Week 004-Process of Communication
Week 004-Process of Communication
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Process and Elements of Communication
Process of Communication
Course Module
Elements of Communication
The sender (source) is an individual, group, or organization who initiates
the communication. All communication begins with the sender. The sender
is the source of information for a target receiver or audience.
The first step the sender does involves the encoding process. This process
translates the ideas or concepts into the coded message that will be
communicated. The symbols can take on different forms like languages,
words, or gestures. The message is the idea or information being conveyed
by the sender to the receiver or listener. It includes content, structure, and
style.
To start sending the message, the sender uses a channel which is also
known as a medium. It is the method used to deliver the message. Most
channels are either oral or written but, as technology evolves, visual channels
are becoming more common. Usual channels include the television, radio,
telephone/mobile phone, etc. The message begins with the decoding stage
when the appropriate channel is selected.
Decoding is executed by the receiver. Once the message is received and
reviewed, it is sent to the brain to be interpreted to appoint meaning to it.
Successful communication occurs when the receiver correctly interprets the
sender's message.
The receiver is the individual or individuals to whom the message is
directed. All interpretations by the receiver are influenced by their
experiences, attitudes, knowledge, skills, perceptions, and culture.
Picture the next scene. Shelly is a shy student who says little inside the
classroom. She may feel a bit nervous when her teacher asked her.
Feedback is a key element of the communication process since it allows the
sender to review the effectiveness of the message. It may be in the form of a
spoken comment, a long sigh, a written message, a smile, or some other
action. Without feedback, the sender cannot confirm that the receiver has
interpreted the message correctly.
Certain barriers are present throughout the communication process. Some
usual barriers include the use of an inappropriate channel, incorrect
grammar, provocative words, words that conflict with body language, and
technical jargon. Noise is also another common barrier. Noise can occur
during any stage of the process. Noise is essentially anything that distorts a
message by interfering with the communication process. Noise can take
many forms, including a radio playing in the background, another person
trying to enter your conversation, and any other distractions that prevent the
receiver from paying attention.
Oral Communication in Context
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Process and Elements of Communication
Forms of Communication
1. Intrapersonal Communication
Source Receiver
Source Receiver
Course Module Source
Receiver
Dyadic communication is when two people communicate. Communication
may take place through the phone, SMS messaging or face-to-face such as
interviews, dialogues or ordinary conversations.
It is through interpersonal communication that you establish, maintain,
restore and/or end relationships. At this level of communication, you learn
about others and hopefully, you learn about yourself as well.
3. Small Group Communication
Receiver
Source
Receiver
Source
Source
Receiver
Source Source
Receiver Receiver
Source
Receiver
Small group communication happens when more than three people are
involved. This is simply an enlarged group which usually happens to solve
problems. Examples of this are conferences, business meetings, symposiums,
and team meetings inside the classroom.
Oral Communication in Context
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Process and Elements of Communication
4. Public Communication
Source
Source Receiver
Public communication happens between one and several other people. This
large group type of communication usually happens in public speaking. In
public speaking, the speaker addresses the audience to persuade, inform,
entertain, or do all of three. Just like the other forms, this kind of
communication requires knowledge and good communication skills from the
speaker.
Course Module
5. Mass Communication
Source
Source Receiver
Mass communication Medium
happens when you communicate to an extremely large
audience. It is usually mediated by audio and/or visual means. The purposes
are to entertain, persuade and/or inform.
Media and technology are used to reach a large audience in a variety of ways
today. Examples of mass communication media are television, radio,
newspapers, recordings, movies, magazines, comics, billboards, computers,
and the internet. As seen in the image above, the newscaster is
communicating to his audience via the radio, television, and Youtube.
References
Diaz, Rafaela Hernandez. (2014). Speech and Oral Communication for College
Students, Revised Edition. Quezon City: National Bookstore
Baraceros, Esther L. and Lintao, Rachelle, B. (2010). English 4: Oral
Communication in Context (First Edition). Quezon City: Rex
Bookstore, Inc.
Dapat, Jose Rizal O., Sadorra, Bryan Eli B., and Lumabi, Bethany Marie C.
(2016). Oral Communication in Focus. Quezon City: Lormar
Publishing, Inc.
Gemma, Will (2013). “The Elements of Communication: A Theoretical
Approach” Udemy blog accessed at
https://blog.udemy.com/elements-of-communication/
“Business Communication for Success” (2012). Saylor Academy Retrieved
from https://saylordotorg.github.io/text_business-communication-
for-success/
Forms of Communication Retrieved from Communication Theory
Organization http://communicationtheory.org/forms-of-
communication/
Schmitz, Andy. (2012). Organizational Communication. Saylor Academy.
Retrieved from https://saylordotorg.github.io/text_organizational-
behavior-v1.1/s12-communication.html
Oral Communication in Context
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Process and Elements of Communication
Course Module