Media and

Information
Literacy
Quarter 2 – Module 3 & 4
Week 3
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A. QUARTER: Second
B. WEEK: 3
C. TEACHER: LOUIE J. RAMOS
D. CONTENT STANDARDS:
• The learner demonstrates understanding of different resources of media and
information, their design principle and elements, and selection criteria
E. PERFORMANCE STANDARDS:
• The learner produces a living museum or electronic portfolio or any other creative
forms of multimedia showcasing their / his/her understanding, insights, and
perceptions of the different resources of media and information
F. MELC:
• Analyze how the different dimensions are formally and informally produced,
organized, and disseminated
G. LECTURE NOTES
TOPIC: People Media
People Media
• It is an assembly of people with a common interest
where they become the main means of mass
communication.
• In other words, people are media themselves since
they have the ability for mass communication.
TRADITIONAL MEDIA HAS AFFECTED FILIPINOS IN THE PAST

• Pre-Spanish Era – knowledge was passed on through folk media and indigenous forms of
media. Careers: Town crier, messenger, community scribe.
Several journals on Philippine Studies, including a summary on Philippine Communication
Media, are available from Ateneo. You may find that these make good reading materials and
that select parts of the studies may be given to the learners to read.

• Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me
Tangere and El Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda
movement which led to the people’s revolution against Spanish rule. Filipinos at that time did
not have a common language. Only the elite spoke and understood Spanish. Thus,
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communication was limited. Pen names were used to avoid political oppression. Careers:
book writers, newspaper writer, editor, publisher, copyreader, artist.
• American and Japanese Era – During this era, major newspaper (i.e. Manila Times and Manila
Bulletin), radio broadcasting and movies became available. Media was used for propaganda
by government and other groups. Careers: book writers, newspaper writer, editor, publisher,
copyreader, artist, cartoonist, reporter, producer, broadcaster.

• Post-war Era – the golden age of Philippine Journalism. Advertising, Communication

Education, and press freedom flourished in this era. Careers: book writers, newspaper writer,
editor, publisher, copyreader, artist, cartoonist, reporter, producer, media technicians,
advertisers.

• Martial Law Era – Highlights of this era include the government takeover of media and the
press and the image engineering of the Marcoses in the name of nationalism.

• Post-EDSA Era – People Power brought greater freedom for Philippine media. During this era,
the new Constitution recognized the vital role of communication and information in nation-
building. Press freedom influenced the growth in media careers.

• Modern Era – Careers: web designer, online instructors, digital producers, bloggers,
animators, programmer, archivist, metadata analyst, data miner, user experience designer,
call center agents, virtual assistants.

TYPES OF JOURNALIST BY MEDIUM

• Print Journalists

• Photojournalists

• Broadcast Journalists

• Multimedia

• Journalist
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PEOPLE AS MEDIA

• Opinion Leaders

o Highly exposed to and actively using media

o Source of viable interpretation of messages for

lower-end media users

o Opinions are accepted by a group

• Citizen Journalism

o People without professional journalism training can

use the tools of modern technology and internet to
create, augment or fact-check media on their own or in
collaboration with others.

• Social Journalism

o Journalists are using social media to make

their content available to more people.

• Crowdsourcing

o The practice of obtaining needed services,

ideas, or content by soliciting contributions
from a large group of people and especially
from the online community.

• SOCIAL MEDIA
Social media is a catch-all term for a variety of internet applications that allow users to create
content and interact with each other. This interaction can take many forms, but some common
types include:

• Sharing links to interesting content produced by third parties

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• Public updates to a profile, including information on current activities and even location data

• Sharing photos, videos and posts

• Commenting on the photos, posts, updates, videos and links shared by others
A term used to describe a variety of Web-based platforms, applications, and technologies that
enable people to socially interact with one another online. Some examples of social media sites
and applications include Facebook, YouTube, Delicious, Twitter, Digg, blogs and other sites that
have content based on user participation and user-generated content (UGC).
Social media has enabled people to be channels of information, thereby becoming a medium
of communication.

There is no fixed classification of formats of social media. There is a wide variety of classification
made by different experts. New formats are continually emerging.

Check for new formats and emerging trends on the Internet.

