A Report On

Summer Internship Program 2021

With
INFRATECH

Submitted by
Shrushti Sharad Ghosalkar
(2019-B-28082001)

BBA(International Business) Sem V

Batch 2019-22

Submitted to
Dr. Syed Ahmed Wajih

Ajeenkya D Y Patil University

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 BBA IB- SP 2021 (Internship) Evaluation Format- Report
Name of the student Shrushti S. Ghosalkar
URN 2019-B-28082001
BBA Specialization International Business
SP Company Infratech
Name of the company guide Fatima Khan
Name of the faculty guide Dr. Syed Ahmed Wajih

Sr. Description Max. Marks

No Marks Awarded
Goals and Targets: Clear
1. definition of the goals, tasks
5
and targets. Achieving Results,
Explanation of variance,
corrective measures taken,
Precise narration.
Quality of Report: Structure
2. of Report, formatting,
10
conformity to guidelines,
spelling, grammar, appropriate
language, professional
presentation of report.
Content: Description of
3. assignments undertaken,
10
3CETT, SWOT analysis,
product analysis, strategic
tools used, objectives,
achievements, future outlook
of industry/function, learning
from the SP.
Planning Efficiency and
4. Implementation: Approach to
10
SP, overcoming complications,
management and organization,
reliability and punctuality,
individual contribution to the
project, identifying and
valuing learning outcomes,
developing strategies to meet
contingencies.
Resource Utilization: Tools
5. and techniques used,
15
alternatives considered,

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efficiency and effectiveness of
tools and techniques used,
knowledge, skills acquired,
learning from the results
Compliance to Guidelines:
Adherence to
company/ADYPU guidelines,
contribution of
guidelines/feedback to success
of SP, Leadership and
Managerial Skills acquired.
Total 50

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CERTIFICATE

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 DECLARATION

I, SHRUSHTI SHARAD GHOSALKAR, a student of BBA IB Sem V of

the School of Management of Ajeenkya DY Patil University, hereby
declare that this report on Summer Project Program 2021 is the original
piece of my work and is based on my internship with INFRATECH,
from 1st June, 2021 to 31st June, 2021.
I further declare that none of the contents of the report are copied from
any source. I understand that if found guilty of plagiarism, Ajeenkya DY
Patil University is free to initiate any action against me, including the
cancellation of my Summer Internship program.

Signature of Student: Shrushti S. Ghosalkar

Date: 16th August,2021

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 ACKNOWLEDGEMENT

With great pleasure I express my gratitude to INFRATECH for providing me this

golden opportunity to work in sales management as intern in their company. This
short period was full of experience, which will definitely help me in my future
career. First of all, I would like to thank my project guide Dr. Syed Wajih, for
guiding me throughout the project, and for giving us valuable insights about various
aspect of sales and Operations.

I express my deepest thanks to Ms. Menka Rathod [director] for taking part in
important decision and arranged all facilities to make life easier. I choose this
moment to acknowledge her contribution gratefully.

I perceive this prospect as a big milestone in my career development. I will strive to

use gained skills and knowledge in the best possible way, and I will continue to work
on their improvement, in order to attain desired career objectives.

Last but not the least, I am grateful to my Parents and family members all my friends
for their help and encouragement, without which this project would not have been
possible.

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 INDEX

Sr no Title Page No
1 Introduction 08
2 Company 09
3 Customers 11
4 Competition 11
5 Environment 11
6 Terminology 11
7 SWOT Analysis 12
8 Executive Training 13
Report
9 Conclusion 16
10 Bibliography 17
11 Annexure 18

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 INTRODUCTION

This internship report has been prepared as a requirement of third year in Bachelor of
Business Administration in International Business from Ajeenkya D.Y Patil University,
Pune. I started my internship program at INFRATECH under SALES department. This report
focuses on a one month work from home experience. The reason for selection of this
internship was due to natural interest and curiosity in sales and marketing.

Sales and marketing is one of the most trendy and effective marketing method in this
technological world of business in terms of cost and customer engagement. And sales
marketing deals with exploration and understanding of customer needs, with response to
them through the development and also deals with impact on customers needs in accordance
with strategic purpose of the organization.

Working with infratech proved to be challenge but exciting in a lot of way for me as this was
my first ever internship. During the period of my internship not only have I got to learn a lot
of practical aspects of theory taught to me. This exposure will surely help me in my career. I
also got to know many people and made new contacts that might help me in the future. My
responsibility has taught me discipline, effective communication, professional writing, social
media management and many more.

There is not much opportunity to construct a research based report working in the sales
department. Nonetheless I have put my best effort in writing project.

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 COMPANY, CUSTOMERS, COMPETITORS,
ENVIRONMENT AND TERMINOLOGY

The Company:

Infratech is one of the finest land trading Company you can ever come upon solely
focused and dedicated to your career development. Their aim objective is to foster
the best growth and upgrade your career objectives with proper knowledge and
skills. Infratech is a leading Real Estate Company in India. Infratech is a subsidiary
of the KD Rathod group of companies, which has made significant contributions to
variety of industries including real estate, infrastructure, auto mobiles, education,
entertainment and finance.
Infratech is an ISO 9001:2008 accredited business that has been in the real estate
industry for over 15 years, providing investment opportunities and advice on deals
involving properties, plots, flats and homes.
They have provided over 35000 satisfied customers with their life best investment in
plots and flats via land sales to date. In thane, Pune, Navi Mumbai, they are go-to
site for affordable and profitable real estate deals. They provide their customers with
100 percent clear title documents that comply with all legal requirements and their
team of land experts will direct you on your investment journey, as land investment
is the best way to invest your money, their mission is to make clients investment
more enjoyable and profitable and meet the expectations of clients through profitable
and safe deals thereby putting their clients interest above their own and their vision
is to become then largest land banker in India thereby providing excellent services
and exceeding customer expectations. Their goal is to make every person who is
career-oriented to become more capable and skill-oriented.

