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Executive Summary: Coffeehouse Business Plan

The coffeehouse business plan outlines objectives to become the largest coffee producer in the country within two years and increase annual sales by 35% by 2032. It will offer high-quality coffee beans and products at affordable prices in Green Bay, California. The plan provides details on products and pricing, target markets, competition, operational structure, marketing strategies, and 3-year financial projections, with an expected net profit of $19,500 in year 1 increasing to $43,900 in year 3.

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134 views8 pages

Executive Summary: Coffeehouse Business Plan

The coffeehouse business plan outlines objectives to become the largest coffee producer in the country within two years and increase annual sales by 35% by 2032. It will offer high-quality coffee beans and products at affordable prices in Green Bay, California. The plan provides details on products and pricing, target markets, competition, operational structure, marketing strategies, and 3-year financial projections, with an expected net profit of $19,500 in year 1 increasing to $43,900 in year 3.

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Coffeehouse Business Plan

Prepared by
Dustin Evans
[email protected]
April 20, 2030

Executive Summary
Objectives:
To be the country’s largest and astounding coffee-producing
company in two years.
To increase 35% in annual sales by January 20, 2032.

Unique Selling Point:

Providing a good taste of morning and evening bags of coffee at


an affordable price.

About Us
38 Degree Coffee will open its astounding coffee grounds and
beans to the people around Green Bay, California area that will be
run by Morgan Hill, a coffee enthusiast, and entrepreneur. It will
be a shop that sells good snacks and the best types of coffee in
town.

Products & Pricing


38 Degree Coffee will be a cafe that offers coffee products,
including whole or ground beans. These products will be offered
to consumers within the California area. Take-out or not,
customers can order coffee products at reasonable prices
between $10 to $150. 

Target Market
38 Degree Coffee will serve the general consumers of Green Bay,
California, from ages 18 years old and above. Whether you are
American or not, or resident or tourist, you can enjoy the great
value of the best coffee.
Competition
1. Sip
This business was established in 2021. It offers a variety of
coffee products from all over the world. It is now the fastest and
leading coffeehouse in California, because it is customer-
focused.

2. Lux Beans
This coffeehouse is winning for its luxurious and authentic coffee
offerings. It is now among the leading go-to places that people of
Green Bay, California always enjoy. With $120,000 in annual sales,
Lux Beans never fails to provide satisfaction.

SWOT Analysis

STRENGTH WEAKNESSE OPPORTUNITIE


THREATS
S S S
Imports
coffee Insufficient
No meals Direct reseller of
products coffee
available coffee products
from trusted machines
suppliers
Offers The lack of Possibilities of Fast-
authentic coffeehouse expanding the growing
coffee staff coffeehouse competition
products within the
city

Marketing Plan
The marketing team will do the following marketing strategy:

The first phase will be to expand the reach of the business. To do


this, the marketing officers will create an account on different
platforms, including Facebook and Instagram, to showcase the
variety of products that the company offers into a specific target
market. This will be monitored for the longest-running time until
the launch of the business.

The second phase reaches the people within the area of the
business. Flyers and vouchers will be distributed to interested
individuals to inform them about the upcoming discount rates.

Operational Plan
The coffeehouse will be located at Wayfair Mall Green Bay,
California, with a 430 square feet area.

The business will involve 16 employees that will be divided into


the following departments:

1. Management
2. Marketing
3. Operations & Service
ASSIGNE PURPOS DEADLIN
ACTION
D TO E E
Get the
Monitor the best
Hillary December
distribution coffee
Ross 22, 2031
cycle. products
on time
Improve
Check
Benjamin the December
clients'
Hill customer 25, 2031
reviews.
service

Team

Financial Plan
Start-Up Costs
DESCRIPTIO PERCENTAG
AMOUNT
N E OF TOTAL
Commercial
$30,000.00 27.14%
Space
Licenses &
$10,500.00 9.50%
Permits
Supplies $60,000.00 54.29%
Other
$10,000.00 9.04%
Expenses
Start-Up Fund
$0.00 0%
Available
Total Start-Up
$110,500.00 100%
Fund Required

Projected Profit & Loss Statement

DESCRIPTIO
YEAR 1 YEAR 2 YEAR 3
N
Sales $120,000.00 $140,000.00 $165,000.00
Less Cost of
Sales
Materials $31,000.00 $34,000.00 $33,800.00
Freight $2,000.00 $2,000.00 $3,400.00
Total Cost of
$33,000.00 $36,000.00 $37,200.00
Sales
GROSS
$87,000.00 $104,000.00 $127,800.00
PROFIT

Less Expenses

Wages $30,000.00 $37,000.00 $40,000.00


Maintenance
$10,000.00 $12,000.00 $12,000.00
Fees
Accounting
$8,000.00 $8,400.00 $8,000.00
Fees
Electricity $4,000.00 $4,500.00 $6,000.00
Insurance $2,000.00 $2,000.00 $2,000.00
Uniform $2,500.00 $3,000.00 $3,000.00
Rent $4,000.00 $4,000.00 $5,500.00
Marketing $1,000.00 $1,000.00 $1,200.00
Materials
Depreciation $5,000.00 $5,300.00 $5,200.00
WiFi Service $1,000.00 $1,000.00 $1,000.00
Total Expenses $67,500.00 $78,200.00 $83,900.00
NET PROFIT/
$19,500.00 $25,800.00 $43,900.00
(LOSS)

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

ASSETS

Current Assets

Cash $67,000.00 $77,000.00


Accounts
$28,000.00 $33,000.00
Receivable
Prepaid Expenses $12,000.00 $16,000.00
Inventory $20,000.00 $25,000.00
Total Current
$127,000.00 $151,000.00
Assets
Property &
$30,000.00 $45,000.00
Equipment
Goodwill $10,000.00 $12,000.00
TOTAL ASSETS $167,000.00 $208,000.00

LIABILITIES

Current Liabilities
Accounts Payable $12,000.00 $14,000.00
Accrued Expenses $10,000.00 $11,900.00
Unearned
$14,000.00 $15,000.00
Revenue
Total Current
$36,000.00 $40,900.00
Liabilities
Long-Term Debt $16,000.00 $19,000.00
Other Long-Term
$20,000.00 $20,000.00
Liabilities
TOTAL
$72,000.00 $79,900.00
LIABILITIES
SHAREHOLDER
’S EQUITY

Appendix

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