Shilpa Ravichettu

512-960-4852  
[email protected]
www.linkedin.com/in/s-r-854108209
Swedesboro, NJ

PROFESSIONAL SUMMARY:
 8+ years of experience in Business Intelligence & Data warehousing technologies along with
around 3 years of data visualization using Tableau.
 Experienced in requirement gathering/analysis, design, development, testing, and production
rollover of reporting and analysis projects.
 Hands on experience on Tableau Desktop Tableau.
 Produced attractive visuals/dashboards to convey the story inside the data.
 Built dashboards using techniques for guided analytics, interactive dashboard design, and visual
best practices.
 Involved in trouble shooting of performance issues which were associated with Tableau reports.
 Also involved in administration tasks such as publishing workbooks, setting permissions,
managing ownerships, providing access to the users, and adding them to the specific group and
scheduled instances for reports in Tableau Server.
 Worked in all phases of BW/BI full life cycles including analysis, design, development, testing,
deployment, post-production support/maintenance, documentation, and end-user training.
 Proficient in designing techniques like Snowflake schemas, Star schema, fact and dimension
tables, logical and physical modeling.
 Strong experience in the Analysis, design, development, testing and Implementation of Business
Intelligence solutions using Data Warehouse/Data Mart Design, ETL, OLAP, BI, Client/Server
applications.
 Strong Data Warehousing ETL experience of using Informatica 9.1/8.6.1/8.5/8.1/7.1 PowerCenter
Client tools - Mapping Designer, Repository manager, Workflow Manager/Monitor and Server
tools Informatica Server, Repository Server manager.
 Expertise in Data Warehouse/Data mart, ODS, OLTP and OLAP implementations teamed with
project scope, Analysis, requirements gathering, data modeling, Effort Estimation, ETL Design,
development, System testing, Implementation and production support.
 Extensive testing ETL experience using Informatica 9.1/8.6.1/8.58.1/7.1/6.2/5.1 (Power Center/
Power Mart) (Designer, Workflow Manager, Workflow Monitor and Server Manager) Teradata and
Business Objects.
 Strong experience in Dimensional Modeling using Star and Snow Flake Schema, Identifying
Facts and Dimensions, Physical and logical data modeling using ERwin and ER-Studio.
 Expertise in working with relational databases such as Oracle 11g/10g/9i/8x, SQL Server
2008/2005, DB2 8.0/7.0, UDB, MS Access and Teradata.
 Strong experience in Extraction, Transformation and Loading (ETL) data from various sources
into Data Warehouses and Data Marts using Informatica Power Center (Repository Manager,
Designer, Workflow Manager, Workflow Monitor, Metadata Manger), Power Exchange, Power
Connect as ETL tool on Oracle, DB2 and SQL Server Databases.
 Extensive experience in developing Stored Procedures, Functions, Views and Triggers, Complex
SQL queries using SQL Server, TSQL and Oracle PL/SQL.
 Experience in resolving on-going maintenance issues and bug fixes; monitoring Informatica
sessions as well as performance tuning of mappings and sessions.
 Experience in all phases of Data warehouse development from requirements gathering for the
data warehouse to develop the code, Unit Testing and Documenting.
 Preparing Dashboards using calculations, parameters in Tableau.
 Extensive knowledge in various reporting objects like Facts, Attributes, Hierarchies,
Transformations, filters, prompts, Calculated fields, Sets, Groups, Parameters etc., in Tableau.
  Good experience in dashboard designing with large data volumes from various data sources (Sql
Server, MySQL, Snowflake server)
 Experience System Analysis, Design, Development Support of MS SQL Server & MySQL.
 Experienced in Analyzing the BI needs, interpreting business user requirements, and translating
them into reports.
 Well versed with the MicroStrategy product suite namely MicroStrategy Desktop, MicroStrategy
Intelligence server, MicroStrategy Architect, MicroStrategy Administrator, MicroStrategy Web,
MicroStrategy Report Services, MicroStrategy Dashboards and MicroStrategy Narrowcast Server.
 Extensively worked in creating and integrating MicroStrategy reports and objects (Attributes,
Filters, Metrics, Facts, Prompts, Templates, Consolidation and Custom Groups) with the data
warehouse.
 Good interaction with clients, understanding business applications, Business Data Flow and Data
Relations.
 Good understanding of technical trends, architectures and highly motivated to know more about
latest technology, new software, and products.

TECHNICAL SKILLS:

 BI Tools: Tableau Desktop 2020.4, Tableau Server 2020.3, MicroStrategy, PowerBI, SSRS.
 Databases: SQL Server, MySQL, Oracle, Snowflake, Teradata.
 Languages: SQL, PL/SQL, R
 ETL: Informatica Power Center 9.1/8.6/8.5/8.1/7.1 (Designer, Workflow Manager, Workflow
Monitor, Repository manager and Informatica Server), SSIS.
 Data Modeling: Erwin, E/R Modeling, Dimensional Modeling (Star, Snowflakes Schema
Modeling).
 Scheduling Tools: Autosys, Control-M.
 Applications: MS Word, MS Excel, Salesforce.
 Operating Systems: Windows 10, Unix.
 Project Mgmt.: JIRA, Agile/Scrum.