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Company vision:

Infratech’s Vision is to achieve their dream jobs and position but a few succeed to reach their
goal. Our vision is to help you to achieve your aim. We work tirelessly to create and better
version of you so that you become the most desirable candidate for the job you dream of. We
are one of the most trusted and well known for the work of holding your hand and helping
you to climb towards the peak of your success. Their vision is to become then largest land
banker in India thereby providing excellent services and exceeding customer expectations.

Marketing:

The main form of marketing was through social media marketing. Our guide explained us
each and every step on how to organically increase the reach of the content. We were taught
how to use hash tags, mentioning someone, the appropriate time to post content to get
maximum reach and more.

I was told to focus on social media platforms such as Facebook, LinkedIn. In this task the
main objective was to provide maximum exposure to the client by making their content
widespread by social media. The great thing about social media marketing is that I could
track how many people saw my content. I could use the analytics of my post to check who all
saw my post, who all liked, commented, disliked my content on each platform and formulate
my next content based on the data.

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The Customer:

My daily task was to increase the reach of the clients assigned to me by calling them or
communicate with them and advertising their websites in different websites provided to me
by my intern head. They provided us with 6 to 7 clients per day so we had to call them and
tell them about land trading and how it works then tell them about company offers and land
locations to invest. If clients were interested in this location so we used to send them different
pdfs about locations.

The first phase taught me important skills such as communications skills, and email skills.
This task helped me to gain tremendous knowledge on how trading works and the difference
between about land trading and stock trading.

The Competition:

As India is a developing country and there is growth in infrastructure of our country there are
various companies in the field of Real estate and land trading such as Diamax Properties Pvt.
Ltd, Moneywise Property Consultants Pvt. Ltd, Growmore Space Solutions Pvt. Ltd and
many more. The scope for innovative techniques in this sector has also increased massively.

The Environment:

Infratech, according to me is a mixture of both Macroeconomics as well as Microeconomics

because the company deals with properties in various different regions on a large scale real
estate business but also the product i.e. the properties can be bought by people with low
income in an efficient way such as EMIs and loans.

The Terminology:

Dealing with real estate for the first time, I came across various new words and phrases that
confused me at first. We were guided about different terms and their meanings by our
mentor. There were words such as Buyers Agent, Fixed rate mortgage, Interest, Refinancing,
Closing cost and many more.

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 SWOT ANALYSIS

Real estate means that the investment of capital and resources to improve the land, buildings,
roads, utility system, fixtures, and structures. Some of the main 4 types of real estate are land,
commercial, industrial, and residential.  
When we say the real estate business, then it has to perform various functions like; brokerage,
management, marketing, development, sales, professional services, and lending. It provides
many career and job opportunities in the following categories; sale agent, real estate attorney,
analyst, appraiser, home and building inspector, commercial broker, loan underwriter, and
mortgage specialist.
The SWOT analysis of the real estate business would help us to see things from different
angles like strengths, weaknesses, opportunities, and threats that this industry has to face.

Strength -value multiplies overtime

-less risky investment
-authority over the land usage
-inflation hedge
-traded in the open market
Weakness -difficulty to transfer ownership
-not liquid asset
-huge capital is required
-limited supply
Opportunities -global demand
-rapid growth
-new areas have great potential
Threats -economic recession
-competition with other assets
-price falls due to less demand

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 EXECUTIVE TRAINING REPORT

Target/Tasks:

-we were assigned with 7-8 contacts of interested candidates and our job was to
convince them and see through their requirements and interests in our properties

Strategy:

-My strategy was to get to know about the interests of the interested candidates
and suggest them properties in their budgets and preferred areas. And try to
convince them in buying by telling them about the growth and development in
those areas and growth in prices of those properties in near future.

Limitations:

-This Internship was work from home, which may result in some inconsistency in the data.

-The research is carried out by my own observation and questionnaire which is limited by
my perspective, views and knowledge about sales.

-Time constraint of 2 month was placed on the internship, because of this I was not able to go
deeper in some aspects of my work.

-The sample on basis of which the data was collected was a small part which was assumed to
designate the whole.

-The research report was made during the COVID-19 pandemic and the results and
interpretation may wary when the situation restores back to its stable self.

-Bias answers from the respondents

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Findings:

-Company focuses more on sales.

-Interns were disappointed with no stipend.

-Lot of interns were not able to bridge the gap between theory and practical.

-Work from home has put limitation on the industry exposure

-Few people are unaware of the companies services.

-The number of sales promotional activities are less.

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 Conclusion

To conclude, I would like to say that with tremendous growth in real estate market
and development in our country opportunities for real estate business is growing day
by day. And I would also like to recommend that, the sales promotional activities
should increase and the target audiences age should be from 15-45. As this age of
group is aware about the growth in prices and its benefits of investing in properties.
And Interns should be offered some monetary benefits as well. HR should take fun
activities to reduce stress and Company should give stipend to every intern as it will
increase the interns morale and make them enthusiastic to work.

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 Bibiliography:

https://www.infratech.ind.in/projects/pune.php

https://www.facebook.com/pages/category/Real-Estate-Company/INFRATECH-Pune-
110131067371434/

http://infratechpune.com/

https://infratech.ind.in/

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 Annexure:

Offer Letter:

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Internship completion certificate:

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Companies Marketing Pictures:

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