Module 2 - Week 2-Salient Features of Entrepreneurship
Module 2 - Week 2-Salient Features of Entrepreneurship
LEARNING OUTCOMES
At the end of this chapter, the learner should be able to:
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MODULE 1- CHAPTER 1-LESSON 2-SALIENT FEATURES OF ENTREPRENEURSHIP (WEEK 2)
INTRODUCTION
The salient features of entrepreneurship provide better understanding of the whole concept. They
also act as the point of reference in determining whether a business endeavor is operating within
the realm of entrepreneurship. Noticeably the salient features of entrepreneurship do not include
entrepreneurship as a source of livelihood or as the answer to the financial problems of the owner
of the business
As a future entrepreneur, one should always remember that nothing is permanent in the field of
entrepreneurship. What is applicable to one entrepreneur may not be applicable to another. Art in
entrepreneurship is also related to correct practices or ways of carrying out entrepreneurial
activities. The owner of an ordinary small business has the freedom to manage and operate his/her
business according to what pleases him/her/ The entrepreneur, however, has to perform
entrepreneurial activities correctly regardless of whether they are undertaken easily or not.
IS A WEALTH-CREATING VENTURE
The feature sounds so simple, but this has been most misconstrued because of the word wealth.
We often hear the old maxims “Health is wealth. However, this is not the concept of wealth in
entrepreneurship. Wealth is created when the benefits derived by the owner in providing goods
and services to the customers are abundant enough to cover the costs incurred by the business.
Wealth is created when the value of the business has increased abundantly, and the life of its
owner has improved considerably.
Value is basically the opposite of waste. Products and services are considered valuable when
they provide additional benefits to the buyers and users.
The basic concept of risk in entrepreneurship can be expressed in this statement, “Risk is inherent
in an entrepreneurial venture” The approach in handling business risks differentiates an
entrepreneur from an ordinary businessperson.
All businesses, whether big or small, are operating within the concept of risk-taking because of
uncertainty. Business risks cannot be eliminated. They are inherent in the venture. Entrepreneurs
face the business risks instead of avoiding them. They find ways to minimize the effects of risks.
LESSON ENRICHMENT: Read 5 Things Every Entrepreneur Should Know About Risk-
Taking (www.entrepreneur.com/article/270320)
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MODULE 1- CHAPTER 1-LESSON 2-SALIENT FEATURES OF ENTREPRENEURSHIP (WEEK 2)
REMEMBER
✓ Entrepreneurial concepts and principles are not fixed. They constantly
change and are highly influenced by the changes in the environment. The
evolutionary processes happening in entrepreneurship are mainly due to the
creativity and innovation born or created from business opportunities.
✓ All businesses, whether big or small, are operating within the concept of
risk-taking because of uncertainty. Nobody knows what will happen
tomorrow. Business risks cannot be eliminated. They are inherent in the
venture. Entrepreneurs, however, face the business risks instead of avoiding
them. They find ways to minimize the effects of the business risks.
POST-TEST
1. Discuss why profit is not a good measure to determine the success
on an entrepreneurial venture.
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