Project Experience:
Tableau Developer/ETL Developer
Client - Marriott International Jan 2018 – Present
Bethesda, Maryland

Elevate Project onboards various data sets onto a streaming platform and processed in flight, this data is
utilized by the Operations research team. As part of the Data Analytics team developed using Cross tabs,
Heat maps, Box and Whisker charts, Scatter Plots, Geographic Map, Pie Charts and Bar Charts and
Density Chart to provide.

Responsibilities:
 Strong hands-on experience implementing dashboarding, data visualizations, and analytics using
Tableau desktop and Server.
 Worked with client to understand business needs and translate those business needs into
actionable reports in Tableau saving 16 hours of manual work each week.
 Automated a Tableau Server report for the sales team using filters, parameters, and calculated
sets that automatically qualified sales leads resulting in a lift in conversion rate of 27%.
 Built robust forecasting using parameters, trend lines, and reference lines that were reported
directly to Wall Street for quarterly earnings reports saving 42 hours of manual work each quarter.
 Designed, developed, tested, and maintained Tableau functional reports based on user
requirements.
 Mastered the ability to design and deploy rich Graphic visualizations with Drill Down and Drop-
down menu option and Parameters using Tableau.
 Successfully Loaded Data into different targets from various source systems like Oracle
Database, DB2, Flatfiles, XML files etc into the Staging table and then to the target database.
 Worked closely with Business users. Interacted with ETL developers, Project Managers, and
members of the QA teams.
 Created different KPI using calculated key figures and parameters using R language.
 Developed Tableau data visualization using Cross tabs, Heat maps, Box and Whisker charts,
Scatter Plots, Geographic Map, Pie Charts and Bar Charts and Density Chart accessing the data
from Snowflake & MYSQL.
 Developed donut charts and implemented complex features in charts like creating bar charts in
tooltip.
 Worked on Informatica Power Center tools- Designer, Repository Manager, Workflow Manager,
and Workflow Monitor.
 Parsed high-level design specification to simple ETL coding and mapping standards.
 Designed and customized data models for Data warehouse supporting data from multiple
sources on real time
 Involved in building the ETL architecture and Source to Target mapping to load data into Data
warehouse.
 Created mapping documents to outline data flow from sources to targets.
 Involved in Dimensional modeling (Star Schema) of the Data warehouse and used Erwin to
design the business process, dimensions and measured facts.
 Extracted the data from the flat files and other RDBMS databases into staging area and
populated onto Data warehouse.
 Maintained stored definitions, transformation rules and targets definitions using Informatica
repository Manager.
 Used various transformations like Filter, Expression, Sequence Generator, Update Strategy,
Joiner, Stored Procedure, and Union to develop robust mappings in the Informatica Designer.
 Scheduled data refresh on Tableau Server for weekly and monthly increments based on business
change to ensure that the views and dashboards were displaying the changed data accurately. 
 Extensively used Tabadmin and Tabcmd commands in creating backups and restoring backups
of Tableau repository. 
 Created sessions, configured workflows to extract data from various sources, transformed data,
and loading into data warehouse.
 Used Type 1 SCD and Type 2 SCD mappings to update slowly Changing Dimension Tables.
 Extensively used SQL* loader to load data from flat files to the database tables in Oracle.
 Modified existing mappings for enhancements of new business requirements.
 Used Debugger to test the mappings and fixed the bugs.
 Wrote UNIX shell Scripts & PMCMD commands for FTP of files from remote server and backup
of repository and folder.
 Involved in Performance tuning at source, target, mappings, sessions, and system levels.
 Prepared migration document to move the mappings from development to testing and then to
production repositories.
 Worked extensively with Advance analysis Actions, Calculations, Parameters, Background
images, Maps, Trend Lines, Statistics, and table calculations.
 Hands on building Groups, hierarchies, sets to create detail level summary reports and
Dashboard using KPI's
 Strong Dashboard design experience and passionate practitioner of effective data visualization.
Familiarity with best practices around visualization and design.
  Provided Production support to Tableau users and Wrote Custom SQL to support business
requirements.
 Utilized Tableau server to publish and share the reports with the business users.
 Also involved in administration tasks such as Setting permissions, managing ownerships and
providing access to the users and adding them to the specific group.
 Distributed Tableau reports using techniques like Packaged Workbooks, PDF to different user
community.

Environment: Tableau desktop 2020.4, Tableau server 2020.3, Informatica Power Center 9.1, SQL
Developer, SQL, R, Oracle, Snowflake, MySQL.

Client – PVH Corp Oct 2016 – Jan 2018

MODL – Project enables the business analysts and management to do Sales & Revenue forecasting
based on Discount and Coupon programs offered & analyze how various sales channels have performed
over a period based on which, design better discount programs for various retail shoppers.

