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9.9 Campaign Preparation

The document provides guidance for sellers preparing for Shopee's 9.9 Super Shopping Day campaign. It covers topics like campaign preparation, ensuring adequate stock levels through management and forecasting, logistics and fulfillment best practices like new Shopee packaging updates and proper pickup protocols. It also discusses strategies for uplifting sales through discounts and ads as well as avoiding penalty points by addressing issues like misleading discounts and chat response rates.

Uploaded by

Noel Coronado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
100% found this document useful (1 vote)
278 views101 pages

9.9 Campaign Preparation

The document provides guidance for sellers preparing for Shopee's 9.9 Super Shopping Day campaign. It covers topics like campaign preparation, ensuring adequate stock levels through management and forecasting, logistics and fulfillment best practices like new Shopee packaging updates and proper pickup protocols. It also discusses strategies for uplifting sales through discounts and ads as well as avoiding penalty points by addressing issues like misleading discounts and chat response rates.

Uploaded by

Noel Coronado
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Shopee University

9.9 Super Shopping Day Campaign Preparation


Welcome, Sellers!
Shopee University: Masterclass
9.9 Super Shopping Day Campaign Preparation
Basic Campaign Preparation DTS Schedule and Timeline
● Process Flow ● DTS Guideline
● Campaign Checklist ● Best practices

Ensuring Stocks Penalty Points Driver


● Stock Management ● Misleading discounts
● Forecasting ● NFR & LSR
● Chat Response Rate
Logistics and Fulfillment Improvement and Manpower
● New Updates (Shopee Packaging & Pouches) ● Best practices
● Pick-up Protocol
● Proper Packing Techniques Uplifting Sales
● Ensuring Manpower ● Discounts and Vouchers
● Troubleshooting ● Seller Live Stream
● Best practices ● Bundle Deals
● In-Shop Flash
● My Data
● Paid Ads
Campaign Process Flow
Seller Responsibilities: During the Campaign

● Check if the prices of live products are the same as what was
agreed upon with your RMs.
● Report incorrect prices and discounts ASAP.
● Always check the app or seller center for order notifications.
● Respond to buyer questions in chat.
● Arrange pick up schedule before the Seller DTS ends.
● Ensure enough manpower to pack orders.
● Monitor problematic deliveries.
● Report any problems in arranging pick up or fulfilling orders
to your RMs.

Private & Confidential


Seller Responsibilities: Post-Campaign

● Ensure that all orders are kept track of and


delivered.
● Entertain buyers who have questions/concerns
about their received products.
● Update your inventory of stocks and income
statements.

Private & Confidential


Stock Management
Stock Management: Monitor Stocks posted

Good Bad
Stock Management: Tips

Other Brands
● Physical stock in warehouse
must match virtual stock in
Seller Center.
● Dedicate stock inventory for
Shopee and separate from
competitor stocks.
● Include variations (color, size,
etc.) in the inventory details.

Private & Confidential


Stock Management: Tips

The Relationship Management Team will continue to work with


sellers to ensure compliance of Stock Management.
Private & Confidential
Forecasting
Forecasting

Use historical demand pattern for a single SKU to predict demand during 9.9 campaign
Suggested stocks for
next week should be
20% more than the
Date Starting Sold Stocks Suggested stocks sold the current
Stocks Out sold / Stocks for week
Stocks Day next week
● Weekly Forecast must have a buffer
Aug 25 - 31 100 100 14.29 17.14 / day of at least 20% from your sales the
previous week
Sept 1 - 7 150 120 17.14 102.84 / day
● Forecasting monthly is getting your
Sept 8 - 14 750 721 103 20 / day daily average stocks sold, multiply it
by 30 or 31, then add 20% stocks
● Also consider seasonality, and date
Suggested stocks for of campaign.
next week should be
x 5.5 to 6 more than ● For big campaigns like 9.9, best to
the stocks sold the forecast x5 or x6 more from normal
current week Private & Confidential sales.
Shopee University: Masterclass
9.9 Super Shopping Day Campaign Preparation
Basic Campaign Preparation DTS Schedule and Timeline
● Process Flow ● DTS Guideline
● Campaign Checklist ● Best practices

