MODELS OF COMMUNICATION

MODELS OF SIMILARITIES DIFFERENCES STRENGTHS WEAKNESSES

COMMUNICATION

• These are all models • It shows a framework • It is easy and simple • Being a linear model,
of communication for analyzing one- as it provides a very it follows a straight
that deals with the way communication simple and practical oath on the study of
concept of by asking the way of critiquing a information exchange
transmitting questions: message and and it does not really
messages from a - Who said? exploring five account for the
sender to a receiver. - What was said? important elements feedback of the
• All of these contains - What channel that can help explain receiver back to the
elements of was used to say the event under sender or the
communication or deliver it? analysis in every communication
- To whom was it detail. process, and it
said? • Focuses on the most ignores the possibility
- With which basic elements of the noise of the
LASSWELL’S effect it was • It emphasizes the environment.
MODEL said? Or what is use of effect of the
the effect or message.
impact of the • First model to focus
message? and study the effects
• It has three functions: if a mode of
- Surveillance of communication
the environment • Features a consistent
- Correlation of application
the components throughout all
of the society methods or types of
- Cultural communication
transmission
between
generation
 • This model was • This model adapts • Focuses more on the
developed to the concept of noise message sent rather
facilitate the and addresses it as than on the feedback
communication an issue in • Its origin has more
between the sender communication. This practical application
and the receiver. concept helps in rather than human
Unlike Berlo’s and making an effective interaction leading to
Aristotle’s model of communication the misinterpretations
communication, between sender and of the nature of
Shannon-Weaver’s receiver by human
model of eradicating the communication. It
communication barriers or the was generally
identifies the factor/s problem that causes considered to have
affecting the the noise. been primarily
communication flow • It is a two way concerned with
SHANNON called noise. process, making it physical (mechanical
WEAVER’S MODEL more applicable in or engineering) noise
general in the channel.
communication • It can be applied
• It possesses more on the
generality and interpersonal
quantifiability. communication than
• This model first to in group and mass
introduce the role of communication.
noise in
communication
process.
• Idea of feedback
was retroactively
introduced in this
model
 • This model takes a • It has a two way • This model is based
classical approach in process or a bilateral on the assumption
explaining the flow of model , making the that interpretation
communication. It process of does not need
suggests that communication more eternal assistance.
communication is a circular than those of • This is applicable for
two-way path with the linear models. a much simpler and
message continually • Concept of noise or not on more complex
passing between the interference is processes of
sender and the included on the communication, since
receiver. communication it only tackles one
• It has three reasons: process sender and one
- Selective • Feedback is given receiver when in
SCHRAMM’S exposure emphasis, making it reality there may be
MODEL - Selective easier for the multiple senders and
distortion sender to understand receivers and the
- Selective if the message has communication can
retention been received and be a multistep
• It has three main interpreted. Sender process.
elements: can get feedback • In this model, people
- Encoding about their language, tend to forget a
- Interpreting jokes choice of number of stimuli or
- Decoding words, etc. so they information to which
can try to they are exposed.
communicate more They will retain only
and more clearly as the information that
the cycle continues. support the beliefs
and attitudes.

• This model includes • Unlike other models, • There is lack of

four components to Berlo’s model feedback nor
BERLO’S MODEL
describe the elaborates the considerations to
communication subsects of its major barriers of
 process: Sender, components communication such
Message, Channel, indicating the as noise and multiple
and Receiver influence of eternal levels of parties
(SMCR), and each of factors lime culture, involved.
them is affected by language, text, and • It has linear model
many factors. social system and and is not applicable
• This is linear model sensory organs on for interpretation of
that states that the communication varied levels of
emotional aspect of process. communication. It
the message is an • It is a straightforward concerns people a
integral part of model wherein all major weakness
communication. factors are taken into which is that it is
consideration. It is unidirectional and
applied in much purer lacks feedback loop.
forms of Communication
communication and without feedback is
as a basis for higher like the sound of one-
communication hand clapping.
models. • This model can be
• Emphasizes the judged in the context
encoding and of what the user
decoding of the intends to use it for.
message. • Another main
drawback of the
model is that it omits
the usage of sixth
sense as a channel
which is actually a
gift to human beings
(thinking,
understanding,
analyzing, etc.)
Group No._3_
Leader: Patayon, Euphrasia Clair

Documenter: Ducay, Crester Rhyan A.

Members:
Gandionco, Cherie Ann J.
Longakit, Koleen J.
Perez, Jayson Lloyd
Tampus, Lauren Gie S.
Templado, Dominic,
Torres, Cates