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4 Discussion

The document discusses the advantages and disadvantages of Fern, a company, expanding their distribution approach to include major retail chains from the perspectives of company management, Fern network members, and a potential new Fern network member. From the company management perspective, wider distribution increases visibility but could be difficult to implement across all retailers. Network members see increased competition as a disadvantage but easier sales as an advantage. A new network member would focus on local advertising and value-based pricing strategies to maximize their earnings potential in areas not served by more senior networkers.

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582 views

4 Discussion

The document discusses the advantages and disadvantages of Fern, a company, expanding their distribution approach to include major retail chains from the perspectives of company management, Fern network members, and a potential new Fern network member. From the company management perspective, wider distribution increases visibility but could be difficult to implement across all retailers. Network members see increased competition as a disadvantage but easier sales as an advantage. A new network member would focus on local advertising and value-based pricing strategies to maximize their earnings potential in areas not served by more senior networkers.

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drei
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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WEEK 4 DISCUSSION: CASE STUDY

A. USING THE PERSPECTIVE OF THE COMPANY'S MANAGEMENT, IDENTIFY


WHAT ARE THE ADVANTAGES AND DISADVANTAGES OF THIS APPROACH.
- There are certain disadvantages to consider from the perspective of the company's
management, such as the locations where they wish to sell their products. The
reaction of the supplier. Can a supplier or manufacturer like FERN satisfy all of the
requirements of a store like Watsons or 7/11?Customers will no longer have to
spend additional time looking for specific stores that cater to Fern products - instead,
they will be able to find them everywhere, resulting in more sales. The advantage of
this is that their products will be more visible to potential customers and, of course,
loyal customers.

B. USING THE PERSPECTIVE OF NETWORK MEMBERS OF FERN, IDENTIFY WHAT


ARE THE ADVANTAGES AND DISADVANTAGES OF THIS APPROACH.
- The biggest disadvantage, according to FERN network members, here is that
network members will have to deal with a wave of competitors, and not just any
competitors, but significant competitors. Customers would lose faith if they
discovered it was available at Watsons and 7/11. According to FERN network
members. The advantage would be that it would be easy for me to sell because the
company is establishing brand awareness to reach the end-user.

C. WHAT ARE THE COMMONALITIES AND DIFFERENCES OF MANAGING DIRECT


SALES NETWORK VERSUS MANAGING A KEY RETAIL CHAIN ACCOUNT.
- In direct sales, you can only discuss how the items operate or what the benefits are,
but in a retail store, you can really see the product. Buyers and potential customers
may touch and test the goods. The disadvantage is that clients are more likely to
refuse a product after they begin receiving calls or notifications about it since they
feel that some individuals are merely trying to defraud them. Customers are aware
that if a product is defective or has any faults, they may return it to the merchant,
who will swap or return it. As a result of all of this, these products employ a variety
of techniques to promote their wares. One thing is certain: they can reach all types of
clients without wasting excessive effort and resources. They are adaptable in order to
satisfy the demands and desires of their consumers.

D. DO YOU AGREE WITH THE FERN DUAL DISTRIBUTION APPROACH?


- Yes, because they have their merchants, the consumer will have no trouble obtaining
the product. This strategy is beneficial to both customers and businesses, since they
are eager to provide consumers with an easy way to acquire their goods while also
assisting them in earning a good living. This method is accurate to me because it
provides consumers the option of where to purchase it.
E. IF YOU ARE NEW NETWORK MEMBER OF FERN, HOW WILL YOU MAXIMIZE
YOUR EARNING POTENTIAL IF MAJOR CHAINS HAVE BEEN ASSIGNED OR ARE
BEING SERVED BY OLDER NETWORKERS AHEAD OF YOU?
- In case I were a new network member, I would devise an advertising plan that
would arouse individuals' curiosity. I think I'd need to focus erring on the store's
area. The area of your store will impact the accomplishment of your business. Being
in a bustling city will give you a huge edge. I'd likewise need to zero in on the value
technique as an organization part. You should hold fast to a selling retail cost. There
are elective value methods you may have utilized, for example, bundle evaluating.

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