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Unit 12. Products

Here are the sentences with the blanks filled in using passive verbs: 1. The challenge is to design spectacle frames that won't seem old-fashioned next season and that can be worn to make the wearer feel 'dressed up'. 2. If a car model is often needing repair, it will get bad reviews and people will stop buying it. 3. Shoes made for construction workers are tested extensively to make sure they are hard-wearing and will protect workers' feet from injury on site. 4. Owners complained that the driver's seat was being felt uncomfortable, so we've modified it. The new seat can be adjusted to suit the driver. 5. The new high-performance

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593 views33 pages

Unit 12. Products

Here are the sentences with the blanks filled in using passive verbs: 1. The challenge is to design spectacle frames that won't seem old-fashioned next season and that can be worn to make the wearer feel 'dressed up'. 2. If a car model is often needing repair, it will get bad reviews and people will stop buying it. 3. Shoes made for construction workers are tested extensively to make sure they are hard-wearing and will protect workers' feet from injury on site. 4. Owners complained that the driver's seat was being felt uncomfortable, so we've modified it. The new seat can be adjusted to suit the driver. 5. The new high-performance

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invent tạo ra

develop
make phân phối
distribute a product
market
sell
buy
improve
Thuần túy Đáng tin cậy
Complete the chart with adjectives with the opposite meanings to those in Exercise A.
un- in- im-
unattractive inefficient impractical
uncomfortable inexpensive impure
uneconomical
impratical
unfashionable
unhealthy
unpopular
unreliable
unsafe
Type text here

High
Suggested order:
Four people were asked the question: “What is the best
thing you have ever bought?”. Listen and complete the
blank:
Speaker 1: (1) …………………
- I now have an (2) ………………………… 1998 black
Mustang coupe with leather seats.
- It has been (3) …………… maintenance free.
- Overall, it’s comfortable (4) ……………, give great
performance, has great interior and exterior (5) ………
and is fun to drive.
Track
2.58
Track 2.59
Speaker 2: Trampoline
- … and it’s been really good for parties. It’s (1)
________________ and durable – it really lasted for a
long time, over 12 years.
- But we were happy to pay for safety and wanted a (2)
__________________ trampoline.
- And for safety, remember that all trampolines are
designed for one (3) _________ at a time.
Speaker 3: Track 2.60
- I work from home and used to spend a lot of time (4) ______________
myself up in bed with a laptop
- The computer monitor is cleverly (5) _______________ in front of me, to
prevent neck strain.
- It’s also eye-catching and quite popular with my design-(6) ______
friends.
Speaker 4: Track 2.61
1. Who is the speaker?

2. What is best thing she has bought?

3. How long does it take to dry?


Type xt her
Path (n) Collapse (n,v)
• Lối đi, hướng đi • Sụp đổ

Salvation (n) Shrinking (adj)


• Sự cứu rỗi, sự bảo vệ • Co lại, ngắn lại
Perk up (v) Gadget (n)
• Vui tươi lên, phấn • Thiết bị, dụng cụ
khởi lại

Praise (v) Precise (adj)


• Tán dương, ca ngợi • Rõ ràng, chính xác
Dominate (v) Preconceive (v)
• Chi phối, thống trị • Định trước, tưởng
tượng trước

Phrase (n) From scratch


• Cụm từ, thành ngữ • Từ con số 0, từ bàn tay
trắng
B. Read through the article below quickly to find this information.
1. three examples of problems for the Japanese consumer-electronics
industry:
The yen's strength, the economy's weakness, the collapse in Japanese mobile
phone sales Type xt

2. four examples of Casio's products:


radio-controlled watch, G-Shock watch, high-speed "burst" digital camera,
electronic calculator
3. two examples of major players in professional photography:
Canon and Nikon
4. two of Mr Kashio's favourite expressions:
'resist preconceived ideas', 'from zero to one‘
5. three examples of rivals to Japan's electronics industry
5 Taiwan, China, South Korea
Type xt here
Unit 12: PRODUCTS
Language review: PASSIVES
Form: S + be + past participle.

