "Every
you choose a Time" or "Once". And
category except the default setting is
“Custom Events”. "Once".
You can choose to
delete or add event. Note: for now you are
not able to change
the statistical method.
Step 5 – Define Events

Define each event 1 Fill in the URL to view the page where you
want to define rules and click Update.

2 Choose the event to define

3
Choose“Track Button”
With TikTok Pixel Helper open, or ”Track URL”
the page you fill in
will be loaded automatically.
Step 5 – Define Events

Click Event You can choose to visually choose element by click or manually add CSS selector of the element.

URL filled in at last step

Visually choose elements：


Click the element you
Fill in CSS selector provided by developers
want to track and click
“save”.

2. manually add CSS selector


1. visually choose element by click Note: If it is entered in incorrect format, an
error message will pop up.
Step 5 – Define Events

Destination URL

URL filled in at last step

Set the rule according to


your objectives

You can click on the preload page


until the page you want to track is
shown.

Note: We recommend "page url" and


"contains" option for most scenarios.
Step 6 – Create Ads

Create an ad and choose one pixel and event as your optimization goal.

Choose Pixel

Choose event
View Data

You can view the events data at pixel level in real-time within Event Manager.
View Data

You can view the events triggered at event level in real-time under a pixel.

The numbers of events triggered will be arranged in inverted


order.
Thank you!

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