PURPOSIVE

COMMUNICATION
GEC005
ILO: Explain the various medium in communication

Physical media
With physical media we mean channels where the person who is
talking can be seen and heard by the audience. The whole point here is
to be able to not only hear the messages but also to see the body
language and feel the climate in the room.
ILO: Explain the various medium in communication
Physical media
This does not need to be two-way channels. In certain situations the
receiver expect physical communication. This is the case especially
when dealing with high concern messages, e.g. organizational change
or down sizing. If a message is perceived as important to the receiver
they expect to hear it live from their manager.
ILO: Explain the various medium in communication

Physical media
The following are example of Physical Media:
• Large meetings, town hall meetings
• Department meetings (weekly meetings)
• Up close and personal (exclusive meetings)
• Viral communication or word of mouth
ILO: Explain the various medium in communication
Physical media
The following are example
of Physical Media:
• Large meetings, town hall
meetings
This channel works
very well when you need to
get across strategic and
important messages to a
large group of people at the
same time, creating a wide
attention, get engagement
or communicate a sense of
belonging
ILO: Explain the various medium in communication

Physical media
The following are example of
Physical Media:
• Weekly departmental meetings
Weekly meetings are also
used to follow up on information
from large meetings, management
team meetings etc from a “what’s-
in-it-for-us-perspective”. This type
of smaller group meetings gives
good opportunities for dialogue.
ILO: Explain the various medium in communication
Physical media
The following are example of Physical
Media:
• Up close and personal
This is a form of meetings where,
often, a senior manager meets with a
“random” selection of employees to discuss
and answer questions. Some managers use
this as a on going activities on a monthly
basis. It can also be used in specific projects
or campaigns e.g. launching new strategies.
ILO: Explain the various medium in communication
Physical media
The following are example of Physical
Media:
• Viral communication
Or viral marketing as it is also called
works external as well as internal and refer
to marketing techniques that use pre-
existing social networks to produce
increases in awareness or knowledge
through self-replicating viral processes. It
can be word-of-mouth delivered or
enhanced by the network effects of social
media.
ILO: Explain the various medium in communication
Mechanical media
With mechanical media we mean written or electronic channels. These
channels can be used as archives for messages or for giving the big
picture and a deeper knowledge. Typically though, because it is written,
it is always interpret by the reader based on his or her mental
condition. Irony or even humor rarely travels well in mechanical
channels.
• E-mail
• Weekly letters or newsletters
• Personal letters
• Billboards
• Intranet
• Magazines or papers
• SMS (Short Message Service)
• Social media
ILO: Explain the various medium in communication
Mechanical media
• E-mail
It is suitable mainly for up-to-
date and “simple” messages and
where there is no risk of
misunderstanding, E-mail is an
important supplement to weekly
meetings and the Intranet. Invitation
to and agenda for meetings can with
advantage be sent out with e-mail
before the meeting, while background
facts and minutes from meetings is
well suited to be stored on the
Intranet.
ILO: Explain the various medium in communication

Mechanical media
• Weekly letters
Managers that have large groups of
employees and who has difficulties in
meeting all of them often choose to publish a
personally weekly letter. It is sort of a short
summary of news with personally reflections.
They can also contain summaries and status
in tasks, projects or issues – yesterday, today
and tomorrow.
ILO: Explain the various medium in communication

Mechanical media
• Personal letters
At special occasions it can be
justified to send a personal letter to
employees in order to get attention to
a specific issue. E.g. pat on the back
letter after extra ordinary
achievements. One other example is a
letter that summarizes the past year
and wishes all the best for the holidays.
ILO: Explain the various medium in communication
Mechanical media
• Billboard
But the good thing with the
billboard is that you can use billboards
to inform people who does not have
computers and/or access to the
Intranet or to reach people that work
part time and does not attend weekly
meetings.
• News summary
• Weekly letters
• Minutes from meetings
• Schedules
• Holiday lists
ILO: Explain the various medium in communication
Mechanical media
• Intranet
The Intranet is of course one of
the most used types of communication
medium and a very important
communication channel and work tool
for you as a manager, but it is also your
job to help your employees prioritize
and pick out the information on the
Intranet, as well as translating
messages into local consequences.
ILO: Explain the various medium in communication

Mechanical media
• Employee magazine
A Magazine offers the
opportunity to deepen a specific issue,
explain context, describing
consequences or tell a story. It also has
the opportunity to reach many
employees. As were the case with the
Intranet you also have to “translate”
the information in the magazine to
your employees.
ILO: Explain the various medium in communication

Mechanical media
• Sms
Or text messaging to the mobile
phone is one of the new types of
communication medium and not a very
widely used channel but where it is
used it is proven very effective. The
advantage with Sms is that it is fast.
But it should be used rarely as an
exclusive channel.
ILO: Explain the various medium in communication

Mechanical media
• Social media
Wikipedia describe social media
as “Media designed to be disseminated
through social interaction, created
using highly accessible and scalable
publishing techniques. Social media
supports the human need for social
interaction, using Internet- and web-
based technologies to transform
broadcast media monologues (one to
many) into social media dialogues
(many to many).
ILO: Explain the various medium in communication

Push or Pull
It is divided in the different types of communication medium in Push or Pull
channels.
Push channels are channels where the sender are pushing the message to
the receiver. Meaning it is up to the sender to control the communication.
• E-mail
• News letters and letters (if sent out)
• Magazines (if sent out)
• Meetings
• Telephone
• SMS
ILO: Explain the various medium in communication

Push or Pull
Pull channels on the other hand is when the receiver is pulling the message
from the sender. It is up to the receiver when he or she wants to take in the
message.
• Intranet
• Billboards
• New letters and letters (if not sent out)
• Magazines (if not sent out)
• Social media

Push channels are often regarded as having higher reliability than pull
channels because of the fact that it is more active in the communication.
ILO: Explain the various medium in communication
Push or Pull
The ambition Stairway
Choosing the right types of communication medium is first and most
about understanding your ambition with the communication. What effect is
you looking for after you have communicated? Increased knowledge, better
understanding more motivation or involvement, or do you want it to lead to
some sort of action or changed behavior?
ILO: Explain the various medium in communication
Push or Pull
The ambition Stairway
The Ambition Stairway is a useful tool for you to use when deciding
what channels to use for your level of ambition. Witch gives you control of
the different types of communication medium. Also, it is important to
realize that just publishing something on the Intranet will not get employees
motivated and involved.
 Activity 3 (Group Work)
Form a group of ten (10) members and write political
issues happening in our country. Each member should
submit a topic of interest to the group leaders to be
consolidated in the making of the newsletter . Write it in a
½ crosswise.
Quiz 3 (Group Work)
Present your Newsletter in a Manila Paper or Cartolina
paper.