Ensuring Stocks Penalty Points Driver


● Stock Management ● Misleading discounts
● Forecasting ● NFR & LSR
● Chat Response Rate
Logistics and Fulfillment Improvement and Manpower
● New Updates (Shopee Packaging & Pouches) ● Best practices
● Pick-up Protocol
● Proper Packing Techniques Uplifting Sales
● Ensuring Manpower ● Discounts and Vouchers
● Troubleshooting ● Seller Live Stream
● Best practices ● Bundle Deals
● In-Shop Flash
● My Data
● Paid Ads
Logistics and Fulfillment
New Updates:
Shopee Packaging and
Pouches
Shopee Packaging: in Pouches and in Own Packaging
Pouch Own Packaging

For INTEGRATED courier pouches - weight for For OWN PACKAGING shipments - volumetric
all parcel size should not exceed 5kg., make weight will be considered and affect the
sure that your buyer’s orders can still fit inside order’s shipping fee, make sure to read the
the pouch. The list of Couriers serving and following if you are activated with an “own
picking order in pouch sizes are: packaging” courier:
● Xpost Integrated ● BAE Own Packaging
● Black Arrow Integrated ● Ninja Van Own Packaging
● NinjaVan Integrated
● 2GO Integrated
Private & Confidential
Shopee Packaging: in Pouches

Juan Dela Cruz

1804
0616
090S
99V

Private & Confidential


Shopee Packaging: in Pouches

Size Small

You can purchase


the Shopee
Packaging through
Shopee App or Size Medium
desktop. Just search
for sulit_supplies or
Shop ‘N Pack!

Size Large

Private & Confidential


Proper Packing: Product Weight

*Discrepancy between ASF (Actual Shipping Fee) and ESF will be paid by the seller,
so it is important to get the exact dimensions of the product.
Private & Confidential
Proper Packing: Shipping Fee

Estimated Shipping Fee


or ESF refers to the amount to
be collected as automatically
computed by the system upon
entering the weight of a
product.

Actual Shipping Fee


or ASF refers to the actual
amount to be collected as
computed by the courier.

Private & Confidential


Pickup Protocol
Pickup Protocol

● Sellers should be the one to put the Airway


Bill sticker on the packages.
● All items for pickup should be well-packed
and ready for collection on the arranged
date.
● Riders will only wait up to 5 minutes for the
sellers to hand over the items.
● Items that are not ready for collection will
be tagged as failed pick up.
● Items not picked up - seller or courier’s
fault - can only be rescheduled if DTS is still
available.
● DTS extension will not be given if no pick
up is due to the seller’s fault.

Private & Confidential


Proper Packing
Techniques
Proper Packing: Why is it important

Importance of Proper Packaging


Customer Satisfaction is Key!
Acquiring a customers satisfaction is vital in obtaining REPEAT PURCHASES for your shop
with properly packing your items and securing your products physical health, you can
provide a positive shopping experience for your customers

Private & Confidential


Proper Packing: Materials

Materials for Proper Packaging

Private & Confidential


Proper Packing: Own Packaging

Packaging Quality Quality of Seal Special Remarks

Securely wrap your products in Ensure that you seal all edges For special products, use special
packing material such as bubble and/or openings of the packages labels which are eye-catching and
wrap and adequate inner-filling properly easily visible
mater (e.g. foam wrap, foam
peanuts, crumpled paper,
corrugated inserts)

Private & Confidential


Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping

1 2 3 4

Seller
Review orders to be Select orders to ship Choose shipping option Schedule for mass pickup or
shipped in Seller Centre and start packing in Seller Centre mass drop-off with 3 PL

5
5
Third Party
Logistics
Pickup parcel and deliver
to the customer

Private & Confidential


Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping
Step 1
(2
1 Click on Ship my orders to
)
start mass shipping process
Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping

Step 2
2
Select the “Orders To Ship”
3 tab and filter orders by the
logistic provider

Step 3
Select the products
intended for delivery
and choose “Mass
Arrange Pickup” to
arrange mass shipping
with the logistic
Private & Confidential
provider
Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping

