END TERM EXAM

Total Marks: 50
Course Title: Product Design and Development MKT-572
Credit Hours: 03
Semester: Summer 2021
Resource Person: Dr. Nabeel Amin
Date: Friday, September 10, 2021: Time 6:30 PM to 10:30 PM
Student Name: Muhammad Hanzala
Student ID/Registration: 9870

Instructions:
• This End Term exam shall be conducted online.
• Students shall have ABOVE MENTIONED TIME to attempt this exam and submit on Blackboard.
• There shall only be One Attempt.
• No LATE Submissions shall be accepted.
• No copying or discussion is allowed. Any copied material shall be considered as cancellation of the exam.
• All questions are to be attempted in the space provided.

Please read the scenario below and answer the questions at the end of the case study.

Case Study 1:
As a product design development expert you need to design a strategy for a new company to
invest in a fashion product range with no experience. They are to be convinced and they require
prototypes and full plan with significant market share after the launch of the product You need
to give full detail of each step you plan with logics and formulate a stable sustainable product
development strategy. Include the processes regarding TQM, Benchmarking, Sustainability,
etc. (30)
Item advancement methodology is vital for me since it utilizes statistical surveying to foster an
arrangement in selling item and getting piece of the pie. I must be, be aware of what clients are
searching for without deterring them from purchasing items. My general system will incorporate
the strategies and procedures I will use during each phase of item advancement. This can assist us
with defeating obstructions and spotlight on the best techniques. Fostering an item has a few stages,
from delivering a thought of conveying items to clients. Each stage requires a procedure to be
fruitful and create income for a business. Item advancement incorporates all parts of creating
development, from thinking about an idea to conveying the item to clients.

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Statistical surveying
Statistical surveying will help me with item technique by recognizing development openings. At
the point when I will be fostering a technique, I will consider how my item or administration takes
care of customer issues, how my item is not quite the same as others and how my rivals address a
similar purchaser needs. I will utilize statistical surveying to test the practicality of another item
by discussing straightforwardly with a likely client. With statistical surveying, I can sort out our
objective market and get suppositions and criticism from buyers progressively.

Item advancement stages

Idea turns of events: Idea advancement will include conceptualizing for new style item as per
patterns and requests.
Editing and choice: During the choice interaction, the item advancement group figures out which
thoughts have the most potential to do well on the lookout.
Prototype creation: Once a thought has been chosen, we will make a model or draft form of its
proposed item. This model can be utilized to decide whether the item capacities as expected and
requests to your intended interest group.
Analysis: At the examination phase of item advancement, we will consider statistical surveying
and assess the potential issues with the item.
Product creation: After consolidating notes from the examination into the model, the completed
item will be made.
Market testing: Before delivering the item to a more extensive crowd, items will be delivered to a
more modest market or center gathering. The market testing stage will incorporate assessing client
criticism and the adequacy of the item's promoting.
Commercialization: The last phase of item advancement will happen when changes are made
dependent on market testing and the item is delivered to the full market.

Techniques
Separation: With the separation we will give clients something exceptional, unique and particular
from things their rivals might present in the commercial center. The primary target of carrying out
a separation technique is to increment upper hand.
Increment item esteem: We will draw in clients by incorporating extra worth with the acquisition
of an item. We will expand esteem by including a bigger amount of items, adding client service or
offering premium components. New clients might be attracted to our item as a result of the
additional advantages, while existing clients might buy our items again to get a more ideal
arrangement.

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Offer a preliminary: Offering a free or more affordable example form of our item can persuade
clients to attempt your item who probably won't have in any case bought the full form. This strategy
depends on the nature of the item by expecting that a significant number of the clients who
experience the free preliminary will buy the full form. Offering a preliminary can show clients
how they can profit from the remainder of our items.
Practice and alter: Numerous items can be particular to focus on a particular client gathering or
altered to make an exceptional and individual gift. Permitting clients to customize our item to meet
their requirements and way of life can urge them to pick that item over a contender who just offers
a conventional rendition.
Make bundle bargains: We can urge clients to buy a greater amount of our item by making bundle
bargains. This methodology opens clients to an assortment of your items through example packs
or collections that could take care of various issues for the client. Bundle arrangements can
likewise acquaint clients with an item they might not have in any case bought and urge them to get
it later on.
The quality administration: All out-quality administration (TQM) will deal with the most common
way of recognizing and diminishing or taking out blunders in assembling, smoothing out
production network the executives, further developing the client experience, and guaranteeing that
workers are up to speed with preparing. Absolute quality administration means to hold all
gatherings associated with the creation cycle responsible for the general nature of the eventual
outcome or administration.
There are various cycles of TQM. For my methodology I will utilize ISO 9000. Since ISO 9000
offers large numbers of TQM's standards, it centers more around initiative in an association,
individuals the executives, and clients. As we are new business so every one of the perspectives
needs observing and improvement and this is the across-the-board bundle for us.
It envelops a whole group of value the executives’ frameworks principles. ISO 9000 depends on
seven quality administration standards. We will be following these standards in our system.
• Customer concentration. We will zero in most importantly on gathering client assumptions.
• Leadership. We will ensure that we have a decent group and great pioneers since great pioneers
are important to keep up with the right inward climate and drive organizations toward their
destinations.
• Engagement of individuals. Workers will be enabled to exploit their capacities.
• Process-driven. All exercises and assets will be overseen as a framework wide cycle.
• Improvement. We will consistently and effectively look for development.
• Evidence-based dynamic. Choices will be founded on broke down information.
• Relationship administration. We will keep up with sound and commonly helpful associations
with providers, workers for hire, and specialist co-ops.

