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Art Appreciation

Graffiti art refers to images or writing applied without permission, usually as a form of artistic expression. It has existed for centuries and ranges from simple tags to elaborate murals. While controversial, graffiti is also considered an art form with various styles including tagging, throw-ups, and pieces. Transcreation is a type of translation that preserves the overall message when transferring content between languages and cultures. It aims to evoke the same reaction as the original rather than a literal translation.

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270 views

Art Appreciation

Graffiti art refers to images or writing applied without permission, usually as a form of artistic expression. It has existed for centuries and ranges from simple tags to elaborate murals. While controversial, graffiti is also considered an art form with various styles including tagging, throw-ups, and pieces. Transcreation is a type of translation that preserves the overall message when transferring content between languages and cultures. It aims to evoke the same reaction as the original rather than a literal translation.

Uploaded by

mosripa kasim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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GRAFFITI ART

- graffiti art" (also called "Street Art", "Spraycan Art", "Subway Art" or "Aerosol Art") commonly refers to
decorative imagery applied by paint or other means to buildings, public transport or other property.

- is writing or drawings made on a wall or other surface, usually as a form of artistic expression, without
permission and within public view.[2][3] Graffiti ranges from simple written words to elaborate wall
paintings, and has existed since ancient times, with examples dating back to ancient Egypt, ancient
Greece, and the Roman Empire

- spray paint and marker pens have become commonly used graffiti materials.

- Graffiti is a controversial subject. In most countries, marking or painting property without permission is
considered by property owners and civic authorities as defacement and vandalism, which is a punishable
crime, citing the use of graffiti by street gangs to mark territory or to serve as an indicator of gang-
related activities.

Types of Graffiti Art

There are several ways of classifying this genre:

Street Gang Art

In the early days, graffiti art was used by gangs in LA, Philadelphia, and New York - like the Savage
Nomads, La Familia, and Savage Skulls - to mark their territory.

Anarchist Street Art

Personal graffiti art - by far the largest category - is often described as the work of political or social
activists, with complex cultural agendas, while sceptics maintain it is no more than anarchistic self-
expression. It embraces pioneer artists such as Cornbread, Topcat 126, Cool Earl, TAKI 183, Tracy 168,
and hip-hop sprayers like the celebrated Jean Dubuffet-style New York artist Jean-Michel Basquiat, as
well as the work of the famous UK graffiti artist known as Banksy.

Political Protest Art

This category, embracing authentic political protest, is exemplified by urban murals painted in Belfast
and Derry by Protestant and Catholic protesters during the Northern Ireland Troubles, and by similar
works painted on the Berlin Wall before the collapse of Soviet East Germany.

Techniques of Graffiti Art

"Tagging" refers to the simple act of applying a "tag" or signature to a surface, although these tags can
be highly complex in content and calligraphic in appearance. Jean-Michel Basquiat used the tag SAMO
(same old shit).
A "throw-up" is larger than a "tag" and is usually painted very rapidly in no more than two or three
colours.

As a far more elaborate "tag", with greater intricacy and a wider range of colours. Although these
"pieces" are often highly impressive as works of visual art, they can be obliterated in a matter of minutes
by a rival graffiti artist with a simple "throw up".

A "blockbuster" or "roller", is a large block-shaped work often performed with a paint-roller and
executed simply to cover a large area in order to stop other graffiti sprayers from painting on the same
wall.

"Top-to-bottoms" are works of graffiti art that cover an entire subway car. These became popular
among New York subway graffiti artists during the 1970s.

"Stencil graffiti", using cut-outs for the rapid creation of complex shapes, first appeared during the early
1980s, courtesy of the Parisian graffiti artist Blek le Rat and, later, Banksy.

"Wildstyle" is a more elaborate form of graffiti art, typically marked by interlocking letters and
connecting points, creating a more complex, occasionally indecipherable "tag" or image.

DIGITAL ART

- is an artistic work or practice that uses digital technology as part of the creative or presentation
process. Since the 1970s, various names have been used to describe the process, including computer art
and multimedia art. Digital art is itself placed under the larger umbrella term new media art.

-work made with digital technology or presented on digital technology. This includes images done
completely on computer or hand-drawn images scanned into a computer and finished using a software
program like Adobe Illustrator.

Transcreation

- Transcreation is a special type of translation that preserves the message from one language and
transfers it into another language, either through written content or visual design.Transcreation
translates the cultural context of a text (e.g., advertisement, flyer, website) from one language to
another. Good transcreation prioritizes the ideas, concepts, feelings, and reactions of these texts over
word-for-word translation, but it maintains the design elements of your original content for consistency.
This ensures that your message has the same impact and resonance, no matter where in the world it’s
received.

- Transcreation aims to evoke the same reaction as the original text within a different cultural setting or
context.

- Process of adapting a message from one language to another whilemaintaining its intent, tone and
context.

- It isn’t enough simply to take the body – or form – of translation copy and match it to similar in a given
language. Experts in transcreation push the words creatively so that the soul of the marketing /
advertising campaign, message or brand shines just as brightly in different languages.

- Type of translation use for marketing taglines, product names, brand slogans, movie titles, and other
type of material where the original meaning and intent needs to be recreated innthe target language
because the little translation will exists to the target audience.

1.Music to text Transcreation

Music as a language on its own, refers to text discourse and other art forms. The context used in music is
also to be translated.

2. Text to dance

- The use of language enhances the personas of the characters and allows the audience to understand
the complex situation on stage or how the performers are feeling.

3. Dance to visual

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