Step 4
Step 4 the pick up
Schedule
date for all of the
4 selected orders

Leave a remark for the


logistic provider

Provide a pick up
address for the logistic
provider
Proper Packing: Mechanics for AWB Own printing

Private & Confidential


Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping - Download Shipping Documents

5.1
Step 5.1
Select “Download
Shipping Labels” tab

Step 5.2
5.2
Select the products
intended for
delivery and click
“Download
Shipping
Download Shipping Documents: download all of the selected Documents”
orders’ shipping documents in one file
Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping - Shipping Labels

If Shipping Labels option is selected, Download


Shipping Documents downloads all of the selected
orders’ airway bill in one document

Print and paste the airway bills according to their


respective products
Proper Packing: Mass Arrange Pickup
Step-by-step guide to mass shipping - Pick List

If Pick List option is selected, Download Shipping Documents


downloads a list of all the selected orders

Use the Pick List to track products that needs to be picked easily

Private & Confidential


Ensuring Manpower
Ensuring Manpower: Pre 9.9 Campaign

Warehouse staff must be


sufficient enough to be
able to accommodate
demand of orders for the
sale.

Make sure to acquire and


train temporary staff for
additional help needed for
the campaign.

Private & Confidential


Ensuring Manpower: Pre 9.9 Campaign

Seller needs to ensure that


there will be dedicated staff
members assigned to ensure
100% order fulfillment.

If needed, create shifting


schedules for staff during the
whole campaign period.

Private & Confidential


Troubleshooting
Troubleshooting: Cannot book order / App not loading

Basic troubleshooting
• Close then re-open the app
• Restart your phone Report to RM
• Check internet connection 1. Take a screenshot of
Seller cannot arrange
• Logout then login error
pick up or the app is
not loading • Try using a different device 2. Send Order ID and
• Clear the app cache screenshot to RM
(Me tab > tap Gear Icon >
tap “About” > tap “Clear Cache”)
• Update the app
• Uninstall and install your app

Private & Confidential


Troubleshooting: No Pick Up

Arrange pick up
through app or Seller Wait for pick up
NO Center

Did I arrange pick up? YES


Reschedule pickup Wait for pick up
YES Can I arrange pickup
reschedule through
app or Seller Center? Report affected
Order IDs and Wait for an update
NO tracking number to
RMs before DTS ends

Note: Pick up reschedule is not possible after DTS has already ended.
Private & Confidential
Troubleshooting: Wrong Tagging

Order tagged as to ship/pending/pick up


retry/pick up failed

Item was picked up Item was delivered

Send the following to your Send the following to your


RM: RM:
• Picture of AWB • Picture of AWB
• Order ID • Screenshot of
• Tracking Number conversation with
buyer/photo of actual
item received
• Order ID
• Tracking Number
Troubleshooting: Buyer asked to Cancel

Buyer asked to
cancel

Seller to respond to
cancel request

Accept Reject

Before Pick Up: After Pick Up: Before Pick Up: After Pick Up:
Pick up will not Order will be tagged Seller must fulfill Delivery will push
push through as RTS order through

Private & Confidential


Troubleshooting: Buyer Asked to Cancel

Private & Confidential


Troubleshooting: System-Cancelled Orders

Buyer rejects
Order tagged as RTS
order
System cancelled
Delivery will push
seller’s orders
through
after pick up
Buyer accepts Manual settlement of
order payment

If not settled, send the following to your RM:


• Picture of AWB
• Screenshot of conversation with
buyer/photo of actual item received
• Order ID
• Tracking Number

Private & Confidential


Troubleshooting: Return/Refund

Buyer asked for


return/refund

Seller to respond to
return/refund request

Accept Dispute

Buyer is refunded Shopee


automatically investigation

Private & Confidential


Troubleshooting: Lost Parcel

Shopee Wait for Check


Follow up
tags an 24-48 hours Income
with RM if
item as for Statement in
necessary.
Lost settlement. My Income.

