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English Communication in Business

Business

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24 views27 pages

English Communication in Business

Business

Uploaded by

Alejandra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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English Communication in

Business
What makes a good Communicator?

 Fluency in the language


 Extensive vocabulary
 Being a good listener
 Physical appearance
 A sense of humor
 Grammatical accuracy
 Not being afraid of making mistakes
 Awareness of body language
Effective communication

 Effective communication is about more than just exchanging information.


It’s about understanding the emotion and intentions behind the
information.
 It requires 4 skills:
 Engaged listening
 Nonverbal communication
 Managing stress in the moment
 Asserting yourself in a respectful way
Engaged Listening

 Listening well means not just understanding the words or the information
being communicated, but also understanding the emotions the speaker is
trying to convey.

 When you’re an engaged listener, you will better understand the other
person and also make that person feel heard and understood.
Non-verbal signals

 Developing the ability to understand and use nonverbal communication


can help you connect with others, express what you really mean, navigate
challenging situations, and build better relationships at home and work.
Managing Stress

 It’s only when you’re in a calm, relaxed state that you’ll be able to
know whether the situation requires a response, or whether the
other person’s signals indicate it would be better to remain silent.

 It’s important to manage your emotions, think on your feet, and


effectively communicate under pressure.
Assert yourself

 Direct, assertive expression makes for clear communication and can help
boost your self-esteem and decision-making skills.

 Being assertive means expressing your thoughts, feelings, and needs in an


open and honest way, while standing up for yourself and respecting
others.
Good communicators vs bad
communicators
 Articulate coherent eloquent

 Fluent focussed hesitant

 Inhibited lucid persuasive

 Rambling responsive sensitive

 Succinct tongue-tied
Types of communication

 Oral
 Written
 Non-Verbal
 Mass
3 elements of oral communication

 Vocal- The tone of voice of the person, the variety and inflection the
person uses when speaking

 Visual- What we see of the person which includes body language.

 Verbal- What the person is actually saying.


Oral communication

 Intrapersonal communication

 Interpersonal communication

 Small group communication

 Public communication
Which are some situations in which oral
communication is the most effective?
 Interviews
 Problem solving
 Mediating
 Urgent matters
Written communication

 Written business communication should be professional, clear and concise.


 Written communication allows businesses to communicate developments,
expectations and legalities to employees and contacts in the outside
world.
 Two types of written communication: Internal and external.
Importance of written communication

 Creates a permanent record or evidence.

 Defines the Brand

 Creates relationships

 Ease of distribution
Which are situations in which written
communication are most effective?
 Sending Company newsletters

 Legal situations

 Working with people in different timezones


Non-Verbal communication
 According to experts, a substantial portion of our communication is
nonverbal.

 It’s important to learn to identify and read the different aspects of non-
verbal communication
 Facial expressions
 Gestures
 Paralinguistics
 Body language and posture
 Proxemics (aka personal space)
 Eye gaze
 Haptics (contact)
 Appearance
We have a video

 https://www.youtube.com/watch?v=4jwUXV4QaTw
Mass
communication

 In this process, either a person or a group of people relay a message through a


chosen channel to reach a multitude of people. These channels comprise of
television, radio, print, and internet.

 Apart from providing realistic information about a business and its offerings, mass
communication tools also allow small businesses to mold consumers’ viewpoints.
Social media makes it easier for the users to send their feedback about your business

 Mass communication plays a crucial role inside a company in keeping everyone


updated through periodicals and circulars. It is also important for the employees to
maintain a cordial relationship amongst themselves. .
Challenges of Communication

 The ability of a business to communicate is crucial to its success. From


effectively communicating with staff to reaching out to clients and
customers, communication is a huge factor in business operations.

 Understanding the problems and symptoms to communication challenges


within a business is the only way to find solutions to the obstacles.
Symptoms of poor communication

 If a business is having challenges with communication, warning signs


appear that should trigger action by the managerial staff. Some indicators
are lack of cooperation, unreached goals, high level of mistakes, casting
blame, low motivation, low productivity, unsatisfied customers, arguments,
high employee turnover and loss of clients.
 Lack of feedback
 Email overload
 Overall lack of communication
 Not being comfortable with technology
 Communicating internal and external news
 Irrelevant information
 Lack of respect
 Budget constraints
How con you solve communication
problems?
Generating Trust and Value

 Leaders and companies can’t succeed if they aren’t good


communicators—and more often than not, leaders don’t even know that
their communication skills need polishing.

 Workplace communication is very important to companies because it


allows companies to be productive and operate effectively. Employees
can experience an increase in morale, productivity and commitment if
they are able to communicate up and down the communication chain in
an organization.
 All things being equal, your customers will naturally go where they
consistently feel well treated and appreciated.
 You care about your clients, but what matters to them is how you show it.
Demonstrating their value to you requires more than quality service and
good prices. It requires strategic planning. It requires ongoing attentiveness
and creativity in the quality of your communication.
References
 https://www.helpguide.org/articles/relationships-communication/effective-
communication.htm
 Market Leader, D. Cotton, D. Falvey & S. Kent, Ed. Longman 2005. Unit 1 Communication
 https://www.asls.com.au/three-elements-of-communication-vocal-visual-verbal/
 https://smallbusiness.chron.com/importance-written-communication-business-2936.html
 https://smallbusiness.chron.com/written-communication-business-2935.html
 https://www.verywellmind.com/types-of-nonverbal-communication-2795397
 https://www.educba.com/course/mass-communication-courses-for-business/
 https://insights.staffbase.com/blog/10-communication-challenges-and-how-to-master-
them-with-your-own-branded-employee-app
 https://smallbusiness.chron.com/challenges-business-communication-112.html
 https://www.amanet.org/training/articles/how-to-use-communication-to-build-trust-and-
inspire-loyalty-as-well-as-lead-effectively.aspx

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