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Benchmarking
Benchmarking is an outer spotlight on inner exercises, capacities, or tasks to accomplish persistent
improvement. By the assistance of benchmarking, we can pass judgment on an organization's
cycles or items by contrasting them with the world's ideal, remembering those for different
enterprises. Benchmarking can furnish us with a target sensible appraisal and an approach to
quantify progress over the long run. The information produced can be utilized to check reports or
notorieties that are not founded on truth, or it very well may be utilized to affirm reality. As is
unmistakably obvious, benchmarking will enhance the association's work process and construction
by distinguishing regions for development and amendment. It is for sure significant in an
association's mission for constant improvement.
Benchmarking Step-by-Step Approach
Arranging:
Preceding taking part in benchmarking, it is basic that corporate partners recognize the exercises
that should be benchmarked. For example, the cycles that legitimacy such thought would for the
most part be center exercises that have the potential and will give the business being referred to a
strategic advantage
Assortment of Information:
Data will be comprehensively ordered under the sub texts of essential information and optional
information. To explain further, here, essential information alludes to assortment of information
straightforwardly from the benchmarked organization/organizations itself, while auxiliary
information alludes to data earned from the press, distributions or sites.
Investigation of Data
When adequate information will be gathered, the legitimate examination of such data is of first
significance. Information examination, information show results projection, ordering the
presentation holes in measures, and recognizing the underlying driver that prompts the production
of such holes should be then completed.
Execution:
This is the stage in the benchmarking system where it becomes obligatory to walk the discussion.
This by and large implies that sweeping changes should be made, so the presentation hole between
the ideal and the real is limited and killed at every possible opportunity. A proper activity plan that
advances change will preferably be detailed remembering the association's way of life, so the
opposition that generally goes with change is limited.

Observing:
To receive the greatest rewards of the benchmarking system, an efficient assessment will be
completed consistently.

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Sustainability
Sustainability is the cognizant and proactive utilization of techniques that don't hurt individuals,
planet or benefit while likewise leaving a positive effect. The cycles will be utilized to accomplish
Sustainability should be dependable, replicable and quantifiable; results should be confirmable,
particularly by outside investigation. We will utilize which is an abbreviation for the five-venture
cycle utilized for measure enhancements.

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Q2: (20)
A company faced an issue of hidden cost in the product life cycle. Devise a strategy to
conduct an in-depth analysis and the possible root causes for the loss they are having. You
need to support each step you plan with logics, reasons and potential planning. Identify the
comprehensive solution for different reasons.
As an item improvement I have notice the secret expense in item life cycle
HIDDEN COST E. GS
Item's benefit or loss of portion of the overall industry. Organization's stock value changes.
Position on the lookout for future items. Effects on contenders and their reaction.
Future benefit of designing, assembling, and backing experience related with utilizing new
innovations or materials in the current item.
Long haul wellbeing, security, and ecological effects that might need to be settled later.

PLAN DEVELOPMENT COST

Improvement of the item determination. Reasonable plan.
Protected innovation securing and assurance, for example, authorizing expenses and patent
recording costs.
Plan of the item including the production of designing drawings. Programming improvement.
Production of models. Useful testing.
Ecological testing to decide or check unwavering quality. Item capability and certificate

THE EXPENSE QUALITY OVERALL

• Avoidance costs Appraisal costs
• Internal disappointment costs
• External disappointment costs

➢ Client inventory network cost

➢ Creation cost Maslenous cost
➢ Your QC group's pay rates, benefits, protection, and so on
➢ Roundabout administration costs.
➢ General managerial costs that are much of the time hard to recover. Gear, instruments, and
innovation.
➢ Upkeep and fix of gear and devices. QC staff preparing.

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As an item engineer, I have make a methodology to lead an inside and out investigation and the
conceivable underlying drivers for the misfortune they are having.

VOICE OF THE CLIENT

Info, Process, Output, Outcomes, Feed back

By this really, we know the client what they need.

CONSTANT PROCESS IMPROVEMENT CYCLE

➢ Recognize the chance

➢ Analyze the cycle
➢ Optimal arrangement
➢ Implement
➢ Study the outcome
➢ Standardize the arrangement
➢ Plan for future

By utilizing this cycle we need to know how we can improve and limit the secret expense.

QUALITY FUNCTION DEPLOYMENT

➢ Objective
➢ Client necessity
➢ Correlation framework
➢ Engineering attributes
➢ Target esteems
➢ Relationship network
➢ Technical cutthroat
➢ Technical trouble
➢ Absolute significance
➢ Relative significance
Lean creation esteem
Client center

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o Efficiency
o Quality
o Cost
o Conveyance time
o Wellbeing and climate
o Morale

MODEL OF A PROCESS-BASED QUALITY MANAGEMENT SYSTEM

Quality capacity Design
o Test
o Manufacturing
o Test age
o Prototypes
o Recertification
o Re plan
o Proto sorts
o Verification
o Design
o Item definition
REASON AND LOGICS OF STRATEGY
We have made the system and know the motivation behind why stowed away expense increment.
By this system we think about the secret expense and reasons for stowed away expense and
investigation of stowed away expense.
At the point when we have the al information about the secret expense.
Then, at that point a technique to how life of item and handle the secret expense. In the system
have notice technique to diminish stowed away expense.
By utilizing these methodology and strategy we have ready to work with satisfy the client interest.
We have a low secret expense and increment overall revenue.
These are the rationales and reason that I have picked this methodology for the examination and
arrangement technique for stowed away expense.

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 THANKYOU

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