Private & Confidential


Troubleshooting: Complaint to Courier

Send the
following to
Gather your RM:
Complaint to
evidences - Nature of
Courier = Seller
(screenshot of complaint
is complaining
chat/text - Evidence
the rider
messages, etc.) - Order ID
- Tracking
number

Private & Confidential


Troubleshooting: Missing/Wrong/Damaged RTS/Delivered Items

Send an email to [email protected]


with the following details:
1. How did the seller/buyer receive the
parcel? Was the packaging/pouch/parcel
Seller sealed and intact?
complains that 2. Photo of the received parcel, including
its pouch/packaging and AWB. Wait for Report to RM if
orders for
24-48 there is no
delivery or 3. Kindly check the pouch received if it has hours for response. Give
RTS is any marking or written tracking ID. response. case number.
missing/wrong
4. Who packed the parcels upon pickup?
/damaged
5. Who attached the AWB during pick-up?
6. Photo of the parcel including its
packaging with AWB, prior to
pick-up/shipment (before shipout).
Private & Confidential
Troubleshooting: Payment Discrepancies (ASF-ESF)

Send the following details to your RM:


- Order ID
Seller is - Tracking Number
complaining - Quantity
Wait for an
payment - Dimensions of the product in cm
update.
discrepancy (L, W, H)
due to ASF-ESF - Actual weight in kg
- Link with pictures of product being
measured and actual weight

Private & Confidential


Troubleshooting: Payment Discrepancies (ASF-ESF)
Sample Photos:

Private & Confidential


Troubleshooting: Contacting Shopee Customer Service

Private & Confidential


Best Practices
Basic Troubleshooting: Best Practices

● Arrange pick up before DTS ends.


● Take a picture of the following before sending out the package:
- Item before being shipped out
- AWB
● Report cases of no pick up before DTS ends.
● Keep track of the latest order statuses.
● Communicate with buyers regarding cancellations, returns, or refunds.
● Contact your RMs or Shopee customer service ([email protected]) for any
questions.

Private & Confidential


Shopee University: Masterclass
9.9 Super Shopping Day Campaign Preparation
Basic Campaign Preparation DTS Schedule and Timeline
● Process Flow ● DTS Guideline
● Campaign Checklist ● Best practices

Ensuring Stocks Penalty Points Driver


● Stock Management ● Misleading discounts
● Forecasting ● NFR & LSR
● Chat Response Rate
Logistics and Fulfillment Improvement and Manpower
● New Updates (Shopee Packaging & Pouches) ● Best practices
● Pick-up Protocol
● Proper Packing Techniques Uplifting Sales
● Ensuring Manpower ● Discounts and Vouchers
● Troubleshooting ● Seller Live Stream
● Best practices ● Bundle Deals
● In-Shop Flash
● My Data
● Paid Ads
DTS Guideline
Days To Ship: Updated Guide

The estimated number of days it


takes for you to prepare
shipment and arrange orders
for pickup, also called
“Days to Ship” is
2 days plus Sunday

Private & Confidential


Days To Ship: Updated Guide

ORDER VERIFIED DAYS TO SHIP

Monday Tuesday & Wednesday

Tuesday Wednesday & Thursday

Wednesday Thursday & Friday

Thursday Friday & Saturday

Friday Saturday, Sunday + Monday

Saturday Sunday, Monday + Tuesday

Sunday Monday & Tuesday

Private & Confidential


Days To Ship Guideline: DTS vs EDT

Expected Delivery Time Frame


Refers to the number of days the buyer should wait for her/his order upon pick-up from the seller

Destination Courier Delivery Days


Origin
Metro Manila Luzon Visayas Mindanao Black Arrow Mon - Sat

Xpost Mon - Sat


Metro Manila 2-5 days 3-7 days 3-8 days 3-8 days
Ninja Van Mon - Sat
Luzon 3-7 days 3-7 days 3-8 days 3-8 days
Zoom Courier Mon - Sat
Visayas 3-8 days 3-8 days 3-8 days 3-8 days
2Go Mon - Sat
Mindanao 3-8 days 3-8 days 3-8 days 3-8 days
Entrego Mon - Sat

Private & Confidential


Days To Ship Guideline: DTS vs EDT

Fulfilment Lead Times


DAYS TO SHIP
Refers to the number of days a seller
DTS needs to prepare the item
(Seller-determined).
Non-Pre Order Items: Automatically
set to 2 days
Pre Order Items: 7 to 30 days

