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Business Plan - Marketplace Simulation.

Byte Inc. is a tech company focused on providing desktops and laptops. It has the highest market share and demand in the industry. To further grow, it plans to increase manufacturing capacity, expand sales globally, improve marketing strategies, and invest more in R&D. It is requesting venture capital investment to accelerate its aggressive growth plans, projecting exponential revenue and earnings growth over the next eight quarters.

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1K views11 pages

Business Plan - Marketplace Simulation.

Byte Inc. is a tech company focused on providing desktops and laptops. It has the highest market share and demand in the industry. To further grow, it plans to increase manufacturing capacity, expand sales globally, improve marketing strategies, and invest more in R&D. It is requesting venture capital investment to accelerate its aggressive growth plans, projecting exponential revenue and earnings growth over the next eight quarters.

Uploaded by

ARCHIT GUPTA PGP 2020 Batch
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Byte Inc.

Agenda
Executive summary

Market performance & Review

Current Situation & achievements

Way Forward

Why should you invest in Byte.Inc?

Supporting data and Tactical Plan


Executive Summary BYTE INC IS A TECH COMPANY FOCUSED ON PROVIDING THE BEST
DESKTOPS AND LAPTOPS TO ITS CUSTOMERS.

Mission
Byte Inc. aims to continually raise the bar of the customer experience by using
technology- based solutions to help consumers find, discover, and create anything
and everything, and empower businesses and individuals to maximize their success.

Culture
Cost Leadership Customer obsession Ownership Thinking Big

Competitive advantage:
Most Reliable brand with best value for money offering in the entire market

Corporate Objectives:
Market Presence: Market share, Sales volume etc.,
Profits: Operating Profits, net income etc.,
Cash: Ending cash position, Cash flow from operations
Shareholder Value: Earnings per share, net equity, net equity per share etc.,
Market performance & Review

Highest overall market share in the industry

Highest market demand in the industry

Market Leader in every segment


Current Situation & achievements
Brands Stallion W1 LIVA C1 Ruby I1 EliteBook T1 Stallion W2 Ruby I2

Brand 72 68 71 78 80 80
Judgement

Ads 75 57 60 70 78 77
Judgement

Pricing 100 100 100 100 100 100


Judgement
SWOT Analysis

• Highest market share • Conservative demand projection


• High profit margins (more than 40%) leading to huge stock out in Q4
• Most Reliable Brand

• Enter Mercedes segment with new • Reduction in demand because of


brand Stock out in Prev Quarter
• First firm to have Global presence • Heisenberg Inc is a major threat
Way Forward
Manufact
Sales Marketing uring

Increase Fixed capacity


Increasing the Worldwide Making Breakthrough according to demand and
Presence by opening New Sales developments in the R&D, improve change over time to
Offices and Increasing the Sales Advertisements for better Brand reduce production cost and
Productivity and Experience by and Ad Judgements for stock outs.
employing more Sales People for increasing customer awareness Strengthen our technical
better Customer Experience and their success leadership position.

HR Finance

Maintain adequate sales force &


production worker to cater Making Judicious use of Equity
market demand and provide and Debt for better financing
good work life balance. the growth projects keeping in
Increase production and mind the firm’s stability and
salesforce worker efficiency upto maximising shareholders wealth
90%
Manufacturing Capabilities
• Increase Production capacity by 300 units
in subsequent quarters to cater market
demand.

• Invest heavily in quality inspection,


variance study and source study to emerge
as technical leader in terms of quality and
reliability of the product and reduce
warranty cost.

• Improve Production worker productivity


upto 90%.

• Invest 0.4mn per quarter for changeover


improvement to reduce changeover time,
production cost , stockouts and increase
production efficiency.

• Improve asset management upto 3.0 by


maintaining balance between stockouts
and inventory.
(Revised) Why should you invest in Byte.Inc?- Financial Request
● Byte has global presence in LatAm, NorAm, Europe and APAC with growth of 190% in Q3 and 336% in Q4 in revenue.

● There have been beyond expectation demand in the products in Q4. This is prudent time for Byte to increase their manufacturing
capacity and expand aggressively.

● Our QoQ revenue growth for the next four quarters is projected to be 230+%, 480+%, 200+% and 150+% in the upcoming four quarters
(QoQ growth), 37 times to our present revenue.

● Total equity is projected to reach over 130 million, from the present value of 9 million, in increase by 16 times. And since this number
is arrived at after our huge RnD program, be assured that our products will continue to dominate the market till much later.

● Investing in our company can, therefore, multiply your money manifold. The market is very pleased with microcomputers in general,
but even much more impressed with our brands. We have the right strategy to reach the top and give you high returns on your
investment.

● The VCs’ much needed investment will improve the immediate financial health of the company and will allow us to invest in
technology, capacity, expansion to magnify future returns.
Revised Demand and Supply Forecast Plan

Quarters Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8

Demand 753 5073 6130* 16500* 40200* 83700*

Projected Rev. 1.9 million 6.4 million 16 million* 60 million* 152 million* 248 million*

EPS -15 18 38* 149* 577* 623*

* Projected Figures
Revised Tactical Plan

● Revised the sales forecast from 60000 units to 80000 units in Q8 so we are planning to add production capacity

● Looking at the possibility of collaboration with other teams for R&D partnerships for making cutting edge products

● Revised our strategy pertaining to opening and maintaining web sales offices and advanced their opening by one quarter

● Revised financial strategy for better optimisation of growth with balanced debt and equity in our firm

● Revised our target segment for next quarter and discontinued less profitable segment for optimisation of profit margin

● Targeting unexplored geographies in coming quarters for our product offering to increase shareholders wealth
Thank you - Q&A - Feedback
Prathyusha T
01 President

Abhishek Namdeo
02
VP_Accounting & Finance
0
7

03 Amit Anand
VP_Manufacturing

04 Chetan P
VP_Sales Management

05 Hrishikesh
VP_Marketing

06 Archit Gupta
VP_Business Analytics

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