Google PPC
Proposal
Prepared for:
North Pole and Live and Study Malaysia
Prepared by:
Muhammad Jawad Hussain
Submitted on: 09 / 02 / 2021
Introduction
Thank you for taking the time to consider my Pay Per Click proposal. Pay Per Click, or PPC as it is
known in the industry, can be a vital tool for businesses to maximize their potential customer base. If
you think about your own internet usage, imagine how often you nd yourself in front of search
results, whether on Google, Yahoo, or another platform. By combining proper keywords that re ect
what your company offers, we can put you in the most visible position on any search results page.
How it Works
PPC is pretty straightforward, and maybe you’re already familiar with the basics, but let me give you a
clear example of what we do.
Your company providing Foreign Education Consultants, and you have countless competitors in this
eld. If we bid on the words foreign education consultant, Canada immigration, abroad studies
scholarship, your ad can pop up in the top position in search results, or perhaps a few positions from
the top but still highly visible. The point is, people can nd your company without even initially
searching for it.
Now, let’s say someone clicks on your ad. Sure, you will be charged a fee for each click, but when you
compare that gure to the potential sale of your products, it’s easy to see the return on investment.
For example, if the ad costs 80pkr for a click and that click results in a 1000pkr purchase on your
website, you’re still netting a huge gain even factoring in our management fee.
Now that you can see the value of PPC investment, here’s how we’ll build your successful campaign.
Campaign Building and Management
We will start by analyzing your business and researching your industry. Based on the ndings, we will
pick perfect keywords and organize them in strong campaigns and ad groups. The next step is
setting up PPC landing pages for conversions optimization. The main bene t of a well-researched
PPC campaign is that, believe it or not, the more relevant and intelligent you make it, the less search
engines like Google charge for your ad clicks. If users like your ads, you’ve won big time.
This is why we believe our PPC creation is not just valuable, it is essential.
One of the secrets to keywords success is maintaining a steady ow of search terms and adapting to
patterns. Here’s an example of how we will manage your PPC campaign:
1. Staying current: Why pay for something that doesn’t work for your company? We know the
answer, and that's why we constantly monitor the effectiveness of your keywords to maximize
results.
2. Covering all the bases: Not all keywords are created equal, so in some cases the most popular
terms and words won't get you too far. That's why we will develop a set of less frequent long-
tail keywords to keep you competitive.
3. Ongoing process: Once you start a PPC campaign, it should constantly adapt to changes in
the search environment. We will make sure to stick to relevant best practices regarding search
result.
4. Clearing clutter: If something isn’t working, it goes in the trash bin and we analyze why the
keywords did not work out. Thus, you get an idea of what is effective and is not.
Target Channels
There are different advertising platforms for PPC campaigns, and we want you to know where your
business will appear in search results.
In addition to Google AdWords, the undisputed king of PPC, there are other big-name platforms as
well as myriads of smaller ones. Bing Ads, Facebook, and LinkedIn among big players.
Please choose which platforms do you wants to target:
Google Ads
Bing Ads
Facebook
LinkedIn
Pricing and Agreement
There are a variety of ways ad management companies charge for PPC campaigns. We base our
work on the following two:
• a at rate re ective of how many keywords do you wants to buy,
or
• a percentage of total spend on PPC ads.
It all depends on the size of the campaign. Here’s what the options look like:
Keyword option
Description Price QTY Subtotal
Campaign with up to 400 keywords PKR 15,000 1 PKR 15,000
Campaign with up to 1,000 keywords PKR 30,000 1 PKR 30,000
Pricing can be adjusted based on results. If you decides to increase or decrease its campaign, it
must be regulated by an amended agreement.
Upon signing this agreement, you will pay half of the rst month’s fee. The rest will be due at the end
of the month, and all subsequent payments must be issued by the end of each month.