ESTIMATED DELIVERY TIME


Refers to the number of days it takes
EDT for orders to be delivered based on its
origin and destination
It is generally counted from 1-8
calendar days from the point of the
courier’s receipt of the item.
Private & Confidential
Shopee University: Masterclass
9.9 Super Shopping Day Campaign Preparation
Basic Campaign Preparation DTS Schedule and Timeline
● Process Flow ● DTS Guideline
● Campaign Checklist ● Best practices

Ensuring Stocks Penalty Points Driver


● Stock Management ● Misleading discounts
● Forecasting ● NFR & LSR
● Chat Response Rate
Logistics and Fulfillment Improvement and Manpower
● New Updates (Shopee Packaging & Pouches) ● Best practices
● Pick-up Protocol
● Proper Packing Techniques Uplifting Sales
● Ensuring Manpower ● Discounts and Vouchers
● Troubleshooting ● Seller Live Stream
● Best practices ● Bundle Deals
● In-Shop Flash
● My Data
● Paid Ads
Penalty Points Driver
Misleading Discounts
Misleading Discounts

Misleading discount refers to the situation where sellers


“increase product prices just before a promotion”
to exaggerate the discounts given. Such price manipulation is not
allowed on Shopee as it intentionally creates a false impression of
the size of the discount.

Private & Confidential


Misleading Discounts

How is misleading discount What happens if you have a


identified? misleading discount?
To identify and judge if there was a discount Sellers with misleading discount listings may
exaggeration to a listing price, Shopee will have their listings deleted. In addition,
look at 2 main things: sellers will also incur penalty points under
the Seller Penalty Point System. Seller who
accumulated a high number of penalty
points will have certain selling privileges
removed.

Historical price Promotional


changing log Price
Private & Confidential
Misleading Discounts

Private & Confidential


NFR and LSR
Shopee Policy: Non-Fulfillment Rate

What is Order Non-Fulfillment Rate?

Non-Fulfillment Rate is the percentage of total orders


that were either cancelled or returned in the past 30 days.

Orders cancelled by sellers, Shopee system, and buyer


cancellations due to “seller asked to cancel” will be taken
into consideration when computing non-fulfillment rate.

Private & Confidential


Shopee Policy: Non-Fulfillment Rate

What happens if you have high


Non-Fulfillment Rate?

You will receive 1 penalty point under the Seller


Penalty Point System each time your NFR
Non-Fulfillment Rate is above 15%. NFR 1st Threshold 15%

Sellers who are unable to meet the NFR target and NFR 2 - Layer
have more than 30 non-fulfilled orders in the last Min. Orders 50
30 days will receive 1 additional penalty point.
NFR 2nd Threshold 10%
Note: A more stringent target will be set to 10% for sellers with
higher orders.

Private & Confidential


NFR: How to reduce Non-Fulfillment Rate?

1. Reduce order cancellations by 2. Ship all orders on time


enough stock ● Our order system will
● Track your inventory and automatically cancel your order if
update your stock levels you fail to ship within 3 days after
regularly to ensure stock your Days to Ship. If more time is
sufficiency needed for shipping, please list
your product as ‘pre-order’
Private & Confidential
NFR: How to reduce Non-Fulfillment Rate?

3. Turn on Vacation Mode when you 4. Pack your orders carefully


are away ● Use a picklist and pack list to
● Activate Vacation Mode if you ensure that you have packed the
are away for extended periods right items for shipment. Don’t
of time. This will ensure that you forget to double-check that the
do not receive any additional shipping address is correct.
orders while you’re gone.
Private & Confidential
Shopee Policy: Late Shipment Rate

What is Late Shipment Rate?


Late Shipment Rate is the percentage of your total orders
that were shipped late in the past 30 days. Your LSR is
computed and updated every Monday.

Private & Confidential


Shopee Policy: Late Shipment Rate

What happens if you have high


Late Shipment Rate?
You will receive 1 penalty point under the
LSR
Seller Penalty Points system each time your
Late Shipment Rises above 15%. LSR 1st Threshold 15%

LSR 2 - Layer
Sellers who are unable to meet the LSR rate
and have more than 30 late shipped orders Min. Orders 50
in the last 30 days will receive 1 additional
penalty point. LSR 2nd Threshold 10%

Private & Confidential


Shopee Policy: How to reduce Late Shipment Rate?

