Scribd
Upload
96 views14 pages

Lesson 7 - Media and Globalization

This lesson discusses how media drives globalization and its social impacts. It explains that media acts as the main conduit for spreading global cultures and ideas. Different forms of media like print, broadcast, and digital media are discussed. While television was said to create a "global village", critics argue it also enabled cultural imperialism. However, local cultures now utilize media to proliferate globally as well. The internet challenges previous ideas by allowing anyone to produce and consume information, though it can also create "cyber ghettos" and enable the spread of misinformation. Responsible media consumption is important for dealing with its unintended consequences in a fast-changing world.

Uploaded by

Bp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
96 views14 pages

Lesson 7 - Media and Globalization

This lesson discusses how media drives globalization and its social impacts. It explains that media acts as the main conduit for spreading global cultures and ideas. Different forms of media like print, broadcast, and digital media are discussed. While television was said to create a "global village", critics argue it also enabled cultural imperialism. However, local cultures now utilize media to proliferate globally as well. The internet challenges previous ideas by allowing anyone to produce and consume information, though it can also create "cyber ghettos" and enable the spread of misinformation. Responsible media consumption is important for dealing with its unintended consequences in a fast-changing world.

Uploaded by

Bp
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

Lesson 7 – Media and Globalization

Sammy T. Perado, Ph.D., MMT, REB


[email protected]

EDUCATION FOR A FAST CHANGING WORLD


Learning outcomes:

1. Analyze how various media drive different


forms of global integration;
2. Compare the social impacts of different media
on the processes of globalization;
3. Explain the dynamic between local and global
cultural production; and
4. Define responsible media consumption.

EDUCATION FOR A FAST CHANGING WORLD


Globalization – entails the spread of various
cultures.

e.g. Films – made in Hollywood – shown all over


the world.

EDUCATION FOR A FAST CHANGING WORLD


Globalization – spread of ideas.
> relies on media as its main conduit for the
spread of global cultures and ideas.

Jack Lule – “could global trade have evolved


without a flow of information on markets, prices,
commodities, and more?”

There is an intimate relationship between


globalization and media.

EDUCATION FOR A FAST CHANGING WORLD


Media and Its Functions:

Media – means of conveying something, such as


a channel of communication.

Print media – include books, magazines,


newspapers.
Broadcast media – radio, films and television.
Digital media – cover the internet and mobile
mass communication.

EDUCATION FOR A FAST CHANGING WORLD


Marshall McLuhan – a media theorist who
declared that “the medium is the message.”
> he meant to draw attention to how media, as
a form of technology, reshape societies.

EDUCATION FOR A FAST CHANGING WORLD


Consider the effect of the effect of the
internet/smartphones on relationships?
Prior to the use of cellphones > no way to keep
constantly in touch, or to be updated on what the
other is doing.
The technology (medium) and not the
message, makes for this social change possible.

EDUCATION FOR A FAST CHANGING WORLD


The Global Village and Cultural Imperialism

Television – turning the world into a “Global


Village” where all are listening to the same story.

This scenario created a cultural imperialism


because most, if not all, are American/Western
cultures and values overwhelm all the others.

EDUCATION FOR A FAST CHANGING WORLD


Herbert Schiller – the world is becoming
Americanized, value of consumerism prevails.

John Tomlinson - Cultural globalization is simply


a euphemism for Western Cultural Imperialism”
since it promotes homogenized, Westernized,
consumer culture.

EDUCATION FOR A FAST CHANGING WORLD


CRITIQUE of Cultural Imperialism:

They ignored the fact that media messages


are not just made by producers, they are also
consumed by audiences.
e.g. Asian culture – proliferated worldwide
through media (Hello Kitty, K-pop etc.)

> Local brands are competing with international


brands Jollibee vs. McDonalds

EDUCATION FOR A FAST CHANGING WORLD


Social Media And The Creation Of Cyber
Ghettoes:

Internet/social media – is challenging previous


ideas about media and globalization.

Social media – has both beneficial and negative


effect.

Anybody can be a producer or consumer of


information.
EDUCATION FOR A FAST CHANGING WORLD
Politicians and influential people created a “herd”
mentality, which was exploited by many.

e.g.
Russian dictator Vladimir Putin has hired armies
of social media “trolls” to manipulate public
opinion through intimidation and the spreading of
fake news.

EDUCATION FOR A FAST CHANGING WORLD


Conclusion:
1. Media have diverse effect on globalization process.
2. Media – creating bubbles of people who do
not/rarely interact.
3. Societies – can never be completely prepared for
the fast changes in the systems of communication.
4. Every technological change creates multiple
unintended consequences.
5. Never fear the changes, instead, all must
collectively discover ways of dealing with them
responsibly and ethically.

EDUCATION FOR A FAST CHANGING WORLD


Activity 2
(10 points each)

1. Provide 5 Fakenews circulating on the


internet.
> Tell us what is true.
> Provide your irrefutable resources.

Provide your sources of info.

EDUCATION FOR A FAST CHANGING WORLD

You might also like