CHARACTERISTICS OF SOCIAL MEDIA

• Individualized, builds profiles (includes personal details, pictures, likes)

• Connects with friends and people (includes referrals by other friends or by the site itself)

• Uploads content in real time

• Enables conversations (both private and public)

• Provides tracking (history and threads)

FORMATS & EXAMPLES OF SOCIAL MEDIA

• Relationship or Social networks – Facebook

• Micro-blogging – Twitter, Instagram

• Special interest networks – Linkedin, Pinterest

• Media Sharing – YouTube, Flickr

• Collaborative news -Reddit, Waze,

• Discussion Forums – Google Groups

• Group buying/merchant sites – OLX, Groupon, Dealgrocer

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• Virtual worlds – Farmville, World of Warcraft, Secondlife, Minecraft

ADVANTAGES AND LIMITATIONS OF USING SOCIAL MEDIA

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A. QUARTER: Second
B. WEEK: 3
C. TEACHER: LOUIE J. RAMOS
D. CONTENT STANDARDS:
• The learner demonstrates understanding of different resources of media and
information, their design principle and elements, and selection criteria
E. PERFORMANCE STANDARDS:
• The learner produces a living museum or electronic portfolio or any other creative
forms of multimedia showcasing their / his/her understanding, insights, and
perceptions of the different resources of media and information
F. MELC:
• Analyze how the different dimensions are formally and informally
produced, organized, and disseminated

G. LECTURE NOTES:
TOPIC: Text Information and Media
Text Information

• A non-fiction writing written with intention of informing the reader about

specific topic.

Characteristics of Text Information and Media

• A text is any media product we wish to examine

• A text is effortful to comprehend
• A text has its limitations too
• Images can communicate everything at once

Part of the Text

• Titles
Allows the reader to identify the overall topic of the text and understand the
main idea.
• Headings
Allow the reader to identify specific topics and also divide the text into sections
• Bold Print and Italic
Use to signal the reader that the word is important
• Charts, Tables and Graphs
Use to recognize large amounts of information to small space
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• Illustration
Helps the reader to understand the information in a visual way
• Caption
Used to explain the illustration

Text Types and Formats and Sources

• Types
Brochures, magazines, textbooks and instruction manuals, newspaper article,
encyclopedia.
• Formats
Documentary, News Article, Interviews, Advertisement and images
• Sources
Books, Magazines, newspaper, articles

Advantages

• Availability

Printed materials are already available on a variety of topics in many different

formats

• Flexibility
They are adjustable to many purposes and maybe used in any lighted
environment
• Portability

They’re easily transported to another place without the aid of machine or

electricity

• User-Friendly
Easy to use, no extra effort to search

• Economical
Inexpensive to produce or purchase

Purposes

• To bring in a better communication and understanding between the general public

and government
• To help the people about what is happening in the country about the economy,
social and political situation

Limitations

• Text also has limitations

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o The most obvious drawback of text as knowledge building and

communications toll is that it lacks the inherent expressiveness of speech
o A transcript may accurately record the spoken words, but the strategic and
emotive qualities and impact of speech are diminished on the page

Value

• New Information
Informational text contributes to readers understandings of a wide range of
topics
• Varying Formats
Reading informational text provides students exposures to content presented.
This exposure presents text variety and offers

Ex. Graphs, charts, primary sources, brochures, manuals, and other documents
• Analytical Thinking

Reading information in presentations other than narrative requires that readers

practice different skills of interpretation and analysis

• Motivation
Kids want to know the how and why behind things. That’s why informational
text is necessary at is feed kid one by one information to what is happening
around them.

Visual Text

• Is the text that we view

• The images work together to create a meaningful patterns, symbols, ideas and
messages for the reader
• The words and images work together to create meaning
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Examples:

Movie Poster

Video Games Nature Photography

Painting Picture books

Selection Criteria for Information

• The news should be shocking and surprising

• It should be fresh
• The news should involve well-known person in the public eye
• Time publication
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ACTIVITY:

LET’S CREATE!

Directions: Using Microsoft Word, create a news article and apply the guidelines in
selecting images for the article that you have written. The following criteria will be used
to evaluate your work:

CRITERIA AND PERCENTAGE DESCRIPTION

News Article (20%) The news article is properly written and is informative
Image (30%) The image effectively depicts the topic being discussed in the article
Image Quality (20%) The output followed the guidelines in using images and text effectively
Overall Product (30%) The finished product is pleasing to the eyes and followed the elements of art
Total (100%)