1. Avoid out-of-stock situations 2. Ensure your ‘Days to ship’ is accurate


● Track your inventory and update ● ‘Ready-stock products’ should be
your stock levels regularly to shipped within 2 days. If more time
ensure stock sufficiency is needed for shipping, please list
your product as ‘pre-order.’

Private & Confidential


Shopee Policy: How to reduce Late Shipment Rate?

3. Hire sufficient manpower for packing 4. Prepare for potential increase in order
● Ensure you have sufficient volume during campaigns and peak seasons
manpower to manage expected Estimate major campaigns and holiday
order demand. Train the team to demand based on:
pack and handle orders correctly. ● Past sales data and experience
It also helps to familiarize the ● Insights from Shopee’s Business
team with the Shopee platform Development team
and how it works.
Private & Confidential
Seller Penalty Point Policy: Seller Fulfillment Targets

To encourage sellers to maintain high performance and to provide buyers with good buying
experience, we have updated our targets for 3 key seller performance metrics:

1 Seller fulfillment targets


2 Listing violations
3 Customer service

Every Monday, sellers will be evaluated and updated on how well they have performed in the previous
week. Sellers who do not meet the performance targets will incur corresponding penalty points.

Shopee designated the Penalty Points system to help you grow your business and build customer
loyalty through excellent service. The majority of our sellers will be able to meet out performance
targets and enjoy full access to their selling privileges. For some sellers, their selling privileges may be
temporarily limited to provide them with additional time to make operational improvements.
Private & Confidential
Seller Penalty Point Policy: Seller Fulfillment Targets

Private & Confidential


Seller Penalty Point Policy: Listing Violations

Private & Confidential


Seller Penalty Point Policy: Customer Service

Private & Confidential


NOTE: Additional hiding of listings
Seller Penalty Point Policy: Penalty Tier only applicable to Mall Sellers.

The more points a seller


accumulates, the fewer privileges
the seller will get to enjoy.
Depending on the penalty tier
reached, selected seller privileges
will be temporarily suspended (for
28 days) as shown in the table here.

We will reinstate any lost seller


privileges after 28 days as long as NEW SELLER PENALTY POLICY FOR OS

you take steps to improve and stay 1. OS will not be off-boarded if they
accumulate >=6 penalty points.
on target. However, any points 2. However, OS will be subjected to
reduction in their traffic once they hit a
accumulated will remain on record penalty tier, in addition to existing
penalties under the seller penalty system.
until the quarter ends. Points will
reset to 0 at the start of each
quarter (1st Monday of Jan, Apr,
Jul, Oct). Private & Confidential
Seller Penalty Point Policy: Seller Center checking

How do I check if I have incurred penalty points?

SELLER CENTER

SHOP SETTINGS

SELLER PENALTY
POINTS

Private & Confidential


Chat Response Rate:
Overview and Improvement
Chat Response Rate: Overview and Improvement

Private & Confidential


Chat Response Rate: Overview and Improvement

Make sure to have a dedicated member of your staff focused on


answering chat messages to avoid penalty points!
Good Seller
Performance
Good Seller Performance: Three Pillars
Shopee encourages sellers to deliver high service standards. By providing a great buying
experience to their customers, seller benefits from improves sales, increased customer loyalty,
and higher positive reviews.
There are three pillars of good performance for sellers on Shopee:

Fulfillment: Fast shipping and Listing/Content: Buyers shop Customer Service: Prompt,
a seamless shopping with confidence when they informative, and friendly
experience build customer trust that products are replies hel buyers to make
trust and loyalty. authentic and described informed decisions about
accurately. their purchases.
Private & Confidential
Good Seller Performance: Rewards

Marketing Campaigns Free Shipping Search and Browse


● Access to My Campaigns on ● Eligible for free shipping & ● Improved search rankings
Seller Center shipping rebates
● Eligible to participate in
daily Flash Sales