Responsibilities:
 Led the design and development of reporting data module for a sales & offers integration portal
built for Agency and Corporate customers of PVH.
 Gathered and documented business requirements for analytical reports. Participated in
requirements meetings and data mapping sessions to understand business needs. Identified and
documented details business rules.
 Developed at least two – three visual options for each report for discussions with PVH
stakeholders.
 Used ETL (SSIS) to develop jobs for extracting, cleaning, transforming and loading data into data
warehouse.
 Involved in the Migration of Databases from SQL Server 2005 to SQL Server 2008.
 Prepared the complete data mapping for all the migrated jobs using SSIS.
 Integrated custom visuals based on business requirements using Power BI desktop.
 Developed complex SQL queries using stored procedures, common table expressions (CTEs),
temporary table to support Power BI and SSRS reports.
 Developed complex calculated measures using Data analysis expression Language (DAX).
 Embedded Power BI reports on Salesforce portal page and also managed access of reports and
data for individual users using Roles.
 Designed SSIS Packages to transfer data from flat files to SQL Server using Business
Intelligence Development Studio.
 Extensively used SSIS transformations such as Lookup, Derived column, Data conversion,
Aggregate, Conditional split, SQL task, Script task and Send Mail task etc.
 Used Execution Plan, SQL Profiler and Database Engine Tuning Advisor to optimize queries and
enhance the performance of databases.
 Provided continued maintenance and development of bug fixes for the existing and new Power BI
Reports.

Environment: PowerBI Desktop, Power BI Service, Power BI Data Gateway, SQL, SSRS, SSIS,
SSQL Server, Salesforce.
Client – United Health Group Oct 2012 – Sept 2016
Tableau Developer
Minnetonka, MN

PDS Compensation Analytics and Dashboards are designed to communicate productivity, performance,
and quality-based compensation plans and calculations specific Physician’s compensation model.
Leveraging proven methodologies with state-of-the-art automation software, care providers have access
to simple, visual, easy-to-understand insights into their personal performance against the required metrics
and KPIs that impact how they are compensated.

Responsibilities:

 Designed, developed, tested, and maintained Tableau functional reports based on user
requirements.
 Mastered the ability to design and deploy rich Graphic visualizations with Drill Down and Drop-
down menu option and Parameters using Tableau.
 Created Tableau scorecards, dashboards using stack bars, bar graphs, scattered plots,
geographical maps, Gantt charts using show me functionality.
 Involved in creating database objects like tables, views, procedures, triggers, functions using SQL
Server to provide definition, structure and to maintain data efficiently.
 Extensively involved in creating graphs by using measures and dimensions data from various
databases by using data blending concept.
 Developed donut charts and implemented complex features in charts like creating bar charts in
tooltip.
 Setup sites, projects & local user groups as per functional teams of the organization and
implemented Tableau standard operational process for granting user access and for publishing
workbooks, data sources & migration between Tableau Server environments.
 Involved in publishing of various kinds of live, interactive data visualizations, dashboards, reports
and workbooks from Tableau Desktop to Tableau servers.
 Worked extensively with Advance analysis Actions, Calculations, Parameters, Background
images, Maps, Trend Lines, Statistics, and table calculations.
 Provided Production support to Tableau uses and wrote custom SQL to support business
requirements.
 Created different KPI using calculated key figures and parameters.
 Developed Tableau data visualization using Cross tabs, Heat maps, Scatter Plots, Geographic
Map, Pie Charts and Bar Charts.
 Utilized Tableau server to publish and share the reports with the business users.
 Execute and maintain reports for external clients and internal support.
 Extensively used filters, prompts, consolidations and custom groups to generate canned reports
and ad hoc reports.
 Created Transformations for using in comparative reports like revenue this year to last year.
 Generated Key Performance Indicators (KPI) metrics and other metrics
 Used Project documentation feature: Documented all MicroStrategy objects like reports, prompts,
filters and metrics for user reference. Developed reports for MicroStrategy Web users.
 Created Intelligent Cubes to solve the performance issues.
 Extensively used “Apply Simple” function for creating attributes.
 Designed developed and maintained reports, involved in data validation, analysis, testing and
debugging.
 Support adhoc data analysis requests from business owners and support management team.
 Develop and maintain databases necessary for projects and department functions in Teradata.
 Perform basic statistical analysis, create, and present quality dashboards.
Environment: Tableau Desktop 10.4, Tableau server 2018, SQL Developer, SQL, SQL Server,
MicroStrategy Desktop 9.2.1, 9.0.x, 8.x, 7.5; MicroStrategy Architect; MicroStrategy Web;
MicroStrategy Intelligence Server; MicroStrategy Narrowcast Server; MicroStrategy OLAP
Services; MicroStrategy Object Manager, Oracle, Teradata.

Education: Bachelor of Computers