(+) It's done. It's being done. It was done. It has been done. It will be done.
(-) It's not done. It's not being done. It wasn't done. It hasn't been done. It won't be done.
(?) Is it done? Is it being done? Was it done? Has it been done? Will it be done?
Passives can also be formed with modal verbs.
Can it be done?
It can't be done.
It should be done.
It would be done.
It might be done.
- We make passive verb forms with the verb be + past participle.
e.g. The Cosio G-Shock GW-5000 is made in Japan.

- We often choose a passive structure when we are not interested in, or it is not
necessary to know, who performs an action.
e.g. This lens is often used in skateboarding photo shoots.

- If we want to mention who performs an action, we can use by.


e.g. The professional photography market is dominated by Canon and Nikon.

- We can use the passive to describe a process, system or procedure.


e.g. Finally, all Cosio products are tested before shipping.
Uses
1. We choose a passive structure when we focus on the action itself rather than
who performs the action.
e.g. Tea is grown in Sri Lanka.
e.g. Our quality procedures are strictly monitored.
e.g. The new machine has been installed.

2 We can use by to mention who performs an action.


e.g. All her clothes are designed by Armani.
e.g. The first computer was invented by Alan Turing.
e.g. G-Shock is a brand of watch which is manufactured by Cosio.
Uses
3 We often use the passive to describe a process, system or procedure, as in the
extract below.
e.g. Naming a new product
Before a product is launched, focus groups are set up and a name is chosen.
 Potential consumers are asked to give their impressions, and these are matched
against the desired brand image. Once the name has been decided, it must be
registered so that it cannot be used by other manufacturers.

4 We often use the passive in impersonal constructions beginning with it.


e.g. These constructions are frequently found in reports and the minutes of meetings.
e.g. It was agreed that the budget should be increased.
e.g. It was decided to implement the new policy immediately. (or It was decided that
the new policy should be implemented immediately.)
e.g. It was felt that an early decision had to be made.
Unit 12: PRODUCTS
Language review: PASSIVES
Unit 12: PRODUCTS
Language review: PASSIVES
Unit D: REVISION - page 124
Unit D: REVISION - page 124

best-selling economical fashionable hard-wearing high-performance


high-tech long-lasting uncomfortable unreliable unsafe

1 The challenge is to design . . . . . . . . . . . . spectacle frames - ones that make the


wearer feel 'dressed up' - that won't seem old-fashioned next season.
2 If a car model is . . . . . . . . . . . . and often needs repair, it will get bad reviews
and people will stop buying it.
3 Shoes made for construction workers are tested extensively to make sure
they're . . . . . . . . . . . …… and will protect workers' feet from injury on site.
4 Owners complained that the driver's seat was . . . . . . . . . ……… . . , so we've
modified it. The new seat can be adjusted to suit the driver.
5 The new . . . ……………………….. motorcycle was launched at a motorsport
trade event in Qatar. It's currently one of the fastest bikes consumers can buy.
Unit D: REVISION - page 124

best-selling economical fashionable hard-wearing high-performance


high-tech long-lasting uncomfortable unreliable unsafe
6 We've solved the manufacturing problem, but we can't find an . . . . . . . . . . . .
way to distribute the product, because it's so large and heavy.
7 Users of . . . . . . . . . . . . products like smart phones and tablets expect them to
be well made and attractive.
8 Our . . . . . . . . . . . . product is so popular that we no longer need to promote it.
Word-of mouth advertising means that sales increase every month. Of course,
we're very pleased.
9 When we found out the product was . . . . . . . . . . . . after someone was hurt, we
discontinued it immediately.
10 One of the most popular features of our new MP3 player is its . . . . . . . . . . . .
battery, which can go up to 50 hours between recharges.
Unit D: REVISION - page 124
PASSIVES

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