Top-performing sellers are eligible to be Preferred Sellers and enjoy exclusive benefits
1. Assure buyers of your store’s quality with the Preferred Sellers tag on your product and
store
2. Attract buyers with a lower minimum spending requirement for discounted/free shipping
3. Gain a further boost to your search ranking so that more buyers discover your products
4. Reward buyers for shopping at your store with Shopee coins for every purchase
Private & Confidential
Best Practices
Best Practices: My Performance

1. Login to Seller
Centre

1. Go to Shop
Settings

Private & Confidential


Best Practices: My Performance

Check your My Performance


dashboard at least once a week
in order to:

1. Identify which areas of


your performance require
attention
2. Compare current
performance against
historical performance
3. Learn about
recommended best
practices for operational
excellence
Private & Confidential
Best Practices: My Performance

Fulfillment:
Measures how well a seller completes all
orders (minimal return/refund or cancellations
initiated by sellers.

Shipping:
Measures how fast a seller prepares and
ships orders within the Days to Ship period

Customer Satisfaction:
Measures buyer experience by analyzing
customer reviews and seller chat response
rate.

Listing violations:
Measures how well a seller observes good
listing practice.

Sellers will be alerted if they do


not meet their target.
Best Practices: Seller Penalty and Payment Escrow

1. Update your stock regularly to avoid ‘out of stock’


2. Ship all orders within your days-to-ship period
3. Pack all orders carefully to avoid wrong shipment or damage during delivery
4. Describe your products accurately to avoid misrepresentation and unnecessary refund
requests
5. Reply to customer’s chat promptly and in a friendly manner to earn a good impression
6. Check your My Performance Dashboard weekly for any ‘red flags’ and take the appropriate
action
Private & Confidential
Best Practices: My Performance

Private & Confidential


Best Practices: Seller Penalty and Payment Escrow

Check the penalty points and identify gaps for improvements


1 ● Check the accumulated penalty points in this quarter
● Check penalty points details to see which operational areas need improvement

How can I track my ongoing penalty?


2 ● Check temporarily removed privileges and days to resume

Learn more about the Seller Penalty Points System


3 ● Learn more about how the seller penalty points work and how you can improve
your performance

Private & Confidential


Best Practices: Regular checking of My Performance Dashboard

Private & Confidential


Best Practices: Claims and Disputes

Please reach out to our Customer Service


team or your Relationship Manager (if
applicable) if you have questions or if you
would like to raise an appeal.

We will remove any Penalty Points issued


and restore any withdrawn privilege if
your appeal is successful.

Private & Confidential


Best Practices: Seller Centre and Education Hub

!
Track your performance on Seller Centre now

Go to Seller Centre

https://seller.shopee.ph/

Learn more about Shopee’s policy

Go to Seller Education Hub

https://seller.shopee.ph/help/start
Private & Confidential
Payments and
My Wallet
Payments and Shopee Wallet: Process

Conditions

● Escrow amounts will remain in the wallet if


no verified bank account is linked to the
Shopee account
● Maximum withdrawal amount is
Php500,000/Day unless requested otherwise

Withdrawal Types

Automated ● Once every week: every


Tuesday of the week
● Once every month: every
16th of the month

Manual ● Seller-triggered
● Maximum 1 time per week
● Additional P15 charge if
Private & Confidential more than once a week
Payments and Shopee Wallet: Resetting Shopee Wallet PIN

Private & Confidential


Shopee University: Masterclass
9.9 Super Shopping Day Campaign Preparation
Basic Campaign Preparation DTS Schedule and Timeline
● Process Flow ● DTS Guideline
● Campaign Checklist ● Best practices

Ensuring Stocks Penalty Points Driver


● Stock Management ● Misleading discounts
● Forecasting ● NFR & LSR
● Chat Response Rate
Logistics and Fulfillment Improvement and Manpower
● New Updates (Shopee Packaging & Pouches) ● Best practices
● Pick-up Protocol
● Proper Packing Techniques Uplifting Sales
● Ensuring Manpower ● Discounts and Vouchers
● Troubleshooting ● Seller Live Stream
● Best practices ● Bundle Deals
● In-Shop Flash
● My Data
● Paid Ads
Salamat
Terima kasih | ขอบคุณ | Cảm ơn bạn | Thank You |
ありがとうございます! | 謝謝 | 감사합니다!

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