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Nisa Girls College, Sialkot Class:BBA-hons Mid-Term Exams Subject: Principles of Marketing Marks:50 Time: 1:45 Objective Part

This document contains a mid-term exam for a Principles of Marketing class at NISA Girls College in Sialkot, Pakistan. The exam has two parts: an objective multiple choice section with 20 questions and a subjective short answer section with 5 questions. The objective questions cover various marketing concepts like the marketing mix, product life cycle stages, segmentation, and the external environment. The subjective questions ask the student to define and explain key concepts like customer-driven marketing strategy, microenvironment, demographic segmentation, market targeting, and product life cycle strategies.

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Hussain Hadi
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35 views

Nisa Girls College, Sialkot Class:BBA-hons Mid-Term Exams Subject: Principles of Marketing Marks:50 Time: 1:45 Objective Part

This document contains a mid-term exam for a Principles of Marketing class at NISA Girls College in Sialkot, Pakistan. The exam has two parts: an objective multiple choice section with 20 questions and a subjective short answer section with 5 questions. The objective questions cover various marketing concepts like the marketing mix, product life cycle stages, segmentation, and the external environment. The subjective questions ask the student to define and explain key concepts like customer-driven marketing strategy, microenvironment, demographic segmentation, market targeting, and product life cycle strategies.

Uploaded by

Hussain Hadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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NISA GIRLS COLLEGE,SIALKOT

Class:BBA-hons Mid-term Exams

Subject : Principles of Marketing

Marks :50 Time: 1:45

Objective Part

1.Which of the following BEST describes the consumer’s preference for products that are widely
available to them?

A) Production concept b)Marketing concept c)Selling concept d)Product concept

2.Buying and selling of mass consumer goods and services comes under which of the following markets?

A)Business markets b)Global markets c)Consumer markets d)Government markets

3.Which of the following is an advantage that enables business to survive against its competition over a
long period of time.

A)Marketing advantage b)Sustainable competitive advantage c)Core competency

D) Competitive advantage

4.Which of the following firms emphasis on product’s benefits to the customers rather than on product
attributes.

A)Product oriented b)Market oriented c)Sales oriented d)Production oriented

5.Additional cost is associated with which of the following strategy?

A)Market segmentation strategy b)Market dominance strategy

C)Differentiation strategy d)Cost leadership strategy

6.Core competency guides a firm recombining its abilities in response to demands from the:

A)Retailer b)Wholesaler c)Environment d)Supplier

7.Which of the following is known as a set of marketing tools used by the firms to pursue its marketing
objectives in the target market?

A)Marketing mix b)Promotion mix c)Offering mix d)Product mix

8. Which of the following is usually the target of a market challenger?

A)Market nicher b)Market leader c)Market follower d)Market segment


9.Which of the following is an advantage that enables business to survive against its competition over a
long period of time.

A)Marketing advantage b)Sustainable competitive advantage c)Core competency

D)Competitive advantage

10.Which of the following is NOT included in product decisions?

A)Styling b)Brand name c)Warehousing d)Packaging

11.Which stage in the PLC normally lasts longer and poses strong challenges to the marketing
managers?

A)Introduction b)Growth c)Maturity d)Decline

12. In Societal marketing concept not includes

A) society b) consumers c) company d) Banks

13. Microenviroment involves

A) suppliers b) competitors c) publics d)all of the above

14. Generation X

A) 1965 to 1976 b) 1965 to 1977 c) 1965 to 1975 d) 1965 to 1967

15. Demograpgic segmentation

A) religion b) climate c) personality d)user status

16. External sources of Idea........?

A) Distributors b) customers c) competitors d) all of the above

17. Growth stage characterize by

A) low sales b)rapidly rising sales c)both A & B d) none of these

18. CRM stands for

A) customer Relationship manager b) customer relative market

C) customer retaining manager d)customer responsive market

19. Publics include

A) financial b) media c) local d) all of these


20. Geographic segmentation describes as

A) density b) climate c)both A & B d) None of these

Subjective:

1. What is marketing? Write customer driven marketing strategy.(5)

2. Explain Microenviroment.(10)

3. Define Demographic segmentation of market.(5)

4. Explain Market targeting.(5)

5. Define PLC strategies.(5)

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